Africa Outlook - Issue 34-35

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C O C A - C O L A

S A B C O

M O Z A M B I Q U E

Coca-Cola Sabco Mozambique

With an estimated consumer base of 24 million people, Coca-Cola Sabco Mozambique has been increasing its production capabilities by stabilising its distribution network and investing in state-of-the-art equipment. For the past few years, the Mozambican economy has been experiencing a prosperous GDP growth of between seven and eight percent; this is of course having a positive impact on businesses in the country, helping to provide much needed support to local infrastructures. Sabco, the South African-based flagship bottler for CocaCola’s African operations, has reaped the benefits and invested heavily in further developing its operations in Mozambique. Coca-Cola Sabco’s three manufacturing plants are strategically placed throughout Mozambique; with Nampula serving the north, Chimoio

Coca-Cola Sabco Mozambique has increased its production capabilities by stabilising its distribution network

Coca-Cola Sabco’s three manufacturing plants are strategically placed throughout Mozambique; with Nampula serving the north, Chimoio serving central regions and Maputo the South

Mozambique is renowned for its upbeat atmosphere, friendly and welcoming people, overflowing markets and stunning beaches

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serving central regions and Maputo the South. In relation to the changing nature of the beverage market in the country, Coca-Cola has a growing team of sales developers who undergo continuous on-the-job training in the field to push the brand forward. As a globally-recognised brand, Coca-Cola represents quality around the world and the drink is seen as a premium brand on the African continent, particularly in Mozambique where the Coca-Cola Sabco Country Manager, Simon Everest, alluded to the vast possibilities up ahead to grow the brand. In a previous interview with Africa Outlook, he highlighted: “In general, Africa offers significant growth potential for non-alcoholic beverage manufacturing and this is down to a rise in disposable income. The advantage of buying a Coke is that wherever you are in the world, the ingredients and the label is the same. It is a truly global brand, and people like to be seen holding a drink that is recognised the world over.”


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