EME Outlook - Issue 14

Page 69

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All our suppliers are extensions of our operations and we work very closely with them in order to install in them the same sense of responsibility, operational robustness and shared values associated with BQP

generate the highest quality produce. “All our suppliers are extensions of our operations and we work very closely with them in order to install in them the same sense of responsibility, operational robustness and shared values associated with BQP,” Wunsch adds. “Our media partners, technology partners and marketing partners are also trained in the aforementioned qualities and this ensures that we are on the same page and that our goals and visions are aligned.”

A freshness you can taste

‘Chef Mike’ Wunsch, Managing Director, BQP

Driving the fresh products industry since 2002, the need to monitor the business patterns and trends dictating consumer behaviours is something that BQP has had to hone over the years, especially considering the general growth of the sector recorded at around 40 percent each year. An increase in population, the development of the tourism industry and a general increase in demand for healthier food types has given operators the perfect opportunity to capitalise, and Barakat has done so better than most, as seen through its year-on-year revenue growth since 2012 especially.

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