ame F L A M I N G O
H O R T I C U L T U R E
tarting in 1982 in Nairobi, Kenya as Homegrown - a horticultural business that was set up to exploit the benefits of the country’s equatorial position - Flamingo Horticulture Ltd has flourished over the past 25 years to become a world-class vertically integrated entity. Also leveraging Kenya’s strong heritage in the sector as well as its populous make-up, the business began back then in the vegetable and fruit production domain across Homegrown’s own farms, as well as with small-scale Kenyan farmers. In 1989, Homegrown also ventured into the production of flowers, setting the tone for the multi-faceted portfolio that today’s Flamingo Horticulture is reputed for. Flamingo Horticulture is a worldclass vertically integrated horticultural business active in the growing, processing, marketing and distribution of sustainably produced roses, cut flowers, premium/prepared vegetables and fresh herbs and is one of the largest added-value producers and exporters of flowers (c300 million stems per annum) and produce (c7.5 million kilograms per annum) from Africa to the EU; as well as one of the world’s largest producers and packers of Fairtrade roses and lilies. Headquartered in Stevenage, around 30 miles outside London, the quality of the Group’s processing operations, logistics network and well-invested African farms make it one of the leading and best regarded companies within its categories globally, with infrastructure and technical capabilities which are able to consistently handle and deliver the key flower peaks; for example, Valentine’s Day, Mother’s Day and Christmas. As such, the Group’s model is balanced between its own large-scale professional farms operating in Kenya and South Africa, and long-term
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