Market Guide | 2022 Fall/Winter

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MARKET GUIDE Fall/Winter 2022

Colors this season have an authentic richness and are grounded with a sense of optimism. Saturated brights will be key for grabbing consumers' attention at retail and in digital spaces. Use of browns, greys and neutrals can refresh perennial color groups for the season. Update pastels to make palettes trans seasonal. Add dark shades to bring newness and to complement brights.

SEASONAL COLORS

LONG-TERM COLORS

DIRECTOR, BRAND & DESIGN STRATEGY KEVIN KRENZIN JADE PMS 4181 LAZULI BLUE PMS 3581 HONEYCOMB PMS 1365 DARK OA K PMS 439ORCHID FLOWER PMS 7648 KEY COLORS
COLD WEATHER CUFFED BEANIES LARGE PATCHES WAFFLE KNIT POMS JACQUARD
MARKET REPORT F/W 2022 Popular brands on the forefront of cold weather trends. Outdoor Cap OC806 Outdoor Cap OC808 Banner & Oak Sendero Outdoor Cap KNF-100 Ne Headwear Staghead Designs Outdoor Cap OC805 United By Blue Wrangler Coal Headwear The North Face
PATCHES & TECHNIQUES LEATHER FELT HAND DRAWN GRAPHICS DIRECT EMBROIDERY LARGE FRONT GRAPHICS
F/W 2022
Popular brands leading in patch and technique execution. Sendero MTN OPS
OUTDOOR LIFESTYLE CANVAS ROPES PERFORATION GENERIC CAMO SUSTAINBLE FABRICS
MARKET REPORT F/W 2022 Popular brands in the outdoor lifestyle market. Outdoor Cap REDLBL109 Outdoor Cap OC504 Coal Headwear Banner & Oak Outdoor Cap REDLBL110 Sitka Sendero Three Under OC502M Wrangler Hippytree Howler Brothers Nomad

Outdoor Cap here for you with insight into market trends, an understanding of what sells, and strong sourcing partnerships. With 45 years of experience, Outdoor Cap is committed to meeting all your headwear needs.

ABOUT THE RESEARCH

Outdoor Cap’s Research, Development, and Innovation team along with the design and sourcing groups spend hundreds of hours each year using a variety of research avenues including current o erings in-store, in-coming line developments up to 18 months out, white label brand developments, direct to consumer o erings, WGSN trend forecasting, and direct consumer research. The teams combine learnings from all these sources into seasonal trend guides we publish internally and share components of publicly. For more information reach out to marketing@outdoorcap.com to connect with our research teams.

All images used in this guide are either public domain or created by the Outdoor Cap team.

Copyright© Outdoor Cap Company 2022. All Rights Reserved.

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