FISH FOR TO DAY For sustainably produced tilapia fish, Yalelo is Uganda’s #1 catch. We speak to the CEO, Piers Mudd, about the fastest growing aquaculture business in Africa Writer: Jack Salter Project Manager: Kyle Livingstone
The Yalelo brand is rapidly becoming a beloved household name in East Africa, known for its superior taste and freshness.” Loosely translated as ‘for today’ from the Bantu family of languages, Yalelo Uganda (Yalelo) grows fresh, sustainably raised tilapia fish in the clear, open waters of Lake Victoria, Africa’s largest lake by area and the world’s biggest tropical lake. Tilapia makes an excellent addition to a healthy, balanced diet, as a rich natural source of protein, Omega 3 142 | Africa Outlook issue 96
and calcium whilst being low in fat and cholesterol. Piers Mudd, CEO of Yalelo and orator of the opening statement, has always been deeply passionate about the aquatic environment, having grown up on a beach in the exotic
climes of the Caribbean. “My career path came via the military, where I served as an officer for five years and conducted frontline operations in Iraq and Afghanistan before building my own business in the energy industry,” he recalls.
