Asia Outlook - Issue 40

Page 72

Tell us your story and we’ll tell the world. ASIA OUTLOOK is a digital and print product aimed at boardroom and hands-on decision-makers across a wide range of industries on the continent. With content compiled by our experienced editorial team, complemented by an in-house design and production team ensuring delivery to the highest standards, we look to promote the latest in engaging news, industry trends and success stories from the length and breadth of Asia. We reach an audience of 220,000 people across the continent, bridging the full range of industrial sectors: agriculture, construction, energy & utilities, finance, food & drink, healthcare, manufacturing, mining & resources, oil & gas, retail, shipping & logistics, technology and travel & tourism. In joining the leading industry heavyweights already enjoying the exposure we can provide, you can benefit from FREE coverage across both digital and print platforms, a FREE marketing brochure, extensive social media saturation, enhanced B2B networking opportunities, and a readymade forum to attract new investment and to grow your business. To get involved, please contact Outlook Publishing’s Managing Director, Ben Weaver, who can provide further details on how to feature your company, for FREE, in one of our upcoming editions.

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The road to becoming one hotel brand

China’s number

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GUIDE 20 BUSINESS TRAVEL one fine tourist destination Palau: 340 islands,

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CBRE MALAYSIA property development Empowering

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AUSTRALIA SIMEC ENERGY in Australia’s transition

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Wind in the Sails

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ore and more high and ultra-high net worth individuals are taking an interest in yachts. From covering vessels in gold to redefining the boundaries of a superyacht’s size, the market appears to be sailing into a healthy future. Indeed, according to Coherent Market Insights, the global demand for these larger vessels is set to surpass $35.5 billion by 2026, growing at an average rate of 5.3 percent a year. More than 400 yachts measuring 24 or more metres in length were sold around the world in 2018, and AsiaPacific is expected to be the fastestgrowing region in the years ahead, owing to a rise in wealthy individuals and growth of marine and water-based sports tourism. China alone is expected to see an 8.1 percent annual rise in demand for yachts until at least 2022, a market driven by its growing base of millionaires and billionaires. This global and regional backdrop means that Australia is perfectly poised to pounce. Home to Henderson-based (WA) Echo Marine Group, the country has been establishing itself as an economical and superior alternative to the established yacht builders of northern Europe. Challenging this status quo has long been the ambition of Echo’s CoFounder and Director Mark Stothard, the industry veteran of 30-plus years eager to provide some healthy disruption to the sector. Asked how important it is to compete on the global stage, he responds: “Very. We are competing in a market comprising luxury design and first-class shipbuilding, coupled with engineering superiority and the highest standards in quality. “Aside from a few exceptions, the

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Having proven itself and Australia as a viable alternative to the traditional European establishment, Echo Marine Group is poised to serve the growing demand across Asia-Pacific for superyachts Writer: Tom Wadlow | Project Manager: Josh Mann

ASIA ECHO MARINE GROUP

Navigating Australia onto the global yacht building stage

superyacht manufacturing industry centres around numerous German, Dutch, Italian and more recently some Turkish shipyards. Several of the German, Dutch and Italian yards offer very traditional superyacht platforms and build experiences and premium branding, with premium price tags attached.”

The New World of yacht building

Echo Marine Group, through its manufacturing, refit and maintenance brand Echo Yachts, is transforming these perceptions. While the company offers the same fundamentals relating to luxury design, experience and strength in shipbuilding and engineering, Stothard explains a number of distinct advantages built upon Western Australia’s rich shipbuilding heritage.

A leading light to renewable power

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+44 (0) 1603 959 650 ben.weaver@outlookpublishing.com

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