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Challenging Traditional Thinking with
Expert
ENGINEERING
To satisfy the continued rapid growth of its innovative engineering capabilities, Efficient Engineering continues to diversify and adapt to changing market needs by thinking outside the box Writer: Emily Jarvis Project Manager: Arron Rampling
fficient Engineering has become a Company synonymous with thinking outside the box in the past few years, resulting in the rapid expansion and diversification of its business offering in response to recent industry trends. Driven by an aptitude for continuous improvement and commitment to building strong relationships with local industry players, the South Africanbased manufacturer has focused on quality and safety to add value to the business; resulting in a unique and innovative approach to steel fabrication, machining, manufacturing and heavy engineering across mining, power, rail and oil & gas industries in Africa via its three divisions: Efficient
Graham Hartley, Managing Director
Engineering, Efficient Power and the newly-acquired, Efficient Trotech. Adapting to the drop in commodity prices, the Company has focused on identifying ways to complement its initial equipment manufacturing, repair and refurbishment offering from five decades ago, in order to remain agile in a market that is constantly changing. “Diversification has protected and strengthened the organisation. Exploring new markets has been a vital component that has allowed us to
weather the effects of the commodity storm and emerge even stronger and with new confidence; and with a business that creates tailor-made, high quality and cost-effective solutions,” says Vees Moodley, Group Business Development Director. In the past four years, Efficient Engineering has grown three-fold in both head count and revenue, seeing a six-fold increase in its customer base, courtesy of organic and acquisitional growth through the Efficient Trotech acquisition. Backed by five decades of experience in the African market, the Company is now eyeing opportunities outside South Africa with keen interest, in a bid to align its world-class quality standards with a Pan-Africa strategy.
Efficient Trotech success story
The acquisition of Trotech Engineering in September, 2015 is the latest piece of the Efficient Engineering puzzle and has already realised synergies for the Group in the oil & gas industry. Group Financial Director, Brendon Davies explains: “After refining Trotech’s
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