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Inside Santa’s Fantastical, a Christmas interactive immersion experience
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alt Geer and Sarah Blackman of Fantastica Labs teamed up with Primal Screen to produce Santa’s Fantastical, an indoor exhibit with dazzling projected animat ion, mot ion graphic s, interac t i ve experiences, live performances and more at Perimeter Pointe in Sandy Springs. “We are thrilled to bring a fully re-imagined Santa’s Fantastical back to our hometown of Atlanta this year,” said Walter Geer, CEO of Santa’s Fantastical. “Collaborating with Atlanta-based
IMMERSED IN SANTA Primal Screen to make our ideas a reality is truly special.” “Santa’s Fantastical embraces the essence of t he season t hrou gh ar t , te chno lo g y, nostalgia and a little creative storytelling, all while strengthening our ties to our community,” added Geer. Guests began their journey in immer sive env ironment s that combined projected animation and photo-real graphics. Additionally, the exhibit included LED-lighted trees, interactive auroras and music.
“We see Santa’s Fantastical as an expression of Christmas in many forms, from the wonder of seeing Santa to the sophistication of a magical forest at dusk. This experience offers holiday enchantment for ever yone,” said Fatimah Abdullah, Primal Screen’s executive producer. “ We really love f inding ways to immerse audiences in new worlds and narratives.”
Aztec Warrior Studios' premium sound stage
AZTEC WARRIORS OPEN STUDIO
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ztec Warrior Studios recently opened a purpose-built stage designed for whisper quiet sound with a powered light grid and production offices. The facility features an extensive list of amenities, including but not limited to: a green room, multiple dressing rooms, post production suites and more. “Driving up, I thought the facility was an antebellum mansion with its columns, 28
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freestanding staircase and chandelier. Then you walk onto its incredible sound stage, [which is] perfect for all types of production,” said senior director, Grant Wainscott. The executive team running Aztec Warrior Studios comes from both the commercial real estate world and the film industry.