PUN HLAING SILOAM HOSPITALS GROUP

ASIA P U N H L A I N G S I LO A M H O S P I TA L S G R O U P

Operating as a key exponent of Myanmar’s social development strategy

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POWERING

Progressive Healthcare Operating as a key exponent of Myanmar’s social development strategy, PHSH is changing perceptions and misconceptions across Myanmar with its forward-thinking approach Writer: Jonathan Dyble | Project Manager: Callam Waller

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istorically renowned as a nation that has been defined by economic and political isolation, the tide seems to be turning in Myanmar, with waves of positivity sweeping the nation in the face of recent events.

Owed to the success of the democratic elections that were held in November 2015, the new government has been outlining an agenda focused on providing the platform for a revolutionary transformation and modernisation process.

Above: Dr Gershu Paul, Group CEO of PHSH

In the short time since, Myanmar has already transitioned away from being an enclosed and hostile region, now standing as one of Asia’s fastest growing countries, with the Asia Development Bank forecasting GDP growth of seven percent for 2019.

Currently, much of the government’s emphasis is being placed on bolstering the country’s structural and institutional foundations, from energy and transport to education and healthcare, a strategy that Pun Hlaing Siloam Hospitals Group (PHSH) is helping to enable as one of Myanmar’s most progressive healthcare providers.

“PHSH was initially established in 2005 by First Myanmar Investments (FMI), a Yoma Group company whose mission is to ‘build a better Myanmar for its people’,” explains Dr Gershu Paul, Group CEO of PHSH. “And what better way to realise this mission than to drive social transformation by improving the national healthcare scene.

“As an emerging country, there is both huge opportunity in Myanmar

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and many challenges to overcome, prospects that inspire and motivate us more and more by the day.”

Prior to his current role, Dr Gershu acted as Group CEO for Indonesianbased Siloam Hospitals, taking the business from four hospitals in 2006 to an IPO, listed on the Jakarta Stock Exchange at a market cap of US$1.8 billion with 29 hospitals, in less than nine years. In 2014, PHSH entered a joint venture with Lippo Group, the controlling shareholder of Siloam International Hospitals and, as a result, in 2014 Dr Gershu took up the role of CEO of PHSH in Myanmar.

Breaking the mould

Bringing such a depth of expertise to his position at PHSH, Dr Gershu has played a crucial role in helping the firm to expand substantially in the past five years since its restructuring began.

During this short period the hospital has expanded to open a three-story Pun Hlaing Primary Care Clinic in

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downtown Yangon and another at Star City, in Yangon’s Thanlyin Township. Meanwhile, in Mandalay, PHSH has opened a state-of-the-art, 75-bed hospital that offers the first 1.5T MRI in the city, along with 24hour fulltime specialists, fully-fledged emergency services and end-to-end digital technology solutions.

Moreover, close to Inle Lake, Taunggyi, PHSH opened the Nyaung Shwe Clinic, and in October 2018 acquired a 70 percent stake in SEIN Hospital that has been the leading private hospital in Taunggyi City for almost two decades.

“Our plans are to expand this to a state-of-the-art 150-bed hospital within the next two years,” adds Dr Gershu.

As such, the company has rapidly amalgamated a broad footprint, providing not only extensive services, but equally unrivalled standards in terms of quality across its six operational facilities.

JJ-PUN

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J-Pun has been providing worldleading technology solutions to Myanmar in a wide variety of industries including healthcare, agriculture and material handling since 2011.

With over 50 world-renowned technology partners and more than 1,500 customers, JJ-Pun’s highly skilled sales, application and service specialists provide complete tailored solutions, allowing businesses to focus fully on operations.

Founded as a joint-venture between ASEAN conglomerate Jebsen & Jessen and Myanmar based Serge Pun & Associates, JJ-Pun unites the technological and market expertise of both family enterprises.

JJ-Pun’s healthcare department is a long-time partner of Pun Hlaing Siloam Hospital and has a comprehensive portfolio of medical equipment, laboratory equipment and consumables products. As a premier healthcare solutions provider we offer installation, troubleshooting and maintenance of medical equipment.

On the ground a well-trained team of medical professionals and biomedical engineers support and educate endusers on equipment application.

As a responsible corporate citizen, we believe in making a difference in the environment and community.

This is reflected in our steadfast commitment to contributing resources and innovative technologies for the sustainable development of xxxxxxxxx the Xxxxxxxx xxxxxxxx xxxxxxxxxxx environment and engagement of the community. With ISO 9001 and OHSAS 18001 certifications, our record of safety makes us a prudent choice for industrial partners and clients.

These are only a few of the ways JJ-Pun lives out its mission statement of “Building a better Myanmar for its people”.

T +95 1 368 77 90

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PHSH’S SERVICE PORTFOLIO Yangon

The 174-bed flagship hospital on the Pun Hlaing Estate is operational 24-hours every day, seven days per week. The hospital comprises a three-storey medical service building and a four-storey treatment ward, with a total floor area of 21,000 square metres. Facilities include five operating theatres, a designated delivery suite with three labour suites. There are 16 ICU (intensive care unit) rooms, a modern imaging suite and a laboratory equipped with state-of-the-art testing equipment.

Specialties include internal medicine, neurosciences, cardiology services, orthopaedics, plastic and reconstructive surgery, radiology, ICU, obstetrics and gynaecology and paediatrics.

In addition, overseas doctors in specialties such as cardiology, orthopaedic surgery, laparoscopic surgery and obstetrics and gynaecology are regularly practicing at PHSH. The 24-seven emergency department is run based on American emergency guidelines led by the only American Heart Association (AHA) certified instructor in Myanmar. Equally, its emergency department is the only AHA certified training facility in Myanmar.

Alongside the hospital, the PHSH clinic in downtown Yangon is available for primary care as well as daytime emergency care.

It is connected to the firm’s flagship hospital through a ‘Hub and Spoke’ digital platform. Services include medical check-ups and specialist consultation across all clinical specialities. It also provides a specialist aesthetic service equipped with state-ofthe-art Alma laser equipment. Further, the clinic is also installed with four haemodialysis chairs, and there is a 9am to 9pm emergency service, chest-pain clinic, imaging, laboratory, and pharmacy service.

CONCORDIA INT’ CO. LTD

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ince 1994, we have been providing office automation, engendering and medical equipment and services in Myanmar.

Concordia, one of the leading medical companies in Myanmar, would like to say thanks to Asia Outlook for inviting us to participate in Pun Hlaing Siloam Hospitals Group feature.

Concordia and PSH Group have been building on a strong relationship ever since it was established many years ago, and we are looking forward to bettering the healthcare of our patients in the future.

Building 11, MICT Park Hlaing Township Yangon Myanmar T +95 1 654 950 to 7 E concordia@myanmar.com.mm

Mandalay

In Mandalay, PHSH provides primary and secondary care including general surgery, internal medicine, paediatrics, obstetrics and gynaecology, orthopaedics, oncology, cardiology, nephrology, radiology and pathology. Mandalay also offers 24-seven emergency services and acute care services, and it is the only facility with fulltime specialists across all of the disciplines that the firm offers in the region.

Taunggyi

At present, the 100-bed hospital in Taunggyi offers primary to secondary medical procedures including obstetrics and gynaecology, internal medicine, general surgery, medical checkup, imaging, laboratory and pharmacy. A joint venture company is being formed to manage the Taunggyi hospital, and it will be transformed and rebranded. On completion it will have state-ofthe-art equipment and offer an expanded range of services to be the leading facility in the region. Overseas projects are particularly popular

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Exterior of PHSH Yangon

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Interventional Cardiology

OR Solution Room

SC-120 Slide Maker & Stainer

BC-6800 Auto Hematology Analyzer

Topcon OMS-90

Concordia International Co.,Ltd, we first incorporated in Myanmar at 1994 to provide sales of Office Automation Equipment, Medical Equipment, Laboratory Equipment, Engineering Equipment & Material Testing Equipment, Environmental Testing Equipment, with 500 employees.

The main activities are developed into import, distribution, technical support, after sales service and maintenance of these products in various specialties in Myanmar as following area ; Head Office : Yangon Branch Office : Mandalay, Nay Pyi Taw, Magway, Taung Gyi, Myeik, Sittway

“We are leading the way, not only in the high standard of care and services PHSH offers, but also by championing improvement across the national healthcare system�

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“Socially and culturally, many people here have little trust in the medical system, believing that other places like Bangkok, India and Singapore will offer better treatment,” Dr Gershu states.

“In order to break this misconception, we have a very clear and precise vision whereby we will deliver international quality; provide a vast reach throughout our nationwide ecosystem of healthcare services and

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facilities; offer unrivalled scale as an equitable, affordable and accessible healthcare firm; and remain driven by compassion, providing a holistic approach to delivering healthcare.

“We firmly believe that it is the commitment of our core team to deliver this vision, 60 percent of whom have been with PHSH for over five years, percentages that set us apart from the competition. We work in a spirit of one

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team, one dream, one vision.”

PHSH’s extensive achievements include the obtaining of JCI accreditation, becoming the first, and to date the only, JCI accredited hospital in Myanmar. Dr Gershu continues: “Only around 640 hospitals worldwide have obtained this, so we are extremely proud to put Myanmar on the map as being a globally recognised healthcare provider.”

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Further, in April 2018 PHSH also became the first hospital in Myanmar to implement a fully integrated, digital medical record system. This achievement has afforded farreaching benefits including improved performance, productivity and efficiency. More importantly it has allowed the firm to connect its facilities and services across the country, bringing much needed specialist services to all regions, setting the foundation of the ‘Hub and Spoke’ platform to be a national network.

“We are leading the way, not only in the high standard of care and services PHSH offers, but also by championing improvement across the national healthcare system,” says Dr Gershu. “Through a series of education sessions and one-on-one mentoring, we share knowledge and experience with practitioners and facilities in tier one and tier two cities, as well as in rural centres.”

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Facilitating the future

A company on the up, PHSH has outlined ambitious goals for the next decade, aiming to establish a wider reach through a network of 10 facilities across Myanmar by 2029.

“This network will not only allow us to provide easier access to medical services for patients, but equally it will provide greater synergy across recruitment, training, procurement and the development of specialist centres through referrals,” explains Dr Gershu.

All things combined, PHSH will play a key role in helping to achieve the country’s extensive development goals, standing as both a true social enabler and a champion of progress.

Dr Gershu concludes: “On all fronts, we will continue to inspire our people and further fuel their commitment to our vision, and enhance the overall patient safety and quality agenda across the sector.

“Ultimately, to reiterate, we want to help build a better Myanmar for its people.”

Pun Hlaing Siloam Hospitals Group Tel: +95 9 957 797 723 helenarosefield@phsh.com.mm www.punhlaingsiloamhospitals.com

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Pun Hlaing Siloam Hospitals Pun Hlaing Estate Avenue Hlaing Thayar Township Yangon Myanmar Tel: +95 9 957 797 723 phsh@phsh.com.mm www.punhlaingsiloamhospitals.com

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