fail forward

jm igbelina agu athletics

The journey of a business owner is often a rocky one. Focusing on advertising over inventory has been a learned experience for JM, creator of the activewear brand: Agu Athletics. “Months where we have really low sales correlates to challenges in marketing and putting ourselves out there… The product won’t sell itself.” But growing in marketing knowledge and asking for help haven’t been his only keys to overcoming.

JM goes on to share how he navigates obstacles, mitigates mistakes, and uses failure as an opportunity for success: “Sometimes it’s the difference of taking one action to be successful, but you have to actually take that action. [At the end of the day, I spent a lot of time in the past, theorizing and planning without executing. Knowing something in theory is great, but once you actually start trying things out, that’s when you learn so much faster. Not everything you do has to be a success, there’s success in failure too.” So, get out there and try.

Web: www.aguathletics.com

IG: @agu.athletics