OTC Beauty Magazine | June 2025

INTRODUCING

Infuses hair with moisture to smooth and fight frizz

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BUSINESS TIPS

How to Build Wellness Habits That Actually Stick

By Lexie Dy

In the churn of daily obligations, with calendars that feel more like obstacle courses, the idea of adding healthy habits can seem almost laughable. The promises in self-help books and productivity podcasts rarely account for how unpredictable real life can be—kids get sick, meetings run long, traffic throws a wrench in your whole evening. Yet amid the chaos, there’s an overlooked truth: healthy routines don’t need a full overhaul of your life. They just need to feel like they belong in it. When strategies are built with flexibility and realism in mind, consistency becomes less about perfection and more about showing up in ways that feel natural. 24

Guiding Principles: The Blueprint for Enduring Business Success

By Susan Quinn

As a senior leader, you understand that building an enterprise isn’t just about navigating market trends or chasing the next big idea—it’s about establishing a foundation that lasts. In your decades of working with companies striving to stand out in competitive markets, one truth has consistently emerged: strong guiding principles are the cornerstone of lasting success.

By Mike Jacquart, Marina London

Cantu is dedicated to providing high-quality hair care products for all hair types, with a focus on natural textures. Trusted by millions of customers worldwide, Cantu combines innovative ingredients with the power of natural hair care to create products that help your customers love their hair, every day. As part of their commitment to sustainability and ethical sourcing, Cantu is a proud member of the Global Shea Alliance, a non-profit organization dedicated to advancing sustainability, quality practices, and standards in the shea industry, while also increasing demand for shea in both food and cosmetics.

Magic Fingers® for Braiders

by Stasha Harris

Introducing the newest additions to the highly successful Magic Fingers line of styling and maintenance products for braiders.

• Magic Fingers Daily Moisturizing Braid Spray

• Magic Fingers Detangling Un-Braid Spray

BLOnDeS

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Sophia Winston

Columnists: Edward Murawski

Contributors: Sophia Winston, Lexie Dy, Susan Quinn

To subscribe, call us at 678-805-3291 or visit www. otcbeautymagazine.com

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.

OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master: Please send address changes to: OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Road, Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292

Era of Care A New

What are the ingredients? Who runs the company? How long have they been around?”

These are the questions today’s shoppers are asking. For a long time, questions like these weren’t top-ofmind—but we’re living in a new era, one that demands greater honesty, intention, and care. As values shift, so does the way people choose to spend their money.

Today’s customer wants more than just a product that works—they want to feel good about what they’re buying and who they’re buying it from. Whether it’s a barber looking to refill his go-to lineup, a stylist seeking quality men’s grooming tools, or a man simply on a mission to look and feel his best, this new generation of shoppers is paying attention. They’re reading the label. They’re researching your brand. They’re noticing how you treat your employees, your customers, and your community.

ALLYSON LEAK EDITOR

The good news? If your business is rooted in real care—if you lead with integrity, treat people with respect, and stay consistent in your messaging—then you’re already aligned

with where this industry is heading and what today’s customers value most.

This month, we’re proud to present our Men’s Issue—a celebration of the growing men’s market and the retailers evolving to meet its needs. We’re also launching our new feature, “The Men’s Aisle: Where guidance meets growth—from shelf to sale.” This recurring column is designed to help you stock smarter, educate confidently, and better serve the needs of your male customers.

June is Men’s Mental Health Awareness Month, and in this issue, we spotlight how product and purpose can work together to support men’s mental well-being—a topic that’s more important than ever.

As you read through, I hope you’re inspired to not only expand your men’s offerings but also your approach— to meet customers where they are, with empathy, transparency, and real intention.

Because when it comes to earning trust and building loyalty in today’s market, genuine care always wins.

How to Build an Exclusive Beauty Membership Program

Tips for Creating a Loyalty Program That Turns Customers Into Lifelong Advocates

In today’s competitive beauty industry, customer retention is just as important as attracting new clients. One powerful way to build customer loyalty is by implementing an exclusive beauty membership program. Not only does this offer customers a sense of belonging, but it also encourages repeat business and fosters a deeper connection with your brand.

Why a Beauty Membership Program Matters

Membership programs are a proven strategy to build long-term relationships with customers. They offer benefits such as discounts, early access to new products, and personalized recommendations—all while creating a sense of exclusivity. Beauty customers want to feel like they are getting special treatment, and a membership program can provide just that. By offering consistent perks, you can increase customer retention, incentivize larger purchases, and turn first-time shoppers into regulars. Additionally, membership programs are excellent tools for gathering valuable customer data, allowing you to make personalized recommendations and tailor the shopping experience to their preferences.

How to Build a Successful Beauty Membership Program

1.

Offer Tiered Membership Levels

Create different membership tiers that cater to different spending levels or loyalty. For example, you could offer a basic membership with discounts and exclusive content, while a premium tier could provide early access to new products, free beauty consultations, and birthday gifts.

2. Provide Exclusive Discounts and Offers

Offer members special discounts, such as a percentage off every purchase, early access to sales, or free products with certain purchases. These perks make your customers feel valued and incentivize them to continue shopping with you.

3. Host Members-Only Events

Organize events that are exclusive to members, such as beauty tutorials, product launch parties, or private shopping events. These events create a community feel and offer members an experience they can’t get elsewhere.

4. Create a Points System

Implement a points-based system where members earn rewards for each purchase. Points can be redeemed for discounts, free products, or special workshops or events you host in your shop.

5. Personalize the Experience

Use customer data to offer personalized experiences, such as product recommendations based on previous purchases or preferences. Offering this level of customization helps make your membership feel tailored to each individual customer.

Benefits of a Beauty Membership Program

• Stronger Customer Loyalty: Membership programs create emotional ties between your brand and customers, leading to long-term loyalty.

• Increased Sales: Exclusive discounts and offers encourage repeat purchases and larger transactions.

• More Data, More Insight: Collecting data from your members allows you to make informed decisions about product stocking, marketing, and customer engagement.

The Power List:

8 Essentials to Stock

From scalp care to skin hydration and styling must-haves, today’s shoppers are looking for products that work—and work well. That’s where your bestsellers come in. In this month’s roundup, we’re spotlighting products trusted by customers for their effectiveness, quality, and feel-good results. Whether it’s the regrowth power of Carol’s Daughter Goddess Strength Treatment or the deep hydration of Queen Helene Cocoa Butter, these picks are proven winners. Stock up, educate your team, and keep these top-sellers front and center—they’re not just popular, they’re powerful.

1 2 3

1 Carol’s Daughter Goddess Strength Hair Regrowth Treatment

Your customers can bring strength to their hair with the Goddess Strength Hair Regrowth Treatment. It’s clinically proven to help regrow hair in four months and formulated with 2% minoxidil, the #1 dermatologist endorsed active ingredient for hair loss. It targets hair loss by re-activating follicles and stimulates growth for thicker, fuller hair.

2 African Anti-Aging Batana Oil

This product contains only pure Batana Oil. It repairs damaged hair, helps strengthen and thicken hair, and stimulates the scalp. Additionally, it adds moisture to both the scalp and hair, promoting healthier, more vibrant hair.

3 Aztec Secret Indian Healing Clay

Aztec Secret Indian Healing Clay is a deep pore cleansing facial, hair, and body mask. It is 100% Natural Calcium Bentonite Clay that’s great for facials, body wraps, clay baths, foot soaks, hair masks, chilled clay knee packs, insect bites, and more.

6 Queen Helene Cocoa Butter Face & Body Cream

Your customers can say goodbye to dry, flaky skin. This cocoa butter is a moisture powerhouse, locking in hydration and leaving your customers skin feeling plump and nourished. This body cream soothes and softens extremely dry skin, protects from dryness caused by over-exposure, and helps diminish the appearance of wrinkles.

7 Othine Fade Cream

4 Tahitian Vanilla Moisture Drenching Body Lotion

This cream is made with Hexylresorcinol and Niacinamide and significantly improves the look of skin discoloration. It can be applied morning and evening on clean skin. 4 5 6 7

Your customers can hydrate and protect their skin with moisture-drenching Tahitian Vanilla for soft, silky skin. It has 48-hour moisture, is dermatologist approved, and vegan friendly. Free of parabens, phthalates, mineral oil or dyes, this creamy and cozy vanilla fragrance has hints of vanilla bean and caramelized sugar which bring subtle sweetness and layers of depth for a familiar aromatic embrace.

5 tgin Miracle Styling Multi-Use Setting Foam

Your customers can indulge in the brilliance of glossy hair combined with the perfect balance of a medium-soft hold with tgin Miracle Styling Multi-Use Setting Foam. Formulated with nourishing aloe and essential B5 vitamin, this foam supports a variety of styles while nurturing hair from roots to ends.

8 Murray’s Elite Waves Gel Pomade

Your customers can achieve perfect 360 waves effortlessly with Murray’s Elite Waves Gel Pomade. Formulated for a strong hold and smooth finish, this water-based gel keeps the style intact without flaking or leaving residue. Ideal for daily use, it enhances wave patterns, providing a polished look with a subtle shine.

In-Store Talking Points

Great for Wave Training & Maintenance

Let customers know this product is perfect for both beginners developing their 360 waves and those maintaining a well-defined pattern. It enhances wave definition while keeping hair soft and manageable.

Water-Based

= Easy Washout

Unlike traditional pomades, this one is water-based—so it rinses out without buildup. Perfect for customers who want style control without the commitment or residue.

Strong Hold Without the Crunch

It delivers a long-lasting hold without making the hair stiff, flaky, or greasy. A great everyday option for customers who want their waves to stay sharp and polished all day.

Pairs Well with Brushes & Durags

Recommend it as part of a wave toolkit. Suggest pairing it with a soft brush and durag for the best results overnight or throughout the day.

Ideal for All Hair Textures

This gel pomade works across hair types. Encourage customers to try it even if they haven’t had luck with traditional wave greases.

GODDESS STRENGTH

HAIR REGROWTH TREATMENT

BY LEXIE DY

S

How to Build Wellness Habits That Actually Stick

In the churn of daily obligations, with calendars that feel more like obstacle courses, the idea of adding healthy habits can seem almost laughable. The promises in self-help books and productivity podcasts rarely account for how unpredictable real life can be—kids get sick, meetings run long, traffic throws a wrench in your whole evening. Yet amid the chaos, there’s an overlooked truth: healthy routines don’t need a full overhaul of your life. They just need to feel like they belong in it. When strategies are built with flexibility and realism in mind, consistency becomes less about perfection and more about showing up in ways that feel natural.

Start Where Life Already Happens

Rather than squeezing new behaviors into an already-crowded schedule, it’s more effective to anchor them to routines that already exist. People brush their teeth, commute, wait for their coffee to brew—these moments are hiding in plain sight. Tacking a quick stretch onto the time spent waiting for the shower to heat up isn’t glamorous, but it works because it’s already part of a pattern. The brain thrives on context, and when a habit can piggyback on a familiar cue, it doesn’t have to fight for space—it just fits.

Work Nutrients Into What You’re Already Eating

Adding super greens to your daily lineup can quietly strengthen your nutrition without forcing a major diet overhaul. These blends often pack essential vitamins and minerals from leafy vegetables, spirulina, and herbs that your regular meals might miss. When you purchase super greens in powder form, you have the option of preparing delicious smoothies that actually make healthy eating feel indulgent. For the best results, aim for mixes made with organic vegetables and free from artificial flavors and sweeteners— and if you’re not sure where to start, consider Live It Up reviews for insight into trusted options.

Redefine What Healthy Looks Like

One of the main reasons people fall off the wagon is because they set their expectations according to an idealized version of health—one sculpted by social media and marketing. But real health doesn’t always look like meal prepping quinoa bowls or spending 90 minutes at the gym. It’s calling a friend instead of scrolling through notifications. It’s choosing sleep over another episode. When habits are shaped around what nourishes your actual needs, they’re more likely to last because they reflect reality, not a curated fantasy.

Use Friction to Your Advantage

Human behavior is often more about environment than willpower. Making unhealthy choices a little more annoying and healthy choices a little easier can tip the scales, suggests the American Heart Association. Keep the fruit on the counter and the cookies on the top shelf. Lay out the sneakers by the door. Log out of the social apps, but keep the meditation one open. These small barriers and shortcuts nudge behavior in one direction or another without needing a pep talk. It’s not discipline—it’s design.

Embrace the Middle of the Road

People tend to abandon good intentions when they miss a day, or

slip into old habits, believing they’ve failed. But real change lives in the gray areas—not in perfection. A habit that’s followed four days a week for a year beats one that’s practiced flawlessly for a month and then dropped. It’s not about hitting every mark. It’s about not walking away just because a mark was missed. Progress isn’t erased by interruption—it’s reinforced by returning.

Let the Plan Bend, Not Break

Rigid systems might look efficient on paper, but life doesn’t read paper. Plans need give. When a toddler’s tantrum eats up the morning or a work crisis wipes out the afternoon, the plan should flex without turning into a guilt spiral. Build habits with backup options—five-minute versions for hectic days, weekend catchups for missed time. Consistency doesn’t mean doing the same thing every day; it means finding a way to return, again and again, without making it a moral referendum. In the long run, that kind of flexibility is the true foundation of discipline.

Building healthy habits isn’t about carving out new hours from a schedule already pulled thin. It’s about reshaping the flow of life just

Meet Lexie Dy

enough that the things that matter don’t get edged out. The most enduring routines don’t demand attention—they blend into the fabric of the day until they become part of how time is spent without negotiation. In a world that rewards extremes and punishes pause, there’s quiet power in choosing sustainability. That power doesn’t come from hacking life—it comes from paying attention to it.

Lexie Dy has an important mission: to help young people prepare for successful careers in today’s tough job market. At Ready Job, Erica helps develop lesson plans and other educational resources, all geared toward helping the site’s visitors build the skills needed to excel in any workplace.

BY SUSAN QUINN

GuidingPrinciples: TheBlueprintforEnduring BusinessSuccess

As a senior leader, you understand that building an enterprise isn’t just about navigating market trends or chasing the next big idea—it’s about establishing a foundation that lasts. In your decades of working with companies striving to stand out in competitive markets, one truth has consistently emerged: strong guiding principles are the cornerstone of lasting success.

with the nourishing formulas in HASK shampoos & treatments.

Consider the stark reality: in the United States, over 33 million businesses exist, yet only 25% of these last more than 15 years, and a scant 1% ever reach $10 million in revenue. These statistics underscore an uncomfortable truth: without a clear, purpose-driven foundation, even the most promising ventures may falter. For those of you leading organizations into the future, embracing and living by your guiding principles isn’t optional—it’s essential.

The longevity of a business is not determined solely by external market forces, but by the strength of its internal foundation. When companies are built on well-defined guiding principles, they are better equipped to navigate economic downturns, adapt to technological advances, and overcome the inevitable challenges that come with growth.

The Essential Elements of Guiding Principles

Guiding principles form the blueprint of any resilient organization. They articulate who you are, why you exist, and how you intend to create value over the long haul. At their core, these principles comprise four interlocking components:

transactional relationships are increasingly being replaced by authentic engagement, a clearly defined purpose not only attracts the right talent but also builds loyalty among clients and stakeholders.

1. Purpose: The “Why” Behind Your Existence

Purpose is more than a catchy slogan or an aspirational statement. It is the fundamental reason your organization exists—the driving force that fuels every decision and inspires every action. It answers the question, “Why do we do what we do?” In a world where

When you articulate your purpose with conviction and clarity, you provide your entire organization with a compass. Employees understand the impact of their work, and customers feel a deeper connection to your brand. A purpose that resonates is a purpose that endures.

2. Vision: Charting the Future

Your vision is your organization’s North Star. It defines where you want to go and what you aim to achieve over the long term. A compelling vision is both ambitious and realistic—it challenges the status quo while providing a tangible goal that everyone can rally behind.

A well-articulated vision transforms abstract ambitions into a concrete target. It provides the context for setting strategic objectives and ensures that every effort is aligned with the broader mission of the organization. In an environment where change is constant, a steadfast vision keeps your team focused on the ultimate destination, even as you adapt to new opportunities and challenges.

3. Mission: The How of Getting There

If purpose answers why you exist and vision shows where you’re headed, then mission describes how you’ll get there. Your mission is the strategic framework that outlines the methods, processes, and actions that will enable your organization to fulfill its purpose and achieve its vision.

The Answer to Healthy Styling

A robust mission statement goes beyond mere operational details. It captures the essence of how your organization intends to distinguish itself in the marketplace. It’s about more than just competing—it’s about doing so in a way that is authentic, sustainable, and true to your core values. When every team member understands the mission, they can see how their daily work contributes to the larger picture, reinforcing a culture of commitment and excellence.

4. Core Values: The Behaviors That Define Your Culture

Core values are the nonnegotiables that shape the culture of your organization. They are the ethical and operational standards that dictate how your purpose, vision, and mission are brought to life on a day-to-day basis. Unlike transient trends or strategies, core values remain constant regardless of external changes.

These values should not be an afterthought or a box to check on an annual review. They must be actively lived and demonstrated at every level of the organization— from the boardroom to the front lines. When core values are embedded in your organizational DNA, they influence behavior, guide decision-making, and ultimately, create an environment where excellence is the norm.

Attracting and Retaining Top Talent

and a compelling reason for being. They are drawn to organizations that offer more than just a paycheck—they want to be part of something meaningful. By establishing and communicating strong guiding principles, you create an environment where employees are inspired to contribute their best work. This, in turn, leads to higher retention rates and a more engaged, motivated workforce.

Building Trust with Clients and Stakeholders

Trust is the currency of lasting business relationships. Clients and stakeholders are more likely to invest in a company that demonstrates consistency in its values and actions. A brand built on strong guiding principles sends a clear message: we are committed to excellence, integrity, and sustainable growth. In a competitive marketplace trust is your most valuable currency, and it’s built on consistency.

Driving Sustainable Growth

Businesses that are built on transient ideas or short-term gains may experience rapid growth initially but sustaining that growth over time requires more than just luck. It requires a disciplined approach rooted in guiding principles. The long-term success of a business is a direct reflection of the strategic choices made at its foundation. When every decision is aligned with a well-defined purpose, vision, mission, and set of core values, the path to sustainable growth becomes clearer and more achievable.

In today’s competitive landscape, top talent is in high demand. Professionals want to work for companies that have a clear identity

Meet Susan Quinn

Susan Quinn has worked for 30+ years with Fortune 500 to middle market firms across the country developing strategies that spur growth. As CEO of circle S studio, she supports companies in their quest to ‘better their best’ and brings a keen understanding of how to create a winning strategy. Quinn is the author of Does Your Business Show Up or Stand Out?, a leader’s playbook for implementing the nine traits. For more information, please visit www.circlesstudio.com/business-playbook..

Fantasia IC: The Legacy That Holds Strong—Then, Now, & Always Styling

For decades, Fantasia IC has been a trusted name in textured hair care, setting the standard with highperformance styling products beloved by both professionals and everyday beauty enthusiasts. Best known for its iconic Heat Protector Straightening Serum and Hair Polisher, the brand continues to deliver salon-quality results—right from the beauty supply shelf.

These signature serums are more than just staples—they’re game-changers. Whether protecting strands from heat tools or adding lasting shine and manageability, Fantasia IC’s formulas remain a must-have for sleek styles, blowouts, silk presses, and more.

Rooted in innovation and care, Fantasia IC blends natural ingredients with styling science to ensure healthy, vibrant hair with every use. From relaxed to natural textures, the brand’s formulas are designed to support styling needs without compromising hair integrity.

• Use Shelf Talkers: Add callouts like “Fan Favorite” or “Salon Trusted” near Fantasia IC products to draw attention.

• Educate Staff on Cross-Selling: Train employees to recommend the shine serum or scalp oil alongside styling gels for a complete routine.

Fantasia IC continues to drive sales through its unique balance of performance, accessibility, and brand loyalty. For beauty supply store owners, the line offers:

Retailer Tips: Position Fantasia IC for Success

• Highlight Heat Protection: With flat ironing and blowdrying still top styling methods, display the Heat Protector Serum and Spritz prominently with heat tools.

• Bundle for Style Kits: Offer bundles featuring the Gel, Spritz, and Serum for customers doing sleek styles, locs, or updos.

• Proven Sell-Through: High repeat purchase rate and strong brand recognition.

• Shelf Versatility: A full range of styling and treatment products for all hair textures.

• Perfect Pairing Potential: Easily cross-merchandised with heat tools, edge brushes, and scalp care kits.

About Fantasia IC

Fantasia IC has been a leader in professional hair care for over 60 years, offering salon-quality products that enhance styling and promote healthy hair. Crafted with care and powered by results, Fantasia IC continues to be a trusted brand in beauty supply stores and salons around the globe.

For more information, visit www.fantasiahaircare.com

Over 60 years in Professional Haircare!

For more than 60 years, Fantasia has led the way in product innovation. By combining premium ingredients with cutting-edge haircare technology, expertise, and reliability, the brand has built a strong foundation of excellence. We remain committed to continuously innovating and enhancing our hair care products and formulas for all hair types!

ATTITUDE® Redefines Men’s Care with Super leaves® – Men: A Line Combining Clean, Naturally Derived Ingredients and Performance

As consumers become increasingly mindful of the ingredients in their personal care products, ATTITUDE®, Canadian leader in innovation in the beauty, household, and personal care industries, is launching an all-new line of body and hair care products designed specifically for men. Formulated with clean, vegan ingredients, and dermatologically tested, this line is EWG Verified®, ensuring the absence of concerning or harmful ingredients. Designed for men seeking highperformance products and a refined olfactory experience, the Super leaves® – Men line features four distinct fragrances and offers a complete grooming routine: deodorants, 2-in-1 shampoos and conditioners, shower gels, and body soaps.

Naturally Derived Ingredients and Maximum Performance for Men’s Care

The Super leaves® –Men products are crafted with over 95% naturally derived ingredients, including caffeine, rice protein, and avocado oil, carefully selected for their benefits and effectiveness. Staying true to the essence of the Super leaves® line, these men’s care products are enriched with extracts from super leaves; such as watercress and Indian cress, known for their revitalizing properties for skin and hair. These body care essentials cleanse, nourish, refresh, and seamlessly integrate into an effortless man’s grooming routine.

A Unique Olfactory Universe Designed for Men

New masculine fragrance profiles have been developed for the Super leaves® – Men line to provide a pleasing and long-lasting olfactory experience.

Available In-store and Online

Discover our vast range of over 500 ATTITUDE® products on our website at attitudeliving.com or browse our Amazon front page.

About EWG Verified®

ATTITUDE®’s products bear the EWG Verified® seal, granted by the Environmental Working Group, an organization dedicated to public health and wellness safety. This group conducts cutting-edge research to help consumers identify safe products and those that may pose health risks. Its online database, Skin Deep®, a trusted industry reference, provides ingredient lists for thousands of personal care products along with their potential hazards.

About ATTITUDE®

ATTITUDE® is on a mission to revolutionize the home care, personal care, and beauty industry by offering clean products in eco-innovative packaging designed to reduce plastic. Their products are EWG Verified® and formulated with naturally derived ingredients, offering the best for both the body and the planet. They are also PETA-certified, reflecting their commitment to animal welfare. In partnership with nonprofit organizations, they plant trees to reduce their carbon footprint and help preserve the planet’s ecosystems. ATTITUDE® has its own in-house laboratory and a state-of-the-art manufacturing facility, giving the company the freedom to push the boundaries of innovation and product development. ATTITUDE®’s product lines are sold and distributed in over 55 countries worldwide.

Tahitian

A Silver Lining for Modern Men

How Innovative Beauty Products Is Helping Men Embrace Gray Hair with Confidence

Today’s customers are looking for more than just results—they want brands that align with their values, use quality ingredients, and truly care about the customer experience. That’s where Innovative Beauty Products stands out. In a market where men’s grooming often focuses on covering up, Innovative Beauty is taking a different approach: embracing and enhancing natural aging. We spoke with Clay Campbell, the visionary behind the company, who saw a gap in the market and stepped in with Silver Fox—a line created specifically for men with gray and silver hair. With over 30 years in the beauty industry, Clay shares how Silver Fox is helping redefine modern grooming and how beauty supply retailers can meet the growing demand for products that promote confidence, dignity, and self-expression.

OTC: Can you tell us your role at Innovative Beauty Products and how you became involved in the beauty and grooming industry?

Clay: As the owner at Innovative Beauty Products, I oversee product development and strategic marketing across our men's grooming portfolio, including Silver Fox and Barber’s Choice. My journey in beauty began over three decades ago in professional cosmetics, but it was a gap in effective, dignified grooming solutions for aging men that pulled me into this niche. I wanted to challenge notions of masculinity in grooming and create solutions that honor natural aging, rather than trying to hide what is a natural process.

OTC: What inspired the creation of the Silver Fox line, and how does it reflect the evolution of men’s grooming needs?

Clay: Silver Fox was born from a simple observation: more men

are choosing to keep their gray hair but lacked products designed specifically for it. Traditional men’s grooming still leans heavily on concealment, covering grays, masking age. Silver Fox is the opposite. It’s about enhancement and maintenance, not disguise. As men become more ingredientconscious and expressive in their selfcare, our line evolved to reflect that modern mindset.

OTC: How does Silver Fox address the specific needs of men embracing gray or silver hair, compared to traditional grooming products?

Clay: Gray hair behaves differently, it is coarser, drier, more prone to yellowing. Most mainstream products ignore that. Silver Fox formulas are pH-balanced and sulfate-free to preserve tone, with violet pigments to neutralize brassiness. We also incorporate hydrating elements to reduce wiry texture without

weighing hair down. The goal isn’t just to clean and style, it’s to preserve the integrity and vibrancy of gray.

OTC: What key ingredients or formulations make Silver Fox products effective for enhancing and maintaining gray hair?

Clay: We use neutralizing violet and blue pigments, coconut-based cleansers, and conditioning agents. These ingredients preserve brightness and hydration while counteracting the yellow tones caused by hard water, pollution, sweat, and sun exposure. Every product in the line is free from harsh sulfates and parabens, critical for maintaining softness and luster in aging hair.

OTC: How has customer feedback shaped the development of the Silver Fox line—from packaging to performance?

Clay: We heard loud and clear that men didn’t want anything that felt too “cosmetic” or fussy. So, we kept the packaging masculine, clean, and

Clay Campbell

straightforward. Feedback also informed performance: early users asked for a richer lather without residue, and a neutral scent that didn’t compete with cologne. We reformulated accordingly.

OTC: Many men are now choosing to celebrate their gray hair. How does Silver Fox support this shift in grooming culture?

Clay: Silver Fox isn’t about reversing aging, it’s about refining it. Our messaging and product design intentionally avoid the language of “anti-aging” or “fixing.” Instead, we support self-assurance and visibility for men with gray hair. Through our social channels and partnerships with mature creators, we normalize silver hair as a style choice, not a compromise. We want to illustrate elegance, intelligence, and grace with the aging process.

OTC: What are your best-selling products within the Silver Fox collection, and why do you think they resonate with customers?

Clay: The standout is our Silver Fox Beard Oil. It's our top performer because it delivers an immediate visual payoff: brassiness reduction after just one use, along with intense moisturizing benefits. The Artic White Beard Pen is a close second and is a temporary white paste which covers patches of color. This creates a solid white appearance for the day in an effortless fashion.

OTC: How should beauty supply store owners educate their customers about the benefits of Silver Fox products?

Clay: Start by reframing the narrative: these products aren’t about hiding age, they’re about optimizing it. Point out the functional benefits like tone correction, hydration, manageability. Signage and shelf talkers that call out "for gray & silver

hair" or "fights brassiness" help catch the eye and clarify use instantly. We provide a display for our Beard Pens which can speak to some of the education. Staff training is also crucial.

OTC: Are there common misconceptions about gray hair care that Silver Fox aims to address or correct?

Clay: Yes. First, that gray hair doesn't need special care. False. It’s drier, more porous, and more vulnerable to discoloration. Second, that only women need tone-correcting products. Also false. Many men don’t realize the yellow hue in their silver hair is fixable. Finally, that all purple shampoos are the same. Ours is optimized for short, coarse male hair with faster rinse times and less fragrance.

OTC: Can you walk us through the ideal grooming routine using the Silver Fox line—from shampoo to styling?

Clay: Start with the Silver Fox Neutralizing Shampoo 2–3 times a week to tone and cleanse. Follow with our Beard and Hair Oil to soften and detangle without residue. Finally the moisturizing leave-In Conditioner can be applied to lock in moisturizing benefits of both the oil and conditioner. It’s a 3-step process that takes under 5 minutes. High impact, low maintenance.

awareness campaigns to drive foot traffic into stores.

OTC: How does the Silver Fox line complement your other men’s grooming brands like Barber’s Choice?

Clay: Barber’s Choice is about traditional male grooming. Silver Fox is its modern counterpart: minimal effort, natural finish, age conscious. Where Barber’s Choice handles bold transformations, Silver Fox focuses on refinement. Many customers graduate from one to the other as their grooming goals evolve. The two lines share shelf space well without cannibalizing each other.

OTC: What’s next for Silver Fox? Are there any upcoming products, innovations, or expansions in the works?

OTC: What type of marketing or instore support do you offer to help retailers promote the Silver Fox line effectively?

Clay: We provide retail displays, shelf talkers, educational brochures, and digital assets for social media. We also offer demo videos as well. We back this with online

Clay: Our newest release is to expand the color range of the Beard Pen to include more shades of white and gray to allow customers to better match their personal gray tone. Later in the year we plan to include violet, white, and gray styling gels and pomades which can provide styling and color refinement at the same time. Expanding the scent profile of our care line is also in development to provide more choice for the customer.

Knowledge to KNOW

Men’s Essentials: Must-Have Products for Every Modern Routine

Today’s man is paying more attention to his self-care routine, with growing interest in skincare, hair care, and personal wellness products. This shift isn’t just about appearance—it’s about confidence, self-respect, and maintaining a polished image. By offering a curated selection of high-quality essentials tailored to men’s needs, you can help your customers look and feel their best every day. From skincare to shaving and scent, stocking the right items ensures your shelves speak to what modern men are looking for.

Here’s how you can advise your customers and stock your shelves with the essentials that every man should have in his routine.

1. Facial Care: Cleansers and Moisturizers

Skincare is the foundation of any healthy routine, and more men are realizing the importance of maintaining a healthy complexion. Clean, hydrated skin is the first step to looking sharp and feeling confident.

What to stock:

• Gentle Face Washes: Choose facial cleansers that suit a variety of skin types. Look for options that balance oil control without drying out the skin.

• Moisturizers with SPF: Hydration is key for healthy skin. Be sure to stock lightweight, non-greasy moisturizers that contain SPF, as sun protection is important to prevent aging and skin damage.

Tip: Create a skincare section specifically for men, and offer sets that combine facial cleansers, moisturizers, and sunscreen.

2. Beard Care: Oils, Balms, and Trimmers

For men with facial hair, beard care has become a serious business. Beard oils and balms nourish hair and skin, while trimmers help maintain a polished and groomed look. Men are increasingly seeking products that not only style their beards but also ensure the health of the hair and skin beneath.

Healthy, Soft, Defined, Naturally Beautiful Curls

What to stock:

• Beard Oils & Balms: These products hydrate, reduce itchiness, and help tame unruly facial hair.

• Beard Brushes & Combs: Help your customers detangle and shape their beards with quality tools designed for facial hair.

• Trimmers and Razors: Keep a selection of trimmers, razors, and attachments for different beard styles and grooming preferences.

Tip: Offer beard care kits with beard oils, balms, and trimmers for a complete package. You could also have a “Beard Grooming” station in your store for customers to explore these products in person.

3. Hair Care: Shampoos, Conditioners, and Styling Products

Men’s hair care needs vary from simple haircuts to more complex styling rituals. Offering a variety of hair care products, such as shampoos, conditioners, and styling creams, will give customers the versatility they need to maintain their desired look.

What to stock:

• Shampoos & Conditioners: Focus on products that address common male hair issues, such as thinning or dandruff. Stock sulfate-free options that help preserve natural hair oils.

• Hair Styling Products: Provide a range of products such as pomades, gels, creams, and waxes to help customers achieve their preferred hairstyles.

Tip: Set up a men’s hair care section and categorize products by hair type (curly, straight, thinning, etc.) to make shopping easier.

4. Shaving Essentials: Razors, Aftershave, and Pre-Shave Oils

For many men, shaving remains a crucial part of their grooming routine. Whether they’re going for a clean shave or maintaining a stubble look, offering high-quality razors and soothing aftershave products will appeal to your customers.

What to stock:

• Razors & Shaving Creams: Offer razors designed for

precision and shaving creams that protect the skin.

• Pre-Shave Oils: Help your customers achieve a smoother shave with oils that soften facial hair before shaving.

• Aftershave Balms: Stock aftershaves that soothe the skin, reduce irritation, and keep the face hydrated post-shave.

Tip: Display these products together in a dedicated “Shaving Corner” in your store, making it easier for customers to find everything they need for a smooth shave.

5. Fragrance: Scented Body Sprays and Colognes

Fragrance is an important part of a man’s grooming routine. A good cologne or body spray can help leave a lasting impression. Offering a variety of scents—ranging from fresh and citrusy to rich and musky—will give your male customers options to match their personality and lifestyle.

What to stock:

• Body Sprays: A great option for men who prefer a lighter, everyday scent.

• Colognes and Perfumes: Offer high-end options for men who like to invest in a signature scent.

Tip: Display fragrance products near the checkout area or at the entrance of your store to catch the attention of customers as they enter or exit.

A Legacy of Style and Strength: The Story Behind DAX Hair Care

For 70 years, DAX Hair Care has been more than just a brand—it’s been a trusted name passed down through generations, with formulas that continue to deliver real results. Known for its iconic pomades and deep roots in multicultural hair care, DAX has remained relevant by evolving with its customers and staying committed to quality and customer care. In this exclusive interview, Scott Stein, General Manager of Imperial DAX Company, shares how the brand is honoring its legacy, expanding its offerings, and showing up stronger than ever in beauty supply stores nationwide.

OTC: Can you tell us about yourself and your role at DAX Hair Care and how you first got started in the beauty industry?

Scott: My name is Scott Stein, General Manager of Imperial DAX Company overseeing all global business operations for DAX Hair Care and High Life Brands. Reading OTC magazine inspired me to work in the industry, of course!

OTC: DAX is such a trusted name in hair care. What would you say has contributed most to the brand’s longevity and success over the years?

Scott: For 70 years DAX has sourced the finest ingredients, creating quality products for our customers around the world. We manufacture all of our products in Fairfield, New Jersey, giving us

great access to major cities and shipping ports. Our customers are loyal because we’ve always worked hard to provide them with the best products and services. 70 years in and we’re still gaining momentum, pushing to do more.

OTC: How has the DAX product line evolved to meet the changing needs of today’s consumers, especially in textured and multicultural hair care?

Scott: DAX’s new water-based Hair Gel, Braid Gel, and Edge Pro Gel products, along with the DAX for Naturals line, adds new diversity to a product lineup that’s been around for generations. The DFN Curling Cream and the DFN Combing Cream are so good they can actually double as body moisturizers.

OTC: What are the standout products in the DAX collection that beauty supply store owners should make sure to highlight to their customers?

Scott: We have over 50 DAX and High Life products. DAX Bergamot Pomade is our #1 seller worldwide as it appeals to people of all ethnicities and genders. While some use it to style and sculpt, others use it to condition their scalp and hair follicles. Overall, it is DAX’s Hero product.

OTC: Can you share some tips or insights for store owners on how to effectively educate their customers about pomades and how to use them properly?

Scott: Your best bet is to look at DAX’s Instagram page @daxhaircare! You will see men and women from every background using our pomades in a myriad of ways. Black men who create waves, women who set their eyebrows, Hispanic and White men who create slick backs, pompadours and more. Black women who lay down their edges, White women who seal their ends. The possibilities and applications are seemingly endless with pomades so store owners can never go wrong promoting and/or selling them. Whether they come in a tin or a jar, whether they have a heavy hold, or provide a higher shine… DAX has the pomade game covered for them!

OTC: Do you have any upcoming product launches or rebranding efforts that our readers should keep an eye out for?

Scott: Yes, we do! We are modernizing our core jar products with new labels and a newly designed website. The label rebrandinglaunching this summer - promises to be more camera-friendly for social shares and will be more detailed with directions and descriptions. Buyers and sellers should note that our DAX Tins and the iconic SuperGro will not be included in our 70-year-old facelift! We’re also developing 3.5oz packaging for all DAX and High Life Products so more people can travel with DAX wherever they go!!

OTC: How does DAX support its retail partners, particularly beauty supply stores, when it comes to instore marketing or product education?

Scott: We are investing heavily in merchandising across the country. I want our products to be the first and last thing customers see when shopping in stores. It’s a partnership and support system - we want to help them succeed.

OTC: Are there any unique customer success stories or brand loyalty moments that really capture the spirit of DAX Hair Care?

Scott: Everyone who picks up a DAX Wave & Groom smells the fragrance, closes their eyes and says to me “wow, I grew up with this stuff”! Sentiments like this make us work harder because we have a high standard to live by at DAX. We set the standard that others try to follow.

OTC: What message would you like to share directly with the beauty supply store owners who help bring DAX into communities across the country?

Scott: Thank you for remaining loyal. Thank you for staying young and relevant with us. Thank you for allowing us to bring you and our customers quality products at affordable prices. We’re excited to work with you for another 70 years!

Scott Stein

General Manager of Imperial DAX Company

THE HAIR DIAGRAM®

THE HAIR DIAGRAM® SETS

THE STANDARD IN WIG

ADHESIVE INNOVATION—A MUST-HAVE BRAND FOR EVERY BEAUTY SUPPLY STORE

In a market driven by results and reputation, The Hair Diagram® continues to raise the bar for excellence in wig application products. Created by licensed cosmetologist and educator Tamika Gibson, the brand blends science, performance, and education to deliver products trusted by professionals and consumers alike. For beauty supply store owners, carrying The Hair Diagram is more than a smart move—it’s a business boost. The company’s flagship line, Bold Hold®, includes the best-selling Bold Hold Extreme Cream, Bold Hold Active, and Bold Hold Skin Protect, all specially formulated to provide a secure, long-lasting hold without damaging edges or irritating skin. These products are a staple for stylists, wig makers, and anyone looking for a strong yet gentle lace adhesive.

Why Retailers Choose The Hair Diagram®

• High Sell-Through Rate: Bold Hold products are highly requested by name—driven by a loyal following on social media, YouTube tutorials, and word-of-mouth from professional stylists.

• Education-Driven Brand: Tamika Gibson has built a trusted community through hands-on classes and online

videos, helping both professionals and everyday consumers apply wigs flawlessly.

• Purpose-Led and Professional: Black-owned and founded by a licensed stylist, The Hair Diagram represents the perfect blend of beauty and credibility.

Suggested Talking Points for Your Store Staff:

When engaging customers who are shopping for wig adhesives or lace products, here’s what your team can say:

• “Are you looking for a secure hold that’s waterproof but still gentle on your skin? Bold Hold Extreme Cream is a customer favorite and stylist-approved.”

• “If you’re active or plan to wear your wig for several days, Bold Hold Active offers extra durability and is sweat-resistant.”

• “This brand is created by a licensed stylist who teaches classes all over the country—you can trust that it’s salon-quality.”

• “New to lace glue? Ask us how to pair Bold Hold Skin Protect with your adhesive for extra comfort and protection.”

• Let The Hair Diagram® drive traffic and trust to your store.

• For more information, visit www.thehairdiagram.com.

NATURAL

In a market overflowing with promises, ON NATURAL has quietly—and confidently— earned trust by doing things differently. With a strong commitment to clean, effective ingredients and an ear to the needs of the textured hair community, the brand has grown into a household name for consumers and beauty supply retailers alike. We spoke with Curtis Lee, ON NATURAL’s Chief Brand Officer, about the inspiration behind their top-selling lines, how K-beauty is elevating their formulas, and what’s ahead in 2025 for a brand that’s always focused on doing better—for their customers and their retailers.

ROOTED IN CARE: ON NATURAL PRIORITIZES QUALITY, PERFORMANCE, AND PURPOSE

delivering consistent quality and long-term value to our community.

OTC: ON NATURAL has become known for its commitment to natural and organic ingredients—what inspired that focus, and how do you ensure your formulas live up to that promise?

OTC: How do you approach product development for such a diverse range of hair textures and styling needs?

OTC: Can you tell us your role at ON NATURAL and how the brand got started?

Curtis: As the Chief Brand Officer at ON NATURAL, I’m responsible for shaping the brand’s vision and voice from the ground up. We launched ON NATURAL with a core mission centered on quality over quantity—to create effective, ingredient-conscious products that truly support the health and beauty of textured hair. I recognized a clear gap in the market: too many products were either filled with harsh chemicals or failed to deliver real results. That’s what inspired us to build a brand rooted in clean, highperformance formulations that customers can trust. At ON NATURAL, we don’t chase trends or margins—we focus on

Curtis: Our inspiration comes directly from our community. In an effort to obtain a certain style or manageable hair, many of our customers have been exposed to harsh chemicals for a very long time resulting in more damaged hair and sensitive scalps over time… or are transitioning to natural hair and seek clean, non-toxic care options. Until 2024, all of our products were manufactured in the USA primarily so that we can work with the experts side-by-side to ensure the careful selection of botanical oils, plant extracts, and vitamins to ensure the quality and safe combination of ingredients. We carefully select botanical oils, plant extracts, and vitamins— avoiding sulfates, parabens, and mineral oils. Every formula goes through extensive quality control and testing to ensure not only safety, but performance. Being “natural” for us means being consciously curated and science-supported.

Curtis: We begin with listening— whether that’s feedback from customers, stylists, or retailers. Textured hair is beautifully diverse, and what works for one curl type may not work for another. Our R&D team develops products with that diversity in mind, testing across various hair types, from loose waves to tight coils. We also consider regional and cultural styling needs to create solutions that are both inclusive and specific.

OTC: Your Biotin & Botanical Oil line and the Curl-N-Wavy series are popular in the market—what has the response been from customers, and how do these lines address common concerns in textured hair care?

Curtis: Both lines have been very well received. The Biotin & Botanical Oil line supports scalp health and strengthens hair, which are key concerns for textured hair. The Curl-N-Wavy series is loved for its lightweight moisture and definition— perfect for curls, locs, and braids. We’ve recently upgraded the Curl-N-Wavy formula, adding K-beauty science and ingredients through our Korean manufacturing expertise. This improved hydration, scalp comfort, and curl

performance—something our customers are already noticing and loving.

OTC: With so many products in your catalog, how do you decide which new trends or needs to respond to next?

Curtis: We stay closely connected to the needs of our community. A big part of our R&D process involves feedback from a trusted group of local beauticians and braiders who are constantly looking for better solutions than what’s currently on the market. Their insights help us identify real gaps—not just trends—so we can develop products that are truly useful, effective, and relevant to everyday styling and care needs. Also in 2025, our focus is on streamlining our product lines. Again, quality vs. quantity, better formulation, combining more features, i.e. heat protectant and shine mists combined with conditioner and detanglers. – cooling and refreshing

OTC: Can you walk us through one of your best-selling products and explain what makes it stand out on shelves?

Curtis: Our core product lines— Weave & Wig and Curl-N-Wavy—have been trusted in the market for over 15 years. In response to today’s market demands, we’ve upgraded both formulas by increasing key actives by 25%, with the help of K-beauty formulation experts. These enhanced products are now crafted with clean, highperformance ingredients—free from harsh chemicals—to deliver better hydration, manageability, and long-lasting results. We’ve always believed that quality and consistency are what truly make a product stand out, and these upgraded lines reflect that commitment.

OTC: What are some of the most common misconceptions people have about natural hair care that ON NATURAL tries to dispel through its products or messaging?

Curtis: One common misconception is that “natural” means less effective—or conversely, that heavy oils and thick

creams are always better for textured hair. We challenge both ideas. Our formulas show that natural ingredients can perform at a professional level, and that hydration and moisturization doesn’t always have to feel heavy. We also educate consumers on proper layering and usage to get the most out of each product.

OTC: What support do you offer retailers to help them market and educate customers about your products?

Curtis: We provide retailers with in-store displays, product training, and marketing materials to help educate customers effectively. Additionally, we work with a network of social beauty influencers who use our products and share their honest reviews online. Their content builds trust and visibility, which has significantly boosted brand awareness and in-store interest—ultimately supporting our retail partners’ success.

OTC: How do you incorporate customer feedback into future product improvements or launches?

Curtis: Customer feedback is our compass. Whether it’s a DM, a review, or a chat at a trade show, we listen closely. Feedback informs not just new product ideas but also reformulations and packaging updates.

OTC: Are there any new product launches or company initiatives in 2025 that beauty supply owners should keep on their radar?

Curtis: Yes! 2025 is shaping up to be an exciting year for ON NATURAL. We have moved part of our manufacturing operations to South Korea to leverage

advanced K-beauty formulation techniques and further elevate our product quality. Our Natural Hair Enhancer line, featuring the Fleek & Sleek 4-in-1 Hair Enhancer and the upgraded Curl-N-Wavy 3-in-1 Curl Definer, is receiving a major boost with refined, high-performance formulas. We’re also introducing S Kera, a revolutionary hair treatment with silk protein that delivers professional salon-quality results and instant transformation—something truly new to the market. In addition, we’re proud to launch the Eternal Braids series, a complete Braid care system. This includes a Braid Gel, Braid Spray, Braid Shampoo, and Edge Gel—all formulated to nourish, style, and maintain braids with long-lasting hold and scalp comfort. These launches reflect our continued focus on innovation, performance, and serving the real needs of textured hair consumers.

OTC: What does ON NATURAL’s presence look like internationally, and how has the brand resonated with customers outside the U.S.?

Curtis: Our international footprint is growing, especially in West Africa and the Caribbean, where protective styling is part of daily life. International customers appreciate our focus on scalp care, braid-friendly formulas, and natural ingredients that respect cultural needs. We’re working with distributors and salon partners abroad to strengthen our reach.

OTC: As ON NATURAL continues to grow, what kind of legacy do you hope the brand leaves in the beauty industry—especially for the textured hair care market?

Curtis: We hope ON NATURAL is remembered as a brand that empowered textured hair communities through offering quality products with honest care, education, and performance. Our legacy isn’t just about clean formulas—it’s about helping people embrace their texture with confidence, style with ease, and feel represented every step of the way.

godrej Consumer Products, featuring a portfolio of personal care, wellness products and home care essentials available in over 85 countries, announced the appointment of Tori Davis-Artis as its new Chief Commercial Officer for Hair Care, North America. Davis-Artis will lead the development and execution of commercial strategies and acceleration of growth across diverse product portfolios, including Strength of Nature, which includes such brands as African Pride, Just for Me, and Darling. She will also lead and direct retail partnerships, ecommerce channels and digital marketing. Her appointment reinforces the company’s commitment to strengthening its customer relationships and creating dynamic product offerings.

“I am thrilled to welcome Tori to her new role and am confident that her visionary leadership will foster collaboration and innovation. Her extensive and unique experience is ideal to drive significant growth and further build our brand communities,” said Chitwan Singh, CEO and Managing Director of Godrej Consumer Products, North America. With over two decades of experience in the consumer goods industry, Davis-Artis most recently served as Chief Operating Officer at Walker & Company, where she led endto-end commercial operations and product development. Prior to that, she drove the retail expansion of Bevel, scaling the brand from under 1,000 to over 10,000 retail doors across Target, Walmart, Ulta, and the beauty supply channel.

Davis-Artis spent more than 20 years at Procter & Gamble, where she led commercial, strategy, and go-to-market efforts for some of the company’s most iconic brands — including Olay®, Old Spice®, Pantene®, Tide®, Pampers®, and Bounty®. Her work spanned multiple business units and channels, building deep expertise in omnichannel growth, inclusive brand building, and operational excellence.

”Joining Godrej to lead Strength of Nature Sales & Marketing feels like coming full circle. These brands have been a part of my life and my community for as long as I can remember. It’s an honor to now help shape their future,” said Davis-Artis. “I am especially inspired by our commitment to serve the underserved — to create highquality, affordable beauty rooted in real science and real culture. There is purpose in this work, and I am proud to be part of a team that sees and celebrates the beauty in everyone.”

Davis-Artis holds a B.S. in Marketing from Howard University and an MBA in Finance from Wilmington University.

About Godrej Consumer Products, North America

One of the largest global players in the exciting hair care market for Black women, Godrej Beauty Company is the only of its kind to serve both hair extensions and hair care. Godrej has bold ambitions of becoming the leading beauty, home, and personal care player across North America and Africa.

Rooted in Legacy, Focused on the Future:

Corey Daurham on ChaZap Inc.’s

Rise ChaZap

Continued

For more than two decades, ChaZap Inc. has been a trusted name in the world of men’s styling and personal care, with standout products like the iconic Liquid Razor—still a favorite on shelves and in barber stations across the country. At the helm is Corey Daurham, a second-generation business owner who honors the legacy of his father, W.O. Daurham, by remaining committed to quality, consistency, and community. In this conversation with OTC Beauty Magazine, Corey shares how staying true to your roots builds lasting success, why authenticity matters, and what’s next as ChaZap sets its sights on international growth.

“I try to stay true to what my father taught me. We make quality products at reasonable prices and stay accessible to our customers, big or small, and attend local and country wide hair shows and barber expos.”

OTC: What’s one lesson from your early days that still guides how you do business today?

Corey: I have learned to stay consistent with how I manufacture our products because I have seen companies cut corners and it usually backfires. ChaZap’s Liquid Razor became a go-to for precision grooming.

OTC: Were there any unexpected customer uses or hacks that surprised you?

Corey: Yes, I was recently tagged in a post where a well known celebrity barber was using my Liquid Razor on a well known rap artist name, Lil Baby. It’s a blessing to see how far my product has grown.

OTC: How do you collaborate with barbers and stylists to stay ahead of the curve?

Corey: I allow barbers to create content for the young users/viewers using my product.

OTC: What product or moment do you feel truly put ChaZap on the map—and why?

Corey: I would have to say Liquid Razor, because it has been over 20 years and ChaZap Liquid Razor has gotten stronger and stronger ever since. ChaZap is more than products—it’s a family legacy.

OTC: How do you keep that personal connection alive in a growing business?

Corey: I try to stay true to what my father taught me. We make quality products at reasonable prices and stay accessible to our customers, big or small, and attend local and country wide hair shows and barber expos.

OTC: ChaZap has stayed relevant through shifting trends. How do you educate store owners about your products and balance staying true to your roots with innovating for the future?

Corey: I use videos. I never cut corners. I keep everything authentic when it comes to manufacturing the product.

OTC: What’s one myth or misconception about barber products that you’d love to set the record straight on?

Corey: All products are not the same and success doesn’t happen overnight. You have to put in the work and sometimes it’s still not enough.

About ChaZap: Chazap Inc. Products is owned and operated by Corey O. Daurham, son of founder W.O. Daurham - who was in the barber profession since 1975. Chazap Inc. Products manufactures and markets such products as Liquid Razor, Bald Shine, Vitamin e Shave Gel & Skin Conditioner, Super Fast Hair Grow, Tattoo Crème and a host of other products manufactured under the Chazap label.

OTC: How do you define success for ChaZap and what’s next on your vision board?

Corey: Success for Chazap would be, to be on at least 50% of all barber/stylist stations throughout the country. ChaZap international is next on my vision board.

Corey Daurham

ANDIS MEN’S GROOMING TOOLS: PRECISION, POWER, AND PERSONAL WELLNESS

Men’s grooming today is more than just a trend—it’s a lifestyle shift. It’s about looking sharp, feeling good, and starting the day with confidence. At Andis, we believe in putting professional-grade grooming tools directly into the hands of everyday men, helping them take control of their personal style and wellness. That’s why our tools are built with the performance, durability, and ease-of-use today’s customer demands.

As a trusted brand with over 100 years of experience, Andis tools have long been the gold standard for barbers and stylists. But now, the same cutting-edge innovation is available for your OTC customers—men who want barbershop results in the comfort of their own homes.

Explorer Trimmers Built for Confidence Explorer Beard & Body Grooming Turbo Trimmer

Power, precision, and versatility—all in one waterproof grooming tool. This all-in-one trimmer mows through even the thickest beard and body hair with ease, thanks to its ceramic and titanium blade system that runs cool and stays sharp. With 20 adjustable cutting lengths, a Turbo Mode for tackling coarse or wet hair, and a 3.5hour lithium-ion battery, this trimmer delivers high-performance grooming without compromise. A 4-function LED display, built-in length selector, and 5-year warranty make it a standout retail product. Includes: Beard & hair comb attachments, oil, cleaning brush, charging stand, and adapter.

Explorer Groin & Body Trimmer

Designed for sensitive areas without sacrificing power or comfort. The Explorer Groin & Body Trimmer uses Comfort Edge stainless-steel blades and ceramic blade technology to reduce nicks, pulling, or irritation—even on coarse hair. Its slim, ergonomic design, soft-touch grip, and built-in LED spotlight provide full control and visibility. Waterproof, travel-ready, and powered by a 2-hour lithium-ion battery, it’s the ultimate tool for precise, personal grooming anywhere.

Includes: Three attachment combs, blade cleaning brush, and oil.

Why Andis?

• Barbershop Quality at Home: Tools backed by over a century of professional trust.

• Built to Last: 5-year warranties, durable blades, and long battery life.

• Industry-Leading Education: QR code videos help customers learn techniques and discover the benefits of regular grooming.

About Andis Company

Since 1922, Andis has led the grooming industry with high-performance tools trusted by barbers, stylists, and everyday consumers alike. From precision cutting to innovative design, Andis products empower individuals to express themselves—and own their grooming routine. Learn more at www.andis.com.

More Than a Game:

KylePitts

Champions Confidence with Bevel

When it comes to aligning with brands that go beyond the surface, NFL star Kyle Pitts found a natural fit in Bevel. Known for its mission to empower men through grooming and self-care, Bevel has partnered with the Atlanta Falcons tight end to champion a lifestyle rooted in confidence, discipline, and legacy. From scoring his first career touchdown in London to launching his own charitable foundation, Pitts brings humility, heart, and purpose to everything he does. In this exclusive Q&A, the rising star opens up about his grooming routine, how fatherhood has shaped his approach to self-care, and why Bevel’s storytellingfirst philosophy resonates with him both on and off the field.

OTC: What has been the most memorable moment of your career so far?

Kyle: It would have to be our first international game in London hauling in my first career TD on international soil.

OTC: If you had to describe your personality in three words, what would they be?

Kyle: Humble, respectful and enthusiastic

OTC: What is the biggest life lesson you’ve learned so far?

Kyle: Biggest life lesson I’ve learned is hone in on the moment and learn to live where your feet are.

OTC: As a Bevel ambassador, why do you feel this brand aligns with you personally and professionally?

Kyle: I think it’s simple, you know. Bevel is very keen on storytelling, and I feel like they’ve looked at Kyle Pitts the man and not just Kyle Pitts the athlete. Professionally, just being a

brand that focuses on hygiene aligns. It’s something that’s mandatory when it comes to professionalism.

OTC: What is your favorite BEVEL product and why?

Kyle: The face wash. My daily morning routine is waking up, washing my face using Bevel’s Face & Beard Wash, brushing my teeth and putting on some cologne.

OTC: How important is grooming and self-care in your daily routine, and do you have any go-to products or habits?

Kyle: It is important to have a routine and keep the skin clear. It also gives a silent confidence when the skin is clear and smelling good so that you can attack the day and have that presence about yourself.

OTC: Bevel focuses on empowering men through self-care—how does maintaining a grooming routine contribute to your overall confidence and well-being?

Kyle: I feel like when I look good, I feel good. It gives a confidence that gives a glow to your aura.

OTC: Outside of football, what are some hobbies that you enjoy?

Kyle: If I’m not playing football, I’m on the golf course!

OTC: Are there any community initiatives or charities that you are passionate about supporting?

Kyle: The Kyle Pitts Charity is something I’ve really focused on the last 3 years. Our focus is dedicated to empowering today’s youth by providing them with exposure to and education about opportunities and experiences that are often limited or unavailable in their communities.

OTC: When you look back on your career, what kind of legacy do you hope to leave both on and off the field?

Kyle: From my perspective, I want to leave a legacy of hard work, dedication, and making a positive impact both on and off the field. On the field, I aim to be known as a player who always gave his best, helped my team succeed, and continuously improved my game. Off the field, I hope to be a role model for young fans and aspiring athletes, showing the importance of perseverance, humility, and giving back to the community. Ultimately, I want to be remembered not just for my athletic achievements, but also for the person I am and the positive influence I had on others.

OTC: What’s your first memory of grooming with your own father?

grow up with and to be someone he can view as the best role model and best father.

OTC: How has fatherhood changed the way you think about grooming?

Kyle: Fatherhood has definitely changed the way I think about grooming. It’s made me realize how important it is to set a good example, not just through my words but through my actions and how I present myself. I want to show my kids the value of taking care of themselves, being confident, and respecting their appearance. Grooming is more than just looking good — it’s about self-respect and discipline. Knowing I’m a role model for them motivates me to stay sharp and take pride in how I carry myself every day.

OTC: Do you think grooming is an important tradition to pass on?

Kyle: I would say in the 8th grade when I found an old pair of my dad’s clippers. My father even though he was bald, he always kept a clean goatee.

OTC: What’s the best piece of advice your father has ever given you?

Kyle: The best piece of advice my father has ever given me is to always stay true to myself and never forget where I come from. He’s taught me that no matter how much success I have, staying humble and grounded is what truly matters. He reminds me to work hard, stay disciplined, and keep my integrity in everything I do. That advice keeps me focused and motivated, both on the field and in life.

OTC: How has fatherhood impacted you?

Kyle: Fatherhood has impacted me in so many ways from when my son was first born. It made me understand the true meaning of selflessness and grinding for a bigger representation than my own last name. It transitioned to being the best figure my child could

Kyle: Absolutely, I believe grooming is an important tradition to pass on. It’s more than just about looks — it’s about self-respect, confidence, and discipline.

OTC: What grooming habits have you passed on—or plan to pass on—to your son?

Kyle: I believe it’s important to always make sure you smell good, stay clean, and present yourself well. I plan to pass on the habit of taking pride in personal hygiene—whether that’s regular showers, grooming, or making sure I’m fresh and clean before I go out. Being clean-cut and presentable isn’t just about appearance, it’s about showing respect for yourself and others. I want my son to understand that how you carry yourself reflects your character, and taking care of your grooming is a way to show confidence and discipline. It’s a small thing that can make a big difference in how you feel and how people perceive you.

OTC: Any life advice you’d like to give to your son for when he reflects back on this interview someday?

Kyle: If my son reflects back on this interview someday, I’d want him to know that life is about more than just achievements—it’s about integrity, perseverance, and staying true to who you are. I’d tell him to always work hard, stay humble, and treat others with respect. No matter what challenges come his way, remember that setbacks are just opportunities to learn and grow. And most importantly, never forget the importance of family, kindness, and staying grounded. I want him to know that I’m proud of him, and that he’s capable of achieving anything he sets his mind to, as long as he stays authentic and keeps pushing forward.

More Than Skin Deep: Supporting Men’s Mental Health Through Product and Purpose

Why June is the perfect time to rethink your men’s displays—with wellness in mind

Where guidance meets growth— from shelf to sale.

As demand for men’s products continues to rise, beauty supply stores have an opportunity to connect with a customer base that’s loyal, discerning, and always looking for what works. The Men’s Aisle is your guide to stocking smarter, educating confidently, and meeting the needs of today’s male shopper—whether he’s a barber, a stylist, or just a man on a mission to look his best.

STEP UP YOUR BEARD CARE GAME.

PREMIUM GROOMING PRODUCTS CRAFTED FOR COARSE HAIR & SENSITIVE SKIN.

June marks Men’s Mental Health Month—a time to raise awareness around emotional wellness, encourage open conversations, and promote habits that support a healthier, more balanced life. While beauty supply stores may not seem like the first stop on a mental health journey, the truth is: the connection between personal care and self-worth runs deep.

When a man feels good about how he looks, it often translates into how he carries himself, how he engages with others, and even how he approaches life’s daily stressors. That’s why the products you highlight—and how you present them—can make a quiet yet powerful impact.

Tip 1: Create a “Self-Care for Him” Bundle

Consider curating a small section or display that pairs practical men’s products with a message of mental wellness. For example:

• A quality beard oil or face wash

• A soothing aftershave or scalp treatment

• A stress-relief essential oil roll-on or shower steamer

• A note card with a motivational quote or daily affirmation

Label it clearly with signage like:

“Take a Moment for You: Self-Care Starts Here.”

These bundles can serve as meaningful gifts—or an invitation for men to treat themselves.

Tip 2: Merchandising With Mindfulness

Incorporate mental health awareness into your product displays by choosing calming colors (blues, neutrals), adding shelf signage with reminders like:

• “Confidence starts with care.”

• “Looking good. Feeling better.”

• “Your peace matters.”

This kind of messaging helps normalize self-care for men and positions your store as a place that supports the whole person—not just his appearance.

Tip 3: Start the Conversation

Use your store’s social media or in-store flyers to highlight Men’s Mental Health Month. Share tips that connect the dots between routine care and emotional wellness—things like the power of a morning routine, the benefits of good hygiene on self-esteem, or the calming ritual of shaving or skincare.

You can even feature quotes from male customers, barbers, or brand reps who speak candidly about wellness and balance. When men see themselves reflected in the messaging, they’re more likely to engage— and return.

Why Empathy Is the New Marketing

It’s not enough to set up a display or post a hashtag. If your store doesn’t genuinely care about the wellbeing of its customers, they’ll feel it. Today’s shopper—especially men who are opening up to conversations about mental health—are tuned in to energy and intention. They know when they’re being marketed to versus when they’re being seen. Authenticity matters, empathy matters, and in today’s world, genuine care is king.

Whether it’s offering thoughtful product recommendations, having team members who know how to listen, or simply creating a warm and inclusive atmosphere, your store can become more than just a shopping destination. It can become a space where men feel respected, understood, and supported.

A Store That Supports the Whole Man

By weaving mental health awareness into how you present men’s products— and backing it with real care—you not only increase sales, you build loyalty. You show your customers that you see them not just as buyers, but as people navigating real challenges.

OTC BOOK CLUB

Climbing out of Darkness:

A Personal Journey

into Mental Wellness

Mike Jacquart (Author), Marina London

Too many mental health books talk about mental illness, but few, if any, discuss what it is like to live with one. According to the National Alliance on Mental Illness (NAMI), approximately 58 million Americans, or one in four adults, experience a mental health impairment in a given year. And yet, the average person has little understanding how mental health impairments negatively impact everyday life, and in turn, affect the lives of their loved ones. Recovery from mental illness occurs, but inspirational stories about individuals who improve and progress into living a fuller and richer life, are extremely lacking. Written as an engaging and relatable memoir, the author takes the reader on a journey from personal doubt, despair, and darkness into a life filled with optimism, confidence and hope.. Climbing out of Darkness: A Personal Journey Into Mental Wellness, presents proof that seeking treatment works and that it can transform your life. While not a clinical book, observations from a licensed mental health professional offer sage insights into mental health issues the author was experiencing at various points in his life. This book offers hope to the millions who suffer in silence thinking that there are no solutions to their misery.

Beauty

Bu

Sophia Winston

Advertising Sales Representative

Q: What’s the best way for beauty supply owners to assist customers looking for protective styles that help with hair growth?

A: Sophia: Protective styles like braids, twists, or wigs can promote hair growth when done properly. For customers looking to grow their hair, suggest styles that don’t put too much tension on the scalp. Recommend leave-in conditioners, hair oils, and growth serums that can be used while wearing protective styles to nourish the hair and scalp. Educate customers on the importance of taking breaks between protective styles to allow the hair to recover and breathe.

Q: What are the best practices for customers trying to blend hair extensions with their natural hair?

A: Sophia: Blending hair extensions seamlessly with natural hair depends on choosing the right texture and color. Encourage customers to match their hair texture, whether curly, wavy, or straight, to the extensions. Suggest using a heat styling tool to blend their natural hair with the extensions, but remind them to use a heat protectant spray to avoid damage.

Sophia Winston, a multifaceted beauty enthusiast, makeup artist, and advertising professional has over nine years of experience in the beauty industry.

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

#1 BRAND FOR WOMEN OF COLOR

SHADES EXPERTLY MADE FOR TEXTURED HAIR

Andis Cool Care Plus

The Andis Cool Care Plus, the complete, five-in-one treatment is for total blade maintenance. Blade coolant, disinfectant, lubricant, cleaner and rust pre-treatment expertly packaged into a single, convenient aerosol can––this complete, ultraversatile formula helps cleanse and maintain your customers tools for advanced hygiene and longevity. Just a few quick sprays between each fresh cut boosts the life of your customers blades to new heights, while obliterating potential germs. The highpressure, contoured nozzle even blasts stray hair out of teeth for a spotless finish, without having to detach the blade.

Stock smart. Sell strong.

Every month, we spotlight the top-selling products flying off shelves—from barber essentials to everyday styling staples. These customer favorites not only deliver results, but they also keep shoppers coming back. Here are five standout products your customers will thank you for.

3

Barbicide Clippercide Spray

The all in one spray formula disinfects, lubricates, cleans, cools and prevents rust. It is effective against bacteria and fungus while reducing friction and guarding against rust. It disinfects in just ten minutes, eliminates dirt and grime, and is ideal for hairdressers, stylists, barbers, veterinarians and pet groomers.

Eco Style Gel Olive Oil

Fantasia IC Hair

Polisher Heat Protector

Straightening Spray

4

This hair polisher and heat protectant leaves hair silky soft with vibrant shine and eliminates frizz. It prevents static and reduces drying time improving body and manageability. The easy application works well on finer hair and when flat ironing.

This hair gel is made with 100 percent pure olive oil that smooths the cuticle layer of the hair, locking in moisture and shine. It adds softness to your customers’ tresses and helps reduce split ends and further damages. Your customers hair will remain supple and moisturized without wax or grease. This is the ideal styling product to work into a morning routine to give your customers a boost of confidence.

5

göt2b Curled Flexible Curl Foam

If your customers are looking for bouncy, luscious looking curls then göt2b Curled Flexible Curl Foam is the answer. It hydrates curls while giving a touchable, lightweight hold. It helps to control frizz and styles curls without the crunch while controlling frizz with minimal buildup potential. It features a vegan formula containing aloe vera and vitamin E.

Neale Donald Walsch

Author

X’clusive Looks LAUNCHES PREMIUM BEARD AND SKINCARE BRAND BEARD SAUCE

Created by founder Marcinda Hankins, who rose from a $300-a-week job to beauty industry success, the product redefines beard care by treating both facial hair and the skin underneath.

X’clusive Looks, a rising men’s grooming brand founded by esthetician Marcinda Hankins, today announced the launch of Beard Sauce, a multi-million-dollar skincare innovation designed to treat both facial hair and the skin beneath. Inspired by Hankins’ personal journey from earning $300 a week to becoming a beauty industry entrepreneur, the product aims to fill a major gap in men’s grooming by addressing dryness, irritation, and breakage in one hydrating formula.

After being laid off from JPMorgan Chase in 2018, Marcinda launched a salon suite to support her family. During the pandemic, she picked up shifts at a local cigar lounge where her lightbulb moment occurred.

She’s not just holding a box — she’s holding the future of men’s grooming. Marcinda Hankins, founder of X’clusive Looks, created Beard Sauce to give Kings the confidence they deserve. Hydration. Care. Class. All in one.

“Men would ask if I had anything to make their beards feel as soft and clean as their skin after a facial,” Marcinda shares. “That’s when I realized a huge gap in men’s skincare—especially for the skin underneath the beard.”

Armed with her skincare expertise and insights from actual conversations with male clients, she created X’clusive Looks Beard Sauce. Unlike standard beard oils that only coat the hair, her formula delivers hydration to the beard and the skin beneath, relieving dryness, itchiness, dandruff, split ends, and beard breakage without

a greasy residue.

Crafted with natural, skin-loving ingredients like honey, Beard Sauce is perfect for men of all ethnicities and skin types, including those with sensitive skin or chronic irritation.

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I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

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Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! OTC 뷰티 매거진은

여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로

보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What are some of the most popular men’s products in your store?

• Do you currently have an area offering hair care tips/advice? If so, has it been successful?

• Is there any other topic that you would like to see covered in OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.

보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록

Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. Doraville, GA 30340 Email: editor@otcbeautymagazine.com Name (성함)

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JUNE | JULY

June

June 2-3

June 2-4

June 2-4

June

June

June

June

BRAID • EDGE • LOC

Dream Edge Gel is specially formulated with the perfect balance of hold and flexibility, It’s like having a personal stylist right at your fingertips!

Transform your hairstyle with our EdgeMax gel. Begin by dispensing a small, pea-sized amount onto your fingertips. Gently apply the gel onto your edges, working it in from the roots to the tips. For a flawless finish, consider using an edge brush to smooth and shape your edges, achieving a sleek and polished look. Take your styling to the next level by securing your edges in place with a stylish scarf or headband, which will prevent any frizz or flyaways.

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