EME Outlook - Issue 10

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A L A R G A N

I N T E R N A T I O N A L

R E A L

E S T A T E

ALSHAYA TRADING COMPANY

A

lshaya Trading Company enjoys a sterling reputation as a supplier of the world’s best commercial equipment, and as a provider of high quality furnishings for the office and home. We derive our strength from our recognised management qualities, innovative strategies, favourable employer culture and substantial financial resources. Serving a large and diverse customer base, we adhere to one principle – only top-of-the-line brands are acceptable. Our commitment to high quality products and services is matched by our professional sales and marketing personnel, ably supported by our in-house design, logistics and service teams. This expertise gives us a competitive advantage in executing projects of any scale in the region.

Khaled Al-Mashaan, Chief Executive Officer, ALARGAN International Real Estate

success over the years. “We use different methods and we’re an innovator,” he states. “We like to come up with ideas that will suit our end users ahead of time. We provide them with products that will make their lives more enjoyable and make sure that it goes a long way in meeting their needs. “For every product we put out, there’s something very recognisable and people understand that it’s an ALARGAN product because of the way we implement it.”

Successful business model

This kind of recognition and notoriety would have perhaps been unthinkable back in 1994 when Al-Mashaan embarked on his venture; with just a theory and one colleague driving into what he knew was a potentially lucrative gap in the market. Starting with no equity in the

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housing market is no simple feat, but was rectified over the subsequent years via carefully selected partnerships with individuals initially, and later with corporates and investment banks, before developing its first housing project in 1997. “We started as a construction company, but after saving some equity, this first project was a very simple idea; to get investors to buy the land and then to build up the project of 18 individual homes with that equity,” the CEO recalls. “By 2000, we were doing more than 200 homes a year, and at that stage we realised that Kuwait would be too small, and we moved into the region.” Starting in Oman first, the migration quickly engulfed Bahrain and Saudi Arabia also and by 2004, the Company’s capital had risen to US$75 million; later enabling the business to go public in 2007.

ALARGAN group photo


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