YOU CAN HELP CHANGE THE
WORLD •
Photo by Maria Jose Trogolo - Fairtrade
Hello AMAZING Barista, We are so excited that you are going to be helping us make our Pay Fair Trade Forward campaign this year a success – and to make things easier for you, we’ve put together this little pack to give you a better idea of how the day works, and about fair trade in general! Now, you might be wondering ‘what exactly is Pay Fair Trade Forward’? You could call it our take on the worldwide “Pay It For-ward” movement – but with a twist. It is a one-of-a-kind social experiment that aims to raise awareness about fair trade and ethical consumer choices. Using the ‘pay it forward’ model, volunteers around New Zealand will buy coffees from participating cafés on 13 May 2016 …but not for themselves! Instead, they will leave the coffees as a gift for the next customer, who then has a choice to make. They have the opportunity to pay this gift forward, as well as to learn about how fair trade coffee is made, and how farmers in the developing world benefit from this system. This is how it works: 1. A P3 Foundation volunteer or supporter will come into your café in the morning and purchase a store credit, entitling the next customer to a fair trade beverage. 2. You, the barista, tell the next customer that a stranger has already paid for his or her drink, and ask what beverage they’d like. 3. You then invite the customer to pay the fair trade beverage forward to the next person. 4. If the answer is yes, then this process is repeated until the chain breaks! Last time we ran the campaign, in 2013,, Pay Fair Trade Forward witnessed chains of over 200 individuals paying their fair trade coffee forward at a number of coffees across the country! (Of course, sometimes this is NOT the case and a customer might break the chain early - it's all up to your customers!). We hope that makes it a bit easier to understand, and we are excited to have you taking part in our campaign! Sincerely, The Pay Fair Trade Forward team
Pay Fair Trade Forward Day FAQs 1. What is the P3 Foundation? The P3 Foundation is a youth-led volunteer organization that aims to eradicate extreme poverty in the Asia-Pacific region within this generation.
2. What is fair trade? Fair trade (n.) is a global movement which helps producers in developing countries to get a fair price for their products. It is about better prices and choices for consumers, decent working conditions for producers, local sustainability, and fair terms of trade – all of which help build a more equitable global marketplace.
3. What is the difference between ‘free trade’, ‘fair trade’, and ‘Fairtrade’? Free trade means that producers (e.g. farmers who harvest coffee beans) sell their goods in a marketplace unfettered by taxes, price controls, tariffs or subsidies. Sounds like a level playing field, right?. Unfortunately, in practice, free trade leaves farmers and producers in developing countries severely disadvantaged. These farmers lack the safety nets that would help then to avoid selling their products when prices are low. While farmers in
wealthier nations can wait to sell when the prices are fair or advantageous, their developing world counterparts must sell immediately. They lose out on potential profits – and even make losses making them unable to pay workers a living wage or receive one themselves. Fair trade means that the market is regulated to some extent to mitigate the disadvantages faced by poor farmers in a free market. Buying a fair trade cup of coffee means that the farmer who harvested the beans in a developing nation received support in getting his or her specific product to you. By requiring traders to pay sustainable prices (which can never be below the market price), fair trade addresses the injustices of free trade. It enables the poorest producers in developing countries to create sustainable livelihoods, improve their environment, and have autonomy and control over their futures. Fairtrade is a certification created by Fairtrade International (FLO), a collective of 25 organizations working to empower farmers worldwide by setting the international standards for Fairtrade and governing the use of the Fairtrade mark. One of these organizations is Fairtrade Australia and New Zealand, which has the sole right to license the use of the international Fairtrade mark in these two countries. The Fairtrade mark is the only certification scheme that sets out to tackle poverty and empower producers in the developing world.
4. What Fairtrade products are available in New Zealand, and where can I find them? Products bearing the Fairtrade mark in New Zealand include: • • • • • •
Coffee and Tea Chocolate Fruit and vegetables Rice Oil Sugar
• James and Spreads • Herbs and Spices • Clothing • Accessories …and more!
You can find these products at select cafés, restaurants, supermarkets and retailers throughout New Zealand, as well as online.
5. What does Pay Fair Trade Forward mean for cafés? Participating cafés throughout New Zealand will be busy on PFTF day – not only making extra coffees, but also educating customers about the benefits of choosing Fairtrade products! They will be helped along the way by P3 “café liaisons” – our army of volunteers who are stocked up on fair trade knowledge educate sure staff who can then pass on the awareness-raising to customers.
6. How successful has Pay Fair Trade Forward Day been in the past? Pair Fair Trade Forward is one of P3’s biggest national campaigns, and has grown from strength to strength. In 2012, 41 cafes and over 4,000 New Zealanders join the PFTF movement. PFTF Day also received extensive media coverage. From the New Zealand Herald to the Christchurch Mail and the Southland Times, PFTF Day made an impact from the top of the North Island to the tip of the South. Highlights from 2012 included: • Savour and Devour in Grey Lynn, Auckland, reaching over 200 people in their chain by 11:30 am in the morning! • Lamason Brew Bar in Wellington had $60 left over at the end of the day from excess pay it forwards! • Starbucks in Invercargill joined the campaign at the very last minute after seeing the media coverage, and ended up with 278 people in their chain which lasted the whole day - from 7:30 am to 4:30 pm.
7. What does P3 hope to achieve through the Pay Fair Trade Forward Day? In 2013, the P3 Foundation aims to: • Surpass the strong successes of previous PFTF campaigns and engage over 5,000 New Zealanders in PFTF day. • Exceed our target of 50 participating cafes for PFTF day nationwide. • Harness the power print, TV, online, and social media to raise awareness of fair trade. • Promote conscious consumer choices, based on the principles of fair trade and Kiwis’ belief in giving everyone, especially poor farmers from the developing world, a fair go.
If you have any further questions please do not hesitate to contact David Tong at david.tong@p3foundation.org or 021 250 6375. Photo by Fairtrade
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