L O B E L S
B R E A D
TREGER PLASTICS
T maintain the Lobels promise of quality and service. Moreover, a new management team was appointed at the time of acquisition to take the brand to greater heights. “CEO, Ngoni Mazango brought with him more than 15 years experience in the industry and has a passion for seeing the brand and its employees reach new levels of success,” said the Company. The combination of a new management team and equipment was the welcome boost that Lobels needed to restart the business with new found vigour. In 2014, Lobels saw production at its Harare plant rise by 20 percent after a further injection of US$5.8 million into semi-automatic machinery in the final quarter of 2013. As Lobels stepped up its efforts to reclaim its market share, it further increased bread production at the site by 42 percent through the construction of a new production line. Additionally, in 2014, the breadmaker
CEO, Ngoni Mazango brought with him more than 15 years experience in the industry and has a passion for seeing the brand and its employees reach new levels of success
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installed a new manufacturing line at its Bulawayo factory which saw production rise to 100,000 loaves a day. “We had been running on two production lines at the factory but, given the increased demand for our bread, our shareholders began seeking funds to improve capacity by installing and operating from one brand new, more efficient line,” commented CEO, Ngoni Mazango in an interview in 2014. The new line also gave Lobels more space to expand the confectionery product range in line with the growing market appetite, making sure that consumer demand is catered for in the long-term. Throughout its history, Lobels’ confectionary products have remained a steady form of business, with increasing opportunities for exports throughout the region and abroad.
Special Economic Zone
The latest expansion plans in Bulawayo came at an opportune time, with the city battling to lure back investors after a decade of industrial decline. “Some investors have started taking a key interest in the city as the government has announced that it is hoping to soon be declared a Special Economic Zone (SEZ), designed to attract domestic and foreign investment through the provision of a variety of economic incentive packages and world-class infrastructure, facilities and services,” stated the Company. Research to determine its feasibility is currently being conducted, but the end result promises to be worth the wait;
WWW.AFRICAOUTLOOKMAG.COM
reger Plastics is part of the Treger Products Group, employing a total of just over 3,000 people and each company has dedicated directors responsible for performance and customer satisfaction, and the group successfully exports its products throughout Africa. Our vision is to become the leading manufacturer for our range of quality products and to build our brands so that they are known and respected throughout the Comesa/SADC region. All our products are of the highest quality and conform to SABS and SAZ standards. T +263 9 881011 F +263 9 79496/63921 E tplastic@kango.co.zw
www.tregerproducts.co.zw