CATALYST FOR INSIGHTS

To help our members better understand the markets and people they serve, OIA sponsors and originates industryleading research and gathers expert perspectives on participation trends, market intelligence, and consumer insights. Together we are a force for insight.

Consumer Insights

Annual Outdoor Participation Trends Report

In our industry’s comprehensive, go-to “report card,” OIA sources and gleans insights to uncover narratives around who’s doing what, when, and how outdoors.

Member Benefits

For the industry at large. OIA delivers key takeaways on our website. Our members get exclusive access to the full report that has insights to help them:

• Better understand consumer behaviors and motivations, define target markets, and stay abreast of trends like increasing diversity, youth participation, outing frequency, core consumer and casual consumer differentials, and gateway segments.

• Get information on the size and demographics of the outdoor participant base along with the clear definitions and hard numbers often required by investors, policy makers, and emerging or established business owners.

• OIA Leadership members get early VIP access to the full report.

Sports & Activities Deep Dives

For members-only, OIA research provides a self-serve research dashboard on full participation trend data for 40 outdoor activities that is available 24/7/365. Members can create custom queries on single sports and activities or build a bundle of queries across categories.*

For all members, OIA will produce a single narrative-based participation report on “Emerging” as well as the top five “Leading” sports and activities.

• Emerging Activities: a comprehensive participation trends deep dive of an emerging consumer type and outdoor recreational activity that includes a five-year overview, frequency, core vs. casual participants, race, ethnicity, gender, demographics, and a view of cross-participation activities and interests.

- Trail Running - June 2023

• Leading Activities: while all members have access to 24/7 sport and activity dashboard with comprehensive raw data, OIA will produce a narrative-based participation report on the top five outdoor recreational activities:

* Access is unlimited to Leadership members and additional fees for other membership types.

Market Intelligence

State of the Outdoor Market Reports (Quarterly)

Each fiscal quarter, OIA members get timely insight into the economic conditions of the market, consumer trends, retail sales, and other information that helps them stay competitive and relevant.

Member Benefits

Q1: January – March

• Inflation

• Manufacturing performance

• Fashion, social, and consumer sentiment

Q2: April - June

• Consumer awareness and behaviors

• Market trends and opportunities

Q3: July - September

• Market and sales predictions with a view of consumer sentiment for peak holiday season.

Research Roundup (Monthly)

Q4: October - December

• Overview of Bureau of Economic Outdoor Recreation Impact report

• Holiday season projections

• Holiday shopping journey

Stay up to date with the most current market intelligence throughout the year with relevant seasonal insights including analysis of the Bureau of Economic Analysis’ report on the Economic Impact of Outdoor Recreation, spring apparel trends and winter snow sports trends. Research Roundup includes a thorough examination of outdoor consumer segments—a must-have for anyone interested in the intricacies of consumer behavior, attitudes, and perceptions related to outdoor recreation. It’s also key for marketing teams that want an edge in their message targeting.

ASK-AN-EXPERT CUSTOM RESEARCH

For members who don’t have the dedicated time or resources to conduct and apply targeted market intelligence, we leverage our access to multiple sources of data and market expertise to deliver the specific insights they need, when they need them.

Member Benefits

Leadership members get unlimited custom queries, and Support + members get one custom query per year. Here are a few examples of the kinds of custom reports our members have requested:

Segment consumers using specific parameters such as “women hikers living in the Pacific region with income over $100K who participate more than 30 times each year and enjoy target shooting.”

Provide data for the outdoor sock market showing participation trends for hiking, ski, snowboard, and camp, including counts and demographics. Triangulate with consumer perspectives from Civic Science on both sock fabrics and footwear preferences. Describe the competitive landscape for wool fiber socks.

Provide participation trend data for climbing including YoY deltas on count for indoor climbing, traditional ice/ mountaineering, and sport/boulder over ten years. This included demographic trends with a focus on geographic location, frequency of participation, ethnicity and race, and age.