Africa Outlook Issue 14

Page 61

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Rod Dewing, Managing Director

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need to be appropriately trained in all new technologies coming to our industry. We are constantly focused on achieving the right formula for staff development and advancement.” In light of these initiatives, HellermannTyton are planning to supply products into many new high-tech projects earmarked for the local electrical industry. One such opportunity is the renewable energy market that is only beginning to take hold in South Africa: “We would like to secure business in this sector as the phases of this massive infrastructure project continue to be rolled out in the country over the next 6 to 7 years,” Dewing emphasises.

“Supply chain is central to our market leader status” As a result of the sheer number of line and catalogue items HellermannTyton offer, it is crucial they maintain the

right stock levels and keep their prices competitive as Dewing affirms: “This is super critical. The majority of the products we sell are not unique to HellermannTyton, these are products that competitors and in particular the Chinese, find very easy to copy and make,” he continues: “What differentiates us from our competitors is the fact that we carry the stock, we can get to the customer quicker than the competitors can and generally speaking, we offer an attractive price, which makes the all-round package for the customer really special.” China are no doubt an increasing threat to the manufacturing industry in SA, but HellermannTyton are well aware and are adjusting their strategies accordingly in order to combat the competition.

Value-Added Service In recent times HellermannTyton have seen success come from

specifying their product’s features and benefits directly to end-users. “We are more than just distributors; we operate as a hub of knowledge for the products available in the market. We show them our product against our competitor’s product, giving a value-added service for our broader base of distribution partners,” Dewing adds: “We have a basket of products on offer and want to be the one stop shop for customers. We hope they will come to us instead of shopping in multiple places. Our broad offering is another factor that has secured good success for us.” HellermannTyton’s business is growing at a steady rate in what is recognised as a subdued business climate in South Africa, suggesting that the company will continue to hold its outstanding reputation for supplying quality products and service well into the future.

www.aFRICAoutlookmag.com

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