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The acquisition funnel, or obtaining funnel, is often a consumer centered advertising and marketing model which illustrates the theoretical purchaser journey towards the purchase of a fantastic or service. In 1898, E. St. Elmo Lewis formulated a model which mapped a theoretical consumer journey from The instant a brand name or product or service attracted purchaser interest to The purpose of motion or invest in.[1] St. Elmo Lewis’ thought is often often called the AIDA-product, an acronym which stands for Recognition, Curiosity, Wish, and Action. This staged method is summarized under: Recognition – The shopper is aware about the existence of the goods and services Interest – actively expressing an interest in a product group Desire – aspiring to a specific brand name or merchandise Motion – taking another action in direction of acquiring the chosen product or service The Purchase