A F O R C E TO B E R E C KO N E D W I T H
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fficially the largest Salesforce event in Europe, this momentous occasion brings together thousands of partners, customers, technology innovators and thought leaders to share ideas, discuss industry trends and perhaps most vitally, to network. People from across the globe have flocked in colossal numbers to both celebrate and investigate further the benefits and developments of the Salesforce platform. Several inspiring minds and master innovators are in town to share tips and tricks on how to implement better customer engagement and retention tactics within a business throughout the day. This jam-packed show of innovation, connection, and learning is aimed at inspiring and preparing users and visitors for what lies ahead across all industries. In the keynote sessions, we are treated to demonstrations and insight into Salesforce optimization by some of the UK and Ireland’s leading Trailblazers, surprise guests, exciting 22 | North America Outlook issue 10
We attend the Salesforce World Tour London event, as business leaders and innovators showcase the new era of digital work Writer: Ed Budds
innovation announcements, and live product demos. Trailblazers are using the new Customer 360 feature to strengthen their relationships, overcome challenges and accelerate growth as users look to the future. A key mantra repeated throughout the day is ‘Knowledge is power, but shared knowledge influences’. The sharers of this world are the ones that inspire, motivate and provoke change for the better. World Tour London offers all attendees the chance to experience the UK’s largest cloud ecosystem under one roof, along with
the chance to network with thousands of the sharpest minds in business. The main hall of the event is a bustling hive of activity and furious networking. The unadulterated enthusiasm for the Salesforce product is palpable in the room, with animated conversation sparking up everywhere you turn. There is then a flurry of activity as vast supplies of breakfast pastries and coffee emerges from all sides, cue the stampede to the buffet tables to refuel and re-caffeinate in between conversation. The organizers have created a real carnival style atmosphere, with an abundance of stalls and pop-up features to explore. There are stands offering every form of development tips and masterclasses on how to achieve excellence with new Salesforce features, aimed at empowering all users to create engaging experiences online using modern development tools. The sheer scale of the event is breathtaking, with London’s ExCeL
