ALLIED COMPANY

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Customers find the Allied+ Fuel Card Payment Solution a convenient way to manage their fuel accounts

“As such, our employment strategy ensures we hire highly motivated individuals with the necessary attributes to fit our operations; we provide training and development opportunities on a regular basis; we offer competitive remuneration and retention incentives; and most importantly, we place 100 percent emphasis on local content to complement the critical skills we gain from expatriates.”

Russia. “With this our customers enjoy online access to their personal customer account consumption details. Other benefits that we offer include a secure and fraud resistant chip & pin based fuel card technology; pre & post paid fuel card transactions; and an optional radio frequency identification (RFID) tag system that ensures only designated vehicles are serviced. “This is in response to a growing Bigger and better number of customers becoming more Over the years, Allied has become sophisticated, demanding a higher renowned in Ghana, not just for the level of satisfaction and convenience. continuous upgrades of its products, Customers are becoming conscious but for the subsequent success these of the environment where they buy products have had in the market to products, are increasingly looking for complement its ever-growing footprint one-stop shopping, and are becoming of service stations. more price sensitive.” Its Allied+ Fuel Card Payment In view of these trends, Allied Solution is a prime example of this as is focusing on training forecourt an unparalleled fuel card technology attendants and instilling advanced developed by the Razio Group in levels of customer service, to align

with the already advanced levels of the forecourts themselves. The standard of its on-site convenience stores has also been improved, once again honing in on a differentiator of low cost when compared to its key competitors. “In three-five years’ time I hope to see Allied having become the most valuable brand among the oil marketing companies in Ghana,” Abeam-Danso emphasises in terms of forecasted upshots from this philosophy. “We will look to employ many new technologies across our operations in order to provide enhanced convenience and prices to our customers. “I hope to see Allied increase the number of its network of stations by at least 20 percent over the same time period and to ultimately become a bigger and better Allied through our strong work ethic, our strong IT attributes, and our strong national presence.

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