Business Travel Guides
A complete guide to EME’s leading business travel destinations
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SLOVENIA As the only country in the world with ‘love’ in its name, Slovenia is looking to demonstrate much of it across the nation’s sustainable, personable evolution Writer: Matthew Staff | Project Manager: Joe Palliser s an increasingly effective exponent of the growing ‘city break’ generation in Europe, Slovenia has well and truly emerged on the global map from a tourism perspective in recent years. And quickly following has been an equally concerted increase in influence across MICE activities and the country’s economic makeup. Where the Alps meet the Mediterranean, you need only to participate in a quick image search online to realise what you’ve already been missing. Put plainly, the country
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is stunning, from the lowest gorge and lake, to the highest mountain peak. And everything in between is geared towards capitalising on this natural beauty to make the country a sustainable and attractive proposition to tourists and business travellers alike in the years to come. “[Slovenia is] a country that is fast becoming a top green destination with the alpine landscapes, and an abundance of natural treasures adding to the country’s rustic charm and rich cultural heritage,” a recent Slovenia Tourist Board statement affirmed, honing in on the country’s adoption of
green philosophies to drive its future development. “Slovenia is officially one of the greenest countries on the planet, leading the way in terms of sustainable tourism and the protection of natural heritage. This is also a country that embraces adventure and discovery in the natural world - from the mighty Julian Alps to the sparkling Mediterranean coastline.” From the capital Ljubljana, to its second city, Maribor, or the spectacular region of Bled, Slovenia is now a firm fixture on any avid traveller’s bucket list, but much more than that, it is becoming a
lucrative hotbed for FDI and business relationships off the back of the country’s modern outlook. Mladen Ljubisic, Head of the Slovenian Tourist Board for the UK and Ireland says: “Thanks to its Central European position, Slovenia has historically and continues to develop as a business travel hub. There has been a general shift in the travel industry to value unique experiences and we have been recognised as a destination which offers just that. “Slovenia is a boutique destination that offers an escape from the mass tourism influence. We are also blessed
with an abundance of geographical diversity. Slovenia is ideally located on the crossroads of four geographical phenomena. It’s where the Alps meet the Mediterranean, and the Panonnian
basin meets the Karst. In such a small area you have everything from the famous Julian Alps, to the picturesque venetian coastal town of Piran with its famous salt pans.”
FACTS & FIGURES
Capital city: Ljubljana Languages: Slovene Area: 20,273 square kilometres Population (2017 estimate): 2.066 million GDP (2018 estimate): $75.604 billion Currency: Euro (€) Time zone: UTC+1 Dialling code: +386 Internet TLD: .si Climate: Continental/sub-Mediterranean
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Our Business Travel section not only gives executives the complete guide to the world’s most popular and populous locations, but also gives said locations the perfect opportunity to showcase their own businesses, events, venues and services to a truly international audience and readership of more than 395,000 each month. To share in this unrivalled exposure and to put your own offering on our map, then please contact our Sales Managers, Joe Palliser or Ryan Gray to find out more.
joe.palliser@outlookpublishing.com
+44 (0)1603 959 676
ryan.gray@outlookpublishing.com
+44 (0)1603 959 672