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Nandos Burj Residence, Burj Khalifa
and an evolution of both our menus and restaurant design, while retaining our core values,” Dening-Smitherman explains. “One of the unique features of the UAE is the hugely diverse demographic with more than 200 nationalities resident in the UAE and every location served having a very different customer base.”
Connection to customers
Reputation has a lot to be thanked for in achieving such a rapid rise to prominence, but this isn’t to say that the UAE audience was aware of the Nando’s brand prior to its inception in the country. Instead, this reputation has become a reassurance, rather than a pulling factor, for customers knowing that they will experience a world-class level of service and taste when entering one of the Company’s 16 restaurants for the first time. Spanning Dubai, Abu Dhabi, Ras Al
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We have seen a particular shift in the modernisation of our business over the past five years and an evolution of both our menus and restaurant design, while retaining our core values