E D U CAT I O N IN OULU BUSINESS SCHOOL
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The group’s catchy slogan ‘Guardian on the go’ has since been put into action in the real marketing communications of Haltian.
was formed of Heini Tuorila, Marketing Director of Haltian and presenter of the case assignment, and Pasi Leipälä, the CEO of the company. Each of the final reports formulated by the groups had unique elements in them and the best works displayed truly inspirational ideas, an ability to apply theoretical concepts linked to strategic marketing, as well as critical thinking concerning the international market and marketing opportunities of the case company. The winning team ‘Five F’s’ offered a set of emotionally effective marketing actions targeted at families in the UK market. The group’s catchy slogan ”Guardian on the go” has since been put into action in the real marketing communications of Haltian. The winning team got to spend a day at Haltian, getting to know the firm even better. Tuula Lehtimäki, Postdoctoral Researcher Hannu Torvinen, Doctoral Student Department of Marketing In the picture from left to right: Heini Tuorila (CMO, Haltian), Petteri Pohjola, Pietu Niinimäki & Caleb Williamson from the second-placed team Lost Child, and Heikki Nissilä and Pauliina Toivanen from the winning team 5 F’s.