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gowns worn on and off the red carpet, designer Zac Posen this month debuts his first signature makeup collection. In collaboration with MAC Cosmetics, he has created, as he explains, a "red-carpet-ready kit for every day." The kit, which complements all skin tones, includes eye-shadow shades from frosted off-white to deep lilac, the sublime Dangerously Red blue-fuchsia lip color, structured contouring brushes, and a transparent finishing powder for an H.D.-ready visage. Posen's luxe line follows the design adage of form and function. "I see beauty and fashion as one; it's symbiotic," he says. ($18$54; maccosmetics.com)

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nown for her glamorous and wide-ranging international clientele, Jen Atkin, a marquee name in the hair industry, debuts Ouai (which means "yes" in casual French), a comprehensive, nutrient-rich hair-care line. The collection includes luxe products ranging from finishing cream and hair supplements to shampoo and treatment masks. "Women are busy," says Atkin. " I want to help them simplify their hair routine and simplify their life." ($24- $32; ouaihaircare.com) -CAT BUCKLEY

DOLCE & GABBANA

Rosa Look matte lipstick in Miss Dolce Seduce with this velvety and timeless shade of dusty pink. ($37; saks.cam)

GIORGIO ARMAN! Chinese New Year Illuminating Palette Year of the Monkeymotif powder brightens the complexion . ($88; giorgio ormani

beauty-use.com)

NARS HotSandOrgasm Blush Duo Highlight and pap the cheeks with these twa cult favorites in ane. ($42; narscosmetics .com)

MARC JACOBS BEAUTY Lame Noir UltraGlittering Mascara Flirt and shine with bedazzling lashes from day ta night. ($26; sephora .com)

NATURAL BEAUTY The organic skin-care line Juice Beauty and Goop, the lifestyle Web site founded by Gwyneth Paltrow, have partnered to launch Goop's first eponymous all -natural skin-care line.

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Celebrity hairstylist and Ouai founder Jen Atkin talks the Kardashians, the Hadids and the best new products for fall.

Written by Nicole Berrie Photographed by Mike Rosentha l

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oan Crawford once famously declared, "The most important thing a woman can have-next to talent, of course-is her hairdresser." Decades later, when the fame of certain superstylists eclipses that of their own clients, such a declaration has never been more apropos. And in the world "TPL _l of celebrity hairstyling, Jen Atkin is the virtuoso of the moment. r J "I'm not that hairstylist that needs to put my stamp J on anyone,'' says Atkin. "I like to make women feel good andlooklikethemselves."It's that attitude that has made Atkinsomewhatofaholygrail among "It" girls in Hollywood, including Jenna Dewan Tatum, Chrissy Teigen and Rosie Huntington-Whiteley, seeking effortless yet elusive model-off-duty hair, from a tousled bedhead to a perfectly imperfect topknot. It's what attracted Kim Kardashian West, who Atkin met through friends six years ago. "Kim

asked me if I wanted to do a Cosmopolitan cover she was shooting with her sisters in Miami," recalls Atkin, who went on to work with Khloe for her hosting gig on The X Factor. "We've literally spent every day together since," she says. She's not kidding-you might have caught ' glimpses of the doe-eyed brunette diligently tending to the tresses of the entire Kardashian-Jenner clan, whether it's primping for a photo shoot or vacationing in Vail. "It's super collaborative," saysAtkinofherrelationship 1 with clients. To wit, she routinely thumbs through thousands of inspirational photos before meeting someone new. "It's my job to know each client's personality and what suits them," she says. Case in point: it was Atkin who convinced Khloe to chop her locks into an edgy bob earlier this year.

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vitamin supplements, packaged in minimalist aluminum vials and foil packets that read more Vetements than Vidal Sassoon. Her current favorites? The travel-sized Treatment Masque and her upcoming matte pomade, which she calls a "game changer." Though it has been on the market for less than a year, Ouai has already gained a cult following with an evergrowing fan base-a testament to Atkin's social OUAI media presence, which ranks higher than that of most celebs (1.6 million and counting). ''I'm always snapping," says Atkin, laughing. She treats her followers as a focus group. "I have a direct line to our consumers and I want to I be able to grow with them." On the subject of fall fashion dictating hair 4.5 Rox/ I28ml<' trends, "It's all about the '70s right now, which Then there was Bella Hadid's Carla Bruni can either be rocker wife or blown-out Lauren moment at the Cannes Film Festival. "We found Hutton pretty," she says. (She recommends pictures from a '90s Versace show as reference," Atkin says. "It was epic." As for those boxer braids her Wave Spray for natural texture and Mrs. West started rocking earlier this year? "Kim volumizing conditioner for disco-era shine.) came up with the idea to do this thick double As for her own wardrobe, she describes her day look as "business professional," which in braid," she says of the sporty look that's recently OUAI HAIRCARE Atkin parlance means cool-kid labels Frame been spotted on everyone from Katy Perry to Texturizing Hair Spray Denim, Rosetta Getty, the Great and OffKarlie Kloss. "I took a picture for Instagram. The White. Always in her carry-on? Her Adidas next thing you know, Vogue retweeted it, and it Yeezy Boosts, naturally. "They're great on the plane and was everywhere." for working out." When she's not shuttling to the Kardashian compound in Calabasas, Atkin is becoming an entrepreneurial powerhouse Atkin shows no signs of slowing down. She's about to debut a Ouai range for curly hair, and she's expanding in her own right. Earlier this year, she launched her hotly her passion project Mane Addicts-an online platform anticipated hair-care line Ouai. "There wasn't a hair-care devoted to hair education and supporting up-andcompany that I felt really connected with its community," coming stylists. "I never imagined I'd have the life that she explains. "I wanted to create a brand that spoke to the I have," says Atkin. "It's important for me to share my cool, modern-day girl." Atkin cites Chanel and fragrance line Byredo as inspirational reference points. "I was joking journey and encourage other people because I'm living the dream." in meetings that I want this line to be Instagrammable." Mission accomplished. The selfie-rousing line includes www.TheOuai.com covetable products such as hair oil, dry shampoo and even TEXTURIZING HAIR SPRAY LAQUE TEXTURE

84

WWW . ED I TO R I AL I S T . CO M


-SEPT2016-------BEAUTY continued > 18 enu-epreneurship, and #GIRLBOSS power? Sophia Amoruso wrote the book on that.

86 Sister, Sister For

these identical twins, the future is so b1ight they gotta weushades-in this case their own.

88 Get the Look: Mix Master Shimmery

velvet pants with a casual tee? Let Europe's gutsiest saJtorial darling show you how it's clone.

92 Spree: Made With Love Creative girls

rule! Wear their art on your sleeves (1iterally!) with these babebacked must-haves.

BEAUTY & HEALTH

95 Creative Control

When it comes to your beauty staples, there 's no such thing as one size fits all-be your own cosmetics che mist with these customizable blends. Plus, awesomely adjustable, these genius new brushes

are flipping the script on basic mascara.

98 Beauty at Work: Mane Chick From

the top of her evergrowing beauty empire, hair savant.Jen Atkin paves the way for the next gen.

100 Breaking the Cycle

It's time to put an end to period shaming. Vera Papisova explores one of the world 's oldest taboos.

104 Purse Appeal: Girl Code Ten products

we love as much as

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FASHION & FEATURES

106 Family Business

Mom knows best. Supermodel Cindy Crawford gives mini-me Kaia Gerber lessons in owning it-on and off camera.

112 Amandlain Conversation With Gloria Feminist

forces-separated by more than six decades in age-unite to plot the ti.Inire of the movement.

116

ION THE COVER I

Tavi Talks From

Midwestern style blogger to teen editor to Broadway stage powerhouse, Tavi Gevinson is brimming with ideas and energy. Grace Coddington plays dress-up and talks shop with the wunderkind.

122

ION THE COVER I

Yes, She Can

Whether you are #WithHer or not, Hillary Clinton is on the brink of the biggest girl-power moment in American history-and she wants you to join her. Hear her out. continued >30

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These shampoos, conditioners, and styling products nurture what nature gave you-and make every texture thrive.

SHAMPOO AND CONDITIONER FINE HAIR. The zinc in Redken Cerafill Thickening System Defy Shampoo and Conditioner controls oil to boost

roots, while ceramides fatten all over.. DRY HAIR. Alterna Caviar AntiAging Moisture Intense OIi Creme Shampoo and Deep Conditioner

quench strands with a cushy cocktail of oils and caviar extracts. COLOR-TREATED HAIR. Clear Color & Heat Conqueror Shampoo and Conditioner keep our color as glossy

as the day we left the salon-and buy us an extra week before our next visit. FRIZZV HAIR. Like the world's most sophisticated magnet, the keratin complex in Ouai Smooth Shampoo and Conditioner bonds to rough patches, delivering sleekness exactly where we need it. And that gorgeous floral scent attracts praise wherever we go. CURLY HAIR. Dove Quench Absolute Shampoo and Conditioner eliminate

fuzz while preserving springiness. COARSE/KINKY HAIR. The thick moisturizers in SheaMolsture Manuka Honey & Mafura Oil Intensive Hydration Shampoo and Conditioner

distribute evenly, gliding through every twist and turn. DAMAGED HAIR. We know our way around a hot iron. And we never met a highlight we didn't like. But thanks to Kevin Murphy Repair Me Wash Shampoo and Rinse Conditioner,

our hair has a virginal gleam. DANDRUFF. Although Head & lhouldera Nourishing Hair & Scalp Care Shampoo and Conditioner minimize flakes after one wash, the creamy, lavender-infused formulas feel luxurious, not medicinal.

TREATMENT MASK. You can look through a microscope to see how Pantene Pro-V Moisture Renewal 3 Minute Miracle Deep Conditioner transforms tattered

cuticles. But it delivers softness that has to be touched to be believed. OIL. No time to indulge in a shower treatment? Dove Regenerative Nourishment Serum-In-Oil goes on like a regular styling product, doing its thing while you do yours. SCALP. With its narrow nozzle, Carol's Daughter Mimosa Hair Honey Clarifying Scalp Treatment can even

navigate around braids and weaves, depositing a cooling leave-on gel that cleanses and soothes the scalp without disrupting any style.

CURL DEFINER, FINE/MEDIUM HAIR. Bumble and Bumble Curl Defining Creme contains plenty of moisture to

smooth frizz but is light enough to buoy wispy ringlets. CURL DEFINER, COARSE/KINKY HAIR. The aloe and chamomile in Kinky-Curly Curling Custard add

exceptional luster; springy marshmallow encourages bounce. WAVE ENHANCER. Infused with aloe, Not Your Mother's Beach Babe Soft Waves Sea Salt Spray produces airy waves with a glossy foe I. STRAIGHTENING CREAM. Aveda Smooth Infusion Naturally Straight

starts to unwind curls before you even reach for the round brush. HAIR SPRAY. A hair spray as commitment-phobic as we are: Nexxus Comb Thru Finishing Mist

THINNING. Rogalne Women's 6%

gives impressive hold and brushes

Minoxldii Foa m contains the highest possible dose of the only topical ingredient proven to grow hair. Sounds hard-core, but the airy whip couldn't be lighter-it clissolves and dries in seconds.

out with the ease of a swipe-right. Actually, make that a left.

STYLING PRODUCT VOLUMIZER. Some volumizers seem

HEAT-PROTECTING SPRAY. Part

rnultltasker, part miracle worker, Paul Mitchell Hot Off the Press guards

against high heat, repels humidity, adds shine, and holds styles in place. SHINE BOOSTER. Vibrant Sexy Hair Rose Elixir evaporates the second it

to inflate fine hair by sticking strands together (a cheap trick). Philip Kingsley PK Prep Plumping Cream imp--art.subodv'Wlthout clumps, stiffness-or funny business. Prefer foam? Scrunch a mound of John

hits dry hair. The only thing you'll notice is a healthy gloss. And a silky feel. And a floral scent. Other than that, it's totally undetectable.

Frieda Luxurious Volume Perfectly Full Mou888 into damp hair for allover

tackiness and lets you go to town creating body and piecey texture.

fullness. And like a midday espreaao, David Mallett Volume Powder gives an instant boost when dry roots wilt.

TEXTURIZER. Garnier Fructls Style De-Constructed Texture Tease is

DEFRIZZER, FINE/MEDIUM HAIR. The name is not hyperbole: Living Proof No Frizz Nourlahlna OIi iocks

out humidity for zero fuzz or flyaways. DEFRIZZER, COARSE/ICINICY HAIR. Garnier Fructls Style Curl Stretch Loosening Pudding has a souffle â&#x20AC;˘ ure that turns poufy spirals into languid bends.

POMADE. Sally Hershberger 24K Vanity Hair Shaping Balm has zero

the lightest mist we've tried, but it still endows hair with tons of fullness. DRY SHAMPOO. Klorane Dry Shampoo With Oat MIik breathes

fresh life into day-old blowouts.


Meet the dynamic, young beauty stars under the age of 40 who are rewriting the rules of the industry. BY JENNY B. FINE

. . .¡ Makeup artist lsamaya Ffrench, who spearheaded this image, takes a uniquely creative approach to the face, defining beauty as "something that moves me." Of her medium, she says, "It's less about the actual makeup or its application I find interesting, but more about creating stylized visuals or developing a narrative that I find exciting."

PHOTOGRAPH BY NICOLAS COULOMB

WWD BEAUTY INC

I 21


Bea-u f)r is in the throes of a youthc111ake.

Millennials are driving innovations in product development, communications, commerce and creativi1Y-from both an industry and a consumer point ofview. Here, WWD Beaucy- Inc's roundup of50 superstars under 40, both entrepreneurs and execs who are part of established companies, who are leading the industry forward into ever new and uncharted territory

Katia Beauchamp, 35 CEO AND COFOUNDER, BIRCH BOX

Katia Beauchamp set her sights on beauty while still a student at Harvard Business School-and she hasn 't looked back. A concept that started as a pioneer in the sample subscription box space, Birchbox has since evolved into a multifaceted retail platform and brand developer. The driving force behind it: Beauchamp's keen ambition and unflappable willingness to experiment and see what resonates with her Millenniallyminded customer base.

Cara Bonilla, 38

Lora Arellano, 29

Jen Atkin, 36

FOUNDER, THE HONEST CO.

COFOUNDER, MELT COSMETICS

CELEBRITY HAIRSTYLIST, FOUNDER, OUAI HAIRCARE, FOUNDER, MANE ADDICTS

While The Honest Co. has been in the news lately for all of the wrong reasons. fighting allegations that its products aren't all natural and its sunscreen doesn't work, sales haven 't been materially impacted say analysts, thanks to Jessica Alba 's star power. (Honest Co. sa9s that the charges are without merit.) Meanwhile, the company, said to have sales of $250 million to $300 million, rolls. on, launching Honest Beauty in Ulta in 2015. Reports also abound that Honest Co. is shifting into sell mode or planning an initial public offering. Execs have remained mum. but the consensus is that whatever happens. Alba will remain as a key spokesperson for at least the next few years-and her popularity with the public shows no signs of waning.

22

I WWD BEAUTY INC

Dana Bomar, 28 COFOUNDER, MELT COSMETICS

Four years ago, Lora Arellano and Dana Bomar met behind neighboring beauty counters at Nordstrom and bonded over their mutual love of makeup. After bemoaning the lack of matte lipsticks in bold. funky colors, they made their own. Thus was born Melt Cosmetics. In May 2013, they launched with five colors - all of which sold out on day one. Today. Melt has 18 shades of lipstick, plus eye shadows, pigment sticks and two million lnstagram followers who have propelled the brand to cult status.

Jen Atkin may tend to the tresses of some of Hollywood's biggest celebsthe Kardashian/Jenners, J.Lo, Gwen Stefani and even Barbie to name just a few-but she herself is one of hair care 's brightest stars. A social media star, Atkin created the on line educational platform Mane Addicts , which has branched into Mane University live events. Earlier this year, she launched Ouai hair care, and worked with Dyson to develop their recent hair dryer. In the world of hair, Atkin is a cut above.

Dan Brenner, 27 CEO, INSTANATURAL

CREATIVE DIRECTOR, ULTABEAUTY

Jessica Alba, 35

into a staple of the category, with a thriving private-label business. too. for clients like Billy Reid and Nike. What makes Bouchardy really stand out, though, is his penchant for creating experiences to enhance lndie brands, whether it's creating the Elements trade show for emerging beauty companies or Joya's recently opened 10,000 square foot studio in Brooklyn which combines production facilities. retail space and consumeroriented workshop spaces.

Cara Bonilla oversees all instore and print design for redhot beauty retailer Ulta Beauty. the fastest-growing store chain in the U.S.-in any category. She oversaw the look and feel of the chain's successful 2015 makeover, including creating a new visual identity for Ulta, rebranding Ulta's Ultamate Rewards loyalty program and integrating the retailer's Salon branding into the whole.

Dan Brenner helms lnstaNatural, one of the biggest beauty vendors on Amazon you 've never heard of. Only 27. his ambitions for the company, which had estimated sales of $17 million last year, are fully grown up: to make it a $100 million business. To that end, Brenner has nearly quadrupled the size of the workforce over a 10-month period and he's harnessing the power of data to move quicker than the competition in one of beauty's hottest categories.

Lauren Brindley, 37 GROUP VICE PRESIDENT, BEAUTY AND PERSONAL CARE, WALGREEN$

Frederick Bouchardy, 36 FOUNDER, JOYA STUDIO

Frederick Bouchardy founded Joya Studio almost a decade ago as a scented candle concern. It has since blossomed

After making her mark at Boots, this Brit transplant has set her sights on catapulting Walgreens from the second-largest beauty and personal-care retailer in the U.S. to the top spot. Lauren Brindley's vision: To capitalize on Walgreens' scale and convenience by elevating its entire beauty operation. from brands to service.

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Pinrose Two tech-savvy besties are shaking up the fragrance world with this start-up. Take an on line quiz or browse each scent's Pinterest-y board to find a match. Option three: these single-use trial wipes. 3. PINROSEPa'ljitmA-Go-GoBag,

$24for 20 wipes, sephora.com

Ouai Haircare The closestthingto mane master Jen Atkin styling your tresses? Styling with Ouai, her chic new product line. Get your hands on the shineboosting oil for #HairGoals. 4. OUAI HAIRCAREHair Oil, $28, theouai.com

Milk Makeup Consider this the wearable version of the creative space that is Milk Studios (where some of Cosmo's most iconic covers were shot!). Designed for its trendy clientele, the range packs major style points in minimalist chic packaging. 5. MILK MAKEUP Cooling Water, $24, milkmakeup.com

Arrow Just when you thought makeup atthe gym was a nogo, along comes Birchbox's latest project: cosmetics safe for any sweat sesh ... and the staying power to last through an afternoon meeting. 6. ARROW Revive Cooling Cheek Tint, $18, birchbox.com

L

NEWBE BRANDS FROM MULTITASKING MAKEUP TO PINTEREST-INSPIRED FRAGRANCES, THESE ARE THE COOLEST NEW KIDS ON THE BEAUTY BLOCK .

Pestle & Mortar

This no-fuss line is perfect for girl bosses who may not have time to contour but still want to look bomb. On frenzied mornings, try the bronze-and-go powder to get your goofproof glow on . 7. LUNE+ASTERBakedBronzerin Tarifa, $32, bluemercury.com

The Estee Edit

This multitasking makeup collection is clinically proven to treat the imperfections it hides. The eye concealer infuses skin with plant extracts and antioxidantstodepuff and correct darkness overtime. 8. OHOMIEBrightConcealing Elixir, $26, anomie.com

This Estee Lauder spin-off is a mix of makeup and skin care curated by guests (like Kendall Jenner!) that bucks convention. Cue the Up Flip, which vamps up any lipstick. 2. THEESTEEEDITBYESTEELAUDER

Lip Flip Shade Traniformer in Turn Down, $22, sephora.com

108 _coSMOPOLITAN _ MAY 2016

Lune+Aster

This tightly edited line is serious about moisturizing. With just two products-a pure hyaluronic-acid serum and a¡ peptide moisturizer (here)it's simplifying hydration with effective natural ingredients. 1. PESTLE& MORTAR Hydrate Lightweight Moisturizer, $74, pestle andmortarcosmetics.com/ us

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Glan1our Beauty Awards

Pro Hair Picks

Voters named these care and styling musts their favorites from salons and specialty stores. THE BEST SHAMPOO Christophe Robin Cleansing Purifying Scrub with Sea Salt ($52, sephora.com; !14, above)

THE BEST STYLING PRODUCT Ori be Dry Texturizing Spray ($44,oribe.com; if2)

What Lhejudgessay:

THE BEST STYLING PRODUCT FOR CURLS Bumble and Bumble Bb. Curl Pre-Style/ Re-Style Primer ($28, bumbleand bumble.com; #6)

"I use it as a detox when I've been in the pool or ocean or using a lot of product." -Justine Marjan, hairstylist

THE BEST CONDITIONER MarulaOil Rare Oil Replenishing Conditioner ($ 26, raremarula.com) THE BEST HAIR MASK Ouai Treatment Masque ($32, theouai.com; if5)

108 glamour.com

THE BEST BRUSHES AND COMBS Y.S. Park Professional Combs and Brushes ($10$134, ysparkusa.com ; #1)

What thejudges say: "There's a comb for every need, and they have a sleek profile that doesn't take

up too much space in my kit." -Ursula Stephen, hairstylist

THE BEST FLATIRON GHD Gold Professional I" Styler ($199, sephora.com) THE BEST CURLING IRON T3WhirlTrio Interchangeable Styling Wand ($270, sephora.com ; #7)

What thejudges sa)1: "I love being able to take one base with several attachments to photo shoots." - Kristin Ess, hairstylist

THE BEST HAIR-DRYER Harry Josh Pro Tools Pro Dryer 2000 ($300, dermstore.com; #3)

Editor's Pick THE BEST HAIR PERFUME SergeNormantAvah Eau de Parfum ($60, sergenormant.com)

What thejudges say: ''An essential ifyou're going with second-day hair-fresh flowers meet musk, but not in an overwhelming way." -Ying Chu, Glamour beauty editor


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WE TESTED HUNDREDS OF NEW PRODUCTS TO BRING YOU THE SEASON'S BEST MAKEUP. HAIR CARE AND MORE!

LA PALETIE/ LIP CREAM. MATTE & HIGHLIGHTER

Defines eyes with such ease, it captured the heart of Ruby Rose Urban Decay Razor

Boasts eight luscious lip shades you'll actually wear L'Oreal Paris Colour Riche La Palette Lip, $17, drugstores

Erases even serious dark circles with a tiny dab It Cosmetics Bye Bye Under Eye Illumination Full Coverage AntiAging Waterproof Concealer, $24, sephora.com

Sharp Water-Resistant Longwear Liquid Eyeliner, $22, urbandecay .com

Hydrates lips and tastes like rose Vaseline Limited Edition Lip Therapy Pink Bubbly Tin, $5, Walgreens

BYE BYE UNDER EYE

~Mtior,•

Full Coverage Anti-Aging Woterproof Concealer

Fits into tiny crevices with its smart triangular shape Hourglass Vanish Seamless Finish Foundation Stick, $46, hourglasscosmetics.com

Correcteur Anti-Age Waterproof Haute Couvrance

Complements any skin tone with creamy, long-wear crimson CoverGirl Katy Kat Matte Lipstick, $8, drugstores

;. ' . Sets your makeup with the most flattering color for every area of the face Pop Beauty Setting 101, $22, popbeauty.com

68 OCTOBER 3. 2016 OK!

Sculpts and defines for full, believable brows NYX Cosmetics Sculpt & Highlight Brow Contour, $10, nyxcosmetics.com


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Bacteria-busting salt water (with a hint of mint!) gently deep cleans your whole mouth Jason Total Protection Sea Salt Mouth Rinse, $10, jason-personalcare.com

Brightens skin gradually while preventing future dark spots

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Turns washing your face into a spa-like experience Kiehl's Midnight Recovery Botanical Cleansing Oil, $32, kiehls.com

Transforms strands from fine to full, as seen on creator Jessica Alba Honest Beauty Honestly Uplifted Volumizing Spray, $24, honestbeauty.com


..

Repairs hair back to its (almost) au naturel state Sexy Hair Strong Sexy Hair Core Strength, $20, sexyhair.com

Refreshes and perfects coils, like those of curl icon Jasmine Sanders Moroccanoil Curl ReEnergizing Spray, $26, moroccanoil.com

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Straightens strands in one powerful pass Bio Ionic GoldPro Pro Smoothing & Styling Iron,

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$120, bioionic.com

Locks your style into place and smells like sultry perfume Ouai Medium

Camouflages roots to provide the best gray coverage and at-home hair color on the market Zotos AgeBeautiful Root Touch-Up Spray, $10, Sally Beauty Supply stores

Keeps your color from washing down the drain Hask Kalahari Melon Oil Color Protection Conditioner, $6, Walgreens

Hair Spray, $26, theouai.com

Dove

Refreshes and adds oomphtoa second-day 'do Dove Refresh+Care Detox & Purify

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Dry Shampoo, $4, drugstores

Creates the most gorgeous curls in a cinch Remington TIStudio Thermaluxe Wide Wand, $40, walmart.com

Prevents frizz for the long haul John Frieda Frizz Ease 10 Day Tamer, $13, drugstores OK! OKMAGAZINE.COM 71


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To guarantee good hair days, you need an arsenal of brilliant basics-so we've singled out the most hardworking shampoos, hydrating conditioners, nourishing treatments, and essential stylers for every hair type. SHAMPOO

CONDITIONER

Pureology Fullfyl Shampoo Plump stringy strands with this sulfate-free wash, which contains a protein that coats the hair, making it look fuller.

Tresemme Beauty-Full Volume Pre-Wash Conditioner The latest body-building trick? Condition before you shampoo. Conditioning agents coat the cuticle, softening your hair without leaving it flat.

Herbal Essences Naked Smooth & Soft Shampoo This low-lather cleanser is the ultimate frizz fighter, and the silicone-free formula won't weigh hair down.

Suave Professionals Coconut Oil Infusion Damage Repair Conditioner Dry, dehydrated hair soaks up the deep moisture from this coconut oil-based conditioner. Hello, bounce and shine!

Straight + Fine

Straight + Thick or Relaxed

..:.:::::.;;:;...

Redken Curvaceous Low Foam Moisturizing Cleanser The key to keeping your curls in check? Deep hydrationwhich this sulfate-free, oil-infused shampoo delivers.

Ouai Curl Conditioner You'll adore the gorgeous magnolia scent-and appreciate how the light formula smooths flyaways, adds shine, and defines curls.

KERASTASf

/, Kerastase Nutritive Bain Magistral Formulated with masterful moisturizers (glycerin and ceramides). this lush cleanser transforms coarse, depleted curls into soft, springy ringlets.

..

)..:Oreal Paris EverPure Repair & Defend Shampoo Ceramides and -, conditioning polymers in this sulfate-free wash repair brittle strands; a UV filter shields hair from harmful rays and heat styling.

OPRAH.COM

I 81 I

OCTOBER 2016

Carol's Daughter Almond Milk Restoring Conditioner Indulge overprocessed hair with this combo of softening almond milk, strengthening vegetable protein, and hydrating shea oil.

Goldwell Kerasilk Color Conditioner The best defense for your fresh-from-the-salon color: this powerful conditioner containing keratin (to repair) and tamanu oil (to keep your new shade vibrant).


WHERE-TO -BUY GUIDE Dark: NYX Bright Idea Illuminating Stick in Rose Petal Pop, $8; drugstores

Medium to Dark: Clede Peau Beaute Eye Color Quad in 316, $80;

cledepeaubeaute.com EYELINER Fair: Urban Decay Razor Sharp Longwear Liquid Eyeliner in Snakebite,

Dark: Maybelline New York Color Tattoo Eye Chrome in Electric Emerald,

$10; drugstores

$22; sephora.com Fair to Medium: Marc Jacobs Beauty Fineliner UltraSkinny Gel Eye Crayon in (Cinder)ella, $24;

sephora. com Medium: Elizabeth Arden Beautiful Color Bold Defining 24HR Liquid Eye Liner in Mystic Green,$25;

elizabetharden.com Medium to Dark: Givenchy Vinyl Liner in 02 Heroic Blue,

$33; sephora.com Dark: Sephora Collection Contour Brushed Metal Gel Eyeliner in Moscow Mule, $14:

sephora.com

COSMETICS FOUâ&#x20AC;˘IJDATION Fair: Lancome Teint !dole Ultra Cushion Foundation in lvoire (C), $47;

/ancome-usa.com

Fair: Bobbi Brown Retouching Wand in Porcelain, $40; bobbi

browncosmetics.com

Fair to Medium: Chanel Ultrawear Flawless Compact Foundation in Beige,

Fair to Medium: It Cosmetics Bye Bye Under Eye Illumination Concealer in Tan,

$60; chanel.com

$24; itcosmetics.com

Medium: Clinique Superbalanced Silk Makeup in Silk Honeymilk, $25;

Medium: Giorgio Armani Compact Cream Concealer in 3,$43;

c/inique.com

armanibeauty.com

Medium to Dark: CoverGirl Clean Matte BB Cream in Medium/Deep, $9;

Medium to Dark: Dior Fix It 2-in-l Prime & Conceal in Dark Honey, $36;

drugstores

dior.com

Dark: Make Up For Ever Water Blend Face& Body Foundation in R540,

..

CONCEALER

Dark: Guerlain Multi-Perfecting Concealer in Very Deep Cool, $40;

saksfifthavenue.com

Fair: No7 Powder Blush in Peony Mist,

$10: target.com Fair to Medium: Marc Jacobs Beauty Air Blush Soft Glow Duo in Kink & Kisses,

$42: sephora.com Medium: Pixi MultiBalm in Wild Rose, $12; target.com

Fair: BareMinerals Gen Nude Matte Liquid Lipcolor in¡ Weekend, $18;

bareminera/s.com Fair to Medium: Mary Kay Gel Lipstick Semi-Matte in Always Apricot,

$18; marykay.com Medium: Na rs Velvet Lip Glide in No.54,$26;

narscosmetics.com Medium to Dark: Shiseido Rouge Rouge in Rouge Rum Punch, $28;

shiseido.com Dark: YSL Vinyl Cream Lip Stain in 411 Rhythm Red,

$36; yslb.eautyus.com

EYESHADOW

NAIL COLOR

Fair: Sephora Collection Colorful 5 Eye Contouring Palette in Light,

Fair: Sally Hansen Miracle Gel in Mauve-olous,

$25: sephora.com BLUSH

LIPCOLOR

Fair to Medium: L:Oreal Paris Colour Riche Pocket Palette Eye Shadow in Silver Couture,

$10; drugstores Medium: Wet n Wild Color Icon Eyeshadow Trio in Velour Vixen,

$3; drugstores

$10; drugstores Fair to Medium: Jin Soon Nail Polish in Dandy,

$18; jinsoon.com Medium: Essie Nail Polish in Berried Treasures, Medium to Dark: OPI Nail Lacquer in Kerry Blossom, Dark: Revlon ColorStay Gel Envy in Lovestruck,

$8; ulta.com

chanel.com

$43; sephora.com

OCTOBER 2016

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SHAMPOO Straight and Fine: Pureology Fullfyl Shampoo, $28;

pureo/ogy.com for salons Straight and Thick or Relaxed: Herbal Essences Naked Smooth & Soft Shampoo,

$5; drugstores Curly: Redken Curvaceous Low Foam Moisturizing Cleanser, $19;

redken.com for salons Coarse: Kerastase Nutritive Bain Magistral, $41;

@OPRAHMAGAZINE

Straight and Thick or Relaxed: Suave Professionals Coconut Oil Infusion Damage Repair Conditioner, $4;

drugstores Curly: Ouai Curl Conditioner,

$26; sephora.com Coarse: Carol's Daughter Almond Milk Restoring Conditioner,

$12; target.com Colored: Goldwell Kerasilk Color Conditioner, $30;

go/dwell.us for salons

kerastase-usa.com

TREATMENT

Colored: L:Oreal Paris EverPure Repair & Defend Shampoo, $7;

Straight and Fine: Wella Professionals Elements Hair Strengthening

drugstores

Serum,$22; we/la.com for salons

CONDITIONER

Straight and Thick or Relaxed: John Frieda Frizz Ease 10 Day Tamer,

$9; essie.com

$10; ulta.com

Medium to Dark: Chanel Joues Contraste Powder Blush in Rouge Profond, $45;

HAIR

Straight and Fine: Tresemme BeautyFull Volume PreWash Conditioner,

$6.50; drugstores

$13; drugstores Curly: Garnier Fructis Triple Nutrition Curl Nourish, $6;

drugstores


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AUGUST 2016

REDBOOKMAG.COM

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Best

HAIR

1 I BEST

SHAMPOO & CONDITIONER

Tresemme Beauty-Full Volume Shampoo and Pre-Wash Conditioner, $4.99 each " I have the finest hair on the planet. so I was very nervous to try these," said Abramcyk of the system in which you condition first, then shampoo. "But after weeks of following this switcheroo process, my hair felt bouncier than ever before. My volume held up longer too, so I could go two to three days between washes." 2

I BEST HAIRSPRAY

Pantene Pro-V Style Series Airspray, $6.99 "This alcohol-free aerosol earned a permanent spot in my kit," said hairstylist Ursula Stephen. " It creates a soft, flexible hold." Colorist Rita Hazan appreciated the light, non-hairspray-ish scent, "and that it didn't make my hair sticky or crunchy, even when I doused it all over my updo-which kept the style intact through a five-hour flight." 3 1BEST DRY SHAMPOO Living ProofPerfect Hair Day Dry Shampoo, $22 Possibly the world 's first true dry shampoo, because while others simply absorb oil, this one actually removes it from strands, along with dirt and sweat. It's all due to special powders that latch onto the icky bits, then lift them away when you brush through hair. " I sprayed this on right after an hour-long spinning class, and my hair looked and felt completely clean again," said Falik. Dorram notes, " It didn't leave a white residue, and it infused fantastic body into my second-day hair."

I BEST DEEP-TREATMENT

4

Orlando Pita Play Big Revival Bodifying Hair Mask, $32 Judges of all different hair types found

happiness with this nourishing mix of proteins , oils, and shea butter. " I usually stay away from rich , creamy treatments like this, but it didn't weigh down my fine waves one b it ," said hairstylist Ashley Streicher. Stephen, who has textured curls, said hers "felt healthier and stronger after one use."

s BEST SHINE BOOSTER 1

Vibrant Sezy Hair Rose Elixir Hair &Body Dry Oil Mist, $21.95 "This rose-and-almondoil blend gave my hair such a pretty sheen and made the color seem more lush too," said Gohara. "It smells so good, my husband thought I was wearing perfume! " Streicher added, "I sprayed this on my hands, then ran them over my dry hair as a finish and it didn't make my waves go limp." &

I BEST DE-FRIZZER

Aveda Smooth Infusion Nourishing Styling Creme, $26 This little superhero protects against all the style v illains: frizz, flyaways, UV rays, and dryness. And though it 's packed w ith rich plant butters like shea and cupuacu , our testers said it's blissfully lightweight. "I raked this through my thick curls before blow-drying, and it kept my style polished for three full days," said Solano. On Streicher, "it completely eliminated frizz, both when I blow-dried my hair and when I air-dried it."

I BEST CURL DEFINER FOR FINE HAIR

1

Garnier Fructis Curl Renew Reactivating Milk Spray, $4.29 This coconut oil-infused m ist convinced man icurist Mary Sol to stop b low-drying her curls straight. "I used it to detangle and style my damp ringlets, and it made them so soft and springy that I started air-drying my hair. It's fantastic for touching up frizzy spots, too."

a BEST VOLUMIZER Ouai Haircare Soft Mousse, $28 "Mousse tends to give me flashbacks of bad prom hair, but since this brand is created by celebrity hairstylist Jen Atkin , I gave it a whirl," said Blitzer. "Amazingly, it turned my fine, frizz-prone hair into

luscious beach-babe waves with nice lift and hold. It also blocked out frizz on a humid day."

BEST CURL DEFINER FOR THICK OR TEXTURED HAIR

9

SheaMoisture SuperFruit Multi-Vitamin FrizzTaming Smoothie, $12.99 Sheriff and her 17-year-

old daughter both fell in love with this blend of moisturizing marula oil , strengthening biotin , and damage-reducing antioxidants. " We worked this leave-in through our damp hair and let it air-dry, and it kept our curls smooth and defined for a full week-without using any styling products."


······· ···· ·· ·· ···· ······ ················· ······· ···· ···· ···· ·· ········ ··········· ·· ······· ······· STYLE

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Klorane Shampoo with Magnolia, $20; sephora.com

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Elixir Ultime Original Oil, $58; kerastase-usa.com

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Dew the Hoo la liquid Bronzer, $28; benefitcosmetics.com

Perfecting Skin Tint, $26; glossier.com

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Brow Precise Micro Crayon, $7.99; maybelline.com

Color Pinch Cream Blusher in Hibiscus, $37; beautycounter.com


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SCREEN SAVIORS

These reigning online bec1uiy queens try it all-but off camera, they're devoted to only a handful of essentials. We snapped their faves. 64 DECEMBER 2016

W

hat makes a beauty game changer? It has to be more than just novel-it has to deliver and give you that rush of happiness each time you use it. It's the kind of product you find yourself raving to your friends about. To help ID these rare gems, we enlisted our favorite vloggers. These girls do more than teach you how to nail a cat eye; watching them at work feels like bei~ let in on a secret. Check out their-and soon to be your-favorite picks. You won't be able to keep them to yourself. For more details, go to teenvogue.com. -JESSICA MATLIN TEENVOGUE.COM

• " •


DAIRY QUEEN Holographic highlighters. face oil, heart-shaped stamps: Milk Makeup creates all the stuff we never knew we wanted but now totally need.

TRADE SECRETS

These gurus can set a trend in a single 'gram. Here's what they can1 live wHhout.

LOU TEASDALE

• •••

"• DAY GLOW A hybrid of skin care and makeup, The Estee Edit by Estee Lauder improves the look of skin instantly and over time.

Thecelebgroomer/ makeup artist is famous for her irreverent style (she cooled-up the guys of lD). Her unfussy aesthetic-and an lnsta feed that's pure eye candy-earned her a spot in our hall of fame. "With the boys' hair, I'll do it properly, then rough it up to make it edgier," she explains. Her go-to: Bumble and Bumble Surf Spray. @louteasdale.

RUBA ZAI

FINE LINES

Clear your counters: These new beauty brands are going to become full-blown

obsessions.

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Based in the Netherlands, the 23-year-old gained a following by creating glam looks for fellow #hijabistas. Now her channel's filled with fun 10-minute-max tutorials in which she live-tests products like Urban Decay Razor Sharp Longwear Uquld E~ liner and Deborah Lippmann Gel Lab Pro polish (two of her faves).@hijabhills.

A-LISI' APPROVED Celeb hairstylist Jen Atkin is known for creating cool-gin looks. which is exactly what Ouai Haircare products help you achieve.

Sought after by designers like Stella McCartney and nearly every major mag, Madeline's steady stream of lnsta images bubbles over with nau--1nspo-an(t"plcs-ott·rer top products, like Sally Hansen Complete care 7-in·1 Nall Treatment. "It's great for growth, strength, ridge filling, brighte ning, moisturizing, and using as a base an1:l top coat!" she raves. ©mpnails. -SUE WllllAMSONANDTINAFERRARO


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Shakespeare, you nailed it: All the world is a stage, whether you want to star in your pals' Snapchat stories or not. These staples make keeping your act together easier.

I

1. Blemish Spot Treatment

3.Facial Sunscreen

A dose of salicylic acid and tea tree oil right where you need it.

SPF and antioxidant green tea protect; iris extract revs collagen.

5. Body Lotion

7.Blush

Crosspolymers lock emollients onto soaking-wet skin.

Philosophy Ultimate Miracle Worker MultiRejuvenating Cream SPF 30, $28, philosophy.com

Jergens Wet Skin Moisturizer with Refreshing Coconut Oil, $7, at drugstores

The marbled, baked formula never goes chalky, no matter what your skin tone.

~-~~-"'-'-~----- Peter Thomas Roth Acne-Clear Invisible Dots, $30 for 72, peterthomasroth.com

2.EyeCream The targeted applicator diminishes puffiness with caffeine and softens lines with peptides. Clinique Pep-Start Eye Cream, $26.50, clinique.com

144

4.Facial Exfollator Sloughing glycolic acid and soothing aloe vera make skin brighter overnight. The Magic Pads, $20, themagicpads.com

6. Shaving Cream A kiwi, coconut, and pineapple-scented potion so velvety, you can razor off hair with or without H20. EOS Ultra Moisturizing Shave Cream in Tropical Fruit, $4, ulta.com

CoverGirl TruBlend Blush in Deep Mauve. $8.49, at drugstores


8. Hair Spray Light and brushable, it sets hair invisibly. Davines Your Hair Assistant Perfecting Hairspray, $37, davines.com

OUAI

9. Shampoo/ Conditioner >Color-Treated The white floral scent is heavenly, but even better: This antioxidant-spiked, sulfate-free formula staves off fading, stretching the time between color appointments. Rita Hazan True Color Shampoo and Conditioner, $26 each, sephora.com

> Normal to Thick After one wash, our coarse hair felt as strong and looked as shiny as it had been before we put it through dye-andstyle hell. Ouai Smooth Shampoo and Conditioner, $28 and $26, theouai.com

> Wavy/Curly Curls spring into action with this babassu and brazil nut oil-infused formula. Go ahead, air-dry-its defluffing powers are that impressive. Bumble and Bumble Bb. Curl Sulfate-Free Shampoo and Custom Conditioner, $31 and $34, bumbleandbumble.com

> Fine to Normal Microscopic gel thickeners expand between strands, infusing hair with body and gloss-not an easy feat for a volumizing duo. Redken High Rise Volume Shampoo and Conditioner, $18.50 and $19.50, redken.com

11. Facial Cleanser Dirt, makeup, whatever-this gentle cream gets rid oferrythang. Aveeno Absolutely Ageless Nourishing Cleanser, $8, at drugstores

10. Body Wash Moroccan argan oil beads melt on contact-ahhhh. Dove Dry Oil Moisture Body Wash, $7, at drugstores

13. Facial Moisturizer Made our autopilot "moisturizing" step feel like a fivesecond facial. Olay Active Botanicals Moisturizing Day Lotion, $15, at drugstores

12. Toothpaste

14.Razor

Four shades in six weeks? Even on our coffee-loving tester.

We were skeptical of the rotating head, but the flexibility makes it damn hard to nick yourself.

Colgate Optic White Platinum High Impact White Toothpaste, $4, at drugstores

Venus Swirl, from $9, at drugstores â&#x20AC;˘

145


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CREATIVE INFLUENCER OF THE YEAR

PRESTIGE

URBAN DECAY 11 Urban Decay is the master of maintaining its edge in a rapidly changing world. While the brand has always been the cool kid in the room, its acquisition by L'Oreal in 2012 spurred speculation about whether it could maintain its cred. Four years later, Urban is the poster child for how to successfully integrate an I ndie into a large corporate culture. By leveraging its acuity in social media marketing to fuel both blockbuster franchises like the Naked range and new launches

JEN ATKIN â&#x20AC;˘ Trained at the Kardashian school of social media, Jen Atkin is earn ing honors with her brand Ouai and content site Mane Addicts. The celebrity hairstylist has masterfully combined content, profe ssional education and product creation, all while tending to her star-studded clientele. "We are the first socially driven hair-care brand:' said Atkin, who has 1.7 million followers on Instagram. "It's been a huge part of our DNA. I see a correlation between what's been selling well and our social media feed." Speaking of, Atkin's feed-filled with the smoldering supermodel strands of Kendall and Kylie Jenner, Chrissy Teigen, Hailey Baldwin, Karlie Kloss and the Hadids-has kick-started some of the year's key hair trends, from French braids to beach waves. Not bad for someone who also partnered with Chloe + Isabel on hair accessories and Beauty Works on extensions this year. Atkin isn't about to slow down. Ouai is rolling out an online consultation service and has a brimming product-development pipeline. Atkin deliberately didn't name Ouai after herself. "If you know who I am, you know it is my line, but if you don't know who I am, who cares?" she said. "It's still a great line!'

56

WWD BEAUTY INC

such as Vice Lipstick. Urban's sales continue to soar, reportedly exceeding $600 million. While L'Oreal doesn't break out numbers by brand, it did give Urban a major shout-out when reporting second-half results, noting the brand is at the forefront of the makeup boom. And with a team that's among the best in the biz at building buzz. Urban looks set to continue its winning ways.

MASS

GARNIER C) â&#x20AC;˘ When it came to the hottest trends for 2016, Garnier lit up the scene. John Butcher, Target Corp.'s senior vice president of beauty, credited the brand with being at the forefront of bringing must-haves to mass. In skin care, Garnier introduced Micellar Cleansing Water, which skyrocketed to the number-one new cleanser in mass when it launched early in 2016, according to Nielsen. Garnier also tapped into the booming superfoods trend with the

launch of Whole Blends hair care. which quickly gained market share in the competitive and fragmented hair-care segment. (Conditioner sales skyrocketed more than 70 percent for the 12-week period ended August 7, said IRl.) And Nutrisse hair color got a boost with new ingredients Said Alex Perez-Tenessa, vice president of beauty at CVS, "We have been excited to see Garnier drive growth through innovation in 2016."


,

14 · alexa · New York Post · September 7, 2016

OFF THE GRID Michino bag, $1,250 at Liberty.co.uk; Valentino Garavani sandals. $995 at Valentino, 693 Fifth Ave.

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Kardashian hairstylist Jen Atkin shares the secrets to alluringly undone 'dos

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By ALEV AKTAR

ELEBRITY hairstylist Jen Atkin (below) never dishes on her famous clients, who include the Kardashian sisters, Jessica Alba and Sofia Vergara - she lets her handiwork do the talking. The 36-year-old updates her social media feeds - she has 1.6 million Instagram followers - with alluring shots of the stars she coifs. In fact, her pictures of Kim Kardashian's twin braids and Khloe Kardashian's tousled long bob helped jumpstart two of the biggest hair trends in recent beauty history. Khloe gave her chop a ringing endorsement: "I love it I think it feels superchic and different," the reality star told Us Weekly.

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Whether it's Chrissy Teigen's beachy waves, Kendall Jenner's statement ponytail or Bella Hadid's chignon with face-framing bangs, Atkin's success is rooted in her signature nofuss style. "I'm all about easy and effortless," Atkin tells Alexa "I admire the modem French woman who looks like she just rolled out of bed, but still looks flawless. There's something much cooler about looking like you didn't spend hours getting ready- even if you did!" To that end, Atkin has recently introduced Ouai Haircare. Two of her new products for fall, Medium Hair Spray and Matte Pomade, help achieve that lived-in look. "I prefer a drier finish for day-to-day styling," says Atkin of the sheenfree paste that creates moldable texture. The spray, meanwhile, · "feels less like a hairspray and is

1

more about setting the hair without it feeling stiff or sticky," she explains. In the past nine months, the stylist has also teamed with a doctor to create supplements for tress health, collaborated with Beauty Works on a range of human-hair extensions, and partnered with Chloe + Isabel on a line of modem metal hair accessories. She's also expanding her hair-content site ManeAddicts .com and its educational arm, Mane University, and has worked with Dyson to help promote its new Supersonic hair dryer. Her sculptural hair accents, available at ChloeAndlsabel.com, include a matte ponytail clip and a bun cuff in a variety of metal finishes. "It's so easy to take a look from day to night with a hair accessory," she observes. Atkin is a true believer in carefree updos for all occassions. "I love a good ponytail!" she says. "It can look flirty and feminine, fun and playful, or chic and sophisticated, depending on how you style it."

Jen Atkin makes waves with hairstyles for celebs like Kendall Jenner (top left) and Chrissy Teigen (left). Her new creations (above) include Medium Hair Spray, $26, and Matte Pomade, $24, both at TheOuai.com; as well as the Oversized Circle Clip, $18, and Stylist Clip, $22 for set of two, both at ChloeAndlsabel.com. PHOTOS BY MIKE ROSENTHAL STARTRAKS. GETIY IMAGES. COURTESY OF THE DESIGNER.


BEAUTY

.. .in your carry-on! This spillcproof, TSA-approved balm-in-stick cleanser is perfect for toting anywhere. Just rub with wet fingers, massage onto your face, and rinse. essie.com

ALOHA, GLOW! Benefit's iconic bronzing powder is turning 15! Celebrate by personalizing your own box and brush or by slathering on . Dew the Hoola- the same amazing matte bronzer in liquid form.

BENEFIT Dew theHoolaSoft-Matte Liquid Bronzerfor Face, $28, and HoolaMatte Bronzing Pow.der, $29; benejitcosmetics. com

YES,OUAI! Finally! Jen Atkin- the mane master behind so many A-listers' signature styles-has a product line (pronounced "way"), and it is everything. Our must-try? Her texture spray-aka sexy hair in a bottle.

OUAI HAIRCARE Texturizing Hair Spray, $26, Sephora

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BEAUT ALL MONTH LONG BY LAUREN BALSAMO

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JUSTPOSE'N What has the same head-turning power as a Zac Posen gown? The designer's first makeup collection for MAC. The line (lipsticks, mascara, liner, and more) is the perfect addition to your spring wardrobe.

MAC Zac Posen Lipsticks in Darling Clementine and Sheer Madness, $18 each, maccosmetics.com

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The

Years Most Epic Beauty Ideas

Literally everything you need to know now... according to Glamour's 25 favorite influencers. By Fiorella Valdesolo

"I'm into next-level sheet masks from Korea. I'm seeing some that now come with a syringelike shot of fresh vitamin C. Oozoo Face Injection Mask Illumination is one I really love-get it this month on my site." -aesthetician Charlotte Cho, below, cofounder and chiefcurator ofthe hugely popular Korean beauty e-tailer sokoglam.com

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BEAUTY~ "I love the ritual ofgetting done up-having my hair set in curlers, putting my makeup on. Life's too short to save it for the odd Saturday night! Before I apply my red lipstick, I dab on MAC Lipmix, an opaque cream pigment. When my lipstick fades, there's still a deep color underneath."

"This is the year

-accessories designer Charlotte Olympia, below; see her makeup collaboration with MAC in stores this month (MAC Charlotte Olympia Lipstick in Starlett Scarlet, below right, $18, maccosmetics.com)

"Microstrobing, a zoned-in version ofthe well-known highlightingtrick. Everyone is obsessed with looking great in their Instagram photos, and superspecific luminizing is important for that. Highlight just the tip of your nose-not too much or you'll look like a lightbulb!-and never the bridge. It gives you a more defined nose." -Raye Boyce, above, known to her million-plus YouTubefollowers as ItsMyRayeRaye (her highlighter efchoice: Becca Shimmering Skin Perfector Pressed in Pearl, top, $38, sephora.com)

ofonlinehair tutorials! For so long, makeup has ruled the DIY space, but now hair how-tos are making trickier styles a cinch. Girls are looking for more interesting .... i things they can "'z do on their own, i like making bends "'Q"' Cl: with a flatiron or u creating chic rope ~ "' braids. The videos ¡ ~ "'>make it easy." cc w w

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Beauty/ It's My Thing

Beautr Moment

That Changed

Everythin Six women share their personal stories.

Love Story

inade ine feel

beautiful. -Bobbi Brown, 59, makeup artist and founder ofBobbi Brown Cosmetics

When I was growing up in the seventies, there was no Internet, no Instagram, no reality TV. So my notion of beauty came from the people around me: my high school friends (who happened to be tall, skinny, blond cheerleaders and athletes), magazine covers (featuring blue-eyed models like Cheryl Tiegs), and, well, Barbie. But there I was, five feet tall with dark hair and thick eyebrows. I was very natural and simple and outdoorsy. I didn't look like anyone else. Even my mom, while only a couple ofinches taller than me, was really skinny, really hip, and incredibly glamorous-she always had on giant platforms and lots of false eyelashes. We were extremely close, and I wanted so much to be like her; her hairdresser even tried to glam me up, but I just couldn't pull it off. So that was my world: trying to fit into someone else's shoes. Then one day I went to see Love Story. Though I don't recall much about the movie, I do remember two things: (1) crying my eyes out (spoiler alert: there's a tragic ending), and (2) seeing these amazing close-ups of this beautiful woman 126 glamour.com

who loolced lilce rne, with strong eyebrows and long, dark, straight hair parted in the middle, like mine. She didn't wear a lot of makeup. She was unfancy. She was Ali MacGraw. It was the first time I realized that there are other people out there who I could look like, who I did look like at the time. And I thought, Wow, I guess I can be pretty too. It was a feeling and not an aha moment, but after that I felt more comfortable when I looked in the mirror. I was able to let go of the angst of"Oh God, I've got to try to be that." That's not to say I wouldn't try again . There was a time in college when a friend and I got really dressed up-heels, all

Natural Beauties Brown, left, in high school-and, above, the woman who made her feel gorgeous, Ali MacGraw, in Love Story

this makeup-and went out to a bar. I swear to God, not a soul laid eyes on us; we looked like idiots. The next night we put on sneakers and jeans, hair in ponytails, and we had so much more fun. Then, after I moved to New York in the eighties as a makeup artist in the fashion industry, surrounded by supermodels, I still found myself attempting to fit in, at times dressing like the models or editors (not a good look for me). I slowly realized I just had to stay true to myself and couldn't keep comparing myself to others; being comfortable in my own skin was most important. That's where the ethos of my brand-be who you are-comes from. And that's what I still live by every day. Thanks, Ali. -as told to Ying Chu

â&#x20AC;˘>


Beauty/ It's My Thing

hair off. Witli razors! I cut my

-Jen Atkin, 36, celebrity hairstylist andfounder ofOuai Haircare

Choppy-Hair Inspiration

Atkin, right, today, and the cut that started it all: Natalie lmbruglia's in the 1997 "Torn" video, above

I have always been obsessed with pop culture, and TRL was a big part of my high school experience. I think I was home eating nachos after school when I saw Natalie Imbruglia's "Torn" music video-and her haircut in it. That hair was life-changing. It wasn't a shag. It was more blunt, and the ends were chopped up. It didn't feel like a typical cut; it felt daring. Fresh. Cool. I was friends with everyone-the popular girls, the skaters, the geeks-and my style reflected that: preppy and a little grunge. But I wanted to stand out more.

In high school in the nineties, I was obsessed with Drew Barrymore. She was carefree, free-spirited, a wild child. I was not, but I wanted to try. It was San Francisco, and I wore lots of flower barrettes in my hair, loved the Delia's catalog, and, thanks to Drew, I had very thin brows. They weren't tadpole brows, the shape many teenagers get when first tweezing. They were skinnier, rounded, and uniform from the inner to outer corners. I would sit on my sink once a month and pluck, and since my brows are naturally fine, I didn't have to do much. Occasionally I'd fill them in with a dark pencil, but my mom, Jean [the cofounder of Benefit], was not a fan. She told me to get my overly penciled-in brows in check: "Lose the line, and do you." I followed her advice. But in 2010, when full brows became the new thing, I started questioning my naturally teensy brows. I attempted to grow them out before my wedding, but growing out brows is like growing out bangs: not cute. (At Benefit we have a term for it: "brow rehab.") I'd draw, smudge, and fill in, but they ended up looking fake, not fresh and carefree. That brought me back to my mom's wisdom. Following brow trends just isn't for me. My arches are a little wider now than they were in high school (thanks to self-control and well-placed product), but are they Cara Delevingne status? Nope. And I'm perfectly fine with that. Mine fit my face, highlight my bone structure, and make me feel confident. And in a world of very full brows, they feel unique. -as told to K.E. ...

I took a picture of the cut to hair salons in my small Utah town, but I would walk out with a mom bob, not Natalie's cool, choppy look. So I decided to take matters into my own hands. I went to a drugstore, bought two packs of shaving razors, and started hacking at my hair in my bathroom. I cut out chunks and made it really uneven; it took an hour and a half. But it was worth it: I got noticed for that cut. I started doing my friends' hair out of my garage and got excited about the idea of transforming people. Even today that early experience carries into how I do hair. You're taught to do ABC cuts in hair school-Natalie's cut was like coloring outside the lines. There was no rhyme or reason. Now when I cut hair, I color outside the lines a lot. -as told to Katheryn Erickson

Skinny

b.rows becan1e n1y

signature. -Maggie Ford Danielson, 35, global beauty head at Benefit Cosmetics

Tiny- Brow Twins

Pencil-thin arches, on the author, below, and Drew Barrymore, left, both in the nineties

TO SET HAIRS IN PLACE Benefit Cosmetics Gimme Brow Volumizing Fiber Gel ($24, benefitcosmetics.com)

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Beauty/ Love Your Hair â&#x20AC;˘

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The secret: nothing but braids. Here's your step-by-step guide to rocking the season's prettiest styles from now until New Year's. By Maureen Choi

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Beauty/ Love Your Hair •

Lan e with a fishtail at th e Toronto International Film Festival

DoRiley Keough's Unaone

raid STEP 1

Give hair some grip. Mist towel-dried hair from root to tip with a wave spray like Ouai Wave Spray ($26, theouai.com) for "tons of texture," says hairstylist Jen Atkin, who created Keough's look for the American Honey premiere in Cannes. (If your hair is fine or on the shorter side, apply a volumizing mousse first.) Then blow-dry while brushing hair in every direction-front, back, side to side-with a paddle brush to build volume.

STEP 2

Now do a reverse French braid.

Try Sasha Lane's

Once hair is dry, grab a two-inch section at the crown of your head and split it into three pieces. Start a reverse braid, crossing each piece under the other.1-ter three crosses, start adding to th~ side sections as you COfitinue to cross th_a./ side sections under the middle section. r---This creates the inside-o6t effect. l Continue to the ends (or, if yol'fr hair is chin ' , length or shorter, braid just to ea,r ' level) and secure with a clear lastit. (

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Add even more texture. Gently loosen the braid with your fingers and pull out a handful of face-framing wisps to "give it a modern finish," says Atkin. Slide a few bobby pins into the top and middle section of the braid to keep the whole thing in place, and hit it with a touch of hairspray (try Tresemme TRES Two Ultra Fine Mist Hair Spray, $4, at drugstores) to hold.

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A little piecey-ness instantly makes hair more youthful, says hairstylist Mara Roszak. Start with mousse, and rough-dry for volume, then apply grooming cream for separation. Pull hair back with a deep side part, and finish with L'Oreal Paris Advanced Haircare Nutri-Gloss High Shine Glossing Mist ($6 99). To go more polished, comb an oil through hair, and tie a low-slung tidy bun, or slide in an eye-catching accessory. •

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Jennifer Behr Rowena barrette, $165 SEE WHERE TO BUY FOR SHOPPING DETAILS

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"I have a fourday rule with my hair. I try to go four days without washing. I usu a11 y wear it down on the second day with a little dry shampoo. Third day. I' 11 do a low centerpart bun • and the fourth day is always a sleek. no-part face-lift bun."

JEN ATKIN is a celebrity hairstylist, the creatorofOuai Haircare and the founder of ManeAddicts, a website that gives style how-tos. Her clients includeKhloe Kardashian, Jennifer Lopez and Rosie Huntington-Whiteley.

"for any frizz around the hairline or part. I' 11 use a toothbrush spritzed with hairspray to tame it down."

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"I use it pre- and post-styling to get a piecey, lived-in texture. Unlike most wave sprays, it uses rice protein, not salt. so it doesn't dry out the hair. "

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IF YOU THINK ABOUT IT, SURFER GIRLS DON'T really fuss over their hair. Their low-maintenance look is not only completely on-trend, it also saves precious minutes in our super-busy days. For women with some natural texture, I'm all about applying wave spray to damp hair and letting it air-dry. You can also twist random strands to create more defined pieces. When hair is dry, just scrunch in a little more spray and you're good to go. Don't have wavy hair? You can still surprise yourself. My mission is to bring back the old-school technique of using light mousse and a diffuser. Start with a dollop of mousse at the roots, working it all the way out to the ends. Rough-dry for five minutes, holding your blow-dryer from above so you don't get major flyaways. Then twist face-framing pieces away while still blow-drying downward. Last step: Instead of attaching the diffuser to your dryer. hold it in your opposite hand and use it to gently cup hair while blow-drying: this sets soft waves without frizz.

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These hot new products will basically change your life.

IBY MADDY ZOLLO I . 'sâ&#x20AC;˘ ~. '

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Benefit's cult-fave bronzer can be personalized! For a limited time, the brand will engrave the packaging (and brush) with your name or fave saying. Now that friend who "accidentally" takes your makeup will be busted.

Get A-List Hair Celeb stylist Jen Atkin is the T-Swift of the hair world (proof: her star-studded lnstas, right!), and her new line, Ouai, makes it easier than ever to join her strand squad. Not only do the products let you achieve her effortless California-cool looks at home, but they're also designed to repair damage and keep hair healthy. OUAI Dry Shampoo, $24, ouai.com

BENEFIT COSMETICS Hoola Matte Bronzing Powder, $29 ($34 with custom engraving), benefitcosmetics.com

Shay! Kendall! Gigi! Khim\! Follow@jenatkinhair on lnstagram for BTS snaps.

SKIN SEA-CRETS Dive into Tarte's latest skin care products-everything is inspired by the ocean! Infused with a smoothing and softening blend of algae and marine flower extracts, the face mist, lip treatment, and cleanser will get your face into shipshape. TARTE Rainforest of the Sea Marine Boosting 4-in-1 Mist, $25, Lipsaver Treatment Primer, $19, and Deep Dive Cleansing Gel, $25, all sephora.com

GlowGetter YSL'.s iconic highlighter is all you need to fake a good night's sleep after a late study sesh. For luminous skin in a snap, blend it under the eyes and on the high points of your face (cheeks, browbones, the bridge of your nose, and Cupid's bow). Plus, the pens are now available with cute sayings that make waking up sweeter. YVES SAINT LAURENT Touche Eclat Slogan Edition in I Am Not a Morning Person, $42, yslbeautyus.com

~ SEVENTEEN COM/BEAUT! Get the latest beauty news daily!


ATALK WITH ONE OF AMERICA'S MOST INFLUENTIAL CELEBRITY HAIRSTYLISTS ...

• .·,

en 'en Atkin. grew up m a Mormon community in Hawaii and later moved to Utah where she was one offew interested in pop culture (think Paula Abdul!) and where she loved playing dress up. In high school she started cutting her own hair, and then her friends ' hair. That's when she decided she wanted to be a stylist. So instead of going the marriage route, Jen and a friend packed up and went to Los Angeles ...where things started getting interesting! Known for her unique ability to meld oldschool beauty with up-to·the-minute trends, Atkin has styled hair for some of the most glamourous stars-Jennifer Lopez, Gwen Stefani, Emma Stone, Sofia Vergara, Jessica Alba, Kim Kardashian, Cindy Crawford and Katy Perry to name a few. Now she divides her time between Los Angeles, New York City and Dubai and works in beauty, print, film, music video, runway, red-carpet celebrity and advertising, in addition to starting her own website, Mane Addicts, and her own haircare line, Ouai Haircare. When we asked if the rock-star stylist could spend a few minutes for an interview, the answer was yes! How does she do it? We're not sure, but one thing is certain: Jen Atkin does not miss a beat! How did you get into hair? I've always loved doing hair and was obsessed with Natalie lmbruglia's short haircut in her "Torn" music video when I was a teenager in Utah. No one could give me the cut I wanted, so I went to the store, bought a pack of shaving razors and started cutting my own hair. Soon I was cutting all my friends' hair in my parents' garage. After high school, I drove to California with literally only $300 and my Honda Civic hatchback. I called all }

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the salons in a magazine's beauty directory until finally someone returned my call. I started working as a receptionist at Estilo Salon in Beverly Hills. I remember running out to feed meters for Bette Midler... I was so excited! After a while I met hairdresser Andy Lecompte and started assisting him right before he went on tour with Madonna; so I ended up styling all the dancers' hair and traveled the world! Fast forward! In 2015 the New York Times called you the most Influential Hairstylist In The World, and many Would agree! What do think makes a hairstylist influential? I was so shocked and honored to read that headline! The launch of my website, Mane Addicts, and my haircare line, Ouai, have been monumental moments in my life and to have my hard work recognized and appreciated couldn't mean more. You split your time between New York, Los Angeles and Dubai. Walk us through an average day. No two days are ever the same and I'm constantly running around everywhere. I can be taking calls at my house in the morning, driving to Calabasas for Khloe (Kardashian), heading straight to a Mane Addicts' shoot, then meetings and the.n dinner and drinks! Then I could be flying off to the Middle East the next morning. I always have my bags packed and am ready for anything. How do you balance celebrity client requests? Having assistants is essential! Your client Khloe Kardashian has been changing her look a lot. Tell us about her! I'm in love with how fearless Khloe is and willing to try something new. She's always open to suggestions and is chic enough pull off anything! Does Khloe give you ideas for her change-ups or do you do your thing? We send each other pictures back and forth and are always collaborating. It seems like Kylie Jenner likes to play... Kylie loves change! She has a closet full of wigs and pieces. I love that Kylie knows what she wants!

~~·· Kim Kardashian-,-another client! We loved :: Kim's blonde hair! ~ Kim went blonde last year. She was inspired by ~ Madonna and (makeup artist) Joyce Bonelli. It was "' so fun to see her do something so dramatically ~ different and completely nail it. , ~ You also work with Chrissy Teigen. I ;_ Chrissy loves extensions and Priscilla Valles always ~ keeps her hair amazingly thick, long and full. I love u using Tresemme Products on her hair. I also know j she uses the Tresemme Beauty-Full Collection at [t home to keep her hair bouncy and thick. What's it like working on hair in Dubai? 8 Dubai is an amazing, elegant place full of inspiring, 'ii glamourous and beautiful women; they have · ~ the best style. I'm so impressed with how many ~. women have cut their hair short the past couple of _ years! I always come back feeling super inspired! Who do Dubai women look to for style inspo? . They look for the same things we look for in the 1 ~ States! Models, actresses, Instagram, etc. Social § media has made beauty so global. Are you pretty hands-on with your website, ~ Mane Addicts? ~ I have a running thread with my team where ·1

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You have over a million followers on lnstagram. That's amazing! Is it important to connect digitally? lnstagram and Snapchat allow people to connect directly to who you are as a brand. When you repost a pie with your followers it's because it struck a chord and meant something to you. Consumers are smarter and more educated than ever before. I personally like to get to know brands and products and relate to the culture before I commit to buying anything. By launching my line on lnstagram, I'm able to directly connect with my buyers before anyone else and give them an opportunity to be a part of our vision from Day One. I love to troubleshoot and for the past two years have asked my followers questions about what they do and don 't like. If you weren't a hairdresser and entrepreneur, what would you be? A singer on a cruise ship. If you had a song for your life, what would it be? "Work" by Rihanna. What star would you love to work on? Sade. I just think she is the coolest!

-rhrouaflout m,i.,_, I've used f1V8rJ hair proclud on the market. I've spent years worldns around ~ &lobe talldn1 to clients about haircare, listening to my fOllowers and ManeAdd.com readers. With a major lade: of cool and curated procluds in the marketplac:e, I've strugled finding a hair care brand that my fiiends or I could relate to. With Ouai, I wanted to create a 'breath offNsh hair'--e line for real life, for real ...-- --ill---•---women. Luxury procluds that are simple, affordable and classic In a wortcl full of loud noise," Jen Atkin explains of her

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Drugstore cheat sheet The best beauty products in the aisles, handpicked by a pro.

THIS MONTH'S

"After drying, set the top sections of your hair in rollers to boost volume."

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HAIRSTYLIST JEN ATKIN

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Based in Los Angeles, Jen Atkin is a celebrity hairstylist whose clients include Jennifer Lopez, Sofia Vergara, and Gwen Stefani. Atkin is the founder of OUAI Haircare and maneaddicts.com.

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5 EOS LIP BALM

"I love the quirky sphere shape-I'm always able to spot it in my purse. It's a must on long flights to keep my lips from drying out." TO BUY: $3.50,

ulta.com.

6 ABBA VOLUMIZING SPRAY

1 CAROL'S DAUGHTER HAIR MILK MOISTURIZER

"Dry curls equal frizzy curls. I work this nourishing sweet-almond oil and sheabutter cream into wet hair to keep waves soft." TO BUY: $13,50,

cvs.com.

3 SONIA KASHUK HAIRBRUSH

2 CONAIR INFINITI PRO 1875W AC MOTOR DRYER

"It gives you results that look professional without the hefty price tag. Don't forget to clean the filter to increase its life span."

"The boar and nylon bristles smooth and detangle without pulling. For a sleek look, I mist hair spray directly onto the bristles, then brush through hair." TO BUY: $16,

target.com.

4 BRAGG'S ORGANIC APPLE CIDER VINEGAR

"When mixed with equal parts water, it can be used as a clarifying rinse to help balance the scalp's pH level and deep-clean hair."

TOBUY:$30,

TO BUY: $4.50,

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AUGUST 2016

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"Whenever I need a style to last, I spritz this at the roots before blow-drying. It holds up against unpredictable weather on the red carpet and in real life." TOBUY:$20,

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Naomie Harris with makeup artist Alex Babsky Says Harris: “The best beauty trick Alex has ever taught me is using powder — it is very important for black skin, apparently.” Photographed by Eric Ray Davidson on Oct. 31 in Los Angeles Styling by Carol McColgin On Harris: Cushnie et Ochs jumpsuit.

Rachel McAdams (right) with makeup artist (and sister) Kayleen McAdams “Kayleen has a very calming effect on me,” says Rachel. “Spending two hours with her beforehand sets me for the night.” Responds Kayleen: “I like to know I can help calm you before you go out there because there’s a lot coming at you.” Photographed by We Are The Rhoads on Nov. 14 at Houdini Estate in Los Angeles Styling by Rob Zangardi and Mariel Haenn. On Kayleen: Valentino

dress. On Rachel: Marchesa dress.

Those convulsions rocking the status quo? Beauty is not immune: Movements toward no makeup, natural hair and stars shedding ‘perfect’ images are creating a new era of glamour on the all-important awards circuit as THR ranks the moments that changed everything

STATE OF GLAM 2016 By MEG HEMPHILL • Produced and edited by CAROL MCCOLGIN

Hollywood’s 25 Top Beauty Moments


35, set trends with her narrative movie, most notably a natural hair movement (#naturalhair has more than 9.8 million posts) that the likes of Zoe Saldana, Kerry Washington and Viola Davis are owning off and on the red carpet. “There was a time when [afro-textured] curls and braids were considered a bad thing, but I like that women are now embracing it,” says Kimble. Adds Beyonce’s makeup artist Sir John: “All over the world, I started to see the tribal look,” not just for “festival glam but also in mainstream party-girl life.” His on-set secrets: He used Q-tips for creating the dots, “everything waterproof” for the eye makeup in the underwater and horseriding scenes and a glue stick to keep Queen Bey’s brows in place. Lemonade’s cultural impact even has extended into academia, with the University of Texas offering a course on the visual album as a starting point for analyzing black feminism.

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Tracee Ellis Ross with hairstylist Larry Sims “We have mutual friends, and that takes away the ‘quiet hairstylist’ relationship and takes it to a more personal level,” says Sims. Adds Ellis Ross: “If it takes an hour to do my hair, it’s really 15 minutes hair and the other 45 is storytelling, catching up, laughing and singing.” Sims says the actress, who blogs about hair on her website, is “very hands-on and knows exactly what she wants.”

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Photographed by Jean-Francois Campos on Oct. 13 at Beachwood Studio in Los Angeles Styling by Carol McColgin On Ellis Ross: Nina Ricci dress.

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A-list actresses felt empowered to be honest about their glam: Margot Robbie openly declared that, no, she does not wake up like that (#iwokeuplikethis has 1.8 million hashtags on Instagram). Her enviable tresses (No. 3) are the work of her “magical hairstylist” and extensions. When it came to showstopping looks, Hollywood pros went all out, starting with Jennifer Lopez’s siren turn at the Golden Globes (No. 15), Rachel McAdams' matching emerald Oscar dress and eye shadow (No. 9) and Charlize Theron's sexy androgyny at Cannes (No. 2). Perhaps striking a balance between au naturel and overthe-top glamour is best. After all, teases Emma Stone (No. 14) about an upcoming red-carpet look courtesy of her beauty pros: “I want to feel a little like myself in daily life, [but other times] we really go for it. … A glitter lip is coming!”

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1 PREVIOUS SPREAD: HARRIS HAIR BY JAMIKA WILSON AT EPIPHANY ARTIST GROUP, MAKEUP BY ALEX BABSKY AT JED ROOT. MCADAMS HAIR BY MARK TOWNSEND AT STARWORKS ARTISTS, MAKEUP BY KAYLEEN MCADAMS AT THE WALL GROUP, MANICURE BY TOM BACHIK. THIS SPREAD: ROSS HAIR BY LARRY SIMS, MAKEUP BY MYLAH MORALES AT FR8ME. SIMS GROOMING BY AUTUMN MOULTRIE FOR SONYA DAKAR AT EXCLUSIVE ARTISTS MANAGEMENT. BEYONCE: COURTESY OF HBO. THERON: GISELA SCHOBER/ GETTY IMAGES. ROBBIE: GEORGE PIMENTEL/WIREIMAGE. NYONG'O: AXELLE/BAUR-GRIFFIN/FILMMAGIC.

On the (high) heels of #askhermore for Hollywood red carpets comes a year of feminist self-acceptance. The #nomakeup selfie on Instagram became a badge of honor for Gwyneth Paltrow, Adele and Alicia Keys — whose commitment to being makeup-free extended to The Voice, red carpet and her 8 million followers. But for all the looks in 2016 that did require some intervention from a makeup artist or hairstylist, THR has compiled and ranked the top 25 beauty moments from film, television and the red carpet. Topping the rankings that mix feminist statements with unabashed fabulousness, Beyonce inspired black women to embrace their natural hair texture with her Lemonade visual album (No. 1 on THR’s list), while Lupita Nyong’o celebrated her Kenyan heritage with haute head wraps during her Queen of Katwe press tour (No. 4). This year,

Beyonce's Powerful Lemonade Visuals

why it matters Live ratings weren’t

off the charts (787,000 viewers) for Beyonce’s 56-minute visual album, which aired April 23 on HBO, but speculation about Jay Z’s rumored infidelity with “Becky with the good hair” smashed the social-sphere harder than a bat. Even more impactful was how the images ignited hair and makeup trends ranging from African tribal body art to textured braids. Hairstylist Kim Kimble, responsible for Lemonade’s braids, cornrows and “antebellum updos,” says that Beyonce,

Charlize Theron’s Le Smoking Homage

why it matters Yves Saint Laurent’s iconic Le Smoking — the women’s tux-inspired suit he debuted in 1966 — experienced its next iteration when Theron, 41, rocked an androgynous salute in Dior Haute Couture at the Cannes premiere of The Last Face. Both makeup artist Francesca Tolot and hairstylist Enzo Angileri used a photograph by Helmut Newton — whose provocative images helped Le Smoking gain traction in the wider culture during the ’70s — as inspiration to create makeup and hair that was masculine yet sexy. For Tolot, that meant “maintaining softness and avoiding hard edges” by blending Dior black eyeliner and black shadow around the eyes, then dusting a pearlescent nude Dior shadow over the entire eye, focusing on highlighting the brow bone. For Angileri, it meant a slick, center-parted bun that was “as small as possible” to be “reminiscent of a button” and less “bun-y.” The final result was sultry and powerful for the long-reigning style queen of La Croisette.

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Margot Robbie’s Series of Suicide Squad Braids

why it matters Robbie’s plaited hairstyles are a study in looking fresh while on a demanding summer global press tour promoting Suicide Squad. Back-to-back braided updos inspired hundreds of how-to tutorials

and much Pinterest activity, with the number of Robbie’s pins increasing nearly 500 percent since last year. Each style balanced youth and sophistication (with no hint of Harley Quinn’s blue and red ombre pigtails), such as the soft look at the London premiere, where Renato Campora pulled “the hair away from her shoulders without slicking it back” to showcase her tiger-emblazoned Gucci gown. Or a bohemian ’do in Toronto, where Sarah Potempa made a small braid inside a larger one that draped over Robbie’s shoulder. So what does the Aussie beauty, 25, have to say about her locks? “I have fine, boring hair,” she said earlier this fall, addressing all the buzz her hair has created. “So it’s not me, it’s a magical hairstylist making it look good. The glam squad!”

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Lupita Nyong’o’s Kenyan Tribute

why it matters While promoting

her onscreen turn as the mother of a young Ugandan chess prodigy in Queen of Katwe, Kenyan native Nyong’o, 33, embraced the chance to bring traditional African style to Hollywood’s red carpet in a dozen or so haute designer looks with perfectly coordinated head wraps. At the end of the worldwide press tour, the Oscar winner captioned a photo collage of all her headpieces “That’s a wrap!” which brought nearly 67,000 likes for that post alone. First she wowed at the Sept. 20 Los Angeles premiere of the Disney drama when she stepped out in a lavender Elie Saab gown with a matching headdress, fashioned by Nyong’o’s London-based hairstylist Vernon Francois from extra material from the designer. Says makeup pro Nick Barose, “It’s a makeup artist’s dream when you have a gorgeous head wrap — it’s all face.” Barose also stuck to purple, opting for “a soft wash of lilac and mauve” from Lancome’s 5 Couleurs Palette for the eyes, and “originally I was going to go purply” on the lips, but wanting “something more feminine than funky” drew him to bright pink (Lancome L’Absolu Rouge in Rose Lancome). Barose’s other nontraditional strokes included lessdefined, natural-looking eyebrows and skipping false lashes. Barose isn’t a fan of “a typical ‘red-carpet glam’ formula,” which “feels a bit dime-a-dozen these days.” Especially for his Oscar-winning client, who’s no shrinking violet when it comes to making unconventionally chic red-carpet choices.

Find out how well the artists know their clients at THR.COM/VIDEO

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Michelle Obama’s

13 Glowing Farewell

why it matters Cotillard has nailed

period pieces — and a classic lip — before with her Oscar-winning turn as French singer Edith Piaf in the 2007 film La Vie en Rose. For her performance opposite Brad Pitt in Robert Zemeckis’ World War II thriller Allied, out Nov. 23, makeup artist Christophe Danchaud looked to Katharine Hepburn and Gene Tierney movies for inspiration. “It’s all about glamour and a particular way to see women at this time,” says Danchaud, who has worked with Cotillard, 41, for nearly a decade on both films and the red carpet. He points to the “red lips, very pale, perfect skin and small eyeliner” that he says suit Cotillard’s dramatic features perfectly. He used Giorgio Armani foundation, NARS translucent powder, Tarte brow pencil and a trio of lip shades: Absolution Cosmetics in Coquelicot, “a red-orange for the night scenes when she has to be more glamorous”; the brand’s Theatre, “a more true red for daytime when she has to be stronger”; and Estee Lauder Double Wear Stay-in-Place Lip Pencil in Rose to look “as natural as possible” for nomakeup moments.

Emilia Clarke’s

12 Emmy Elegance

why it matters President Barack

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Emma Stone’s Easy

14 Daytime Beauty

why it matters For Stone’s glam

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why it matters At the Primetime

Emmy Awards on Sept. 18, the 30-year-old nominee showed how head-to-toe neutrals can triumph over boisterous colors and win the evening’s top look. It all started with a nude chainmail Atelier Versace gown that was a nod to Clarke’s warrior queen Daenerys on Game of Thrones. For lips, Chanel artist Kate Lee skipped liner and just used clear gloss “to add shine to Emilia’s natural lip shade.” Lee also “chose a gray violet matte shadow, as it was reminiscent of Elizabeth Taylor’s timeless glamour.” For the understated updo, hairstylist Adir Abergel — Kristen Stewart and Reese Witherspoon are clients — mimicked the “structural build” of the bustline pleats in the Versace dress by subtly draping hair on the sides. En route to the show, Clarke posted a Boomerang on Instagram along with praise for her glam squad (“Thanks to the ever incredible team of my dreams …boom!”), which drew more than 5.2 million views.

Obama said, “We saved the best for last,” at the final White House state dinner on Oct. 18, hosting the Italian prime minister, his wife and such guests as Jerry Seinfeld and Giorgio Armani and a menu by Mario Batali and entertainment by Gwen Stefani. But the night’s real showstopper was Mrs. Obama. In a copper-hued chainmail Atelier Versace dress, Obama, 52, firmly sealed her legacy as the most stylish first lady since Jackie Kennedy. To complement the shimmering gown, hairstylist Johnny Wright created a sleek style that swooped across the eye, and her makeup artist, Carl Ray, “chose products that would make her gleam in all the right places” — apples of the cheeks, brow bone, lips. Ray, D.C.’s go-to makeup artist who works with senators, Supreme Court justices and visiting celebrities, tells THR that he “wanted our FLOTUS to be radiant,” achieving this with “bronze, copper and golden shades for that glow.”

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squad, the goal always is to have her looking only slightly more glamorous than her everyday style. Explains the 28-year-old to THR: “I want to just feel a little like myself in daily life, especially if I’m nervous before an event. When I’m feeling calm, that’s when we can really go for it. … A glitter lip is coming!” After 10 years together — and countless trips around the world — Stone’s pros have mastered the art of creating countless cool-girl looks. For the Aug. 31 La La Land photocall at the Venice Film Festival, Chanel Makeup pro Rachel Goodwin brushed peach tones on the eyes and cheeks and a Giambattista Valli dress-matching pink glossy lip (Chanel Le Rouge Crayon de Couleur in Nude, available January). Mara Roszak, L’Oreal celebrity hairstylist and owner of L.A.’s Mare Salon, did an updo that featured a tiny braid on one side and a twist in the back, secured with a thick gold barrette from Colette in Paris. Stone jokes that they’ve been on 650,000plus trips together: “I have traveled more with them than anyone in my life. They’re my work wives. And my real wives. They’re my life wives.”

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TH E 25 BEAUTY PRODUCTS B e h i n d t h e To p M o m e n t s i n 2 0 1 6

Jennifer Lopez’s

15 Modern Siren

why it matters By working with the

same glam squad for a decade, the star, 47, consistently deliveres on-point, researched, varied looks — including this year’s strongest style from the Golden Globes, a knockout marigold gown with screen-siren-worthy hair and makeup. Artist Mary Phillips tells THR that they “didn’t know what we were going to do when we walked into the hotel room,” but for this experienced team, that didn’t matter. Phillips, hairstylist Lorenzo Martin and nail artist Tom Bachik complemented the caped Giambattista Valli gown (and 200 carats of Harry Winston’s finest) with a nontraditional wine lip, rich cranberry nails and sleek hair with a bit of bend at the ends. Phillips layered three L’Oreal gloss shades (deep berry, red, nude) to create “a dark brick, gothic lip with slight undertones of a classic red.” The look drew phenomenal feedback, landing the star on dozens of “best” lists. “It’s going to be a standout look for years to come,” says Phillips. “Not like Versace Grammy dress status” — you know the one — “but further proof of how she always keeps it fresh.”

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Oscar’s Edgy Hairstyles

why it matters Forget cascading Veronica Lake waves. Adir Abergel and Robert Vetica eschewed the norm of what Oscars hair should be like, instead giving respective clients Rooney Mara and Daisy Ridley modern, cool coifs that made them stand out. Both hairstylists use the words “architectural” and “edgy” to describe the ’dos. Carol nominee Mara, 31, had her hair pulled back into three separate vertical knots, while Ridley, 24, donned a sleek updo with an intricate, twisted knot (created with a hairpiece). The looks were futuristic, with Twitter users calling both styles Rey-like, referring to Ridley’s fierce character in Star Wars: The Force Awakens.

Natalie Portman’s

17 Jackie Kennedy

why it matters A dozen actresses have played the iconic first lady, but only Portman’s essence-capturing performance in Jackie, in theaters Dec. 2, has garnered Oscars buzz. At Toronto, Portman acknowledged she has never played “someone that people really knew,” which “put the pressure on to be quite specific with portraying Jackie

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Margot Robbie prepped hair before braiding with ghd Curve Soft Curl Iron; $199, at Sephora

PREVIOUS SPREAD: CHOPRA HAIR BY CASTILLO AT TACK ARTIST GROUP, MAKEUP BY YUMI MORI AT THE WALL GROUP. THIS SPREAD: PRODUCTS: COURTESY OF BRAND (25). COTILLARD: DANIEL SMITH/PARAMOUNT PICTURES. CLARKE: JOHN SHEARER/WIREIMAGE. OBAMA: AP PHOTO/PABLO MARTINEZ MONSIVAIS. STONE: IAN GAVAN/GETTY IMAGES. LOPEZ: STEVE GRANITZ/WIREIMAGE. MARA: KEVIN MAZUR/WIREIMAGE. PORTMAN: STEPHANIE BRANCHU/FOX SEARCHLIGHT.

Marion Cotillard’s

11 ’40s Glamour

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Beyonce’s Lemonade hair product: Kimble Beauty Bounce Back Liquid Curl Enhancer; $14, kimkimble.com

Black shadow from Dior 5 Couleurs in 090 Pied de Poule rimmed Charlize Theron’s eyes in Cannes; $62, at Saks Fifth Avenue

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Pantene Extra Strong Hold Hairspray kept Priyanka Chopra’s bow bun looking neat; $5, at Target

Rose Byrne’s Met Gala goth lip look was NARS Semi Matte Lipstick in VIP Red; $28, at NARS

Elle Fanning’s eye sparkle: Make Up for Ever Glitters in Silver 2; $15, at Sephora

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Get Blake Lively’s volume with L’Oreal Paris Advanced Hairstyle Boost It High Lift Creation Spray; $5, at Target

Lupita Nyong’o wore Lancome’s 5-Pan Eyeshadow Palette in Mauve Cherie; $50, lancome.com

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Rachel McAdams wore Chanel Illusion D’Ombre Long Wear Luminous Eyeshadow in Griffith Green; $36, at Saks Fifth Avenue

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Emily Blunt accented her hair with Jennifer Behr’s Rowena barrette; $165, jenniferbehr.com

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Marion Cotillard’s red Allied lipsticks are from Absolution Cosmetics; $25, absolutioncosmetics.com

Jennifer Lopez’s lip look: L’Oreal Paris Infallible Pro-Matte Gloss in Forbidden Kiss; $10, at Ulta 12

Emilia Clarke layered Chanel Ombre Essentielle Soft Touch eye shadows in Fauve and Hesitation; $30 each, at Nordstrom

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Get a glow like Michelle Obama’s with Chantecaille Lion Palette; $85, net-a-porter.com

Emma Stone wore Chanel Le Rouge Crayon de Couleur in Nude on her lips in Venice; $37, chanel.com (available Jan. 3)

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Natalie Portman’s Diorshow Waterproof Pro Liner in 092 Backstage Black for Jackie; $33, at Sephora

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Nicole Kidman nailed the cat-eye look with Charlotte Tilbury The Feline Flick; $30, at Nordstrom

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Daisy Ridley’s Oscars ’do looked sleek with Leonor Greyl Gel a L’Hibiscus; $35, at Nordstrom

Burberry helped ignite the glitter trend; Shimmer Dust in Gold Glitter No. 01; $25, burberry.com

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Got2b Mess-merizing Sculpting Spritz gave Tracee Ellis Ross’ hair volume and hold; $7, at Ulta

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Lancome base enhanced Naomie Harris’ complexion; Teint Idole Ultra 24H Long Wear in 520 Suede W; $47, at Nordstrom

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Claire Foy wears Eve Lom concealer on The Crown; Brilliance Cover Concealer, $40, at Neiman Marcus

Cara Delevingne’s twin topknots were spritzed with Ouai Texturizing Hair Spray; $26, at Sephora

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Alicia Vikander’s Globes hairstyle stayed put with TRESemme Extra Firm Control Gel; $6, at Walgreens

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Protect color-treated tresses like the Olsen sisters do with Christophe Robin Color Fixator Wheat Germ Mask; $43, at Sephora

DE C E M BE R 2, 2016


Nicole Kidman’s Equally

19 Strong Eyes and Lips

why it matters At the Oct. 12 London

premiere of Lion, Kidman, 49, broke the old-school “bold eye or lip” beauty rule, showing the simultaneous allure of a strong crimson lip and cat eye. Makeup artist Charlotte Tilbury called the look “a collaborative effort” with the Lion star. Tilbury used her “signature feline flick,” wielding a calligraphylike pen for a cat eye that “elongates the eyes and makes them instantly bigger.” Then, for “instant glamour,” she traced around the natural lip line with a ruby liner to give Kidman’s lipstick — Tilbury’s Red Carpet Red — extra staying power. Says the British artist, “The juxtaposition of a bold statement lip against Nicole’s bright eyes and fair skin created the most gorgeous color contrast.”

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Elle Fanning (left) with makeup artist Erin Ayanian Monroe “Elle has an adventurous spirit, so we have a great time coming up with unexpected looks,” says Monroe. Adds Fanning: “We get each other. There are moments where we feel like two teenage girls together.” Photographed by Mike Rosenthal on Oct. 18 at The London Hotel in West Hollywood

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Kennedy.” Through copious research of books, videos and voice recordings centering on the idyllic two and a half years known as Camelot preceding President John F. Kennedy’s assassination, the Oscar winner delved into a persona that was carefully controlled. For the physical transformation, Portman, 35, donned a bouffant wig from key hairstylist Catherine Leblanc, while makeup artist Sarai Fiszel eschewed prosthetics and instead “put a great deal of care into Natalie’s eyebrows” because they “were amongst

Jackie’s most recognizable features.” She kept handy Dior lipsticks in bold fuchsia, coral and wine that Kennedy “used to complement her wardrobe in incredibly chic ways” and Dior eyeliner and mascara — waterproof for “all the crying in the movie.”

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Glitter Mania

why it matters Sparkles on eyes, lips and hair sparked a major trend in 2016 on Burberry, Atelier Versace and Fendi runways as well as Hollywood red carpets. Brands

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DE C E M BE R 2, 2016

such as Marc Jacobs Beauty and YSL responded to the fervor by launching a glut of products, led by legendary makeup artist Pat McGrath, whose glitter-gone-wild Lab kits sold out in less than 48 hours (for $60 and $150) after Naomi Campbell, 46, wore Lust 004 Vermillion Venom to MTV’s Video Music Awards. Actresses fueled the trend on the red carpet with gleaming liner (Margot Robbie), shimmering eye looks (Cara Delevingne; Elle Fanning, No. 8), speckled hair parts (Dakota Fanning) and glittered lips (Rihanna).

HAIR BY JENDA ALCORN, MAKEUP BY ERIN AYANIAN MONROE AT CLOUTIER REMIX. CAMPBELL: C FLANIGAN/ FILMMAGIC. KIDMAN: MIKE MARSLAND/WIREIMAGE. HARRIS: PAUL ZIMMERMAN/GETTY IMAGES. ROSS: GILBERT CARRASQUILLO/FILMMAGIC. FOY: ROBERT VIGLASKY/NETFLIX. VIKANDER: JOHN SHEARER/GETTY IMAGES. OLSEN: DIMITRIOS KAMBOURIS/WIREIMAGE. CYRUS: JEMAL COUNTESS/GETTY IMAGES.

Styling by Samantha McMillen. On Fanning: Gucci dress.

Naomie Harris’ Luminous Skin

why it matters Last year’s “strobing,” aka highlighting areas of the face to achieve a faux glow and extreme contouring, takes a backseat to the more natural-looking luminosity (also known as “non-touring”) of Harris at Oct. 2’s Moonlight premiere at the New York Film Festival. “Whether we’re doing pretty, natural makeup or something significantly more glamorous, Naomie’s flawless skin is always the focus,” says Harris’ glam guru Alex Babsky. The London-based Lancome makeup artist ambassador credits the 40-year-old’s gorgeous glow to her “clean living.” For the premiere, Babsky wanted a “lit-from-within” look and mixed two shades of Lancome foundation — one to match her deepest skin tone and a fair shade for brighter areas at the center of her face. Because she was wearing feminine Elie Saab lace, Babsky opted for “modern, clean makeup that wasn’t overly fussy” and a swipe of melon-hued Cargo blush in Laguna, “one of our staples — we use it all the time. Naomie literally cannot get enough of it.”

Tracee Ellis Ross’ Ode to

21 Her Mother’s Hair

why it matters As host of the April 5 BET awards show Black Girls Rock, the Black-ish star seized the opportunity to showcase her impressive range with 16 hairstyles in three hours, including one voluminously Supreme nod to her mother. Why so many ’dos? “If Tracee’s mom was hosting an awards show, she would’ve changed a million times, so

we wanted to do the same,” explains Ellis Ross’ hairstylist, Larry Sims. The high-energy opening sequence contained tributes to Beyonce, Rihanna and others, with five onstage wig swaps. With only commercial breaks and performances to restyle hair, wigs — a staple in Sims’ arsenal for clients like Kerry Washington and Gabrielle Union — were critical. “I never wear wigs, so this was an exception,” says Ellis Ross, 44, who rocked her natural curls for the Black Girls Rock red carpet and finale. “I think I learned from example from my mother — the bigger the hair, the better.”

Claire Foy’s

22 Queen Elizabeth II

why it matters With a record budget rumored to be more than $120 million, which would make it the most expensive TV show ever, Netflix’s The Crown premiered Nov. 4 to healthy anticipation for its storyline of a young queen juggling royal obligations and for its new star, Foy, 32. To help her get into character as the fresh-faced Windsor, makeup designer Ivana Primorac created a creamy, flawless complexion using Giorgio Armani foundation, Eve Lom concealer and a hint of a flush with Bobbi Brown cream blush. Foy wore wigs “to achieve the styles needed and show the passage of time from a young girl to a monarch,” says Primorac. The fit-for-a-queen budget doesn’t hurt. “On the long-running shows” — Crown is slated for 60 episodes — “it’s important to ensure the quality doesn’t slip,” she says.

Alicia Vikander’s Radiance

23 at the Golden Globes

why it matters The double nominee and awards season’s “It” girl showed off a look at the Golden Globes that her hairstylist, Christopher Naselli, says introduced her “strong, sexy” side to the world. The Swedish actress was little known stateside until her turns in Ex Machina and The Danish Girl, both of which garnered her noms (and an Oscar for Danish Girl). Naselli created three twists that came together in a “geometric” updo at the back, to “play off the pleats and movement” of her Louis Vuitton leather-accented gown. Makeup pro Charlotte Tilbury applied her Magic Cream and Wonderglow on Vikander’s face; it’s the same glowinducing combo she used on 2015 Globes newbie Amal Clooney. Once the actress, 28, was in her Vuitton,

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Tilbury rubbed Supermodel Body “on all exposed limbs in order to sculpt and illuminate the skin.”

All Three Olsens’

24 Hair Highlights

why it matters Mary-Kate and Ashley brought younger sis Elizabeth as their VIP guest to the June 6 CFDA Awards, where the twins were nominated for The Row. In a rare allthree-together appearance, the trio’s near-identical multitonal hair colors instantly became the must-have highlight in Hollywood and beyond. Called “flamboyage,” a form of balayage done with cloth strips, the highlights from painted-on strands are darker at the roots and lighten toward the bottom for a natural kissed-by-thesun feel. In-demand colorist Lorri Goddard, who has worked with the sisters “on and off for 18 years,” says she “always” uses the balayage technique. She describes the sisters’ CFDAs hair, which was styled by Mark Townsend, as “balayage meets natural color grown out, as if you had vacationed in St. Barts a few months earlier.” To keep hair healthy, she recommends Christophe Robin products to Ashley, 30, Mary-Kate, 30, and Elizabeth, 27.

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Young Hollywood’s

25 Double Bun Trend

why it matters Leave it to the queens

of Instagram — Miley Cyrus, 23, Cara Delevingne, 24, and Kendall Jenner, 21 (who is on a social media break) — and their collective 157 million followers to ignite this ’90s throwback. The social media world went wild for Jenner’s twin topknots, posted on Snapchat, after debuting the look at Coachella, the festival stage for millennials’ style inspo. Hairstylist Jen Atkin lists 1990s Gwen Stefani and current Harajuku girls as influences behind her look for client Delevingne. Along with Cyrus, who has rocked the look for years (from hairstylist Gregory Russell and occasionally a DIY job), these young stars showed how buns should be done: messy, a bit asymmetrical, with nothing too Princess Leia. (Not surprisingly, there are now hashtags for #spacebuns, #raverbuns and an ode to ’90s Baby Spice with #spicebuns.) “Don’t overthink it,” Atkin tells THR. Along with “a lot of Ouai texturizing hairspray,” she used Chloe & Isabel bun cuffs, which are secured with sticks that “pierce the buns and make them more punk rock.”

DE C E M BE R 2, 2016

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STAR TREK’S ANTON YELCHIN TRAGIC DEATH AT 27 July 4, 2016

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Hoywod’s

JEN ATKIN

HOTTEST HAIRSTYLIST The Kardashian-Jenner crew’s go-to pro on her famous clients and chic new product line

Atkin

H Chrissy Teigen at the 2015 Billboard Music Awards in Las Vegas.

SHOW OF SUPPORT

Jenna Dewan Tatum at a Buick launch in LA.

Kylie Jenner at the 2015 American Music Awards in LA.

The Kardashians “are great to work with and have always encouraged me,” says Atkin (far right). “I feel lucky.”

CLOCKWISE FROM TOP RIGHT: OUAI HAIRCARE; INSTAGRAM (2); GETTY IMAGES (3)

Some of Atkin’s beste looks of thr past yea

own product lines. Did any of them ow did you start working with offer advice? Jessica Alba taught me to the Kardashian family? It was ask people for honest feedback about fate. About five years ago I was the products. So I would say to testers, finishing a press tour with Sofia Vergara “Don’t tell me anything good about it, when Kim randomly requested me for a tell me what you don’t love!” magazine shoot, and that’s where I met What’s the most challenging part of Khloé. Now I sometimes feel like I see your job? Just balancing my time. But Khloé more than I see my husband! We whenever I start to complain about it, have so much fun together. I remember that everything I’ve ever The long bob you gave Khloé in dreamed of is happening right now, October was one of the most buzzed and I’m grateful. about celebrity haircuts of 2015. What inspired the change? ALL We talked about it for two years. I was ABOUT OUAI begging her to do it! But then with her Atkin spent years book coming out, I just thought, “She’s developing the line, been working so hard on herself, she’s which features 16 products so inspiring, she’s ready.” And then one including a wave spray, a rose-scented treatment day she was like, “Let’s do it,” and we masque and hair chopped off her hair. It was so fun and supplements. so therapeutic for both of us. You just launched a hair-care line called Ouai [pronounced “way”]. Where did the name come from? French girls have really cool, effortless hair, and as I was going through names with my team we kept talking about the fact that the casual way to say “yes” in $37 French is ouais. When I suggested we Ouai Wave Spray take the “s” off of ouais, they thought $43 I was crazy, but I just really wanted it Treatment Masque to be a conversation piece. (for eight packets) theouai.com Many of your celeb clients have their


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3 MAY 2016

BEAUTY

Jen Atkin Launches Supplements for Ouai ●

The celebrity hairstylist introduced her second range of product: three ingestibles that target specific hair concerns. BY RACHEL STRUGATZ

Ouai Haircare founder and celebrity hairstylist Jen Atkin wants her clients and customers to get serious about hair health from the inside. Atkin, who used her massive social media following — she has 1.4 million followers on Instagram @jenatkinhair — and a bevy of famous friends to launch Ouai (pronounced “way”) in February, introduced her second range of product at theouai. com Monday: three ingestible supplements that target specific hair concerns. The Dry Hair Supplement, akin to a moisturizer for dry skin, combines silica, vitamin E, biotin and omega-3 and omega-6 to make hair stronger and minimize breakage; the Thinning Hair Supplement uses black currant seed oil, amino acids, biotin and omega-3 and omega-6 to accelerate hair growth and fight dryness and the Oily Scalp Supplement, consisting of primrose, niacin, biotin and omega-3 and omega-6, rebalances sebum production to restore the balance of the scalp. Each supplement costs $24 for 30 soft gel capsules. “For years I was creating cocktails for clients, and instead of just giving them tips on styling their hair or using products to mask damage or to make hair appear fuller, I started sending them to vitamin stores,” Atkin told WWD Monday morning. “There are so many factors that affect our hair and the changes in our hair, and hormonally, as women, our hair changes through the years.” From the moment she decided to do her own line a few years ago, Atkin said creating a “new culture of hair health” was key. In addition to her “styling favorites” that were released three months ago — a wave spray, a texturizing hair spray, dry

shampoo, hair oil, soft hair spray, a treatment masque, finishing crème, soft mousse and four types of shampoos and conditioners created for specific hair types and concerns — ingestibles were the next step. “There’s a scary stigma around ingesting something, and the size of the pills are the same size as fish oil pills, which are quite intimidating,” said Stacie Brockman, cofounder of Métier Creative, the creative and branding firm that worked closely on the launch of Ouai. “We really wanted to find a quirky innovative way [to launch the supplements online]… in a way that people would rethink or deconstruct any preconceived notions they have.” As a result, she and cofounder Erin Kleinberg developed an entire campaign around the idea of being “#OUAIaddicted” (also the brand’s hashtag) and having a pill-popping problem. For Brockman and Kleinberg, though, this is just the latest effort in building a “social-first” brand with Atkin. The benchmark of success on social media, they explained, is giving followers an “Oh my God, you need this!” or “That’s so me!”

RETAIL

The Wearable World Meets Smart Temporary Tattoos ●

Wristbands and lanyards might become retro with this wearable smart stamp. BY MAGHAN MCDOWELL

Forget the wrist, wearables are moving even closer to the consumer. MC10 Inc. and PCH have teamed up to commercialize what are essentially smart temporary tattoos. The skin-worn, ultrathin, stretchable, customizable and disposable stamp is officially called a Wearable Interactive Stamp Platform, or WiSP. It is designed to enable a dizzying array of applications — from cashless payments to checking in to an event or a hotel room. Some day soon a shopping trip might not require a wallet, or even a smartphone or smartwatch. Or all those fashion week invitations could be replaced by a WiSP stamp that would confirm one’s identity to the bruisers at the door and serve up the necessary credentials. PCH and MC10 were behind L’Oréal’s recent UV Patch for La Roche-Posay that measures an individual’s sun exposure. That

The Wearable Interactive Stamp Platform pairs with a smartphone, tablet or NFC reader.

effort could prove to be just the beginning. MC10 is a Boston-based health-care technology company that specializes in bodyworn electronics, and PCH is a San Francisco-based product design and manufacturing company. After L’Oréal and MC10 successfully worked together to develop the L’Oréal My UV Patch, which was based on the WiSP tech developed by MC10, PCH was able to manufacture the patch at scale. They also saw an opportunity to expand into a range of applications and industries. PCH now has the rights to market and produce the stamp for third-party brands.

moment where they tag their friends. And this is what they aimed to do with Ouai since before the product even launched. “That’s the temperature point that makes you ask yourself if your post resonates — and brands tend to have a poor ability to do this. There is a dated notion that they need content just to put content out there,” Brockman said. “It’s important to understand that every post needs to have that gut reaction that people have when they look at The Fat Jewish or Girl With No Job.” This is a classic example of how socialfirst content works especially well with tech-savvy Millennials who share everything with their peers — and Brockman and Kleinberg worked with Atkin to ensure that the product had a “Kylie [ Jenner] Lip Kit factor.” This means using social media to create a sense of urgency around launch that causes product to sell out, with bonus points for the site crashing. Brockman said that a number of products sold out right away in February, and creative assets with cheeky editorial reading, “You did it. You broke the Internet,”

populated Ouai’s social media channels. The duo embarked on using digital to find qualified followers for Ouai. “There’s a huge hurdle that had to be overcome because of Jen’s clientele and the type of followers she has. We wanted to ensure we had culty, qualified beauty-obsessed followers versus celebrity-obsessed followers,” Kleinberg said. This meant relying heavily on star power and influencer reach for the February launch. She said that almost all 200 people who received a VIP mailer — including Chrissy Teigen, Reese Witherspoon, Cindy Crawford, Kris Jenner and Mindy Kaling — shared it on Instagram. But, beyond influencers supporting Ouai, Brockman said harnessing the credibility of the product and making sure to have speedy response time to every single person who hashtags @theouai or #OUAIaddicted was mandatory. “We really wanted to gain that obsessive nature where people believed in the products having efficacious effect on them and not just latch onto the fact that Khloé Kardashian liked a photo,” Brockman said.

They’re disposable and comparably economical to produce. Any company with the software for a customer to check-in using a smartphone has the tech tools necessary to start developing a smart stamp. The stamp pairs with a smartphone, tablet or a near field communication reader to interact with the wearer. The stamps have a very small, thin profile, and can be designed with the same diversity in color or design available to “analog” temporary tattoos. The stamps do not track a wearer’s location unless the wearer connects to a NFC device. Liam Casey, PCH founder and chief executive officer, said the ability to customize the stamp “allows brands to create personalized and engaging experiences that reinforce customer loyalty.” Although the size can vary, the larger the stamp, the more effective the internal coils that power it. The shape doesn’t matter much. The L’Oréal-designed patch, for example, was a blue heart that was roughly the size of a quarter. (L’Oréal still retains exclusivity for any applications of this product in the beauty world.) Festivalgoers — and fashion week patrons — will be happy to note that the stamps are waterproof and designed to last for about five days, but bouncers will also be relieved to know that they cannot be removed and reworn. The stamp is specifically designed to tear and become unreadable upon removal. (Sorry, gate crashers.)

The L’Oréal pilot helped the company refine the manufacturing process and new iterations of the technology can be expected in the near future. “After refining the smart stamp technology and production process, we can now go to market with new versions of the product quickly, at large consumer scale,” Casey said. Although the technology exists, it remains to be seen how quickly consumers and brands might latch on. The burden, said Jeff Berry, research director of loyalty marketing research firm Colloquy, is on the wearable tech and retail industries to create a strong case for new types of wearables. “It’s important that manufacturers and retailers understand we’re still relatively early in the wearables evolutionary process,” he said, citing recent survey research from Colloquy that showed that 52 percent of U.S. consumers feel they don’t know enough about wearables or don’t understand them. And for something that looks like a tattoo or a sticker, age appropriateness is also a consideration. The study found that 58 percent of consumers said they’d like to use a wearable device, but felt too old. “As consumer awareness of wearables grows, we’re likely to see more exciting and relevant applications that leverage the diverse capabilities of wearable technology,” Berry said. “Some will catch on, while others will be bought and then sit in a drawer.”

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