Revitalize. Strengthen. Protect.
Enriched with nutrient-rich Batana oil from Honduras, the Batana Elixir revitalizes hair from root to tip. This lightweight formula repairs damage, reduces breakage, promotes growth, and deeply moisturizes for softer, shinier locs.
Hair & Scalp Elixir for Healthy Hair Growth
18
24
Drifting Isn’t a Strategy: 8 Steps to Stay on Course in Turbulent Times
By Maartje van Krieken
The storm isn’t coming. It’s already here. And many leaders are realizing they’re sailing without instruments. The current business climate is a storm of volatility, uncertainty, complexity, and ambiguity. Strategic plans are outdated overnight. Decision-making feels like a risk. And yet— standing still isn’t an option. Leaders are under pressure to keep moving, whilst everything keeps shape shifting.
Routine Versus Rocket Science
Thirteen Rock-Solid Ways to Keep Your Customers Coming Back
By Kate Zabriskie
You know that friend who’s always there when you are in need? The one who shows up on time, follows through on promises, and genuinely cares about what’s going on in your life? That’s exactly what your business needs to be for your customers.
Sure, those splashy marketing campaigns and point-collecting apps might turn some heads. But keeping customers? That’s more like maintaining a good friendship – it’s about consistency, trust, and showing up when it matters.
By Jill J. Johnson, MBA
The Doux is an awardwinning brand known for its super-fresh, texture-focused solutions that merge old-school flavor with new-school science. Maya and Brian Smith, a married couple with five boys and creative entrepreneurs, launched The Doux while living in Germany, where Brian was serving in the US Air Force. Inspired by decades of Maya’s practice behind the chair as a licensed cosmetologist, these multi-functional formulas were created to put an end to complicated hair regimens.
CEO: Ann Jhin
Editor: Allyson Leak
Art Director: Sam Choi
Advertising Manager: Sophia Winston
Columnists: Sophia Winston, Edward Murawski
Contributors: Maartje van Krieken, Kate Zabriskie, Lexie Dy
To subscribe, call us at 678-805-3291 or visit www. otcbeautymagazine.com .
Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.
For all other subscribers, yearly subscriptions (12 issues) are $48.00.
Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.
OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.
OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.
Post Master: Please send address changes to: OTC Beauty Magazine Attn: Subscriptions
3587 Oakcliff Road, Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292
YAKI
When Things Get Rocky, Lean Into Resilience
One year, I bought my kids a National Geographic rock tumbler as a gift. What I didn’t realize at the time was that it’s a seven-day process. You put ordinary rocks inside with some sand, and the machine tumbles them around for hours. The next day, you add an even finer grit, and so on, until—after seven days of tumbling—the rocks come out smooth and shiny.
I often think about how this is a perfect metaphor for life and business. Rough times have a way of refining us.
This is a tough season for many. People are facing personal challenges, losses, and, for some, slower sales in their businesses. It’s easy to feel worn down by the constant “tumbling.”
We can learn a great deal from nature’s rhythms. Just like those rocks, after being tossed around and smoothed over time, we can emerge more resilient, polished, and even brighter than before. If you embrace the spirit of resilience, you— and your business—can emerge stronger on the other side of whatever challenges you face.
ALLYSON LEAK EDITOR
Here are a few gentle ways to nurture a resilient mindset:
• Take Small Steps: Progress doesn’t have to be huge. Small actions each day can build powerful momentum.
• Connect with Community: Talk to others in the industry. You’re not alone in your challenges— or your victories.
• Stay Curious: Keep learning new skills, trends, and ideas. Curiosity fuels resilience.
• Rest When Needed: Sometimes, pausing is the best way to regain strength and perspective.
Let’s keep moving forward, even when the path feels bumpy. Here’s to coming out stronger on the other side.
UNLOCKING THE POWER OF VIRTUAL BEAUTY ADVISORS IN YOUR STORE
The beauty industry is constantly evolving, and with that comes the need for personalized and innovative shopping experiences. One such innovation gaining traction is the use of virtual beauty advisors. While many beauty stores offer sales associates to help guide customers, virtual beauty advisors go a step further, providing personalized consultations, product recommendations, and beauty tips—all with the help of artificial intelligence (AI) and augmented reality (AR).
Why Virtual Beauty Advisors Matter
The
Benefits of Virtual Beauty Advisors
In today’s fast-paced world, customers expect convenience and instant gratification. Virtual beauty advisors can help meet these demands by offering a seamless, interactive experience that provides tailored advice. Whether your customers are looking for skincare routines, makeup tutorials, or the best products for their unique skin types, a virtual beauty advisor can instantly provide suggestions based on their needs and preferences. These AI-driven tools can assess a customer’s skin tone, texture, and concerns, and even recommend beauty routines customized to their goals. This personalized touch enhances customer satisfaction and boosts sales, as customers feel confident in their purchase choices.
How to Implement Virtual Beauty Advisors in Your Store
1. Invest in AI-Powered Beauty Technology: Virtual beauty advisors typically come in the form of apps or kiosks that use AI to analyze customer data. These can be installed in-store or integrated into your online platform for a seamless, omnichannel experience.
2. Create a Virtual Consultation Area: Set up designated areas in your store where customers can engage with virtual advisors using tablets or interactive mirrors. In these areas, customers can enter their preferences and receive customized recommendations in real time.
3. Train Your Team to Complement the Experience: While virtual beauty advisors are a great tool, human touch is still essential. Train your staff to work alongside the virtual systems to help customers with additional product knowledge or troubleshooting.
• Increased Customer Engagement: Virtual consultations provide a fresh, engaging way to interact with customers, keeping them in-store longer and encouraging them to explore more products.
• Personalized Shopping Experience: Customers are more likely to purchase products they feel are specifically suited to their needs. With AI-driven recommendations, your store can offer personalized shopping experiences that help customers find what’s best for them.
• Cost-Effective and Scalable: Virtual beauty advisors can provide 24/7 support, making it a cost-effective solution for busy beauty stores looking to provide expert guidance without adding more staff.
Creating a Cutting-Edge Beauty Experience
By embracing virtual beauty advisors, your store can offer a level of personalization and convenience that sets you apart from competitors. As technology continues to advance, these virtual systems will become increasingly sophisticated, offering even more tailored recommendations and immersive shopping experiences. Stay ahead of the curve, and start integrating virtual beauty advisors into your store today!
market PLACE
Hold, Define, Perfect: The Best Products for Healthy Hair
From edge control to frizz-fighting leave-ins and game-changing skin and beard care, the right products don’t just complete a look—they elevate it.
This month, we’re spotlighting the styling staples and beauty boosters your customers will ask for by name. Whether they need a strong-hold gel that won’t flake, a natural-looking hairline filler, or a gentle shampoo for the little ones, these picks are all about performance, ease, and feel-good results.
Eco Style Olive Oil Gel
Beloved by stylists and beauty insiders alike, Eco Style’s Olive Oil Gel blends performance with care. Enriched with pure olive oil, it smooths, defines, and holds, with a soft-touch finish, locking in moisture while lending strands a healthy, natural sheen.
Eco Style Argan Oil Gel
A cult favorite for a reason, the Argan Oil Gel harnesses the nourishing power of Moroccan argan oil to tame frizz and sculpt definition. It delivers a flexible yet lasting hold, ideal for everything from sleek ponytails to soft and coiled textures.
Eco Style Krystal Styling Gel
Clear and uncompromising, Eco Style’s Krystal Gel is the minimalist’s dream. Its ultra-strong hold and shine-enhancing formula work across all hair types, giving structure without stiffness and a polished finish that lasts well beyond the day.
Fill Me In Hairline Filler
Your customers will be able to precisely correct and perfect their hairline with this breakthrough, long-lasting 3-in-1 hair filler made with keratin protein fibers and argan oil. It helps sculpt a visibly full and naturallooking hairline in three easy steps and gives the appearance of 1.5x thicker-looking hair*(•measured in hair fiber diameter). It can be used to fill in eyebrows or touch up roots between colorings. Toppik Fill Me In Hairline Filler includes a 3-in-1 applicator that makes it easy to build, fill, and blend precisely for touch-ups anytime, anywhere. Choose from Black, Dark Brown, Medium Brown, or Blonde shades for a natural appearance that lasts until your customers next shampoo. The formula is free from parabens, sulfates, phthalates, and talc and is not tested on animals.
Silver Fox Brush on Beard Color
Your customers can look distinguished and handsome in an instant with Arctic White Beard and Hair Temporary White Color Brush. Featuring a unique blend of natural pigments, this brush delivers a vibrant white color that can be styled and washed out easily. They can enjoy a high-end look with minimal effort and no commitment. It can be used for an all gray or white look, or for salt and pepper.
BLEMISH CLEARING 2% BHA PADS
These Toner pads make it easy to treat and prevent acne without stripping the skin. The Blemish Clearing Toner Pads are formulated with maximum strength 2% Salicylic Acid (BHA) and their exclusive fusion of Lemongrass, Aloe Vera, and locally grown Witch Hazel. It clears skin and smooths texture in just one week. It’s the essential step for better looking bare skin.
Curlific! Moisture Rich Leave-in
Curlific! Moisture Rich Leave-In conditioner eliminates knots and tangles in curly, coily and wavy hair textures for more manageable styling. It can protect against heat and styling damage while replenishing curls’ natural bounce and elasticity.
Setting Mousse
Your customers can extend the life of their favorite styles with this setting mousse. The avocado, jojoba, wheat germ, and castor oils can control flyways while the strengthening properties of honey extract prevent breakage.
Fade Serum Retinol Hydroquinone-Free
AMBI® EVEN & CLEAR FADE SERUM RETINOL is a dual-action formula clinically-proven to help reduce the appearance of dark marks and skin discolorations, while improving the skin’s texture in as little as four weeks. The non-irritating Encapsulated Retinol allows active ingredients to penetrate deeper into the skin overnight with key ingredients Niacinamide, Hyaluronic Acid and Ceramides.
Kids Moisturizing Shampoo
Formulated with mango butter, this kids shampoo delivers a healthy, lightweight dose of hydration that enhances and moisturizes curls. This tear-free cleanser gently cleanses and refreshes curls, making them shinier and more manageable.
BY MAARTJE VAN KRIEKEN
DRIFTING ISN’T A STRATEGY: 8 STEPS TO STAY ON COURSE IN TURBULENT TIMES
The storm isn’t coming. It’s already here. And many leaders are realizing they’re sailing without instruments. The current business climate is a storm of volatility, uncertainty, complexity, and ambiguity. Strategic plans are outdated overnight. Decision-making feels like a risk. And yet—standing still isn’t an option. Leaders are under pressure to keep moving, whilst everything keeps shape shifting.
You are not alone, research shows that:
• Two-thirds of executives struggle to make decisions fast enough during volatile times.
• 70% of business transformations fail, often due to misalignment and unclear direction, and that was in the ‘old world’.
• Half of leaders admit to delaying decisions when markets become unstable.
The Chaos Compass does precisely that, and here are its 8 elements.
1. Get Your Bearings
Start with situational awareness. Map out what you know and don’t know inside and outside your organization. Involve a wide variety of people to create trust, buy in, and get those perspectives from those angles you do not see yourself. Where are the bottlenecks, disconnects, gaps and opportunities?
“
Here’s the dilemma: when chaos hits, everyone is working hard, but without coordinated direction. The energy is real, the effort is sincere, but there are only limited results to show for it. Conventional business management practices are largely geared towards maintaining steady state operations, or planned projects, changes or growth. Planning cycles are driven by calendar years, historical performance data and negotiated delivery times. But today, you do not have the level of control over your world for these tools to still facilitate progress. And to make it through this storm, leaders need more than motivation, they need navigation, as after this one, there will be another, and another.
2. Identify Your Nearest Safe Haven
If the storm worsens, where do you go? Determine if you can stabilize while operating, or if you need to carve out space to regroup. How long could you afford a holding pattern based on liquidity and current contracts if needed? Can you pause non-critical activity can create the bandwidth to work current priorities and think?
The Chaos Compass helps leaders navigate uncertainty with clarity, speed, and aligned action. ”
That’s where the chaos compass comes in. A framework to help leaders regain grip, restore clarity, and move forward in alignment. Business, like sailing, has situations in which doing nothing when a situation arises is unthinkable, disastrous even. Taking the decisionmaking mechanics and people dynamics tools and practices from these worlds and translating them for use in a business context is the key to success in a volatile world.
3. Reclarify the Destination
Is your original goal still valid? Has success been redefined? Do you need some near term interim shortterm targets, so your team has direction and urgency without false certainty. Redundancy in communication is going to help you iron out ambiguity, misalignment and identify where your definition or boundaries need sharpening. Clarity directs energy.
4. Diagnose the Big Levers
Focus on the two to four areas to invest time and resources in to get you back on track towards success. Focus is key to success in turmoil, so deprioritize distractions and non-critical tasks to free up capacity
and ‘noise’ in the system. Make sure the interdependencies between these efforts are identified and resourced.
5. Decision Making Mechanics
Good and fast decision making is facilitated by deploying decision making frameworks, they are simple, fit for purpose and hence not complex to implement. You need the clarity on the ‘who’, ‘what’, ‘how’ and ‘why now’ the structure will provide, to ensure that the actual effort and energy can go into making the best possible decision based on data and risks.
6. Empower People
Time to empower your people to ‘get on with it’, with clarity on destination, priorities to work, and the mechanics and boundaries in place, redirection of effort becomes autonomous. Strive to delegate down to the lowest practical level for expediency. Remember that task assignments may need to deviate from the org chart.
7. Reliable Tools & Data
Ensure your people, partners and
leadership are equipped with access to the right resources to do their work, more is not better. Performance Data, decision logs, communication plans—ensure your tools are relevant, real-time and responsive.
8.
Execute & Adapt
Now don’t bow out before the finish line, execute plans untill the intended outcomes have been achieved, yet reassess your environment regularly. If the winds change, your course should too. Agility doesn’t mean random, it means responsive. The need to course correct is not a sign of failure, but a sign of your business resilience in its pursuit of progress.
To be successful in the current climate there is no sense in waiting for clarity, or the storm to pass. You cannot afford to do so, when the next one is already forming. You don’t need calmer weather to lead. You need rhythm, direction, and the willingness to move while things are still swirling. With the right navigation system, businesses can make smarter and faster decisions under pressure, align teams behind shared goals, and start building resilience—not just surviving chaos, but strengthening through it.
Meet Maartje van Krieken
Maartje van Krieken is the founder of The Chaos Games Consulting and host of The Business Emergency Room podcast. An international speaker, business triage expert, accredited coach, and former frontier oil & gas leader, she equips executives and leadership teams with tools to navigate chaos, drive decisions, and lead through volatility by unlocking powerful people dynamics with her infectious energy and decades of global experience. Learn more at www.thechaosgamesconsulting.com
BY KATE ZABRISKIE
Versus
ROUTINE ROCKET SCIENCE
THIRTEEN ROCK-SOLID
WAYS TO KEEP YOUR CUSTOMERS COMING BACK
You know that friend who’s always there when you are in need? The one who shows up on time, follows through on promises, and genuinely cares about what’s going on in your life? That’s exactly what your business needs to be for your customers.
Sure, those splashy marketing campaigns and pointcollecting apps might turn some heads. But keeping customers? That’s more like maintaining a good friendship –it’s about consistency, trust, and showing up when it matters.
Think about it–when was the last time you stuck with a business just because they sent you a birthday coupon? Probably never. But I bet you’ve stayed loyal to places that treat you right, make your life easier, and actually seem to care whether you’re satisfied or not.
Here’s what makes no sense: businesses throwing money at attracting new customers while practically ignoring their loyal ones. It’s like constantly hunting for new friends while ghosting the ones you already have. Your repeat customers are pure gold – they spend more, they tell their friends about you, and they stick with you even when times get tough.
Extends the life of your favorite braids and styles giving you the con dence to create. Perfectly blended Avocado, Jojoba, Wheat Germ and Castor Oils moisturize tresses and control y-aways. The strengthening properties of Honey Extract may help prevent breakage during the rigors of thermal styling.
This extra rm hold mousse extends the life of your favorite braids and styles giving you the con dence to create. Perfectly blended Avocado, Jojoba, Wheat Germ, Rosemary, and Peppermint extracts moisturize tresses and control y-aways. The humectant properties of Peppermint Extract may help protect your hair against breakage.
So let’s get real about what actually works. No gimmicks, no fancy strategies – just solid, reliable business practices that build trust and keep people coming back. Consider this your straightforward guide to keeping customers happy (and your business growing) for the long haul.
Action One: Do What You Say You’ll Do
Trust starts with reliability. When you promise to deliver something by a certain time, follow through. If you say you’ll return a call within an hour, make it happen. Customers remember when commitments are met—and when they aren’t.
Reflection: When was the last time I missed a commitment to a customer, and how can I improve my process to prevent that?
Action Two: Keep It Real (Even When It Hurts)
Customers appreciate honesty, even when the news isn’t good. If something goes wrong, don’t hide it. Be upfront, explain the issue, and share how you’re fixing it. Transparency builds trust, especially in tough moments.
Reflection: Do I proactively communicate challenges to customers, or do I avoid difficult conversations?
Action Three: Speed Is Your Friend
In today’s world of instant everything, slow responses are frustrating. You don’t need to be available 24/7, but responding promptly shows you value your customers’ time. Even a quick acknowledgment like, “I’ve received your message and will get back to you shortly,” can make a difference.
Reflection: How quickly do I respond to customer inquiries, and do I have systems in place to improve response times?
Action Four: Follow Through Like a Pro
Great service doesn’t end with the sale. Checking in after a project, purchase, or service demonstrates care and helps uncover potential issues before they become problems.
Reflection: Do I follow up with customers regularly to ensure they’re satisfied?
Action Five: Listen Like You Mean It
Before jumping in with a solution, take time to fully understand your customer’s concerns. Active listening builds trust and often reveals insights that lead to better outcomes.
Reflection: Do I make customers feel heard, or do I focus more on solving the issue quickly?
Action Six: Make Yourself Available (But Set Boundaries)
Clear and accessible contact options make it easy for customers to reach you when needed. At the same time, setting boundaries ensures you can deliver on those expectations without burnout.
Reflection: Are my contact methods clear and responsive enough for customers to feel supported?
Action Seven: Be Predictably Excellent
Consistency beats occasional brilliance. Customers want to know what to expect every time they interact with you. Being reliably good builds confidence and loyalty.
Reflection: Is my level of service consistent across all interactions, or do I have room to improve reliability?
Action Eight: Keep Them in the Loop
Regular updates—even when there’s no change—reassure customers that you’re paying attention. Whether it’s about an order, a service, or an issue being resolved, communication matters.
Reflection: Do I keep customers informed, or do they have to follow up with me to find out what’s happening?
Action Nine: Own Your Mistakes
Mistakes happen. How you handle them can make or break customer loyalty. Acknowledge the error, apologize sincerely, and explain what steps you’re taking to fix it.
Reflection: When was the last time I owned a mistake with a customer, and how did they respond?
Action Ten: Stay Connected (Without Being Clingy)
Regular communication keeps your business top of mind, but it’s important to strike the right balance. Nobody wants to feel spammed. Share meaningful updates and value-added content.
Reflection: Am I staying connected with customers in a way that feels helpful, not overwhelming?
Action Eleven: Play the Long Game
Prioritize long-term relationships over short-term revenue. Customers value businesses that put their needs ahead of squeezing every penny from a single transaction.
Reflection: Do my decisions prioritize long-term loyalty, or am I focused on short-term gains?
Action Twelve: Show Some Love
A small gesture can make a big impact. Whether it’s a thank-you note, a thoughtful gesture, or remembering a customer’s preferences, showing appreciation makes people feel valued.
Reflection: When was the last time I went out of my way to thank or recognize a customer?
Action Thirteen: Rethink Introductory Deals
Be careful with promotions that reward new customers more than loyal ones. Offering steep discounts to new customers while existing ones pay full price can breed resentment. Instead, consider ways to reward loyalty, such as exclusive perks or discounts for longterm customers.
Reflection: Are my promotions encouraging loyalty, or are they making existing customers feel overlooked?
What’s Next?
Ready to take the first step? Focus on one area where you know you can improve. When you consistently deliver the basics, customer loyalty follows naturally.
Meet Kate Zabriskie
Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www.businesstrainingworks.com.
S
A Self-Care Wake-Up Call for Business Owners Who Never Slow Down
BY LEXIE DY
ou keep the lights on, unlock the door before sunrise, and know the exact tilt of the floor behind the counter. For retail owners, distributors, and beauty professionals, every day is a full-body sprint. But here’s what no one told you: Grit alone won’t carry you forever. There’s a cost to the pace, the pressure, and the way you keep pushing. That cost is usually paid in silence, through fatigue, short tempers, missed meals, and restless nights. But there’s a quieter path that keeps you going longer, and it starts with caring for the one thing you always forget: yourself.
Why Starting Simple Matters
Self-care doesn’t have to be profound to matter. You might sit outside before the first customer arrives, drink water while the coffee brews, or play the same three songs that keep your heart steady. The smallest moments build a rhythm, and rhythms build resilience. Something as simple as a morning routine that grounds you helps frame the day on your terms. It’s
not about perfection. It’s about claiming one breath of peace before the noise kicks in.
Sleep as Restorative Space
Late nights feel like a badge of honor until your body starts to turn on you. Foggy thinking, sluggish reactions, and emotional outbursts aren’t personality
flaws; they’re signs you’re not sleeping enough. The brain needs sleep like lungs need air. It resets your memory, your emotions, and your physical energy in ways you can’t replicate with coffee. That’s why sleep feels like a reset; it repairs things you don’t even realize are broken. Protecting your sleep isn’t selfish. It’s smart.
Tear-free formulas made safe with 98% naturally derived ingredients for a gentle experience that delivers real results.
Movement as Emotional Shift
When your mind feels jammed, your body can help. A 10-minute walk, a slow stretch while waiting for inventory, or even sweeping with intention can move the stress out. Research backs the benefits of short walks to clear the mind; it’s not about burning calories, it’s about releasing tension. Your head softens, your breath lengthens, and your focus sharpens. Movement doesn’t need to be intense to be effective. It just needs to be consistent.
Micro-Pauses in a Long Day
There’s a moment in every workday when you forget what time it is and why you’re even doing this. That’s your body begging for a break. The good news? You don’t need an hour. Breaks that bring your energy back can be short, quiet, and completely transformative. Leaning against the wall with your eyes closed for two minutes counts. So does laughing with your staff between customers. The pause isn’t laziness, it’s how you last.
Connection Bolsters Resilience
Even the strongest people unravel without support. When things go sideways, it’s often close circles that steady you. Whether it’s a vendor who checks in, a sibling who still believes in your dream, or a friend who says, “Take a damn break,” these voices matter. They remind you who you are beneath the hustle. Connection can’t be outsourced. It has to be chosen, and that means reaching out even when you’re tired.
The Power of Small Boundaries
Saying yes to everyone else often means saying no to yourself. The sixth favor, the late-night order, the early-morning delivery, these are small asks that eat you alive over time. You deserve room to breathe. Learning when to say no protects your energy and your sanity. Boundaries are hard at first. But the more you keep them, the more you feel like yourself again.
Alternative Paths to Ease
Not every stress solution looks like a bubble bath. There’s kava, a traditional South Pacific root that helps ease anxiety and muscle tension. Ancient plant-based practices are still trusted for a reason and knowing there are options makes room for choice. You’ve survived every hard day this job has thrown at you. But survival isn’t the same as living. What if selfcare wasn’t a reward, but a responsibility? What if taking care of yourself made you better at your work, not worse? You deserve to feel okay, not just keep going. And maybe, just maybe, you’ve earned more than just making it to tomorrow.
Meet Lexie Dy
Lexie Dy has an important mission: to help young people prepare for successful careers in today’s tough job market. At Ready Job, Lexie helps develop lesson plans and other educational resources, all geared toward helping the site’s visitors build the skills needed to excel in any workplace.
manufacturer PROFILE
The HAIR DIAGRAM
Behind every bottle of Bold Hold is a story of passion, creativity, and genuine care for the beauty community. What started as an educational journey for stylists has blossomed into a trusted brand that empowers professionals and everyday people to feel confident in their appearance. At the heart of The Hair Diagram is Tamika Gibson, a licensed cosmetologist and educator who understands firsthand the challenges and joys of working behind the chair. From teaching others how to perfect their craft to creating products that make life easier for both stylists and customers, she’s poured her expertise into every formula. In this exclusive conversation, we delve into the origins of The Hair Diagram and Bold Hold, the lessons learned along the way, and the exciting innovations on the horizon.
OTC: For those who may be new to The Hair Diagram, can you tell us how the brand began and what inspired you to create Bold Hold?
Tamika: The Hair Diagram began as an educational program designed for stylists, offering step-by-step instructional DVDs in the early 2000s. In 2010, we expanded into product development, creating tools that empower professionals and elevate their craft.
OTC: Your background as a licensed cosmetologist and educator sets you apart—how has that shaped the way you formulate and market your products?
Tamika: My background has established me as a subject matter expert in the beauty industry. It allows me to create products that professionals trust and provides the knowledge necessary to educate consumers effectively.
OTC: Bold Hold has become a staple in many professional stylist kits. What do you think makes it stand out from other lace adhesives on the market?
Tamika: We go above and beyond to ensure that both consumers and stylists understand and feel confident using our products. This commitment to education and support makes Bold Hold a standout choice.
OTC: Many of our readers are beauty supply owners—what do you want them to know about how your products meet the needs of their customers?
Tamika: We want beauty supply owners to know that we stand behind our products, which consistently meet customer expectations. Our adhesives are safe, easy to use, and designed with both professionals and everyday users in mind.
OTC: What’s your most popular product right now, and why do you think it resonates so well with both stylists and everyday users?
Tamika: Bold Hold Active is our most popular product. It’s a strong, water-based adhesive that is easy to use, making it a favorite among both professionals and everyday users.
OTC: Education seems to be a big part of your brand’s mission. How do you support beauty professionals and retailers when it comes to product knowledge and training?
Tamika: We provide online training on our website to help customers and retailers better understand our products. Additionally, we host in-store pop-ups to engage directly with consumers and meet them where they are.
The Bold Vision Behind The Hair Diagram
OTC: Can you share a challenge you faced when launching Bold Hold and how you overcame it?
Tamika: My background is in cosmetology, not logistics, so learning about retail and wholesale distribution was a significant challenge. However, building relationships with stores and their guidance helped me navigate this unfamiliar territory, for which I’m incredibly grateful.
OTC: What new trends are you seeing in lace wig application and hair systems, and how is Bold Hold evolving to meet those trends?
Tamika: Trends in the industry evolve rapidly with the internet. We’ve observed a shift toward glueless products and have responded by creating innovative options like Bold Hold Liquid Gold and Bold Hold Lace Gelly.
OTC: What’s one piece of advice you’d give to beauty supply owners who want to grow their business with Bold Hold
products?
Tamika: Always purchase from authorized distributors to ensure you’re getting authentic Bold Hold products. This ensures quality and builds trust with your customers.
OTC: Representation and authenticity are huge in the beauty world—how do you ensure your brand stays rooted in the needs of the community you serve?
Tamika: We prioritize staying connected with our community through social media, hair shows, and in-store pop-ups, ensuring we understand and meet our customers’ needs wherever they are.
OTC: What’s next for The Hair Diagram? Any upcoming products or expansions our readers should be on the lookout for?
Tamika: We are looking to expand our brand with The Ashley Marie Collection for wigs and natural hair.
Silk Press: The Ultimate Smoothing Treatment for Shiny, Straight Hair
The Silk Press has become a favorite hairstyle for those who want a sleek, straightened look without the use of harsh chemicals. As a beauty supply store owner,
understanding the ins and outs of this popular style and offering the right products can help you cater to your customers’ needs and boost sales. A silk press combines a deep conditioning treatment with a blowout and flat iron process, giving the hair a smooth,
shiny, and frizz-free appearance.
By stocking the right products and offering expert advice, you can help your customers achieve this sleek, shiny look while protecting their hair from heat damage. From shampoos and conditioners to heat
“Give Your Customers the Smooth, Frizz-Free Finish They Crave”
4. Flat ironing with a high-quality flat iron set to a moderate temperature to achieve a sleek, glossy finish.
Must-Have Products for a Successful Silk Press
protectants and finishing products, your beauty supply store is in the perfect position to become a go-to resource for this stunning and popular hair trend.
What Is a Silk Press?
A Silk Press is a hair-straightening technique that uses high-quality heat styling tools, combined with moisturizing and smoothing products, to transform natural curls into sleek, shiny, straight hair. Unlike chemical relaxers or perms, the silk press is temporary and completely safe for natural hair, as it doesn’t alter the curl pattern permanently.
The process involves:
1. Shampooing the hair with a gentle, moisturizing shampoo to cleanse the scalp.
2. Deep conditioning to restore moisture and ensure that the hair is hydrated and healthy.
3. Blow-drying the hair using a blow dryer with a comb attachment to stretch and smooth out the natural curl pattern.
As a beauty supply store owner, stocking the right products for silk presses is essential to ensure your customers have everything they need to maintain their smooth styles. Here’s a list of key products to recommend:
1. Moisturizing Shampoo and Conditioner
Since a silk press requires a lot of heat, moisture is essential. Encourage customers to start their silk press with a moisturizing shampoo and conditioner that will hydrate the hair before the blowout process. Look for sulfate-free options to prevent stripping natural oils.
Recommended Products:
• Hydrating Shampoos with natural oils like argan, jojoba, or coconut oil.
• Moisturizing Conditioners with proteins and hydrating ingredients.
2. Heat Protectant Spray or Serum
Protecting the hair from the heat of styling tools is crucial to avoid damage. A good heat protectant spray or serum will shield the hair from the flat iron’s high temperatures,
keeping it smooth and preventing split ends and heat damage.
Recommended Products:
• Lightweight Heat Protectant Sprays that won’t weigh down the hair.
• Serums with Silicones to add shine and smoothness while protecting against heat.
3. Smoothing Cream or Leave-In Conditioner
A smoothing cream or leave-in conditioner can help to detangle and prepare the hair for blow-drying and flat ironing. These products also add an extra layer of moisture and shine to the hair.
Recommended Products:
Leave-In Conditioners that offer both detangling and moisture-locking benefits.
Smoothing Serums to fight frizz and create a polished finish.
4. Flat Iron
A high-quality flat iron is an essential tool for achieving the sleek, straight look of a silk press. Tell your customers about flat irons with ceramic plates or with ion technology, as they distribute heat evenly, preventing hot spots and reducing hair damage. A flat iron with adjustable temperature settings
is important, especially for clients with different hair textures.
Recommended Features:
• Ceramic or Tourmaline Plates for smooth results.
• Adjustable Temperature
Settings to control heat based on hair texture.
5. Finishing Products
To complete the silk press look, suggest finishing sprays or serums that enhance shine and maintain the style throughout the day. A light mist of anti-frizz spray or shine serum can provide a long-lasting, glossy finish.
Recommended Products:
• Shine Sprays to add luster without greasiness.
• Anti-Frizz Serums to keep hair smooth and frizz-free.
How to Recommend the Silk Press to Your Customers
1.
Educate on Proper Maintenance
The silk press can last anywhere from a few days to a couple of weeks, depending on hair texture and maintenance. Educate your customers on how to maintain the look for as long as possible:
• Wrap the Hair at Night: Suggest using a silk or satin scarf or bonnet to preserve the smoothness and prevent frizz overnight.
• Avoid Wetting the Hair: Encourage customers to keep the hair dry as much as possible to avoid reverting back to curls.
• Use Lightweight Oils: A light touch of argan oil or jojoba oil will help maintain the sleek look without weighing the hair down.
2.
Offer Silk Press Kits
Create and promote silk press kits that include all the necessary products for achieving the style. These kits could include a moisturizing shampoo, heat protectant, smoothing serum, and even a high-quality flat iron.
This is an easy upsell that adds value for your customers and makes their shopping
experience more convenient. Consider bundling these items in your store with attractive packaging and product descriptions that highlight their benefits for silk press styles.
3. Host Demonstrations or Workshops
Consider hosting in-store demonstrations or workshops on how to achieve the perfect silk press. Partnering with a local stylist to demonstrate the process in person is a great way to build relationships with your customers and increase sales of related products.
Shelf-Worthy Selections: Premium Products for Every Hair Need
As a beauty supply owner, offering high-quality products is key to meeting the diverse needs of your customers. From styling gels that lock in precision to nourishing oils and revitalizing shampoos, our curated selection ensures your clients leave with the best for their hair. Featuring powerful formulas for both men and women, these products deliver strong hold, moisture, and vibrant results — perfect for all hair types and styles.
Olive Oil & Keratin Herbal Gro Collection
Revitalize and enhance your hair’s natural brilliance with Herbal Gro! This complete hair care system is enriched with a nourishing blend of natural herbs, keratin, and an olive oil complex to strengthen and fortify from root to tip. Designed to restore and protect, Herbal Gro helps combat frizz and split ends while adding body, silky softness, and a healthier, more vibrant look.
Website: www.manentail.com
Da Brat SoSo Slick - Braid and Grip Gel
This is the perfect Braid and Grip Gel for braids, twists, wigs, weaves, and ponytails. The Grip Gel helps hold braids and twists for longer protective styles and clean parts. It adds a healthy looking shine without weighing the hair down. It smooths edges and ponytails while the Ginger, Manuka honey, Oat milk, and Flaxseed help keep the hair moisturized.
Growth Oil Thickening Formula
It repairs damage for thick, shiny, more manageable hair. It replenishes moisture for stronger and healthier hair and the Thickening Growth Oil strengthens weak, thin hair by repairing the damage caused by heat and harsh treatments.
Curl Back Gel Activator
Curly hair needs a constant treatment of moisturizers and conditioners. Star Care Curl Back Gel Activator is expertly formulated with glycerin to soften and keep moisture in the hair. It helps guard against hair loss and split ends.
Biotin Foaming Mousse
The Difeel Biotin Foaming Mousse is a rich, smooth, and lightweight styling mousse designed to give your customers hair a touchable, bouncy hold. It adds body and bounce without weighing down hair and has a rich and smooth formula that creates a lightweight, touchable finish.
Shimmer & GLOW
FOR ALL YOUR DRAMATIC ENTRANCES
The Evolution of Camille Rose: Innovation, Community, & Legacy
What started in Janell Stephens kitchen as homemade hair products has blossomed into a global beauty brand loved by countless customers. Since launching Camille Rose in 2011, Stephens has turned her passion for clean, effective ingredients into a thriving company now recognized as the #1 Black-owned natural hair care brand. Built on authenticity, patience, and a close connection to her loyal community of “Rosettes,” Camille Rose continues to set the standard for textured hair care. From customer favorites like Almond Jai Twisting Butter to innovations like the Guava Slip Collection, the brand blends nature with luxury, creating products that feel as good as they work. In this exclusive feature, she shares the journey from kitchen creations to store shelves worldwide, the lessons she has learned along the way, and how the brand is shaping the future of beauty through sustainability, community, and thoughtful innovation.
OTC: Camille Rose has become a powerhouse in the beauty industry. How has the brand evolved since its launch, and what milestones are you most proud of?
Janell: When I started Camille Rose in 2011, it was born out of necessity—creating gentle, effective solutions for my children’s eczema and textured hair. What began as a kitchen experiment has grown into a global brand. I’m most proud of how we’ve stayed true to our roots while scaling thoughtfully. Milestones like becoming the #1 Black-owned natural hair care brand, launching cult-favorite products like the Almond Jai Twisting Butter, and seeing our community of “Rosettes” flourish remind me that authenticity always wins.
OTC: Consumers have become more ingredientconscious. How does Camille Rose continue to innovate while staying true to its commitment to clean beauty?
Janell: Clean beauty isn’t a trend for us—it’s our foundation. From day one, I’ve been hands-on with formulations, blending gourmet ingredients like honey, marshmallow root, and guava with the same care I’d use in my kitchen. As consumers demand transparency, we’ve doubled down on our “ingredient-first” philosophy, avoiding harsh chemicals and sourcing ethically. For example, our Guava Slip Collection uses fruit enzymes for gentle detangling, proving innovation and integrity can coexist.
OTC: You’ve built a strong connection with your customers. How has community engagement shaped the brand’s journey, and what role does it play in your growth strategy?
Janell: Our community is our compass. Early on, I’d personally respond to customers, and that direct feedback still informs every product we create. Our Rosette Ambassadors (1,000+ strong) aren’t just influencers—they’re trusted voices who help us stay grounded. Whether through social media or collaborations like our partnership with Victoria Monét, we prioritize listening. Growth means nothing if it doesn’t serve the people who got us here.
OTC: What recent product launches or upcoming innovations are you most excited about, and how do they reflect the future of Camille Rose?
Janell: The Guava Slip and Curl Love Collections show how we’re evolving—by listening closely to what textured hair needs and delivering it in ways that feel luxurious and nourishing. I always want our products to do more than work—I want them to feel like an experience, something our community looks forward to using. And that is what we will continue doing for our upcoming products–listening to our consumer and committing to ecoconscious formulations and indulgent textures that cater to every hair type need—all while staying rooted in our gourmet, cleanbeauty ethos.
OTC: What has been the biggest lesson you’ve learned as an entrepreneur over the years, and how has it influenced the way you run Camille Rose today?
Janell: Patience and intention. I could’ve rushed into deals or
chased trends, but building something sustainable requires staying true to your “why.” Early on, I said no to opportunities that didn’t align with our mission, even when it was hard. That discipline allowed us to grow without compromising quality or community trust. Now, every decision—from retail partnerships to product development—starts with asking, “Does this serve our customers?”
OTC: In what ways do you see the beauty industry changing, and how is Camille Rose adapting to stay ahead of trends?
Janell: The industry is finally recognizing textured hair as a priority, not a niche. But it’s important to remember that trends will come and go; what textured hair has always needed—moisture, definition, scalp care—that stays the same. We’re exploring things like refillable packaging and thoughtful tech, but always in ways that feel personal. Even as we grow, the human touch remains at the heart of everything we do.
OTC: Many beauty brands come and go, but Camille Rose has remained strong. What do you think has been the key to your brand’s longevity?
Janell: Consistency and connection. We’ve never strayed from our promise: clean, indulgent products that work. But beyond formulas, it’s the emotional bond with our community. People don’t just buy our Curl Maker—they buy into a celebration of their natural beauty. That loyalty is why we’ve thrived for nearly 15 years in a crowded market.
OTC: What’s one thing about Camille Rose that you think OTC beauty supply store owners might not know but should?
Janell: We may be known for our beautiful packaging and scent, but what sets Camille Rose apart is how much intention goes into each product. I created every formula to solve a real need—like breakage or dryness—and we continue to pair nature with efficacy, so store owners can trust they’re offering their customers real results.
OTC: As a business owner, what continues to drive and inspire you after years of success?
Janell: The stories. A mom telling me our Moisture Milk saved her daughter’s curls, or a teen learning to love their coils for the first time—that’s the fuel. I’m also inspired by the next generation of founders. Representation matters, and if Camille Rose can pave the way for more Black women in beauty, that’s a legacy worth building.
OTC: What’s next for Camille Rose? Can you share any future plans or brand expansions on the horizon?
Janell: Global reach, deeper sustainability, and more cultural collaborations. We’re expanding into new markets, innovating with biodegradable packaging, and exploring partnerships that merge beauty, art, and empowerment. And of course, more decadent, ingredient-led launches—because at our core, we’ll always be that kitchen-born brand with a mission to nourish.
Daimon Barber HAS THE PERFECT PRODUCTS FOR SUMMER SKIN RECOVERY
As the summer sets in, temperatures rise and so does the need to redefine your skin care regimen. Daimon Barber, a leading brand in luxury men’s grooming, has the perfect skincare lineup to help you reconstruct your routine, so your skin stays cleansed, hydrated and protected. Each of the brands’ skincare collections are free from parabens and nasty chemicals and prepared to revitalize and restore skin. With ingredients thoughtfully selected to offer powerful hydration for all skincare needs.
First up in the lineup is Daimon Barber’s Exfoliating Cleanser (100ml / $38.00), a hard-working essential that cleanses, hydrates, and refreshes the skin. Whether you’re prepping for a close shave or in need of a deep exfoliation, this cleanser uses fine pumice particles to gently polish and brighten the skin while lifting facial hair to help prevent ingrown hairs and clear blemishes. Enriched with Honeybee Moisture Complex for intense hydration and Propolis to protect against environmental stressors, it’s the perfect summer solution to combat dirt, oil, and buildup. Leaving your skin smooth, refined and thoroughly cleansed.
GODDESS STRENGTH
CURL RESTORATION BONDING PRE-WASH
Long days in the sun without care are a first cause for concern of sun damage. The Day & Night Face Serum (100 ml./ $66) is expertly formulated with Symrepair, a potent skin barrier complex, to protect the skin’s natural barrier from the harmful after-effects of sun UV rays and Filagrinol to help Filagrin, the protein made of skin cells that keeps skin cells naturally moisturized, production at optimum levels throughout the night. Boosted with a moisturerich Ceramide Complex to help repair skin day and night. Containing Apple Seed Oil, Lime Seed Oil and Black Seed Oil for the ultimate blend of natural ingredients, aiming to improve skin moisturization. This serum is perfect to soothe and repair the natural skin barrier, or even work as an effective pre-shave oil.
Skin feeling dry from the summer sun? Age Defence Moisturiser (1.69 fl. oz / $57.00) features a bespoke formula crafted with highperforming, natural ingredients for instant hydration and optimal protection. Including Saccharide Isomerate, renowned for its ability to deeply hydrate the skin. Enriched with Vitamin E and F along with Kahai Oil, a powerful retinol that outperforms other traditional retinols, to not only soften and repair skin, but also reduce fine lines and wrinkles. With Coconut Oil and Wheatgerm Oil to deliver antiinflammatory properties, long-lasting moisture, and work to heal dry, cracked skin, reducing visible signs of aging. Pro Vitamin B5 and Olive Oil work together to repair, protect and improve skin texture and tone. Vitamin E acts as an extra shield to the skin to protect cells from damage. Simply smooth onto face and neck in the morning and evening for hydrated, protected and rejuvenated skin.
Summer skin repair made simple. Daimon Barber’s skincare collection is expertly crafted to nourish, soothe, and restore your skin, leaving it feeling refreshed and cared for. Designed to deliver visible recovery with a touch of luxury, each product offers an elevated experience with proven results.
ABOUT DAIMON BARBER
Daimon Barber, “The Home of Effortless Grooming”, is a men’s grooming and styling brand that offers a range of high-quality products and accessories. The brand was founded in London and has since become known for its luxurious and innovative approach to men’s grooming. At Daimon Barber, the focus is on using the finest ingredients and materials to create products that are both effective and easy to use. From hair styling products like pomades and waxes to skincare essentials like moisturizers and cleansers, each product is formulated to deliver results without compromising on quality. With its commitment to quality and attention to detail, Daimon Barber has become a popular choice among discerning men who want the best for their grooming routine.
70+ YEARS in the HAIR CARE INDUSTRY +
Angel Sanchez “The Chef”
DAX Mixologist
Angel Sanchez has been a dedicated member of DAX for an impressive 37 years, consistently mixing 3000-pound batches of our handcrafted products with flawless precision. His meticulous attention to detail in each blend makes him a unique combination of scientist, artist, and culinary expert. This exceptional skill has rightfully earned him the affectionate nickname, “The Chef.”
Today, “The Chef” is focused on perfecting the filling process for DAX’s rebranded packaging. While our products have seen various packaging updates over our 70+ year history, Angel believes this is our most modern and refined look yet.
“Our new slogan says, ‘Same Great DAX, Brand New Look,’” Angel shares. “When you see that tagline and our modern packaging, I hope you think of me proudly carrying on the DAX tradition by keeping the quality of what’s inside just as great as ever.”
Truly a behind-the-scenes VIP at DAX, thank you for your decades of service, Angel.
Afro Unicorn®️ Launches Magical Tresses Haircare Collection Nationwide, Transforming the Beauty Landscape for Black and Brown Girls
Afro Unicorn®️, the rapidly growing Blackowned lifestyle brand celebrating the uniqueness of women and children of color, is excited to announce the expansion of its Magical Tresses haircare collection nationwide, solidifying its position as a leading, inclusive beauty brand.
“With the launch of Magical Tresses at Target, we’re spreading the joy and confidence that comes from embracing our diverse beauty and encouraging Black and Brown girls to love the crown on their heads. Afro Unicorn®️ is not just a brand—it’s a vibrant celebration of the magic within us all.” - April Showers, Founder and CEO of Afro Unicorn®️
Afro Unicorn Magical Tresses is a collection designed for all curl
patterns, kid-friendly, and mom-approved, featuring vibrant packaging and a fun, fruity, fresh scent that the entire family will enjoy! Infused with a rich blend of exotic fruit extracts formulated to moisturize, strengthen, and prevent hair from routine damage. Embracing wash day by honoring all textures and tresses, this line sets a new standard in the multicultural beauty industry with its sixproduct line that includes: Never a Knot Detangling Shampoo; 1-2-3 Wishes Silky Conditioner; Freezie Free & Shine Curl Refresher; Sparkle Bright Edges & More; Bye Bye Dry Scalp Serum; and Swirls & Twirls Curl Cream.
Afro Unicorn–the fastest-growing, fully-licensed Black-owned lifestyle brand–is introducing innovative products that are crueltyfree and free from harsh ingredients like sulfates, silicones, parabens,
your roots!
and drying alcohol. Suggested Retail Price: $7.99 - $8.99.
“My goal has always been to normalize Black beauty and encourage Black and Brown girls to feel comfortable in their skin and embrace the crown on their heads,” says Ms. Showers.
April Showers, the visionary Founder and CEO of Afro Unicorn®️, has long been a lead-by-example creator, dedicated to uplifting and inspiring women and children of color. With a background as an established real estate agent and insurance business owner, April’s entrepreneurial spirit led her to create Afro Unicorn®️, the trailblazing, empowerment-led, brand has rapidly expanded across 25 categories, from apparel and accessories to toys, puzzles, books, bedding, bandages, backpacks, collectibles, and more.
Afro Unicorn®️ Magical Tresses goes beyond haircare – it’s a celebration of diverse hair textures with a mission to instill confidence in girls everywhere. The meticulously crafted collection features a rich complex of exotic fruit extracts, designed to nourish, strengthen, and protect hair from routine damage. Cruelty-free and free from harsh ingredients, the line boasts a delightful, fruity fragrance that appeals
to the entire family – with product expansion expected in early 2026.
Afro Unicorn’s®️ commitment to diversity and representation is further reflected in its presence in other major retailers, including Kohl’s, Amazon, JCPenney, HomeGoods, NovaKids, Walmart, CVS and now Target.
For more information about Afro Unicorn Magical Tresses, please visit www. afrounicornhaircare.com or follow @ afrounicorn_hair or @gotaprilshowers on social media.
About Afro Unicorn®️:
Afro Unicorn®️ is a pioneering brand founded by April Showers, dedicated to celebrating the uniqueness of women and children of color. With a diverse range of products across 25 categories, Afro Unicorn®️ aims to inspire and remind women and children of color of their unique, divine, and magical essence. The brand is available in major retailers, including Walmart, CVS, Target, Kohl’s, Amazon, JCPenney, HomeGoods, and NovaKids.
Aunt Jackie’s Curls & Coils Continues to Define the Standard in Textured Hair Care
Aunt Jackie’s Curls & Coils is reaffirming its status as a trusted leader in textured hair care with their line of innovative, ingredient-rich products designed to meet the daily needs of curly, coily, and wavy hair types. Now more than ever, beauty supply retailers are finding success with this highly sought-after brand that customers love for its affordability, performance, and curl-celebrating formulas.
Rooted in natural ingredients like flaxseed, shea butter, and coconut oil, Aunt Jackie’s products are free of sulfates, parabens, and mineral oil—making them a top choice for health-conscious shoppers. The line includes targeted solutions that cleanse, hydrate, define, and protect natural hair, offering something for every stage of a curly hair routine.
Some of the Top Products Include:
• Don’t Shrink Elongating Curling Gel: Powered by flaxseed and wheat protein, this gel defines curls and reduces shrinkage without crunch or flakes—making it a bestseller among naturalistas seeking elongation and shine.
• Quench Moisture Intensive Leave-In Conditioner: Infused with marshmallow root and shea butter, this creamy leave-in deeply hydrates and detangles dry, thirsty curls.
• Curl La La Defining Curl Custard: A must-have styler that delivers long-lasting hold and definition for twist-outs, braid-outs, and wash-and-go styles. Lightweight and easy to use.
• Coco Wash Coconut Milk Conditioning Cleanser: A gentle co-washing formula that cleanses without stripping natural oils, ideal for those who shampoo less frequently.
• Fix My Hair Intensive Repair Conditioning Masque: Designed for damaged or over-processed hair, this deep treatment restores elasticity and strengthens strands with avocado oil and mango butter.
As a beauty supply store owner, your customers trust you to carry products that
nourish, define, and celebrate textured hair. That’s why Aunt Jackie’s Curls & Coils remains a top-performing brand— providing affordable, high-quality solutions that meet the everyday needs of curly, coily, and wavy hair types.
Retailer Tips: Boost Sales with Confidence
• Create a Curl Bar: Dedicate a display area to Aunt Jackie’s, categorized by function—cleansers, conditioners, stylers. Grouping by routine can guide shoppers.
• In-Store Demos or Samples: If available, offer trial sizes or conduct mini styling demos for key products like Curl La La or Don’t Shrink.
• Educate Your Team: Equip staff with quick reference cards or signage listing product benefits. The more confident they are, the better they sell.
• Social Media Boost: Share tutorials or customer reviews on your store’s page using Aunt Jackie’s products in action. Tag the brand for wider reach.
Over 60 years in Professional Haircare!
For more than 60 years, Fantasia has led the way in product innovation. By combining premium ingredients with cutting-edge haircare technology, expertise, and reliability, the brand has built a strong foundation of excellence. We remain committed to continuously innovating and enhancing our hair care products and formulas for all hair types!
RDELL UNVEILS NAKED SHAPEWEAR
The Next Evolution in Naked Lashes
ARDELL Beauty is excited to announce the latest iteration of its beloved Naked collection with the launch of Naked Shapewear.
Elevating its lash category with a bold, first-tomarket innovation, think of it as shapewear for your lashes, Naked Shapewear is designed to lift and subtly enhance, giving lashes a naturallooking boost that feels as good as it looks. Each lash features a unique, stretchy and flexible band that moves with the individual curve of the eyes for a seamless fit, with easy application and all-day wear.
Naked Shapewear expands Ardell’s Naked portfolio while staying true to what consumers love. The Naked Shapewear collection focuses on effortlessly beautiful, natural looks that align with current beauty trends. The unique stretchy band hugs the lash line providing enhanced comfort and hold. The lashes softly shape to each eye providing beautiful light volume and length. Ardell Naked Shapewear is available in 6 beautiful styles ranging from light to medium volume and is perfect for beginner to intermediate lash users and can be used with any lash glue.
About ARDELL®️
Created by artists for artists, ARDELL lashes are favored by makeup artists, celebrities, and beauty enthusiasts worldwide to help express individuality and enhance one’s natural beauty. Staying at the forefront of lash innovation and development for over 50 years, ARDELL continually creates new collections with its easy-to-use, unique range of faux lashes and styles, expanding into brow products, nails and accessories.
Follow ARDELL on Instagram (@Ardellbeauty) and TikTok (@ ArdellBeautyOfficial). For more information, please visit ArdellShop.com
Every
challenge is a stepping stone to your greatest achievement.
OTC BOOK CLUB
BOOK of the MONTH
BOLD Questions BUSINESS STRATEGY EDITION
By Jill J. Johnson, MBA
Jumpstart your business success by asking the BOLD Questions. The concise content provided in the BOLD Questions Series is designed to enhance your critical thinking skills.
BOLD Questions - Business Strategy Edition – Grow your organization with purpose and prosperity!
Strategic planning focused on fun bonding events envisioning an idealistic future result in ineffective plans and written reports that collect dust. It is time to rethink your approach to developing your business strategies.
The critical questions asked in the Business Strategy Edition of the BOLD Questions Series will help you focus on making your planning efforts more impactful by gaining the information and insight you need to develop effective business strategies. Those who thrive in an unstable environment focus on understanding the potential future of evolving trends.
These 52 short topics are matched with a critical question to provide you with a framework for identifying your emerging opportunities and how you will minimize the risks that an uncertain business landscape creates for your enterprise. These questions will challenge you to consider how you can leverage new opportunities to enhance your operation and profitability. As you answer these critical questions, you will coalesce your business strategies around innovation and adaption.
Are you ready to ask the questions to grow your organization with purpose and prosperity?
Beauty
Bu
Sophia Winston Advertising Sales Representative
Q: How can beauty supply owners help customers pick the right foundation shade online?
A: Sophia: Shopping for foundation online can be tricky, but beauty supply owners can help by providing detailed descriptions and comparison tools on their websites. Recommend shade matching quizzes. Encourage them to check undertones—whether cool, warm, or neutral—and to look for foundation lines that cater to a wide range of skin tones.
Q: What advice can beauty supply owners give to customers on maintaining color-treated hair?
A: Sophia: Maintaining color-treated hair requires using products that protect against fading and damage. Beauty supply owners should recommend sulfate-free shampoos and conditioners specifically designed for color-treated hair. Leave-in conditioners with UV protection are great for preventing sun damage. Offering hair masks and treatments that restore moisture and strengthen colored hair is also essential.
Sophia Winston, a multifaceted beauty enthusiast, makeup artist, and advertising professional has over nine years of experience in the beauty industry.
JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.
Eco Style Gel Olive Oil
This hair gel is made with 100 percent pure olive oil that smooths the cuticle layer of the hair, locking in moisture and shine. It adds softness to your customers’ tresses and helps reduce split ends and further damages. Your customers hair will remain supple and moisturized without wax or grease. This is the ideal styling product to work into a morning routine to give your customers a boost of confidence.
2
Fantasia IC Hair Polisher Heat Protector
Straightening Spray
This hair polisher and heat protectant leaves hair silky soft with vibrant shine and eliminates frizz. It prevents static and reduces drying time improving body and manageability. The easy application works well on finer hair and when flat ironing. 1
Stock Smart: Haircare
Must-Haves for Every Beauty Supply Owner
Running a beauty supply store means knowing what products your customers need—and what they’ll love. Whether they’re styling sleek blowouts, defining natural curls, or experimenting with bold color, today’s shoppers want products that deliver real results without hassle. Here’s a lineup of standout styling solutions your customers will thank you for—from nourishing gels and protective sprays to vibrant color and curl-defining mousses. Stock up on these essentials to keep your customers coming back for more great hair days.
3
ORS Olive Oil No-Lye Hair Relaxer
It gently relaxes and protects leaving hair more manageable, silky, and protected from damage during relaxation. It contains powerful oils including Mediterranean Olive Oil, African Shea Butter, and Brazilian Pequi Oil. It will leave hair feeling softer, more manageable, and shiny, making it easy to comb.
High Beams Intense
Temporary Spray-On Hair Color – Black
4
It provides vibrant, temporary color with organic ingredients for subtle highlights, bold statements, and added hair protection. Shake well and spray onto dry hair from 6-8 inches away for a quick, even application. It also easily washes out with shampoo.
5
Lottabody Coconut Oil and Shea Wrap Me
Foaming Curl Mousse
Item#
This is an anti frizz foaming mousse for curly hair that deeply moisturizes, leaving curly hair soft, nourished, and brilliantly shiny. The formula ensures quick and hassle-free styling, making this curling mousse perfect for on-the-go moments and spontaneous looks. It’s ideal for wash and wear styles, this curl mousse is your customers all-in-one solution for defining curls, controlling frizz, and adding body and shine.
I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.
2. Fill out the coupon, supplying all necessary information.
3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.
4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.
5. NO RETURNS will be accepted on coupon purchases.
*Original only, NO COPIES will be accepted.
**Copy of invoice MUST ACCOMPANY refund for credit.
Community Corner
Let your voice be heard!
In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.
여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로
보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)
• What are some of the most popular hair care products in your store?
• Do you currently have an area offering hair care tips/advice? If so, has it been successful?
• Is there any other topic that you would like to see covered in OTC Beauty magazine?
When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.
보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록
Mail this form to: ( 보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. Doraville, GA 30340 Email: editor@otcbeautymagazine.com
August
August
August
