Community Directors Intelligence, May 2019

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An enterprise of:

Community Directors Intelligence May 2019

Communicate with clout By Matthew Schulz, editor

In this issue

If you want people to know what you’re all about, you’ve got to get the message out.

2 Amp yourself up: Festival news

It sounds easy, but with everyone else trying to do the same thing, it’s easy to get drowned out by all the other noise coming from big news and events, social media, any number of media channels, that deluge of emails and well ... life.

10 Brett de Hoedt: Audience, emails, media – what you need to know

For community directors, this can be a big challenge, given you’ve got to balance more than just getting attention, but ensuring what you’re saying is “on message”, aligned with your strategic interests and going to keep you out of strife. Tricky. This week, as part of the Festival of Community Directors, we’ll be hosting “Communicate with Clout” week, in which we’re bringing you a host of webinars, e-books, videos and articles all aimed at amplifying your ability to communicate and boost your impact. Flick through this bumper edition, and we’re sure you’ll find material to help you wrangle the media, define your brand, measure your is an impact This and get upextract to speed with where not-for-profits stand in an of the May 2019 edition election year.

of Community Directors . To Inside,Intelligence you’ll find info onread all our latest activities and opportunities to this and more from get involved in Festival events, including our June 3 Practical Impact our series, become a resources, and a brief virtual tour Conference, free and low-cost member of the Institute of our new home, theDirectors brand-new third sector headquarters, Our of Community Community Australia House. An enterprise of: now.to keep an eye on Finally, don't forget our social feeds and emails for the latest Festival of Community Directors news and much more.

4 Preview: Practical Impact Conference 6 Lynne Haultain: Community Comms

17 Sector studies: ICDA’s survey winners, why outcomes are trending 19 Manage up: Tackling a CEO review

22 Brand building: Why not-for-profits must get their story straight 26 Cost commentary: Who’s paying for the squeeze on overheads? 28 Travel expenses: Can community directors claim that? 31 $10k bonus: Association snaps up our insurance week lottery 32 HQ opens: Inside the new social sector hub, Our Community House 34 Capacity boost: Come up to the Data and Communications Lab 36 Women leaders: What we’re doing to make gender matter at ICDA 39 In the wars: RSL vs pokies profits

41 Meet the trainer: Natalie’s nous honed in Aussie heartland 44 Vu Le humour: Does this board member ‘spark joy’? 47 More: credits, contacts, back editions


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