Page 230

T

hey say that confidence is key, and Julia Farley is no stranger to that sentiment. After all, it’s what drove her to embark on her latest philanthropic endeavor. Farley, a makeup artist and the owner of The Make-Up Studio in downtown Spokane, Washington, has found joy in teaching her clients about makeup and helping them feel good about themselves, and she wanted to provide the same feeling to women of lesser circumstance. Building on this desire, she founded Project Beauty Share, a 501(c)3 non-profit organization that collects lightly used makeup and unused feminine hygiene products for women in need. The organization realizes the struggle that many impoverished and marginalized women face in acquiring basic products that empower them, and it wants to help. Project Beauty Share goes beyond collecting the bare necessities for women in these circumstances and strives to provide the tools to help them better their situations while making them feel beautiful. “A lot of what we do is about health and hygiene, but a lot is about dignity,” Farley said. For the organization, it isn’t about taking care of others as much as it’s about creating confidence for women who might not feel it every day. For Project Beauty Share, confidence and empowerment are its underlying goals. Popular beauty vlogger ThaTaylaa joined in the support of the foundation as well by posting 230 | THREAD

a Youtube video about Project Beauty Share as part of her routine video series called #15DaysofFoundation. “It seems kind of excessive and not like a need to certain people, but when you’re trying to get back on your feet and get a job and go out into the world, being able to take a shower and put on makeup and do your hair and do all those things that we do on an everyday basis can be really important,” she said in her video. She also shared why she thinks Project Beauty Share is the ideal method for donating, explaining that most shelters don’t have the sanitation resources to accept used products, but that Project Beauty Share has a group of volunteers dedicated to just that. On Twitter (@ProjBeautyShare), Project Beauty Share posted a thankful message stating that 30 bags of freshly sanitized makeup had been collected since the video was posted in November 2016. The organization accepts all kinds of donations, from makeup brushes to sunscreen to even cash for buying basic hygiene essentials. Money can be donated by check or by PayPal, and gently used items can be dropped off at donation sites or sent in the mail. To further eliminate any confusion about what products to donate, Project Beauty Share established 12 Months of Giving, a program that elects a type of product to donate each month, such as shampoo and conditioner in Feb-