The Men’s Issue OTC May 2015

Page 6

CONTENTS May 2015 in this issue

Editorial Letter ����������������������10 게임에 참여하세요

Feature Article

Skin Care for the Modern Black Man

by Loc Tran

In the Game

Expert Advice �����������������������12 Men’s Skin Care ������������������� 72 Marketplace ������������������������ 18 Hardware for Handsome

How Should You Sell It? �������26 10 Foods to Help Protect Your Body’s Largest Organ—Skin

A booming industry, men’s skin care is finally making its way to the top of the agenda. Whether it’s something men are doing to help remain competitive or to help ward off the signs of growing old, men of all ages and all walks of life are starting to care about using the right types of products for their skin type.

어떻게 판매할 것인가?

Manufacturer Profile Urban Call Briefs ������������������45 NouriTress Hair Products ����������� 76 이 달의 판매 초점은… 신체의 가장 큰 기관 – 피부를 보호하는데 도움이 되는 10가지 식품이다!

Role Model Beyond Beauty: Part 9

Notes From the Natural Nation ���������������������71 Grooming: A Man’s Appearance Booster

Clipper Tips ��������������������������82 Bump Treatment & Prevention

Therapy Trends ���������������������84 Booming with Nostalgia

Tonsorial Times .................... 86

One recipe for sure success in the beauty industry is the right mixture of passion and differentiation of a company, which is exactly what NouriTress Hair Products has found. “NouriTress is different from other companies because our products are formulated by actual licensed beauty industry professionals who understand hair from inside and out,” explained CEO DeShawn Bullard. That knowledge and the desire to help women achieve healthy hair have combined to create one fabulous business which expanded to include the NouriTress Salon & Hair Clinic.

미용업계에서 반드시 성공하기 위한 방법의 한 가지는 회사의 차별화와 열정을 적절하게 혼합하는 것인데, NouriTress Hair Products은 정확하게 이 방법을 찾아냈다. “저희 제품은 모발의 속과 겉을 잘 이해하고 있는 자격증을 보유한 미용업계 전문가에 의해 공법화된다는 점에서 업계 다른 회사들과는 차별성을 갖습니다.” 라고 CEO 인 DeShawn Bullard는 설명한다. NouriTress Salon & Hair Clinic는 진보된 멋진 비즈니스를 창조하기 위해서 건강한 모발을 원하는 여성들을 도우려는 욕구와 지식을 결합했다.

Manscaping Etiquette

업계소식................................ 90

Industry News ���������������������96 Coupons ��������������������������� 101 Show Calendar ����������������� 108 Ad Index ��������������������������� 108 Reader Feedback ��������������� 110 Product Spotlight �������������� 112 ApHogee Two-Step Protein Treatment

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OTC Beauty Magazine May 2015

On The Cover

Talk about a perfect pair…the Andis ProFoil™ Lithium Shaver and T-Outliner are must-have tools for creating super-smooth fades and clean cuts. Let Andis help you give your male customers the close cuts they want with less irritation and bumps. Flip to page 57 and visit www.andis.com to learn more.


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