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E D U C AT I O N I N O U L U B U S I N E S S S C H O O L
CO-BRANDING, PRODUCT E X T E N S I O N S A N D N E W TA R G E T GROUPS: students presented their solutions in Oulu Business School and the Air Guitar World Championships case finals
Students shone in the case competition organised by the Air Guitar World Championships (later AGWC) and Oulu Business School. The three best groups on the Strategic Marketing Management course were able to present their ideas for the background organisation of the AGWC in the finals, on Monday 11th of May. The winning team focused in its work on developing the competition
The students have managed to present interesting business models with low risk and good potential for growth. concept in France.The team, consisting of both Finnish and French students, was called “Freshers”.They considered the
case a challenging but also interesting experience.“Air guitar is not the easiest subject for marketing, so developing credible ideas has been demanding for us. Despite the amount of work, we have really enjoyed working as a group.We have learned to know each other at least as well as we have come to know the topic of the course: strategic marketing,” the team notes. The project manager for OBS, Soile Pitkänen, who was a member of the jury along with the producers of the AGWC, Susanna Kyllönen and Hanna Jakku, praised the students’ ideas. “I find the ideas to be innovative, concentrating exactly on the issues that require progress. The students have managed to present interesting business models with low risk and good potential for growth. Moreover, there is now a whole new variety of tools to increase the awareness of the event through new media”, explains Pitkänen appreciatively. Next, the finalists realised their ideas in a marketing internship for the organisation behind the AGWC. According to Ilkka Ojansivu, who leads the course, the internship is a significant reward for the work involved: “It