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IS KEY Hormuud Telecom’s commitment to continuous improvement is every bit as socially-driven as it is income-driven as the Company stays true to its mission of connecting Somalia Writer: Matthew Staff | Project Manager: Kane Weller stablished in 2002, Hormuud Telecom’s rise over little more than 15 years has been remarkable; evolving ahead of the global industry curve to provide Somalia with the most contemporary and socially enriching array of telecommunications services possible. Comprising as many as 7,000 shareholders, another 8,000 business partners, and 7,000 staff members, it is the scale that Hormuud has managed to grow to that first grabs your attention when speaking with the Company’s Head of International Relations and Compliance, Abdala Mohamud. But as he emphasises, it is the way this scale is directed and harnessed that has made the Company the success it is today. “We work across South and Central Somalia and through a balance of organic and acquisitional growth, as well as key partnerships established with the likes of Golis in the south and Telesom in the north, we have been able to achieve full penetration across the country,” he states. “Customers have access to all three of our offerings as a result, giving them unrivalled opportunities and the full, turnkey
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range of modern telecommunications solutions across Somalia. “Internally, this size and partnership network not only helps escalate our own technological knowhow, but also our market share, making us the biggest in the region and the most innovative player in the industry.” Such aforementioned, state-ofthe-art services embrace everything you would expect of a BT in the UK or a Safaricom closer to home; with a concerted focus on valueadd propositions that go beyond traditional voice and data services and take people into realms of banking, mobile money, internet optimisation and international roaming. “You can see our influence on the country chronologically when looking at the respective impacts of our service introductions over the years,” Mohamud says. “This started with the landlines when the telecoms industry was challenging in the country, before moving into mobile in the early 2000s. We then expanded our mobile network and subscriber base over the years while opening up our shareholder system, which saw people from all over the world realise our potential and become shareholders and partners.”
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