EXPERT EYE
Unlocking business transformation in Asia Robert Tennant, Head of UK and International Development at The Storytellers, discusses how leaders in Asia need to be prepared to adapt to seismic changes and embrace transformation Written by: Robert Tennant, Head of UK and International Development, The Storytellers
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8 months ago, the start of the pandemic plunged companies around the world into a crisis which saw them having to adapt their working patterns almost overnight. As the rapid, unprecedented change we saw last year continued into 2021, companies have realised that having a robust company culture is necessary not just to stay rooted, but to grow in this challenging environment. Now the immediate shock of the pandemic has passed, business transformation plans are once more dominating boardroom agendas. Being open-minded to change and successfully leading through it will improve company agility, resilience and future performance. The dangers of resisting or being unprepared for change have been made clear throughout the pandemic: a loss of revenue, customers and employees. Early on, the focus for all leaders had to be on the ‘here and now’ as they got to grips with fast, short-term decisionmaking while their businesses either thrived or required action to survive.
GOING DIGITAL Companies were pressured to enhance business models by evolving their digital capabilities as the workplace was rapidly transformed so teams could work remotely and communicate through technology. This digitalisation is set to continue 8 | APAC Outlook issue 51
beyond 2021 as companies look to reshape workplace culture and adapt to new business priorities and customer needs. Businesses have felt the full force of needing to digitalise. In Japan and Singapore, companies have been looking to bolster their technology talent by creating more jobs for technology experts. To address the skills gap in this area, Fujitsu is just one example of how companies have begun to provide upskilling opportunities by offering free online courses to its employees so they could improve their understanding of AI and technology programming.
DIGITAL LEADERS Leaders must harness the existing momentum behind digital change, ‘think big’ and take their people with them on the transformation journey. Change is often uncomfortable, but if the past 18 months has taught us anything, it’s that people can adapt quickly and with agility if they understand the bigger picture and feel part of the journey. Soft skills must also continue to be developed, as should skills in knowledge acquisition, capabilities and working with new digital systems. All leaders, coupled with the efforts of HR, will play a crucial role in upskilling existing teams.
UNLOCKING PEOPLE’S POTENTIAL Digital transformation is not only about adopting new technology or processes, but also about empowering people so that change is sustainable. Asia’s young workforce is globally minded – opened up to the world through technologies and forces of globalisation. Therefore, younger generations will have different expectations of the companies they work in, and these needs must be considered. Companies that champion diversity and inclusion and ESG factors will bring in better talent and forge partnership opportunities, challenging the traditional business culture of hierarchy. Purpose-driven teams will be quicker and more agile, better prepared for digital transformation and the future. HR will play an essential role in keeping talent and connecting employees to a higher purpose. People are the key to fending off competition, improving strategy and reacting to change at pace. LEADING THROUGH CHANGE For any organisation to adopt widespread change, its leaders need to motivate, inspire and engage their teams to maintain productivity and high-performance levels, particularly as we move out of the pandemic. To help us drive transformation programmes in the Asia region, The Storytellers’ partnered with Tony Williams, an Executive Coach and Board Advisor based in Hong Kong. Tony has noted at least three priorities facing CEOs today: Firstly, how to mend the balance sheet; secondly, how to leverage productivity from what we have learned from the last 18 months and lastly, how to build more sustainable operating models to embed the short-term gains made from recent essential cost containment measures.