CONTENTS February 2013 in this issue Editorial Letter.................... 10 Missing Something 부족한 것들
Expert Advice.....................12 The Rising Star of the HBC Industry
MarketPlace........................18 Playing Dress Up
How Should You Sell It?......24 POP Products
POP 제품
Urban Call Briefs.................41
Feature Article A Salute to the AfricanAmerican Manufacturers of Ethnic Hair Care and Beauty Products ������� 60 by Geri Duncan Jones
Join the American Health & Beauty Aids Institute as they salute members of the trade association who are committed to serving the community.
Manufacturer Profile
The Mitchell Group �����������������������������������������������������64
Black Beauty and Magazines (Part 2)
by Haley McNeal
Hair Care Development and Retail in the Mix of America
1954년 가족 비즈니스로 시작하여, 이후 Maurice W. Farah, Mitchell Cosmetics Ltd에 매각된 지금의Mitchell Group은 스킨케어 산업의 선두주자로 빠르게 성장했다. OTC 뷰티 매거진은 사장인 Michael Farah와 인터뷰를 통해 회사의 번영에 대해 이야기를 나누었다.
King of Locs........................57 Clipper Tips.........................78 Blow-OUT (Part 1 of 2)
Therapy Trends....................80
Beginning as a family owned business in 1954 and later sold to Maurice W. Farah, Mitchell Cosmetics Ltd—presently known as Mitchell Group—quickly became a skincare industry leader. OTC Beauty Magazine spoke with CEO/President Michel Farah to learn more about this flourishing company.
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Retailer Profile
K C Beauty Depot ����������������70
Headquarters for Urban Chic
by Tony Bae
Tonsorial Times...................82
뷰티 서플라이 스토어의 전문성을 살려야 한다
Education is Key
업계소식..............................86
Jinny News..........................88 Industry News.....................89 Show Calendar................100
On The Cover
February 2013 | $6.00 All About Accessories
Ad Index..........................100 Reader Feedback.............. 102 Product Spotlight............. 104
Dark and Lovely 5-Minute Total Restore Conditioning Treatment
Great New Products! The Mitchell Group Manufacturer Profile
OTC Store Interview Inside KC Beauty Depot - Hampton, GA
What’s NEW in the Industry? Scan to visit OTC website
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OTC Beauty Magazine February 2013012
Creme of Nature proudly introduces Perfect 7, a 7-in-1 leave-in treatment that nourishes hair, providing seven amazing benefits. With one single product customers can detangle and condition, protect luscious locks from heat, defend against breakage, control frizz, moisturize, prevent split ends and add Exotic Shine™. Learn more at www.cremeofnature.com.