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Action Auto has established a name for itself as one of the best and most trusted dealerships in the business, and its longstanding relationship with Isuzu is continuing to strengthen this. “We have a reputation for repeat custom due to both the excellent after-sales service and class-leading products available with thanks to Isuzu,” Bentley affirms. “Isuzu vehicles continue to boast class-leading features, such as best-in-class payload on double cabs and towing capacity, as well as an array of digital solutions to improve the ease of driving for the customer.”
Performance and durability
It is important to recognise that Zambia is a commodity-based economy and in recent years has felt the pressure of sustained low copper pricing and high inflation. Price is a big factor in this industry and with the current tax treatment of imported
vehicles, the purchase of older vehicles is becoming increasingly incentivised. “Price is an important factor to take into consideration when customers are looking to make a purchase,” Bentley describes. “Like many African countries, the ownership of a vehicle is seen as an aspiration and especially when that purchase comes straight from the showroom floor.” When considering these factors in Zambia, Isuzu has established a place for itself in the market that is synonymous with class, performance and durability and is therefore the first choice when it comes to purchasing a new vehicle. “We want to sell the best possible product to our customers at Action Auto and have found ways to achieve this without breaking the bank,” continues Bentley. “Investments from companies such as GMSA and IMSAF - specifically in South Africa have enabled us to take advantage
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of existing trade protocols and subsequently we were able to reduce the importation costs of vehicles from South Africa to Zambia, passing the savings onto our customers. “We continue to listen to our customers’ needs and suggestions at all times, and always proceed to send the relevant information back to the Isuzu development team to ensure customer satisfaction.”
Sourcing talent and CSI
Action Auto has set incredibly high standards since its services began and its approach to hiring is exactly the same; always on the lookout for young raw talent. “The majority of our talent is sourced from graduates or high school leavers and we go on to develop and train them through continuous on-the-job training,” explains Bentley. “For each year we set aside a significant training budget for our team, enabling us to use