Packaging Europe Issue 15.5

Page 7

TAKING THE PULSE OF SUSTAINABILITY The most important global competition focusing on sustainable packaging innovation is back! The Sustainability Awards 2020 attracted a record-breaking 275 submissions, up nearly 50% on last year’s record and representing every continent across the globe. Tim Sykes reports.

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ou’ll have to wait until October to find out this year’s Sustainability Awards winners, revealed during the Sustainable Packaging Summit – a series of high-level virtual events, rather than the originally planned physical one in Lisbon (for obvious reasons). However, in the meantime, we can introduce you to the finalists in each category. The 39-strong international, expert jury has completed round one of judging, and have selected the following submissions across the seven categories:

‘Driving the Circular Economy’ Ariel liquid detergents bottles with 50% rHDPE (P&G, Belgium) P&G entered into a partnership with an energy recovery company to recycle and reprocess HDPE for re-use in Ariel laundry detergent bottles. This realizes the commitment to reach 50% recycled content in its liquid bottles as of 2020.

Blue Tube Evo Lightweight 100% recycled aluminium tube (TUBEX Aluminium Tubes, Austria) The Blue Tube Evo lightweight is the world’s first 100% recycled aluminium tube, with 95% post-consumer and 5% post-industrial recycled aluminium. Thanks to a specially developed alloy, up to 15% of material can be saved.

High opacity & premium whiteness PET with 0% TiO2 content (PENN COLOR, Netherlands) Concentration of TiO2 (used in masterbatches to provide opacity) in the non-clear recycled PET stream causes processing issues. This innovative masterbatch technology for PET bottles eliminates TiO2, achieving levels of opacity and whiteness that would typically require around 8% TiO2 with conventional technology. MIWA reusable packaging system (MIWA Technologies, Czech Republic) An innovation leveraging smart technology and electronic dispensers to simplify the shopping experience and compete with single use packaging. Thanks to data-driven operational efficiency, the system enables packaging-free sales in high hygienic standards for brand owners and retailers.

SUSTAINABILITY AWARDS PLATINUM SPONSORS

MIWA reusable packaging system

GOLD SPONSOR

SUPPORTING PARTNERS

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