it’s their business Energize Your Fitness Goals at Orangetheory Fitness November 2011 | To Advertise in Pines Miramar Town Times, Please call 954-306-1007 | www.pinesmiramartowntimes.com
By stacey bomser
E
veryone knows that you burn calories when you work out. But, did you know that you can continue burning calories long after your work out is done? That’s the premise behind Orangetheory Fitness. This revolutionary new fitness concept is providing patrons with the “ultimate work out.” In fact, it’s based on the program of the same name developed by exercise physiologist and fitness guru Ellen Latham at her Davie studio. Now she’s sharing her results-oriented routine with the world, with Orangetheory Fitness franchises opening nationwide. One of the first is right here in Pembroke Pines. “I am all about focusing on health and wellness,” shares Gary Hirsch, co-owner of the Pembroke Pines Orangetheory Fitness. “There was nothing out there that could compare to Orangetheory Fitness and I wanted to be a part of this innovative, one-ofa-kind fitness concept.” There really is no other fitness program like this. Orangetheory Fitness is based on science, not fitness fads. According to Hirsch, it uses scientifically-proven concepts to push your body to do its best. During the course of a class, members perform focused ten to 30 minute intervals that work the entire body and stimulate metabolism using a variety of equipment including treadmills, rowing machines, TRX suspension training and free weights. This proven work out helps build strength, increase energy, surpass workout plateaus, and tone and shape your body like nothing else. Members can burn up to 900 calories during the 60-minute session. But, what is most incredible is that clients continue to burn calories for up to 36 hours after each work out due to Excess Post-Exercise Oxygen Consumption (EPOC). The key is to get the heart rate up to at least 85% of the maximum and maintain that for 20 minutes. “Everyone wears a heart rate monitor that is projected onto a bar graph on a giant screen, so you and the fitness coach can watch your progress throughout the work out session,” explains Hirsch. “Our personal trainers work with you at your own pace and push you to achieve your goals.” That’s the beauty of this program; members have all the motivational benefits of a group work out with the personalized attention of a one-on-one training session. While everyone completes the same intervals, rotating through the cardio and strength training sets, each client works at his or her own pace. Anyone of any level can take part in any Orangetheory Fitness class. Despite the intense work out, after you are done you feel refreshed and energized. In fact, that’s how the company got its name. According to color theory, each color stimulates a different psychological response and orange elicits energy. With brightly colored orange walls, the studio was designed to inspire strength and make you feel energized and focused. Orangetheory Fitness also keeps clients focused through its fitness challenges. In celebration of the studio’s grand opening over the summer, it hosted a Six Week Fitness Challenge. Member Logan Bell lost 32 pounds and won $2500. More challenges are planned.
The personal trainers at Orangetheory Fitness are ready to help you achieve your fitness goals.
Orangetheory Fitness Challenge winner Logan Bell (center) accepts his $2500 prize check from Studio Manager Cristina Weaver (left), Orangetheory Fitness Owner Gary Hirsch, Personal Trainer Mariela Guardia, and Co-Owner Roni Cohen. Logan lost 32 pounds in six weeks with the Orangetheory Fitness work out.
If you are ready to try this unique group-based personal work out, as featured in the New York Times, try Orangetheory Fitness. “I love this work out and believe that everyone will have great results. There is no better feeling than seeing our members happy and achieve their personal fitness goals,” says Hirsch. “And remember, your first session is always free!” Orangetheory Fitness is located at 14918 Pines Boulevard in the Cobblestone Plaza next to Whole Foods. The studio is open daily with classes from 5:30-11:45am and 4:15-8pm on weekdays (until 5:30pm on Friday), 7:30-11:15am on Saturday, and 8:45-11:15am on Sunday. For more information call (954) 534-9949 or visit www. orangetheoryfitness.com.
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