FLAMINGO HORTICULTURE

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FLORALIFE Floralife and Flamingo Horticulture: Responsible Partnership As a leader in the postharvest care and handling of flowers, Floralife’s goal is to ensure that a supply of top quality flowers reaches the consumer. Through our products, facilities and practices, Floralife is constantly looking at new and better ways to incorporate the best sustainable practices. As we conduct business around the world, we seek partners who share our commitment, such as Kenyan flower grower Flamingo Horticulture.

Sustainability and social responsibility are important topics that affect many aspects of life in the developing world, including water conservation and responsible agriculture. As living standards improve, there is also a new emphasis on employee satisfaction and enrichment, as well as responsible environmental stewardship.

Customers are always offered the highest quality product range

sourcing partnerships with a global network of vertically integrated third party suppliers and outgrowers. This supply chain strategy ensures that customers are offered the highest quality product range on a consistent year-round basis.

Jonathan Ralling, Managing Director of Flamingo Horticulture Kenya quotes: “The Group’s success is dependent on - and hence focused on - delivering six key drivers to our retail customers: quality, availability, value, sustainability, innovation and insight. We believe the first three should be givens and it is the last three that will ensure Flamingo’s long-term viability and prosperity.

“Our business is defined by ambition, Kenyan pride, and an outstanding work ethic. We use these core principles along with innovation techniques to differentiate our products and operations from our competitors’.”

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Our business is defined by ambition, Kenyan pride, and an outstanding work ethic. We use these core principles along with innovation techniques to differentiate our products

Flamingo Horticulture is an example of the flower industry’s promise and its responsibility to the people and the environment. Their efforts in the areas of water use and waste disposal have earned Fairtrade and Rainforest Alliance certifications. Employee amenities include set working hours and time off, free transportation and subsidized meals onsite. Local outreach efforts include a company hospital that serves the entire community.

Floralife offers partners such as Flamingo Horticulture testing and expert advice on pretreatment, hydration, transport and storage, and final food solutions for nourishment conditioning. Floralife technologies also help reduce water usage, optimize flower nutrition, fight disease and help ensure longer vase life.

In partnership with Flamingo Horticulture, Floralife helps ensure that each hectare of soil is being used responsibly and efficiently to produce superior flowers for the discerning international market.

www.floralife.com