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Colors this season have an authentic richness and are grounded with a sense of optimism. Saturated brights will be key for grabbing consumers' attention at retail and in digital spaces. Use of browns, greys and neutrals can refresh perennial color groups for the season. Update pastels to make palettes trans seasonal. Add dark shades to bring newness and to complement brights.
SEASONAL COLORS
LONG-TERM COLORS
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Outdoor Cap here for you with insight into market trends, an understanding of what sells, and strong sourcing partnerships. With 45 years of experience, Outdoor Cap is committed to meeting all your headwear needs.
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ABOUT THE RESEARCH
Outdoor Cap’s Research, Development, and Innovation team along with the design and sourcing groups spend hundreds of hours each year using a variety of research avenues including current o erings in-store, in-coming line developments up to 18 months out, white label brand developments, direct to consumer o erings, WGSN trend forecasting, and direct consumer research. The teams combine learnings from all these sources into seasonal trend guides we publish internally and share components of publicly. For more information reach out to marketing@outdoorcap.com to connect with our research teams.
All images used in this guide are either public domain or created by the Outdoor Cap team.
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