NETWORK AND COLLABORATE

Bola Badmus Bb Atlantic

Bola Badmus, has expanded his consulting firm, BB Atlantic, across borders and oceans in a mere five years. With the Canadian government as one of their prestigious clients, their expertise in business development and process improvement is undeniable. But, as he states, “if you can’t get the right media coverage to showcase your services, product offerings, or concepts, there’s a limit to what you can do.”

For black-owned businesses, Badmus emphasizes the importance of unity and collaboration. He advises to seek out opportunities to join forces with other start-ups and align with organizations that share your vision. Ensure that your voice is heard, actively search for media outlets that will give you a spotlight and project your talents and skillset.

In today’s fast-paced business world, media coverage is vital, and Badmus has recognized this crucial aspect and has taken proactive steps to make sure his firm is seen and heard, continuing to increase his marketing budget and ensure the company gets noticed by the right people.

“We’ve facilitated over 60 projects with 30-40 businesses so far in just a few years…we couldn’t have done that without strategic alliances and collaboration. In 2023, that’s the way to go.”

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