OTC Beauty Magazine | May 2025

May 2025 | $6.00

General Merchandise Edition

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OTC Beauty Magazine May 2025

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1

May

Contents

2025

EDITOR’S LETTER

8 The Beauty Is in the Details EXPERT ADVICE

10 Leverage Virtual Reality (VR) for Product Try-Ons in Your Beauty Store

MARKET PLACE

12 Smooth, Strong & Styled: Essentials for Healthy Hair & Radiant Skin

30 THE JINNY BIG SHOW 36

BEAUTY INSIDER: KALEIDOSCOPE KNOWLEDGE TO KNOW

52 GENERAL MERCHANDISE

ISSUE: Optimizing Your Beauty Supply Store’s Product Selection And Merchandising Strategy

BEAUTY AMBASSADOR

56 THE ART OF ACCESSORIZING: How To Make Hair Accessories Stand Out

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May 2025

c o n te n t s BUSINESS TIPS

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How Business Owners Can Thrive Through Rapid Growth in the Beauty Industry

40 INDUSTRY NEWS 63 COUPONS

By Lexie Dy

The beauty industry’s rapid expansion can surprise even veteran business owners, presenting unique challenges as you strive to scale effectively without compromising on quality. By adopting proven strategies, you can navigate this growth successfully, ensuring your business excels and capitalizes on the opportunities presented by its dynamic environment. Let’s take a look at some strategies you can use to keep your business thriving.

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Drowning in the Details?

Seven Steps to Overcoming the Urge to Micromanage

68 SHOW CALENDAR 70 READER FEEDBACK 72 AD INDEX

By Kate Zabriskie

It starts innocently enough. You want to ensure everything runs smoothly, so you check in often. You spot a typo in a presentation, so you fix it yourself. Someone misses a minor detail, and you think, “I’ll just handle it next time.”

Before long, you’re reviewing every email, sitting in on every meeting, and wondering why your team can’t seem to get anything done without you.

OTC BOOK CLUB

58 The Pocket Sales Manager

By Troy Harrison

BEAUTY BUZZ

58 Q&A with Sophia Winston TOP FIVE

59 Top Picks for Moisture, Hold, and Shine: Styling Essentials Your Customers Will Love

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OTC Beauty Magazine May 2025

ON THE COVER Kaleidoscope Hair Products, created by former hair stylist Jesseca “Judy” Harris-Dupart, offers the perfect restorative system to keep hair healthy and beautiful from start to finish. In 2014, Jesseca designed the line to address the hair loss her salon clients were experiencing after trying to do their own weaves and color at home. She launched the brand initially with four products via a series of viral social campaigns that quickly turned her passion project into a beauty sensation and a multi-million-dollar business. Today, Kaleidoscope Hair Products is one of the fastest growing brands in the haircare industry.

GODDESS STRENGTH

C U R L R E S TO R AT I O N B O N D I N G P R E -WA S H

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CEO: Ann Jhin Editor: Allyson Leak Art Director: Sam Choi

ORIGINAL GINGER

Advertising Manager: Sophia Winston Columnists: Edward Murawski Contributors: Sophia Winston, Lexie Dy, Kate Zabriskie To subscribe, call us at 678-805-3291 or visit www. otcbeautymagazine.com .

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and

SUNSET

barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product

knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.

OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and

SPICY GINGER @QueenBbraid @UrbanBeautyHair 6

OTC Beauty Magazine May 2025

at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Road, Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292

GODDESS STRENGTH H A I R R E G R OW T H T R E AT M E N T

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editor’s LETTER

The

Beauty

is in the Details

W

hen I think of hair clips,

themes like wedding season, prom night, kids’ styles, or

scrunchies, and sparkly

protective styles. You can pin full looks—complete with clips,

hair

mind

combs, pomades, gels, and even lashes—to show customers how

instantly goes to my local

it all comes together. Then bring those digital boards to life by

beauty supply store. It’s

printing them and creating a lookbook in a pretty binder that

jewels,

my

the one place I know I’ll

customers can glance through in your store. It’s an affordable

find the kind of variety and style you just can’t get anywhere

way to offer beauty inspiration while promoting the general

else. Whether it’s the latest trend or a hard-to-find classic,

merchandise you already carry—and a smart way to build your

beauty supply stores have always delivered when it comes to

Pinterest following along the way.

accessories—and that’s something worth celebrating.

This month, we’re shining a light on general merchandise—the

displays, connect everyday products with seasonal trends, and

everyday essentials and eye-catching extras that keep customers

turn small-ticket items into steady revenue streams. The beauty

coming back. Hair accessories, brushes, lashes, edge control

is in the details—and with a little creativity, those details can

tools, nail kits—these products may not be the first thing

shine.

customers walk in for, but when merchandised well, they become the add-ons they can’t resist.

Incorporating Pinterest-style inspiration into your marketing plan could help your customers with style ideas—and help you grow your store’s online presence. You can create digital “boards” around AL

S LY

O

8

In this issue, we’ll explore how to reimagine your merchandise

N

LE

AK |

E DITO

R

OTC Beauty Magazine May 2025

Wishing you a successful month,

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expert ADVICE

Leverage Virtual Reality (VR) for Product Try-Ons in Your Beauty Store

How to Implement VR in Your Store

1. Install VR Stations: Set up VR booths or kiosks in your store where customers can select products to try on virtually. These stations can include headsets and motion sensors to simulate the product experience, from makeup applications to hair changes.

2. Offer Personalization: Use VR technology to provide personalized recommendations based on customer

How Virtual Reality Can Revolutionize the In-Store Beauty

preferences, skin tone, or hair texture. For instance, a

Experience

virtual makeup artist could suggest foundation shades or

The beauty industry is evolving rapidly, and one of the most exciting

lipstick colors that are best suited for their complexion.

developments is the use of Virtual Reality (VR) for product try-ons.

3. Create Fun Experiences: VR doesn’t have to be purely

While VR might seem like a futuristic technology, it’s becoming

about shopping—it can also be fun. Consider offering

increasingly accessible for small businesses—and it can transform

virtual tours of beauty trends, historical makeup looks,

the customer shopping experience. By embracing VR, your beauty

or even VR consultations with experts.

store can create an experience that feels high-tech, tailored, and fun, helping to boost both customer loyalty and sales.

Benefits of VR for Your Store

•

Customer Engagement: A unique VR experience can

Why VR Matters in Beauty Retail

bring more foot traffic into your store, as it’s an experience

Shoppers today want an immersive, personalized experience. While

they can’t easily get from other retailers.

online shopping allows them to view products, trying on makeup,

•

Increased Sales: Customers are more likely to purchase

hair color, or skincare in a virtual setting makes the process more

products they’ve tried on, especially if they can see how

interactive and engaging. With VR, customers can experiment with

they look in a personalized, virtual setting.

different products, mix and match shades, and see how various

•

Differentiation:

Incorporating

cutting-edge

items look on their skin or hair—without any mess or the need to

technology sets your store apart from competitors and

physically apply products.

positions you as a forward-thinking brand.

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market PLACE

Smooth, Strong & Styled:

ESSENTIALS FOR HEALTHY HAIR & RADIANT SKIN

Healthy hair and glowing skin start with the right care.

From moisture-rich treatments to powerful styling solutions, today’s beauty essentials are crafted to nourish, protect, and elevate your customers’ routines.

Whether

lightweight, nourishing treatment

maintaining

natural

textures,

refreshing protective styles, or enhancing their grooming game, these standout products deliver the results they’re looking for—day after day.

Fusions Honey Oil Ampro Fusions Honey Oil is a

they’re

Goddess Strength Hair Regrowth Treatment

designed to revitalize the hair. It’s

Hawaiian Silky Curl Booster

Help your customers bring strength to

infused with a blend of natural oils

The Hawaiian Silky Curl Booster

Hair Regrowth Treatment. It is created

all hair types, preventing dryness

the shape of the roots. When used

great for travel or on-the-go and is and vitamins that aim to moisturize and brittleness. The oils penetrate

deep into the scalp, nourishing hair follicles, which promotes healthy-

looking hair and reduces shedding across all hair textures.

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OTC Beauty Magazine May 2025

Softens the hair allowing it to take

after Hawaiian Silky Reconstructor, selecting the proper size rod will

allow your customers to achieve the desired curl pattern.

their hair with the Goddess Strength with 2% Minoxidil Topical Solution,

the #1 dermatologist recommended treatment for hair regrowth. It is

clinically proven to help regrow hair

in four months and targets hair loss

by re-activating follicles. It stimulates growth for thicker, fuller hair.

NEW! BATANA OIL Fused with

SUCCESS

Perfectly balanced blends of natural oils, herbs and nutrients for the hair and scalp AMPROGEL.COM Ampro Pro tyl® is registered trademark of Ampro Industries, Inc. 2025

OTC Beauty Magazine May 2025

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African Anti-Aging Batana Oil This product contains only pure

Batana Oil. It repairs damaged hair,

helps strengthen and thicken hair, and

stimulates the scalp. Additionally, it adds moisture to both the scalp and hair,

promoting healthier, more vibrant hair.

IC Hair Polisher Serum This anti-breakage formula fills,

IC Hair Polisher Heat Protector Straightening Spray

seals, and smoothes the cuticle. It is

This hair polisher and heat protectant

bleached, dry, abused or sun/

and eliminates frizz. It prevents static

100% effective on permed, relaxed,

chlorine-damaged hair. It eliminates frizzy hair, helps prevent static and flyaways, and provides body and better manageability.

leaves hair silky soft with vibrant shine and reduces drying time improving body and manageability. The easy

application works well on finer hair and when flat ironing.

Mousse Def Texture Foam

AllDay Locks™️ Braid Gel

It smooths and tames frizz while the improved extreme

hold formula helps styles look better, for longer! It leaves

braids, locs, twists, and cornrows looking sleek, lustrous, and defined. It’s fantastic for flake-free, extreme hold for all your

customers go-to braided hairstyles and fabulously doubles as an edge control when they need it. It’s infused with lavender, peppermint, witch hazel, and sage to help alleviate dryness, itchiness and flakiness.These styling products were made

specifically to celebrate every one of your customers unique styles and looks, to make them feel beautiful, confident, and one of a kind.

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This dual-use mousse provides the

perfect amount of hold to define your customers curls or control their sleek look. The Doux Mousse Def Texture Foam gives definition, shine, and

volume to every hair type and curl

pattern. Enjoy the touchable control free of crunch and flaking. Natural

Humectants and Silk Protein resist humidity and strengthen hair and

leave hair soft and touchable with a lustrous shine.

OTC Beauty Magazine May 2025

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Aztec Secret Indian Healing Clay

Aztec Secret Indian Healing Clay is a deep pore cleansing facial, hair, and body mask.

It is 100% Natural Calcium Bentonite Clay that’s great for facials, body wraps, clay

baths, foot soaks, hair masks, chilled clay knee packs, insect bites, and more.

Skin Tight RollOn Extra Strength Formula

The ultimate skincare solution for razor bumps, ingrown hairs, and razor burn.

Designed for both men and women, this

powerful roll-on helps reduce and control irritation while enhancing the overall condition of the skin.

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OTC Beauty Magazine May 2025

Silver Fox Brush on Beard Color

Your customers can look distinguished and handsome in an instant with Arctic White Beard and Hair Temporary White Color

Brush. Featuring a unique blend of natural

pigments, this brush delivers a vibrant white color that can be styled and washed out easily. They can enjoy a high-end look

with minimal effort and no commitment. It can be used for an all gray or white look, or for salt and pepper.

ICONIC

MOISTURE

+ REPAIR STARTS WITH

COCONUT OIL MOISTURE BOOST

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R business TIPS

BY LEXIE DY

How Business Owners Can Thrive Through Rapid Growth in the Beauty Industry

The beauty industry’s rapid expansion can surprise even veteran business owners, presenting unique challenges as you strive to scale effectively without compromising on quality. By adopting proven strategies, you can navigate this growth successfully, ensuring your business excels and capitalizes on the opportunities presented by its dynamic environment. Let’s take a look at some strategies you can use to keep your business thriving.

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OTC Beauty Magazine May 2025

Over 60 years in Professional Haircare!

For more than 60 years, Fantasia has led the way in product innovation. By combining premium ingredients with cutting-edge haircare technology, expertise, and reliability, the brand has built a strong foundation of excellence. We remain committed to continuously innovating and enhancing our hair care products and formulas for all hair types!

Fantasia Industries Corporation • fantasiahaircare.com

Fantasia_haircare

Fantasiahaircare ICFantasia OTC Beauty Magazine May 2025

Made19 in USA

Assess Your Foundation

you apply real-time learning to your daily operations.

Evaluate your existing infrastructure, resources, and team. Analyze if your current setup is equipped to handle an increase in customer demand. It’s essential to gauge the capacity of your facilities, the

Update Financial Management Practices

efficiency of your tools, and the readiness of your team to take on

It’s imperative to revisit your financial forecasts and budgets.

additional responsibilities. This assessment will help you identify

Increased revenue streams sound promising but come with

areas that require immediate attention and ensure that the quality of

heightened expenses and cash flow considerations. Project your

your service remains uncompromised during expansion.

future finances to accommodate the scaling up of operations, ensuring you can sustain growth without compromising financial

Craft a GrowthOriented Marketing Strategy

stability.

This

foresight

will

prevent financial overstretch and allow for strategic allocation of

Developing a marketing strategy

resources.

that aligns with your growth goals

is

crucial.

Focus

on

identifying and reaching your target audience more effectively,

Invest in Scalable Technologies

and

Investing in technology that can

tools.

scale with your business is vital.

Optimize your online presence to

Whether it’s advanced booking

reflect the high quality of your

systems, customer relationship

offerings, engage with customers

management software, or digital

through

marketing

leveraging

both

traditional

marketing

social

digital

media,

and

tools,

scalable

consider partnerships that could

solutions ensure that as your

expand your reach. A well-

customer

crafted marketing strategy not

operations remain smooth and

only attracts new clients but also

efficient. Such technologies not

retains existing ones by keeping

only support growth but also

them engaged and satisfied.

enhance

the

experience,

keeping

your

business

competitive

and

Enhance Your Business Acumen Consider enhancing your business acumen by enrolling in an online business degree program, which is tailored to sharpen your grasp of

base

grows,

your

customer

cutting-edge.

Optimize Your Supply Chain

contemporary business practices and strategic thinking. Explore this

Optimizing your supply chain is essential for accommodating a

opportunity to earn a business management degree that deepens

surge in demand. By managing your supply chain with precision,

your skills in leadership, operations, and project management,

you ensure that products are consistently available and timely

crucial areas for growing your enterprise effectively. The flexibility of

delivered, which is vital for preserving client satisfaction and trust.

an online degree allows you to continue managing your business

Consider renegotiating terms with existing suppliers or scouting for

without interruption, providing you with the tools to succeed while

new ones to secure more favorable deals that can support your

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OTC Beauty Magazine May 2025

STRESS-FREE STYLING

FROM THE #1 BRAND I N S T Y LI N G G E L S *

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SCRUNCH Shape & Define Braid Gel helps define braided styles by keeping parts smooth and braids neat, with olive oil infused shine.

With 5-N-1 Styling Foam you can braid, smooth, edge, slick and scrunch with one product!

That's because the unique formula seals, with maximum definition, for long lasting hold to finish or set your style.

Soothe & Shine Scalp Oil eases tension and protects the scalp with a unique blend of natural oils and extracts. Conditions and adds shine to locs, twists and braids.

FOR A LL HA IR TY P E S A ND TEXTU R E S

GE T IN TOUCH WITH YOUR ECO STYLE SUPPLIER TO ORDER BRAIDS & BEYOND. * S S I R E P O R T N I E L S E N - X AO C P E R I O D E N D I N G 11/ 31/ 2 0 2 4 **NO SL S/SLES

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expanded operations. Investing in enhanced logistics solutions

that is aligned with your goals to ensure a seamless expansion in

can further smooth your supply chain processes, keeping your

the beauty industry.

business agile and responsive as it grows.

Managing rapid growth effectively demands that you uphold your core business values while seamlessly integrating cutting-

Maintain Accurate Financial Records Maintaining precise financial records is crucial for managing

edge strategies. Such an approach ensures your beauty enterprise remains robust, nimble, and well-equipped to seize emerging opportunities in a bustling market.

your business growth effectively. Adopting best practices to create PDFs of all receipts, invoices, and tax documents can transform your financial documentation, ensuring everything is orderly and easily accessible.

This method not only simplifies your tax preparations and audit processes but also minimizes stress during these critical periods. By using a mobile app to scan and save documents as PDFs, you streamline your financial management, keeping every transaction clear and audit-ready, thus safeguarding your business’s financial integrity as it expands.

Prioritize Strategic Hiring Strategic hiring is crucial as your business scales. Pinpoint the critical roles that require bolstering and aim to recruit individuals who not only have the requisite skills but also resonate with your business’s core values and vision. The right team members can significantly ease the stresses associated with rapid growth and boost your business’s ability to tackle emerging challenges. Focus on building a workforce

Meet Lexie Dy

Lexie Dy has an important mission: to help young people prepare for successful careers in today’s tough job market.

At Ready Job, Erica helps develop lesson plans and other educational resources, all geared toward helping the site’s visitors build the skills needed to excel in any workplace.

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business TIPS

BY KATE ZABRISKIE

DROWNING IN THE DETAILS? Seven Steps to Overcoming the Urge to Micromanage It starts innocently enough. You want to ensure

everything runs smoothly, so you check in often. You spot a typo in a presentation, so you fix it yourself.

Someone misses a minor detail, and you think, “I’ll just handle it next time.” Before long, you’re reviewing every email, sitting in on every meeting, and wondering why your team can’t seem to get anything done without you.

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M

ost people don’t set out to micromanage— it often comes from a desire to help, avoid mistakes, or ensure high standards. But the unintended consequences are real: a

demotivated team, slower progress, and burned-out leaders. If this

The Hidden Costs of Micromanagement Micromanaging doesn’t just make daily work harder—it has longterm consequences for teams and organizations:

sounds familiar, don’t worry. Awareness is the first step, and change is possible.

•

It Hinders Growth: When managers control every detail, team members miss opportunities to learn, solve problems, and

Let’s dive into some questions to see if micromanagement might be sneaking into your leadership style, and explore actionable tips to

take ownership.

•

It Pushes Good People Away: Talented employees want to feel trusted and valued. If micromanagement makes them

break the habit.

feel powerless or underappreciated, they’ll start looking for

Are You Micromanaging? Ask Yourself These Questions

opportunities elsewhere.

•

It Erodes Team Morale: A micromanaged team often feels disempowered and disengaged, which can lead to frustration,

1. Do You Need to Approve Every Decision?

If team members check with you for even the smallest choices—

resentment, and lower productivity.

•

It Limits Managerial Effectiveness: Micromanagers spend

like the wording of an email or the layout of a slide—you may be

so much time on small details that they can’t focus on big-

micromanaging. This constant need to be involved in decisions can

picture strategy or leadership priorities.

signal a lack of trust in their abilities.

Breaking the Cycle: How to Stop Micromanaging 2. Do You Frequently Redo Your Team’s Work?

If reports, presentations, or deliverables never seem “good enough,” and you often tweak or redo them, you’re sending the message that your way is the only way. This discourages initiative and autonomy.

1. Step Back and Trust Your Team Trust is the foundation of effective leadership. Start by giving your team clear goals and responsibilities, then step back and let them execute.

3. Do You Hover Over Tasks You’ve Delegated?

Instead of “Send me the draft before you finalize it,” try “Finalize the

Delegation means handing over responsibility, but if you’re

draft and send me a copy once it’s submitted.” This shows confidence

constantly checking progress, asking for updates, or stepping in to

in their abilities.

“help,” your team isn’t getting the space to own their work.

2. Focus on Outcomes, Not Processes 4. Do You Rarely Feel Satisfied With Results?

Micromanagers often fixate on how tasks are done. Shift your focus

If you’re often frustrated with outcomes, it might not be the quality of

to the desired results and let your team figure out the best way to

the work—it could be unrealistic expectations or difficulty accepting

achieve them.

different approaches.

Instead of prescribing every step for a report, say, “The goal is to highlight trends and actionable insights. Use the format you think

5. Do Your Team Members Avoid Taking Initiative?

works best.”

If your team hesitates to make decisions or waits for explicit instructions before acting, it could be a sign they’ve learned to rely

3. Set Clear Expectations

on you to avoid being second-guessed.

Ambiguity can lead to over management. Clearly define what success

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27

looks like for each task or project.

Say, “I trust your judgment—let me

Use a shared checklist or document

know how it goes,” instead of stepping in

to outline deliverables, deadlines, and

immediately with your solution.

Great leaders focus on enabling their team’s success, not doing the work for

key milestones. This ensures alignment without constant oversight.

6. Reframe Your Role as a Leader

them. Shift your mindset from “How do I control this?” to “How do I support my

5. Schedule Regular Check-Ins

team’s growth?”

Instead of Constant Monitoring 4. Encourage Initiative and

Replace

with

Ask yourself, “Am I helping my team

Autonomy

scheduled updates. This gives your team

develop, or am I doing their job for them?”

Build confidence by allowing your team

uninterrupted time to work while keeping

impromptu

check-ins

to make decisions and solve problems

you informed.

7. Invite Honest Feedback About

independently. If mistakes happen, treat

Instead of asking for daily updates, hold

Your Style

them as learning opportunities.

a weekly meeting to review progress and address challenges.

Your team’s perspective can reveal blind spots. Create a safe environment where they can share how your management style affects them.

Ask, “How can I give you more space to work independently?” and be open to their suggestions.

Change Your Focus Micromanagement often stems from good intentions, but its impact can be deeply damaging. By reflecting on your habits, focusing on outcomes, and empowering your team, you can break the cycle and build a more engaged, productive workforce.

Leadership

isn’t

about

controlling

every detail—it’s about fostering trust, encouraging growth, and creating an environment where everyone can thrive.

If you let go of the reins, you might be surprised at just how far your team can go.

Meet Kate Zabriskie

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www.businesstrainingworks.com .

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LOS ANGELES CALIFORNIA MARCH 30TH, 2025

JINNY BEAUTY OF LOS ANGELES 6060 EAST SLAUSON AVE. COMMERCE, CA 90040

The 2025 Jinny Big Show set a new standard for beauty industry events, bringing together top beauty professionals, leading brands, and unbeatable deals. Jinny Beauty created an unmatched environment for attendees to network, learn, and grow their businesses. With exclusive savings, exciting prize opportunities, and invaluable connections, the event proved to be a true game-changer.

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JINNY | LOS ANGELES

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JINNY | LOS ANGELES

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JINNY | LOS ANGELES

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JINNY | LOS ANGELES

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JINNY | LOS ANGELES

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beauty INSIDER

A Conversation

with Jesseca “Judy” Harris-Dupart Jesseca “Judy” Harris-Dupart has built more than a beauty brand—she’s created a movement rooted in self-expression, culture, and community. As the visionary behind Kaleidoscope Hair Products, Judy has stayed grounded in who she is while uplifting others to do the same. Her journey is one of bold ideas, real connection, and a deep love for the people who’ve grown with her along the way. In this inspiring conversation with OTC Beauty Magazine, Judy opens up about the lessons, the legacy, and how community continues to shape everything Kaleidoscope stands for.

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OTC: When you look back at how

OTC: Kaleidoscope is known

mean to you, and how do you want

the beauty industry has evolved

for beautiful bold visuals. Can

Kaleidoscope to be remembered

since you launched Kaleidoscope,

you share a campaign or brand

years from now?

what changes excite you the

moment that was a personal

most—and where do you think

favorite for you, and why it

Legacy to me means the things that

the industry still needs to grow?

resonated so deeply?

people say about you when you’re not around–the lasting impact that you

I like that more people are embracing

One of my favorites to date was when

give. Walking in a room and people

their natural hair. I like that more

we remade the W.A.P. video that Megan

saying “that’s such and such that does

people are learning to just love their

and Cardi did. It was almost to the T.

this” or “that’s such and such that

curls. I think there was a battle prior to

It was almost exact, so that was one of

does that”. I feel like you have to be

this with the naturals against the curly

my favorites. One of my most recent

intentional about the things that you

girls. But I think now it has become

favorites is us remaking these random

attach yourself to, the things you say,

one band, one sound, of “I wear my

songs and just having fun. My favorite

how you live your life, the way you treat

hair how I want”. Whether it’s braids,

to date was W.A.P. It was called L.A.H.

people on your journey. Because I think

whether it’s flat ironed, whether it’s a

“Long And Healthy.”

in today’s world legacies are so tainted

wash and go, whether it’s bantu knots, whatever. I like that.

and everybody wants to see salacious

OTC: talk

Many about

entrepreneurs

feeling

‘imposter

things, but you know just doing your best to stay away from things that might

Where do I feel like we can grow? I feel

syndrome.’ Have you ever had

like founders could use more presence

moments of doubt, and how do

on the shelf.

you work through them while still

OTC: What’s one part of running

leading with confidence?

Kaleidoscope that people don’t see

OTC: Kaleidoscope is full of color,

be connected to that is good.

on social media—but is absolutely

confidence, and culture. How do

I think when you let God lead your

you keep your brand feeling real

life, stuff can be so phenomenal that

and relatable to your audience

stuff can be unbelievable. So there

I don’t know what people don’t see on

today?

will always be some doubt, there will

social media, I’m so transparent about

always be some “am I worthy of ”, there

so much…. I think people know it’s

I made sure that the brand is very

will always be “I can’t believe this is

hard work. But, I think a lot of people

authentic to me. So it’s not something

happening” or there also will be, in

think stuff happens overnight. I haven’t

that I have to remind myself to be

the moment of it happening, “this will

posted a video in the warehouse in

intentional about because that’s who I

all go away” or ”I’m gonna wake up

months, but I do go into the warehouse.

am, and I try to make sure that the brand

and it will be a joke.” I feel like every

I do whether people see me on social

stands for that. It stands for being you,

human has experienced that, especially

media posting my family more and

being yourself, and being confident.

when you’re blown away by the things

posting myself more. My meetings ain’t

Whether that’s long hair, short hair…

because you never imagined it.

stop, my schedule ain’t stop. I just now

whether that’s size 6, size 16, or size 60.

essential to your success?

have tried to, and I say try to because I

Just finding beauty in yourself because

OTC: You’ve created not just a

haven’t been able to master it. I’ve tried

beauty is only defined by you, not by

business, but a movement that

to add more time for content creation

the standards of the world.

celebrates

and

around my everyday life, like personal

individuality. What does legacy

things, and not having it be so much

textured

hair

OTC Beauty Magazine May 2025

37

business. But every single day of the

throw around to hold you accountable

do something similar or do the same

week I’m working on Kaleidoscope.

for making sure you’re checking in.

thing it has to be bigger than, better

I’ll say this, at no point will it be even.

than, more efficient, better delivery, all

At no point will it be 50% family, 50%

of the things, and that will always keep

OTC: How do you approach

work. At some point it’s gonna be 80%

me on my toes.

building

team—what

work, 20% family. At some point it’s

do you look for in the people

gonna be 80% family, 20% work. I think

OTC: If Kaleidoscope had a theme

who represent and shape the

trying to figure out balance, you have to

or motto for this next chapter,

Kaleidoscope brand?

make peace with the fact that it is going

what would it be and why?

your

to be an ever changing thing. It’s almost Let’s be very transparent with this. I

like a life line, its up, its down, its up,

This next chapter I think should be

haven’t been the best at building my

its down. You just gotta make peace

called “bloom.” I know where we’ve

team. I think that is mainly because of

that on this journey you might be less

been, what we’ve been able to do in the

the type of learner and teacher that I

accessible sometimes, but this might

past, but I know where we’re going and

am. I am a person that is real actionable.

lead you to be way more accessible at

how much bigger of an impact we’ll

I am a person that is real and gets it

another time.

have as we’re growing. We’re known for

done. I’m a person

hair growth products,

that also teaches and

but a lot of people don’t

learns from watching

know how great a lot

and experiencing. So

of our other products

I’ve had to learn that

are. We’re really about

everybody isn’t like

to take styling on, so

that, along with the fact

something we hadn’t

that nowadays people

committed a lot of

are not self aware all

time, effort, energy,

the time about what

content to, now we’re

they are capable of versus what they

about to put a lot behind that. Same

think they are capable of. So what I’ve

OTC: How do you stay inspired

way you saw us crazy before, now you’re

been leaning into more recently, when

in your everyday life—and how

gonna see us. And it’s not just gonna

we are first looking at a candidate, we

does that inspiration find its way

be isolated to half of the products, it’s

date them for like 30/60/90 days before

into Kaleidoscope’s products or

gonna be all of the things.

really committing, to be able to see if

message?

OTC: Is there anything else you

they are able to accomplish the things that we really need done.

Sometimes you get in a funk, so I’ve

would like our readers to know?

gone back to my prior work, and I try

OTC: As a busy entrepreneur and

to challenge myself to be better at what

We have some new exciting stuff

creative, how do you find balance

I’m doing now. It’s hard to top what I

coming out that a lot of people are

between work, wellness, and your

did. So right now, let’s talk about what

gonna be excited about and they’ve

personal life? What helps you stay

we did for Essence last year, how do

been asking for, so be on the lookout.

grounded?

you do something bigger than that?

That sort of stuff keeps me on my toes

38

There is no such thing, and balance is

because I go so far and do so much and

a fictional word that people want to

try to reach so far that when it’s time to

OTC Beauty Magazine May 2025

OTC Beauty Magazine May 2025

39

industry NEWS

BLEND

The Inspiration Behind the Patented Rotating Makeup Brush Revolutionizing Makeup Application Effortless, Flawless Results in Minutes – Faster Blending, Smoother Application, and Less Product Waste blendSMART, the first-of-its-kind motorized rotating makeup

Following a wrist injury, Carol struggled with achieving a

brush, is transforming the beauty industry by simplifying

perfectly blended makeup look. Her determination to solve this

makeup routines while delivering professional-quality results.

problem led to the creation of an innovative tool that now

Designed to mimic the natural motion of professional makeup

empowers beauty enthusiasts worldwide.

artists, blendSMART ensures faster, smoother blending and an airbrushed finish every time – regardless of skill level.

“blendSMART was created to make beauty effortless and

The brainchild of Carol Martin, a former Dove model and

accessible for everyone. Our aim is to empower individuals to

beauty consultant, blendSMART was born from a personal need.

achieve professional-quality results at home, no matter their skill

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OTC Beauty Magazine May 2025

THE #1 MOUSSE IN AMERICA OTC Beauty Magazine May 2025

41

level, while saving time, reducing product waste, and promoting

•

healthier skin,” says Carol Martin, the co-founder of blendSMART.

application with even coverage.

• Why blendSMART? A Revolution in Makeup Application blendSMART is not just another makeup brush – it’s the next-

• •

Key Features Include:

Smoother Application: No streaks, patches, or uneven

•

Less Product Used: Save money and reduce clogged pores with optimal product distribution.

CR123A Battery: Long-lasting and reliable for consistent use.

•

coverage.

•

Definer Brush Head: For precise contouring and defining facial features.

time.

•

Pro Blending Brush Head: Ensures seamless blending and airbrushed results.

• Faster Blending: Achieve professional results in half the

Blush Brush Head: Perfect for applying blush and achieving a natural, glowing look.

application.

•

Powder Brush Head: Ideal for setting makeup with loose or pressed powders.

generation beauty tool powered by patented 360° spin technology that rotates at a precise speed, delivering consistent and seamless

Foundation Brush Head: For flawless foundation

Travel Case: Convenient and compact for on-the-go beauty routines.

•

Cleansing Mat: Makes brush maintenance simple and effective.

Joining Forces with Cosmetic Creations LLC Now as part of the Cosmetic Creations LLC family, blendSMART continues to innovate and inspire. Committed to excellence, blendSMART is set to expand its product offerings, providing beauty enthusiasts with cutting-edge tools that enhance makeup application while saving time and minimizing waste.

Availability and Warranty blendSMART products, including the Full Artistry Set, are available online at blendsmart. com . Each handle includes a 2-year manufacturer warranty and a 30-day risk-free trial, ensuring every user has the confidence to transform

•

Customizable Experience: Interchangeable brush heads for

their beauty routine.

foundation, powder, blush, contouring, and blending.

About blendSMART WHAT’S INCLUDED in the blendSMART Full Artistry

blendSMART is dedicated to transforming beauty routines through

8-Piece Set

innovative, user-friendly technology. By challenging traditional

For those seeking the ultimate makeup toolkit, the blendSMART

makeup application methods, blendSMART empowers users to

Full Artistry 8-Piece Set offers everything needed to perfect any

achieve professional results with ease, speed, and minimal product

makeup look:

waste.

•

Motorized Handle: Powered by a CR123A battery for smooth, consistent rotation.

42

OTC Beauty Magazine May 2025

OTC Beauty Magazine May 2025

43

industry NEWS

The Goody Sport Collection Are your customers tired of hair accessories that don’t measure up to the workout they’re doing?

If they’re ready to ditch headbands and hair ties that slip and slide while they sprint, hit and jump then help them make the switch to Goody Sport!

From the 100-year-old brand that you trust and love for your every day, comes a brand new collection of hair accessories that works hard so that your customers can workout harder.

The Goody Sport Collection, has 11 products that have been tried and tested to last through the hardest activities. Designed to endure the toughest hair trials, on the field or on-the-go, the Platinum Performance technology offers sport-level grip so thick & thin hair doesn’t stand a chance of slipping!

About Goody Sport: • Sport Scrunchies: Platinum Performance washable, sport-mesh

• • • • • • • • •

fabric with a Forever elastic inside!

Glow In The Dark Elastics: With Forever technology for SportLevel Hold; our strongest hold ever Polybands: With Forever technology for Sport-Level hold Thin Scrunchies: Platinum Performance washable, breathable material Seamless Silicone Hair Ties: With SlideProof® Silicone detailing for gentle hold that won’t quit Headwrap - thick & skinny: Comfortable, secure hold with Platinum Performance washable, breathable material Bobby Pins: Notched inner for our strongest hold. Included storage case Claw Clip for Thin Hair: Reinforced with a second layer of inner teeth for the ultimate grip and staying power- slim silhouette ideal for fine hair types Claw Clip for Thick Hair: Reinforced with a second layer of inner teeth for the ultimate grip and staying power Pre-Wrap: Thin, stretchy, lightweight foam that athletes use to keep hair off their face and wisps in control.

About Goody: Goody is the affordable hair accessory and brush brand that delivers quality value solutions for every type of hair needs, with collections and style that enable self-expression. Since the brand’s founding in 1907, Goody has been the leader in ‘ouchless’ hair accessory, allowing you to freely experiment and express your personal style without worry about harm to your hair. For over 100 years, Goody has been putting your hair first!

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OTC Beauty Magazine May 2025

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45

industry NEWS

Fresh Off the Recognition in Beauty Inc.'s 2025 “100 Greatest Hair Products of All Time" for Best Product for Curly Hair African Pride Unveils its latest innovations in its Moisture Miracle collection

A

frican Pride continues to enhance the natural hair care experience with the exciting expansion of its Moisture Miracle Aloe + Coconut Water collection.

After earning industry-wide acclaim with the award-winning Moisture Miracle Aloe & Coconut Water Pre-Shampoo Treatment, African Pride is introducing new must-have products that are sure to be winners in their own right. These additions

build on the deep hydration and nourishment that made the pre-shampoo treatment a fan favorite, offering a complete curl care regimen—delivering moisture, strength, and definition from start to finish.

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OTC Beauty Magazine May 2025

The new products work together to cleanse, hydrate, define, and

Aloe + Coconut Water Hydrate & Lay Edge Glaze SRP:

protect, ensuring that every step of the wash day routine focuses on

$5.99 (6 oz)

intense hydration and curl enhancement. Whether you’re cleansing,

Description: A non-flaking edge glaze that smooths and holds

conditioning, or styling, these formulas deeply nourish your hair,

edges without crunch. It protects against edge damage while

leaving it soft, shiny, and frizz-free.

providing a long-lasting hold.

Key Features: The Collection Includes: Aloe + Coconut Water Hydrate & Cleanse Shampoo – SRP: $5.99 (12 oz)

• • •

Non-flaking formula Smooths and holds edges Protects against edge damage

A creamy, moisture-infused shampoo formulated with Aloe & Coconut Water to deeply cleanse

Aloe + Coconut Water Hydrate &

and hydrate. This shampoo

Restore Deep Conditioner SRP: $5.99

provides a rich lather, softens

(12 oz)

curls, and leaves hair feeling

Description:

nourished.

conditioner that restores moisture and

Key Features:

repairs damaged hair. Infused with Aloe,

• • •

Provides intense hydration

Coconut

Softens and defines curls

ingredients, it leaves curls and coils

Rich lather that effectively

manageable, hydrated, and strengthened.

cleanses hair

Key Features:

• Aloe

+

Coconut

Water

&

Restore

Hydrate

Oil,

A

hydrating

and

other

deep

natural

Deeply nourishes and strengthens hair

•

Conditioner – SRP: $5.99 (12

Restores moisture to dry, damaged hair

•

oz)

Description: A lightweight

Leaves hair soft, manageable, and hydrated

conditioner enriched with Aloe & Coconut Water. It restores

Join the African Pride family and

moisture, helps prevent breakage,

#FeeltheDifference!

For

more

and delivers soft, shiny hair.

information,

visit

www.

please

Key Features:

africanpride.com

• • •

Infuses hair with moisture

, follow on Instagram (@myafricanpride), Facebook (facebook.com

Restores and strengthens hair

/myafricanpride), and TiKTok (myafricanpride).

Softens and adds shine

About African Pride Aloe + Coconut Water Hydrate & Define Smoothie SPR:

For 30 years, African Pride has addressed the haircare needs of all

$5.99 (12 oz)

hair types and textures, whether natural or relaxed, with brands

Description: A lightweight styling smoothie designed to improve

like Black Castor Miracle, Moisture Miracle, Shea Miracle, Olive

moisture, enhance definition, and add shine. It nourishes and

Miracle, and Dream Kids. We believe in the unspoken power of a

softens hair, leaving curls frizz-free and well-defined.

great hair day. The boost of energy given when your beauty and

Key Features:

confidence are intertwined should be accessible to all women.

• • •

Enhances curl definition

African Pride products were created with premium, natural

Adds shine and moisture

ingredients at an affordable price to ensure that you’re less stressed

Helps prevent frizz for smooth, defined styles

about your hair and more focused on stepping into your best self.

OTC Beauty Magazine May 2025

47

industry NEWS

COSMOPROF NORTH AMERICA LAS VEGAS RETURNS FOR ITS 22ND EDITION – A LOOK AHEAD AT THE EVOLVING U.S. BEAUTY LANDSCAPE

Photos from last year’s event.

As the beauty industry continues to

A Platform for what’s Next

Indigenous, and women

navigate shifting market dynamics and

The 2025 edition of Cosmoprof North

entrepreneurs, along with those

evolving consumer expectations,

America will feature a thoughtfully

championing conscious beauty.

Cosmoprof North America Las Vegas

expanded show floor, including a new

(CPNA) returns for its 22nd edition

hall designed to meet increased

will continue to amplify founders

from July 15–17, 2025 at the Mandalay

demand across categories. Cosmopack,

driving meaningful

Bay Convention Center — offering a

representing the full beauty supply

representation and product

timely platform for connection,

chain, will also return with greater

innovation.

education, and new opportunity.

scale — reinforcing the show’s

After a successful 21st edition that

end-to-end value across innovation,

space for showcasing

welcomed 26,000 attendee visits from

manufacturing, and sustainability.

breakthrough and innovative

113 countries and over 1,100 exhibitors

A dedicated Korean Beauty area will

brands new to the market.

from 45 nations, CPNA remains a

highlight one of the most consistent

strategic hub for companies looking to

growth drivers in the U.S. market,

Insight-Driven Programming

engage with the largest and most

giving attendees access to leading-edge

Education remains a cornerstone of

complex beauty market in the world.

Korean skincare, cosmetics, and

the CPNA experience:

haircare brands that continue to shape global trends.

•

•

•

Discover Black-Owned Beauty

The Beauty Vanities returns as a

CosmoTalks and the Entrepreneur Academy will bring together voices from across the

Spotlighting Diverse Innovation CPNA’s returning curated areas reflect the breadth and resilience of today’s beauty community:

•

Discover Beauty will elevate brands led by AAPI, Latinx,

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OTC Beauty Magazine May 2025

industry to explore strategy, innovation, and practical pathways forward.

•

Cosmopack Education,

Cosmopack North America Awards will

embedded directly on the show floor,

recognize brands from both Las Vegas

will dive into key topics including

and Miami editions, honoring excellence

ingredient trends, packaging innovation,

across innovation, sustainability, and

and sustainable beauty

execution.

practices.

Looking Ahead with Purpose

•

•

Strategic Networking &

As the 22nd edition of Cosmoprof North

Industry Highlights

America Las Vegas approaches and the U.S.

•

The Buyer Program

beauty market continues to evolve, the event

continues to foster targeted

will offer a high-value industry platform for

connections between

networking, education, and identifying

exhibitors and top retailers,

growth opportunities. With new features,

distributors, and decision-

expanded categories, and more opportunities

makers — helping drive

for collaboration, Cosmoprof North America

smart growth in a measured

Las Vegas 2025 is an unmissable experience

environment.

for industry professionals.

CosmoTrends, the bi-annual trends report curated by BEAUTYSTREAMS,

Cosmoprof North America is organized by

will offer timely insights into product

USA Beauty LLC, a joint venture between

innovation and emerging shifts.

Informa Markets, BolognaFiere and the

The newly expanded Cosmoprof &

Professional Beauty Association.

OTC Beauty Magazine May 2025

49

industry NEWS

EXPERT CURLY HAIR TIPS FOR SUMMER FROM CELEBRITY STYLIST SOPHIE GUTTERMAN

From determining your curl type to boosting hydration,

volume, and protection, Sophie shares pro tips and UNITE (@ unite_hair) product recommendations to help curls stay healthy, defined, and effortlessly styled all summer long.

Let’s start with the basics. What are the different curl types?

“The curl types range from wavy to coily and everywhere in between.

The type chart suggests there are about 9 different types, even though most people find themselves in between numbers, it’s a good outline that will help anyone trying to get an idea of their hair type. Starting with 2a-c we have wavy hair, levels 3a-c are basic curls to tightest curls, then 4a-c is your coily and kinky hair types. Some people suggest this chart doesn’t identify all hair types, so use this chart as a guide, but know that not all curls are the same.”

How can someone determine their curl type?

“There are so many different curl types and a person can even sometimes have multiple curl types on one head! The best way to determine your curl type is by properly styling it curly wet to dry.

You can diffuse or scrunch and let the hair air dry. Depending on how curly your hair is will depend on the type of products you use.”

“Start with wet detangled hair, then apply a leave-in, like 7SECONDS Detangler or BOING Curl Leave-In, to hydrate the hair and allow the natural texture to come through. Once it dries you will notice a few things – either the product you used was enough, too much, or not enough. If your hair has frizz, this means you will require something with more hold and hydration. If the hair feels greasy, this could mean that the product is too heavy for your hair. Finding

As beauty supply owners and distributors, you

the perfect product combination can seem tedious but it’s so

it comes to caring for their curly hair – especially

bad hair days. Take your time. Start with a good leave in and attach

understand the challenges your customers face when during the summer months.

Summer can pose challenges for curly hair – think

important because this can be the reason for a lifetime of good or each problem individually.”

frizz, dryness, and exposure to saltwater, chlorine, and

What are the top concerns for curly hair?

understanding of their curl type, textured strands can

essentially end up meaning the hair needs more hydration.”

tapped into the expertise of celebrity hairstylist

Are certain curl types more prone to damage? Why?

UV rays. But, with the proper routine and

thrive during the warmer months.That’s why we’ve

Sophie Gutterman, who specializes in textured hair, for her expert advice.

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OTC Beauty Magazine May 2025

“The top concerns for curly hair are mainly frizz and dryness which

“All curl types are prone to damage because the hair requires more hydration than straight hair. If you’re using heat and/or getting color

services, this will definitely make your hair more prone to damage.”

damage and UVs. Using UNITE 7SECONDS Detangler no matter

What are your tips for adding volume and definition to

what your hair type or texture is will set you up for success due to the

curly hair?

heat and UV protection. Once the hair is dry and you want to hydrate

“The best way to ensure you’re getting big bouncy curls is by

the ends, try U Oil. This will add shine and keep the ends ultra

combining technique and products. On myself, I use UNITE BOING

hydrated.”

Curl Leave-In and BOING Defining Curl Cream. Use the leave-in to detangle and hydrate, then scrunch in the cream to make sure the

What are your tips for protecting curls from the summer

curls will last a few days. After applying my products, I like to start

elements like saltwater, UVs, chlorine?

with something I call the “360 diffuse”. This sounds exactly like what

“Using a leave-in or a hair mask is always a good idea before you go

it means – using the diffuser while moving your hair and scrunching

in the water. This provides a shield from the harsh chemicals and will

in all directions. Upside down, left, right and backwards. As the hair

also heal your hair from previous damage while preventing it. The

dries you can use your

7SECONDS Masque is great

hands to scrunch and create

because it’s not too heavy. I

a

It’s

like to apply this to ends then

important to let the curls

braid my hair to lock in the

dry with minimal touching

moisture.

to avoid frizz. But once you

SMOOTH&SHINE

are about 90% dry you can

Cream to help with hydration

use your fingers or a pic to

especially when in the sun.”

rounder

shape.

I

also

love Styling

get in there and shake it out.

Once the hair is 100% dry, I

What is your advice on

like

embracing your natural

to

add

some

TEXTURIZA Spray at the

texture?

roots and throughout the

“If you’re on vacation and in

ends to give body and

a humid area but not used to

fullness that lasts all day. I love this product because throughout the

your hair texture, try a ‘wash and go’ with 7SECONDS Detangler

day you can shake it out and it will reactivate.”

followed by BEACH Day. I love this product because it never leaves my hair feeling dry and will allow you to lean into the natural waves.

“I also love UNITE ELEVATE Mousse especially for those that are in

It’s perfect for a wash and go, or quick hair refresh in and out of the

between having curly hair and wavy hair. This product will not only

ocean.”

enhance your wave but also give you amazing volume.

Try scrunching into the hair and diffusing for maximum results. If

Overall most curly girls struggle with finding the perfect balance

you feel you want a light shine the glossing spray is very light and

between moisture and hold.

also protects the hair from heat.”

Knowing how much to use is important. Find a leave-in that works well then add in other hold products, starting with a little bit each

What are your tips for adding moisture and hydration to

application. UNITE 7SECONDS Detangler is great when learning

curly hair?

about your texture and you will never feel like your hair is too heavy

“The best way to keep curls hydrated during summer is to always

or greasy with it.

make sure the hair isn’t dry. Invest in an oil or a serum to apply mid-

Take your time and find what works best for you. There is no right or

day, especially if you’re at the beach. You also want to make sure

wrong when it comes to curls.

you’re using a nice leave-in after the shower that protects from heat OTC Beauty Magazine May 2025

51

knowledge to KNOW

GENERAL MERCHANDISE ISSUE: OPTIMIZING YOUR BEAUTY SUPPLY STORE’S PRODUCT SELECTION AND MERCHANDISING STRATEGY

A

s a beauty supply store owner, you know that offering the right products is key to building a loyal

customer

base and boosting sales. But, it’s not just

Maximize Sales and Customer Satisfaction by Curating the Right Mix of Beauty Products

about stocking popular brands—it’s about curating

a

well-rounded,

thoughtful

selection of products that appeal to your target market. The way you merchandise these products also plays a critical role in increasing visibility, encouraging sales, and enhancing the shopping experience for your customers.

In this article, we’ll explore how you can strategically stock and display your general merchandise to ensure your store stands out, delights customers, and keeps them coming back.

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OTC Beauty Magazine May 2025

2. Skincare & Body Care With self-care being a growing trend, skincare and body care products are crucial. From moisturizers to exfoliants, face masks, and more, customers are investing in products that help them

Building

a

Diverse

Product

Offering The first step in curating a successful general merchandise offering is to ensure variety. While certain trends might dominate the beauty industry, your product selection should cater to a range of customers with different needs and preferences. A diverse mix allows

feel pampered at home.

Wands, Blow Dryers)

•

Products to stock:

•

Hydrating

Face

Serums

and

Creams

•

Exfoliating Scrubs and Body Lotions

• •

Facial Masks & Sheet Masks Body Oils and Butters

4. Hair Color & Dyes Hair coloring continues to be a popular service and DIY trend. Offering a diverse range of hair color products allows your customers to experiment with new looks while caring for their hair.

you to attract different customer segments—from those seeking

“

luxury hair care to those looking for affordable everyday products. you should focus on for a wellrounded product mix:

1. Hair Care Essentials biggest categories in beauty, with range

of

•

products

• •

variety of shampoos, conditioners, treatments, and styling tools allows you to cater to a wide demographic, whether your customers have curly, straight, or color-treated hair.

Products to stock: &

Conditioners

•

Leave-In

Conditioners

&

Hydrating Masks

•

3. Beauty Tools and Accessories Beauty tools are an essential part of any beauty routine. Offering a variety of tools can help customers elevate their self-care experience and create a sense of indulgence.

Shampoos

Semi-

Bleaching Kits Hair

Color

Protection

•

Hair Color Touch-Up Sprays

5.

Makeup

and

Beauty

Enhancers Makeup remains a staple in the

textures, and concerns. Stocking a

Sulfate-Free

and

Shampoos

designed for different hair types,

•

Permanent

Permanent Hair Colors

”

Hair care remains one of the wide

Products to stock:

A well-thought-out merchandising strategy can increase sales, improve customer experience, and create an organized shopping environment.

Here’s a breakdown of categories

a

Facial Rollers and Massagers

Detangling Brushes and Wide-

Products to stock:

• •

Makeup Brushes and Sponges Nail Care Tools (Files, Buffers, Cuticle Pushers)

•

Hot Tools (Flat Irons, Curling

beauty world, and offering high-quality products is essential for both everyday and special occasions. Be sure to stock a range of makeup items that cater to different

skin

tones,

needs,

and

Concealers,

and

occasions.

Products to stock:

•

Foundations, Powders

• • •

Eyeshadows and Lipsticks Setting Sprays and Primers Highlighters and Contour Kits

Tooth Combs

•

Curl Creams, Mousse, and Gels

Effective

Merchandising

Strategies

OTC Beauty Magazine May 2025

53

Now that you’ve curated a diverse and

1.

high-quality product offering, it’s time

Displays

to think about how to display and

Customers are drawn to visually

Tip:

promote these items. A well-thought-

appealing displays that tell a story.

communicates the purpose of each

out

can

Organize your products into themes

themed display to guide customers to

customer

based on specific needs, holidays, or

the products they need.

experience, and create an organized

current trends. For example, you could

shopping environment.

have a “Back-to-School” display with

2. Cross-Sell and Bundle Products

Here are some merchandising tips to

hair care, makeup, and skincare

Encourage customers to buy more by

help your store succeed:

essentials for students, or a “Summer

bundling complementary products. For

Glow” display featuring self-tanners,

instance, pair a shampoo with its

merchandising

increase

sales,

strategy

improve

Create

Themed

Product

sun care, and hydrating face masks.

Use

signage

that

clearly

matching conditioner, or offer a hair mask alongside a deep conditioner for a full

treatment

experience.

Create

bundles for specific hair types or skincare routines and offer them at a discount to increase the perceived value.

Tip: Set up “Complete Your Look” or “Essential Combo” sections to highlight these bundles.

3. Organize by Category and Need Ensure your store is organized into clear categories, making it easy for customers to find what they need.

Consider dividing your store by product type (e.g., skincare, hair care, makeup) or by customer need (e.g., color-treated hair, curly hair, anti-aging skincare). This approach creates a more intuitive shopping experience.

Tip: Use clear signage and labels for each section, making it easier for customers to navigate.

4. Feature New Arrivals and BestSellers Highlighting new products and your best-selling items can draw attention to what’s popular and trending. Make sure these items are front and center in your 54

OTC Beauty Magazine May 2025

customers so they can make informed choices. Be sure to train your staff on the unique benefits of the products you sell and how they can recommend them based on individual Offering

customer workshops

needs. or

demo

events can also help empower your customers to try new products and take better care of their beauty needs.

Conclusion:

Curate,

Organize, and Educate To succeed in the competitive beauty industry, it’s important to not only stock the right products but also display them in a way that store so customers can easily spot them.

Keep your store top-of-mind with

This also allows you to promote the

seasonal promotions that align with

latest beauty innovations or customer

your general merchandise offerings.

favorites.

Whether it’s back-to-school time, the holiday season, or summer beauty

Tip: Consider creating a “Trending

must-haves, creating sales events

Now” or “Customer Favorites” section

around specific times of year can drive

to keep these products visible.

foot traffic and sales.

5. Use Interactive Displays and

Tips for Seasonal Sales:

Product Samples

•

Bundle products with seasonal

Allow customers to try products before

discounts to encourage bulk

they buy them by setting up interactive

buying.

displays or offering product samples.

•

Offer loyalty rewards for repeat

For hair care and skincare products,

customers, like a “Buy More, Save

having testers available gives customers

More” deal.

confidence in the products they’re

•

Host an in-store event with demonstrations or consultations

purchasing.

that

Tip: Set up a “Try Before You Buy” station

where

customers

highlight

the

season’s

product favorites.

can

experiment with samples and testers.

Customer

Education:

Empowering Your Shoppers

Seasonal Promotions and Sales

Your role goes beyond just selling products; it’s about educating your

B E A U T Y

maximizes visibility and encourages

sales.

By

creating a diverse range of beauty

products,

employing

smart

merchandising strategies, and

educating

your

customers, you can boost foot traffic and customer loyalty, all while offering a seamless

shopping

experience.

Remember: It’s not just about selling products— it’s

about

offering

solutions and creating an environment

where

customers feel confident, inspired, and ready to shop.

OTC Beauty Magazine May 2025

55

beauty AMBASSADOR

THE ART OF ACCESSORIZING:

HOW TO MAKE HAIR ACCESSORIES STAND OUT

Accessories may be small, but they pack serious potential when merchandised with creativity and intention. With the right display strategy, you can elevate the shopping experience and turn your hair accessory section into a stylish destination. From eye-catching displays to curated bundles, smart merchandising turns these small items into big opportunities.

56

OTC Beauty Magazine May 2025

1. Create a Story with Seasonal Displays Telling a visual story is one of the most effective ways to attract customers. Use seasonal themes—like “Back-toSchool Styles,” “Holiday Hair Glam,” or “Summer Protective Style Essentials”—to build displays that showcase accessories as part of a complete look. Incorporate mannequins, hair extensions, or style cards to show how the accessories enhance different hairstyles.

2. Use Color and Texture to Your Advantage Group accessories by color scheme or material—like satin scrunchies, metallic clips, or gemstone headbands—to create a cohesive and inviting look. Merchandising by texture or trend helps customers quickly find something that fits their personal style.

3. Bundle with Complementary Products Turn accessories into value-packed bundles. Pair hair clips with edge control, or satin scrunchies with bonnets and silk pillowcases. Clearly label these as “Protective Style Kits” or “Nighttime Hair Care Sets” to show customers you’re solving a need, not just selling a product.

use the accessories.

4. Spotlight Local Trends and Community Style

6. Rotate Inventory Often

If you serve a specific demographic, pay attention to local

Keep things fresh by rotating

influencers, stylists, and community trends. What are the most

your accessory displays every

popular hairstyles in your area? Create displays around those looks

few

and the accessories that complement them. You can even feature

moving a product to a

“staff picks” or “customer favorites” to create a sense of community.

different part of the store can

weeks.

Even

simply

increase its visibility. Change

5. Incorporate Interactive Elements

signage to highlight “new

Consider adding QR codes next to your displays that link to tutorial

arrivals,”

videos, style inspiration, or your store’s social media page. This

“editor’s picks” to maintain

encourages engagement and helps shoppers envision how they can

customer interest.

“must-haves,”

or

OTC Beauty Magazine May 2025

57

OTC BOOK CLUB

YOU’RE INVITED TO OTC BOOK CLUB

Beauty Bu Sophia Winston

Advertising Sales Representative Q: What hair care advice should beauty supply owners give to customers with protective styles like braids or twists?

A: Sophia: Protective styles like braids and twists help maintain hair health, but they still require care. Beauty supply owners should recommend light oils or moisturizing sprays to keep the scalp hydrated. Dry scalp can be a common issue with protective styles, so encourage customers to regularly massage their scalp to stimulate circulation. Remind them not to keep the style in for too long, as this can lead to breakage and tension on the hair.

Q: How can beauty supply owners help customers with dry, flaky scalps?

A: Sophia: For customers with dry, flaky scalps, it’s essential to recommend products that hydrate and exfoliate. Suggest a scalp scrub to remove dead skin cells followed by a moisturizing scalp treatment with ingredients like jojoba oil or aloe vera. You can also offer sulfate-free shampoos and conditioners, which are gentler on dry scalps.

BOOK

of the MONTH

Sophia Winston, a multifaceted beauty enthusiast, makeup

The Pocket Sales Manager

artist, and advertising professional has over nine years of experience in the beauty industry.

By Troy Harrison Troy Harrison has been developing winning sales forces for over 15 years, first as a sales manager, and then as a sales management consultant. In that time, he spotted one big weakness in sales management:

There are precious few

books available on what he feels is one of the most important jobs in any company, and the ones that are out there tend to not only overcomplicate the duties, but focus too much on administration – when the people skills are what really makes a winning Sales Manager.

He’s decided to address this, and his new book, The Pocket Sales Manager, is his offering to sales managers both new and inexperienced who want to understand how to use their position to build strong, powerful, profitable, and productive sales forces. For Harrison, the challenge was to distill down the knowledge and techniques needed into easy to digest chapters – and he did it in only 72 pages.

The Pocket Sales Manager covers all phases of sales management, from evaluation of the salespeople and processes, through hiring, training, coaching, and accountability. The price is only $10, and it’s available on the author’s Website at www.TroyHarrison.com 58 .

OTC Beauty Magazine May 2025

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you

can always buy items by the piece and at great prices. For more information,

call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

Top Picks for Moisture, Hold, and Shine: Styling Essentials Your Customers Will Love From setting curls to sculpting braids, these styling essentials are made to deliver results without

compromising hair health. Whether your customers

are looking for moisture-rich foams, residue-free gels, or all-in-one mousses, this roundup features quality solutions for everyday styling. Help them achieve

smooth, defined, and nourished looks—no stiffness,

BB Foam Wrap Lotion

BB Foam Wrap Lotion is a versatile styling foam that provides structure while also moisturizing and adding shine. This multipurpose product ensures your hair stays healthy and vibrant without leaving any residue. Experience the versatility and benefits of BB Foam Wrap Lotion for healthy, shiny, and well-structured hair. Perfect for all your styling needs.

Key Benefits:

•

Multipurpose Styling: Ideal for creating various styles with excellent hold.

Moisturizes and Shines: Keeps hair hydrated and adds a beautiful shine.

Residue-Free: Leaves no buildup, ensuring a clean and fresh feel.

2 3 4 5

no buildup, just beautiful hair that shines.

Vigorol Olive Oil Mega Moisture Mousse

1

top FIVE

This is specifically formulated for hair that needs extra moisture, including chemically treated, overprocessed, and hair styled with wigs, weaves and extensions. This alcohol-free, creamy foam is enriched with Olive Oil, antioxidants and multi-vitamins for incredible moisture and shine. It provides full style control without making hair stiff or sticky. It’s ideal for foam-wrapping, wig sets, roller sets, and straw sets.

• •

Shine ‘n Jam Conditioning Gel Extra Hold

This moisturizing, non-flaking gel has a firm, non-greasy hold. It’s enhanced with Honey Extract to help strengthen the hair and it’s great for soft waves, braids, locks, twists or any style your customers heart desires. It’s the gel your customers have been waiting for: free of alcohol, parabens, wax, petrolatum and silicones.

Eco Style Gel Olive Oil

This hair gel is made with 100 percent pure olive oil that smooths the cuticle layer of the hair, locking in moisture and shine. It adds softness to your customers’ tresses and helps reduce split ends and further damages. Your customers hair will remain supple and moisturized without wax or grease. This is the ideal styling product to work into a morning routine to give your customers a boost of confidence.

Lottabody Coconut Oil and Shea Wrap Me Foaming Curl Mousse

This is an anti frizz foaming mousse for curly hair that deeply moisturizes, leaving curly hair soft, nourished, and brilliantly shiny. The formula ensures quick and hassle-free styling, making this curling mousse perfect for on-the-go moments and spontaneous looks. It’s ideal for wash and wear styles, this curl mousse is your customers all-in-one solution for defining curls, controlling frizz, and adding body and shine.

OTC Beauty Magazine May 2025

59

words of WISDOM

“

REMEMBER TO BE GENTLE WITH YOURSELF, YOU HAVE THE POWER TO PROTECT YOUR PEACE

60

OTC Beauty Magazine May 2025

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Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

Signature

FORT LEE

1-800-925-4669

1-856-735-0089

LOS ANGELES

MIAMI

1-877-644-0167

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

Store name

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

Signature

FORT LEE

1-800-925-4669

1-856-735-0089

LOS ANGELES

MIAMI

1-877-644-0167

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

Store name

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

Signature

FORT LEE

1-800-925-4669

1-856-735-0089

LOS ANGELES

MIAMI

1-877-644-0167

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

Store name

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

64

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

Signature

FORT LEE

1-856-735-0089

LOS ANGELES 1-877-644-0167

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NOMagazine RETURNS will May be accepted OTC Beauty 2025on coupon purchases.

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

ECO S T YLE

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Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

Signature

FORT LEE

1-800-925-4669

1-856-735-0089

LOS ANGELES

MIAMI

1-877-644-0167

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

Store name

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

Signature

FORT LEE

1-800-925-4669

1-856-735-0089

LOS ANGELES

MIAMI

1-877-644-0167

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

Store name

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

Signature

FORT LEE

1-856-735-0089

LOS ANGELES 1-877-644-0167

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

66

OTC Beauty Magazine May 2025

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

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67

show CALENDAR

MAY | JUNE

Date

Description

Place

Website

May 2-4

Aesthetic Anti–Aging Medicine World Conference Asia

Taipei, Taiwan

www.amwc-asia.com/en/home.html

May 3-6

Cosmetista Expo North & West Africa

Casablanca, Morocco

www.cosmetistaexpo.com/en/

May 7-8

LuxePack New York

New York, NY

www.luxepacknewyork.com

May 8-10

Beauty Istanbul

Istanbul, Turkey

https://beauty-istanbul.com

May 12-14

China Beauty Expo

Shanghai, China

www.chinabeautyexpo.com

May 13-15

Packaging Premiere & PCD

Milan, Italy

www.packagingpremiere.it/e

May 24-26

EGY Beauty Africa

Cairo, Egypt

www.egybeautyafrica.com

May 26-27

Naturally Good Expo

Sydney, Australia

www.naturallygood.com.au/get-involved/exhibit

May 28-30

CosmoBeauty Seoul

Seoul, South Korea

May 31- June 1

Premiere Orlando

Orlando, FL

www.premiereorlandoshow.biz

June 3-4

NYSCC Suppliers Day

New York, NY

www.nyscc.org/suppliers-day/

June 2-3

Deal Maker Summit

New York

www.beautyindependentevents.com /dealmaker-summit-24-nyc

June 2-4

Shop Talk Europe

Barcelona, Spain

June 2-4

Expo Pack

Mexico City, Mexico

www.expopackmexico.com.mx

June 9-10

Beauty Connect New York

New York, NY

www.kisacoresearch.com/events/beauty-connect-ny-2024

June 18-19

Makeup in Paris

Paris, France

www.makeup-in.com /paris/en/

June 18-20

BeautyEurasia

Istanbul, Turkey

www.beautyeurasia.com/Home

June 21-23

IBS Las Vegas

Las Vegas

www.ibslasvegas.com

June 25-27

Cosmoprof CBE

ASEAN, Bangkok

www.cosmoprof.com/en

68

OTC Beauty Magazine May 2025

www.cosmobeautyseoul.com

www.shoptalkeurope.com

OTC Beauty Magazine May 2025

69

reader FEEDBACK

Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

What are some of the most popular general merchandise items in your store?

•

Why do you think those items have been successful?

•

Is there any other topic that you would like to see covered in OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (​상호명) __________________________________ State (주) ___________________________________________ 70

OTC Beauty Magazine May 2025

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept.

3587 Oakcliff Rd. Doraville, GA 30340 Email: editor@otcbeautymagazine.com

OTC Beauty Magazine May 2025

71

ad INDEX

Afam ....................................................................................... 23,45

Hairobics .................................................................................... 25

www.afamconcept.com

www.hairobicsunlimited.com Innovative Beauty ................................................................... 15

Ampro .......................................................................................... 13

www.godefroybeauty.com

www.amprogel.com JBS Hair ................................................................................ 69,71 Andis ............................................................................................ 29

www.jbshair.com

www.andis.com Kaleidoscope .............................................................. Cover,39 Aztec Secret ............................................................................. 11

www.Kaleidoscope.com

www.aztecsecret.com Kap-21 ........................................................................................... 9 Bellatique / Pink lemon .......................................................... 43 Strength of Nature .................................................................. 16 B&C Products ........................................................................... 71

www.africanpridehair.com

www.bcproducts.com The Doux .................................................................................... 41 Carol’s Daughter .................................................................... 3, 5 www.carolsdaughter.com Dream World ..................................... IFC, 1, ,27, Back Cover www.dreamworldproducts.com Estyle Corp ................................................................................ 21 www.ecostyle.com E.T Browne/Palmers ............................................................... 17 www.palmers.com Fantasia Industries Corporation ........................................ 19 www.fantasiahaircare.com

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OTC Beauty Magazine May 2025

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73 @QueenBbraid @UrbanBeautyHair OTC Beauty Magazine May 2025

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