APAC Outlook - issue 54

Page 172

SUBWAY HONG KONG & MACAU FOOD & DRINK

FRESH WAY F O R WA R D Made-to-order sandwiches and a myriad of business developments are on the menu for Subway Hong Kong & Macau, as the management team tells us Writer: Jack Salter | Project Manager: Kyle Livingstone

General Manager, Jamie LeBrun with his mother and CEO, Christel LeBrun

Let’s open a submarine sandwich shop.” Those were the simple but effective words of co-founder, Peter Buck, that inspired the start of the Subway story in 1965. Together with fellow co-founder Fred DeLuca, a college freshman at the time, a business relationship was forged that would go on to change

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the fast-food landscape and many lives in the process. Today, Subway is the world’s largest submarine-style sandwich chain with over 37,000 restaurants around the world, 38 of which are located between Hong Kong and Macau. The brand arrived in the area more than two decades ago, when Hong Kong’s first Subway restaurant was built in the resort town of Discovery Bay by a budding franchisee. In October 2017, the dynamic mother-son duo of Christel and Jamie LeBrun took over the management of Subway Hong Kong & Macau’s development office. “We were looking for a business that could provide our family with more opportunities and financial independence,” opens CEO of Subway Hong Kong & Macau, Christel LeBrun, who was originally a franchisee for Subway over 15 years ago in New Zealand.


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