Pablo GCH- Digital Marketer Portfolio

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PABLO GÓMEZ CHAMORRO PORTFOLIO 2019 DIGITAL MARKETER


My name is Pablo, Digital marketer skilled is who I am

It is my portfolio and you are welcome to have a look at my favorite projects along the last three years


Among themselves will look different, however, all of them have a feature in common. How to increases leads and customers acquisition, as well as, brand awareness. Would you imagine nowadays a company without a digital marketing strategy?

Would you dare to read more?

Press to go to the next page


Obike - Startup 2019 Dockless bike-sharing services platform Role: Digital Marketing Intern Keywords: Global, Digital marketing, app management, Branding, Digital performance, customer acquisition.


Shift in Action : App Digital Marketing Strategy - Strategy planning - User Experience and behavior - Communication channels


w o H

? s rk o it W

Scan

OBIKE APP

Download from App Store or Google Play Store

Unlock

QR CODE ON BIKE

Sign up for oBike, put in deposit and top up

Proper Parking

START RIDING

MANUALLY LOCK THE BIKE

Easy and convenient to ride along

All payment will be finished in oBike APP


I want to see the example


Shift in Action : Data analytics for making decisions - Data Analysis - Customer behavior - Improving App and Offers - Redesigning communication campaigns throughout social media - New push notifications



AVAZU- DSP (Demand Side Platform) 2019 A Global One-Stop Self-Service DSP Role: Account Manager Keywords: Advertising campaigns performance, email marketing campaigns, advertisers, affiliates and media agencies, programmatic advertising (RTB technology)


Shift in Action : Understanding programmatic Advertising

-Reaching out to potential customers -Email marketing campaigns -Advertising metrics-driven approach


w o H

it

r o W

? s k


Go through my example


1. Advertiser wants to promote their business

2. Set up and target any market throughout the advertising campaign


3. Advertising metrics-driven approach


HROne & FDI China: Consulting Firms

Consulting and Recruitment Companies Role: Marketing Manager Assistant Keywords: Wordpress, SEO & SEM, Content Creation.


Shift in Action : Wordpress web site creation

- Building a website from scratch

https://www.hrone.com/

- Designing all the features and infographic - Dealing with technical SEO and creating the proper URL structure - Lead tracking and management

https://www.fdichina.com/

https://www.nnroad.com/


Shift in Action : SEO on-page & SEO off-page - Quality Content Creation Blog. - Copywriting, user experience and call to actions for lead acquisitions. - Detecting trends and new topics. - HTML & CSS - Rich Snippets & CTR - Competing and positioning most convertible keywords. - Linkbuilding Strategies - Metrics-driven approach


Shift in Action: Google Ads, PPC & Social Media Ads

- Social media Strategies - Designing Landing Pages - Creating Ad sets and best structure campaigns - Optimizing ROI - Increasing CTR - Decreasing CPC


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PABLO GÓMEZ CHAMORRO PORTFOLIO 2019 DIGITAL MARKETER


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