Delivering Happiness Limited’s T/A Garçon Wines — Flat Wine Bottle
In addition to the Diamond Award, the top honour of the competition, nine ‘Diamond Finalist Winners’ were selected – among them, three packaging innovations which have subsequently won the admiration of the judges in the Sustainability Awards 2018.
Flat Wine Bottle Garçon Wines is the inventor and granted IP holders of a flat wine bottle, which is specifically designed for e-commerce so that it could fit through mail slots or letterboxes. The primary package, a slender 750 ml recycled PET bottle, lays flat in a dye-cut cavity in the same shape as the bottle within the postal pack in which it gets delivered. Using 100 per cent post-consumer recycled PET instead of glass significantly reduces shipping weight and cost, eliminates potential breakage in transit and offers a more eco-friendly packaging material solution than regular plastic or glass. “Round, glass bottles have remained relatively unchanged since the 19th century,” Santiago Navarro, CEO & co-dounder of Garçon Wines, told Packaging Europe. “However, the sales and supply of wine has changed significantly since then. The traditional bottles, which consumers know and like, work well from an emotional perspective – they look beautiful on a dining table – but from a functional perspective they’re not fit for purpose for distance selling and home delivery. The existing, successful developments in wine primary packaging – bag-in-box or carton – achieve many functional benefits but totally lack emotional benefits; we believe most consumers would not proudly place a box of wine on their dining table. “We’re creating meaningful innovation and disrupting both the emotional packaging of round, glass bottles and the functional packaging of bag-in-box or carton. We’re launching the ideal wine bottles for ecommerce and the ‘Amazon Generation’ which additionally set a new eco-friendly and sustainability
Amcor Rigid Plastics — LiquiForm™
benchmark in the wine industry, essential for the health of our planet. Consumers increasingly recognise the importance of safeguarding our environment and demand this from the brands they engage with. “In order to build the most solid foundation to achieve our adoption goals for these innovative bottles, we believe that generating reputational traction in the early days is as important as driving commercial traction. Therefore, we actively engage with the media, we welcome testimonials from influencers, we submit our best applications for industry awards and we take-up public speaking opportunities to share our innovation. Winning awards cements our position as a serious and credible packaging format, a real innovation with relevance and a significant opportunity for the long-term. Being awarded the top tier Diamond Finalist Winner at the prestigious 2018 30th Awards for Packaging Innovation will do exactly this. It confirms our position as having the strongest pedigree in real packaging innovation as these awards represent the best packaging innovations for technological advancement, sustainability and enhanced user experience.”
LiquiForm™ The next Diamond Finalist, LiquiForm®, claims to have the potential to revolutionise the future of liquid packaging. The technology uses the customer’s liquid product instead of compressed air to simultaneously form and fill containers. The liquid product essentially forms its own rigid plastic container. “This game-changing process helps design, develop and deploy products through fewer steps and a single source, creating a world in which manufacturing is nimbler, supply chains are tighter, systems are more efficient, facilities are more localised and the entire process is more sustainable,” according to Ashish Saxena, vice president and general manager of Amcor 360 Packaging Solutions: Packaging Europe | 35 |