SUSTAINABLE GIFTS CATALOG
SECONDARY COLOR PALETTE & FONT
The Sustainable Gifts Catalog has been designed as its own sub-brand. Diva.
The primary color palette shares colors with the OI brand secondary color palette, allowing us to retain some consistencies between brands.
The primary signatue and silo-signature guidelines should be used for all other campaigns and collateral.
The six colors below make up the OI brand secondary palette, with the exception of the brown (Pantone 161 C).
Sustainable Gifts Catalog Blue PANTONE 7695 C
Sustainable Gifts Catalog Tan PANTONE 415 U Black
White
CMYK
RGB
PANTONE 1505 C
0 / 64 / 100 / 0
255 / 114 / 0
PANTONE 7695 C
54 / 23 / 19 / 0
123 / 167 / 188
PANTONE 7743 C
73 / 37 / 88 / 27
68 / 105 / 61
PANTONE 161 C
73 / 37 / 88 / 27
96 / 61 / 32
PANTONE 415 U
45 / 35 / 45 / 3
145 / 147 / 136
N/A BLACK 90%
0 / 0 / 0 / 90
65 / 64 / 66
Stacked configuration
ADDITIONAL FONT Horizontal configuration
Brush Script MT is an added font for the Sustainable Gifts Catalog. It is to be used as an accent font.
One-Color
BRUSH SCRIPT MT
One-Color with tagline ORDINARY GIFT S T HAT MAKE AN EXTRAORDINARY DIFFERENCE.
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