Asia Outlook - Issue 22

Page 95

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watch on ways to keep its prices attractive while maintaining quality and timely delivery with unparalleled service, to offer the best value in the market. “It’s a buyer’s market, so we must keep our eyes and ears open and understand each market before entering, or at least have a partner that can do this for us. This is why our partnerships with buyers are so important. We work closely to bridge the gap between our products or services and the market needs,” says Rahim.

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Scaling-up

Rahimafrooz Batteries accepts the Ashden Award for Sustainable Energy on a visit to the UK

GLOBATT factory

RBL store

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Awards cabinet

Combining its local recruitment focus, aptitude for continuous improvement and adoption of the latest technologies, Rahimafrooz is set to remain at the top for decades to come and has set some ambitious targets to reflect this. “We have a vision to be one of the largest players in the energy sector in this region by 2020. We hope by then, we can share our developments in new markets, showcasing newer products and technologies, as well as new systems and models to support our growth and enhance ease of doing business with Rahimafrooz. Of course, we would like to be talking about a much bigger scale of operations to cater for increased production capacity and demand,” concludes Rahim. “Placing emphasis on our R&D teams and our continuous dedication to improvement, while adapting to new technologies that are commercially-proven, we hope to maintain our current growth pattern for the long-term. “Ultimately, we place emphasis on establishing sustainable businesses that will enrich the lives of our customers and the environment in which we operate.”

GLOBATT factory

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