A P M
A U T O M O T I V E
H O L D I N G S
B E R H A D
Mr. Low SC, CEO with the ‘Best Company to Work for in Asia 2015’ trophy
Robotic arm
Such capabilities are improved upon each year also, investing heavily into new equipment, software and hardware along the way to keep abreast of the latest industry trends and technologies, while also cooperating with overseas partners and institutions to stay on top of demands region-wide. From an equipment perspective “for validation and testing, APM has recently invested in performance and durability testing equipment such a multi test bed; suspension module testing; ingress and egress testing for seats; head rest impact testing; and comfort measurement equipment”, Brown notes. “APM has also completed a new setup of its leaf springs production line in Indonesia and is installing a second fully automated coil spring comprising an NC coiling machine and an advanced temperature control two-zone furnace.”
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Highly recognised brand
Such internal growth facilitates external expansion and in more recent times, APM has invested a lot of time, effort and capital into pushing forward to new markets and gaining new customers. “APM’s future growth will be driven primarily outside of Malaysia,” Brown
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emphasises. “We see this on two levels: first is ASEAN; second is the rest of the world. “ASEAN is our home region; it is our ambition and strategy to replicate the success of APM in Malaysia across the primary nations of ASEAN. As such we are utilising the excellent relationships we have with vehicle manufacturers