our city weston · feature story section
Achieve Your “Ultimate” Fitness Goal at Ultimate Sports Institute By Stacey Bomser
U
ltimate Sports Institute & Fitness Center is more than just a gym. Now entering its tenth year, this unique facility is setting the bar for fitness and training. Appealing to all levels of fitness enthusiasts, Ultimate Sports Institute (USI) is a fusion of different training techniques: sports training, fitness training, post-therapeutic, and youth development. It offers programs to fit the needs of clients of all ages, orthopedic needs, and abilities to help each person reach their “ultimate”.
Owners Joanna Sheinberg, Terry Kirby and David Bush explain how sports medicine, exercise physiology and years of fitness expertise play a pivotal role in Ultimate Sports Institute’s unique training approach.
What differentiates USI from other fitness centers? Our unique training programs set us
apart from all other gyms. Our approach to training is one that encompasses a fuller understanding of how the body moves and works. If a new client is coming to us because of an injury, wanting to improve speed performance for sports, or to get in the best shape of their life, we have instructors that understand how to get them the results they want. Our Sports and Fitness Specialists are college educated with degrees in exercise science, are nationally certified from top ranked certifying organizations, and have experience working with sports medicine physicians and physical therapists.
Please introduce yourselves and explain your background. Joanna
this screening the athlete learns about their specific physical limitations (flexibility concerns, muscular imbalances, core strength, etc.) that can hinder their athletic performance. From here, the USI Specialist creates a program to improve the areas of concern through a customized training program that focuses on improving strength, speed technique, agility, and power to meet the demands of the athlete’s respective sport.
What types of fitness programs do you offer? For adults we offer group exercise
classes like Zumba, Hatha and Power Yoga, Mat Pilates, Suspension Training, Spinning, Tendu Toning, Kickboxing, Ab classes and Weight/ Definition classes. We also offer private and/ or partner training where a fitness program is customized to fit your own unique abilities and fitness level.
Sheinberg was the original owner of Does USI support any charitable USI. She takes care of the daily operaorganizations? We are proud to work tions and business. She has a bachelor’s with organizations like The Boys & Girls degree in Exercise Science and Wellness. Club, Children’s Harbor, Cystic Fibrosis, Her gym experience goes back more Breast Cancer Awareness, Florida Heart than 30 years. She has worked every job Research Institute, among others. We in the gym industry from sales to group also support local high school fitness exercise and personal training. Terry programs and clubs like the Cypress Bay Kirby is an owner of USI and director HOSA Club and Health class where USI of the Sports Performance department. instructors teach kids about working in The retired running back began his NFL the fitness industry and how to effeccareer as the Third Round draft pick for tively create exercise programs. USI the Miami Dolphins in 1993. He holds a recently started a program for wounded bachelor’s degree in Psychology with veterans where we offer a free 12 week a specialization in Sports Psychology training program to help get the veteran along with being a nationally certified back on a good track and healthy, both conditioning specialist. Terry developed physically and mentally. the USI model of speed and power Is there anything else you would Ultimate Sports Institute Owners Terry Kirby, Joanna Sheinberg and David Bush training for athletes of any level and has like readers to know about Ultimate helped countless athletes and clients USI is for the entire family. Why do you Sports Institute? We offer amenities like childimprove their sports performance and health encourage children and teens to particicare, private men’s and women’s lounge area and fitness goals. David Bush is an owner and pate? Creating good healthy habits starts at an with lockers/showers, sports turf for functional Program Director of USI. He holds a bachelor’s training and stretching, a Supplement Shop degree in Exercise and Sports Science, is nation- early age and is important to the overall development of our youth and prevention of obesity. offering a wide variety of protein drinks, suppleally certified, and has been a Sports & Fitness Good exercise and nutrition habits have been ments, protein bars, food, apparel, and more. We Specialist for 14 years. David has worked for the proven to improve self-confidence and selfoffer Single, Couple, and Family Memberships, Miami Dolphins as a Strength Coach and curesteem, improve learning and motor-skills, and as well as Corporate Group packages. We offer rently trains various professional athletes in the build better social dynamics with peers. USI has discount programs for Military, Fire, Police, NBA, MLB and ATP. programs to help kids and teens improve their Teachers and Students. All of our memberships How did Ultimate Sports Institute get fitness and/or sports performance. We offer are month-to-month with no contract and no started? USI was created in 2005 along with private training for ages 9 and up, small group extra charge for group exercise or spin classes. Dr. Robert Sheinberg and Dr. Alfred DeSimone training, and classes held at our satellite location We accept many health insurance programs at the South Florida Institute of Sports Medicine. at Cypress Bay High School. including Silver Sneakers, Silver and Fit, and We chose USI as the name to help differentiPrime Fitness, some of which cover 100% of gym Your sports training programs are highly ate the quality of our training. Here clients can membership fees for the insurance holder. specialized. How do these programs help train to reach their “ultimate” through a resultsoriented approach incorporating sound orthope- an athlete excel? First, it starts with a consulta- Ultimate Sports Institute is at 1440 North Park Drive. Hours are tion about the type of performance benefit the dic training techniques. We first partnered with Monday through Friday from 5am to 10pm, Saturday from 7am to athlete is looking to achieve. Then, during their the Sheinberg Family YMCA, but after several 8pm, and Sunday from 7am to 6pm. It is open 365 days, with special first session, the USI Performance Specialist years of growth and the strong demand for our holiday hours. For more information call (954) 217-2004 or visit www. takes the athlete through a bio-mechanical services, we needed more space. We decided to usiweston.com. screening, assessing joint range of motion and create our own full-scale gym, one that we feel muscular strength, flexibility and balance. During will be a benchmark of future clubs.
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December 2014 | OUR CITY WESTON