OTC Beauty Magazine | December 2025 by OTC Beauty

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18 Why Innovation Should Be More Like Holiday Wreaths; What a hot glue gun and a strategy session have in common

By Susan Robertson

Sharon, a corporate HR leader, spends her days managing her team and helping shape a culture that supports innovation and creative thinking. But when fall rolls around, her evenings are spent with foam wreath forms, mesh ribbon, and a glue gun.

She makes holiday wreaths. Bold ones. Glittery, whimsical, full of unexpected combinations. Sometimes they land. Sometimes they don’t. But always, the process is messy, iterative, and deeply creative.

24 From Avoidance to Action

Twelve Drama-Free Ideas for Holding People Accountable

By Kate Zabriskie

Most of us have been there. A deadline whooshes by, a teammate consistently shows up late to meetings, or someone just isn’t pulling their weight. And what do we often do? We avoid the conversation, hoping the problem will magically resolve itself. Spoiler alert: it never does.

Dodging these accountability conversations doesn’t help anyone. In fact, it usually makes things worse. When we let issues slide, we’re essentially signaling that standards don’t matter. Before long, missed deadlines pile up, trust crumbles, and frustrations boil over. So how do we break this cycle? How do we muster the courage to address issues without being labeled the office hammer or hard-nose? Here’s a practical roadmap to hold others accountable with respect, clarity, and confidence.

61 TOP FIVE

Discover Customer-Favorite Essentials for Every Hair Need

62 OTC BOOK CLUB

Life Switch: How to Experience the Power of Living On by Discovering Your Potential, Passion, and Purpose

By Joel Steele

62 BEAUTY BUZZ Q&A with Sophia Winston

69 COUPONS

74 READER FEEDBACK

75 SHOW CALENDAR

76 AD INDEX

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CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Sophia Winston

Columnists: Sophia Winston

Contributors: Susan Robertson, Kate Zabriskie

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First Impressions Are Everything: The Power of the Digital Shelf

Imagine a customer walking into a store, searching for her favorite curl-defining mousse. When she reaches the shelf, something small catches her eye: the price tag has slipped away, a few bottles have toppled over, and the display feels a little undone. It’s a subtle moment, but in beauty retail, subtlety matters. The shelf is an invitation–a promise that says, we see you, we know what you love, and we care about how it’s presented.

And today, that same promise extends to your digital shelf–the first place many customers see you for the first time.

More and more, shoppers are discovering products long before they ever step into your aisles. They’re scrolling through TikTok tutorials. They’re Googling which local stores carry the edge control that went viral last week. They’re checking your Instagram to see what’s new, what’s in stock, and whether your store feels like the place they want to shop.

ALLYSON LEAK EDITOR

This is your digital shelf.

And even though foot traffic remains the heart of the OTC beauty supply business, your digital presence is increasingly the first impression customers experience.

The good news is that curating your digital shelf doesn’t require a reinvention. You can begin with small, intentional updates like refreshing your Google Business page, ensuring your store hours are accurate online, posting a weekly highlight of new arrivals, or creating a short video of a wig install or a restock for social media.

Not only do these steps help shoppers find you online, they can also create anticipation for new items and bring more customers into your store. A strong digital shelf boosts visibility and keeps you top of mind every time a customer searches for a product you carry.

As we close out the year and look toward 2026, this is the perfect moment to pause, reflect, and assess your digital shelf. Make sure it reflects the same pride and care you bring to your physical store because when both shelves shine, your business grows.

We are grateful to each of you for reading, supporting, and being part of the OTC beauty community this year. Wishing you continued success and inspiration in 2026.

BUILDING AN ONLINE COMMUNITY FOR YOUR BEAUTY STORE

How to Use Online Platforms to Create a Loyal Beauty Brand Tribe

Why Building an Online Community Matters

reating a strong online community is one of the most effective ways to build brand loyalty and foster customer engagement in today’s digital-first world. For beauty supply store owners, building an online community can create a space for customers to interact, share beauty tips, and stay up to date on the latest trends and products your store offers.

An active online community not only boosts customer loyalty but also encourages wordof-mouth marketing, with members recommending your store to their friends and followers. By engaging your customers in a space where they feel heard and valued, you turn them into long-term advocates for your brand.

In the age of social media, customers crave more than just a transactional relationship with brands—they want to feel like part of something bigger. An online community gives them the opportunity to connect with like-minded beauty enthusiasts, ask questions, share their own experiences, and build relationships with others who share their interests. Moreover, communities are excellent tools for gathering real-time feedback on your products and services, helping you stay ahead of customer needs and preferences. They also provide valuable opportunities to generate user-generated content, further expanding your reach and social proof.

How to Build an Online Community for Your Beauty Store

1. Create Private Groups or Forums

Establish private Facebook groups or online forums where customers can

interact with your brand, share beauty tips, and post about their experiences with your products. You can also use these groups to host live Q&As or exclusive beauty tutorials.

2. Engage with Your Audience on Social Media

Leverage social media platforms like Instagram, TikTok, and Pinterest to actively engage with your followers. Run interactive polls, share customer testimonials, and use hashtags that encourage customers to share their own beauty routines.

3. Host Virtual Beauty Events

Organize virtual workshops, live tutorials, or beauty challenges that encourage your community to participate. These events can range from skincare 101 workshops to “before and after” product challenges, offering value while driving engagement.

4. Feature User-Generated Content

Encourage customers to share photos and reviews of your products on their social media profiles. Share their content on your store’s social media pages to build trust and inspire other customers to engage with your brand.

5. Offer Exclusive Rewards and Incentives

Reward your online community members with exclusive discounts, first access to new products, and even virtual meet-and-greets with beauty experts. The more you incentivize participation, the more engaged your community will become.

The Benefits of an Online Beauty Community

• Stronger Customer Relationships: Online communities allow you to build deeper connections with your customers and make them feel like a part of your brand.

• Organic Growth: When customers are invested in your community, they’re more likely to recommend your store to others, generating organic word-of-mouth marketing.

• Valuable Insights: Direct engagement with your community allows you to gather insights into customer preferences, pain points, and emerging beauty trends.

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WHY INNOVATION

Should Be More Like Holiday Wreaths;

WHAT A HOT GLUE GUN AND A STRATEGY SESSION HAVE IN COMMON

It might sound like an odd crossover. But the parallels are powerful, and important. Wreath-making is creative thinking in action. There’s a clear purpose, a loose set of tools, and a whole lot of unknowns in between. There are aesthetic choices, design constraints, customer needs, and constant course correction.

In many ways, it’s everything innovation in business should be, but often isn’t. Because in corporate environments, creativity gets over-engineered. There’s pressure to skip the messy middle, to justify every move in advance, and to have the answer before asking the question.

But that’s not how creativity works. And it’s not how innovation thrives.

This kind of messy, iterative, hands-on thinking, the kind that mixes structure with improvisation, is exactly what organizations need more of. Especially in complex, high-stakes environments where creativity can too easily be dismissed as risky or indulgent.

Here are six leadership lessons from a wreath-making table that translate directly to the boardroom, the brainstorming session, and the strategy retreat.

Lesson 1: Creativity Needs Chaos Before Clarity

Most wreaths start ugly.

At some point in the design, the composition looks off. The ribbon is fighting the florals. The texture balance is wrong. The whole thing feels like a misfire.

But that’s part of the process. Keep going, keep layering, keep stepping back. Eventually, something clicks.

Creative thinking at work follows the same pattern. Early drafts are disjointed. Brainstorms feel chaotic. A new idea might solve one problem but create another. And it’s tempting to pull the plug.

Visionary leaders know that clarity follows chaos, not the other way around. The mistake most teams make is stopping too soon.

Lesson 2: Leaders Compose, They Don’t Control

Wreath-making isn’t about wrangling every element into submission. It’s about noticing how different materials interact. Where the eye travels, how the shapes and colors work together, and what needs to shift.

It’s not control. It’s composition.

The same applies to leading innovation. The role of the leader isn’t to dictate every move, it’s to shape conditions, arrange talent, provide structure, and to edit when necessary and step back when not.

Too many leaders default to micromanaging creative work out of fear. But possibility can’t be coerced. It has to be composed.

Lesson 3: Reward the Risk, Not Just the Result

When a wreath is finished, it gets photographed, complimented, maybe sold.

But the real learning comes from the ones that didn’t work. The ones where the wire frame sagged or the colors clashed. Those failures sharpen instinct and improve judgment.

Innovation cultures that only reward the polished end product create team members who play it safe. Especially in

industries where risk aversion is built into the operating model, the instinct to avoid failure is understandable, but it’s also limiting.

Leaders who want to unlock creativity have to reward effort, curiosity, and experimentation before the outcome is clear. Celebrate learning. Normalize iteration. Make creative courage visible.

Lesson 4: Presence Is a Strategic Skill

At a recent holiday market, Sharon noticed something.

Some wreaths drew people in immediately, while others got passed by. But unless you were paying close attention, to body language, to facial expressions, to where people paused, you’d miss it.

That’s a core skill of innovative leadership: attention.

The best leaders are present. They notice micro-signals. They see when energy dips in a meeting. They pick up on which ideas generate buzz and which ones die on the table. They watch for friction, momentum, hesitancy, not just hard data.

Creativity is a perceptual skill. Leadership is, too.

Lesson 5: Perfectionism Kills Possibility

Ask a toddler to decorate something, and they’ll dive in with joyful abandon. Stickers go in odd places. Colors clash. There’s no blueprint; just curiosity and confidence.

Now watch adults in a meeting asked to “be creative.” They freeze. They overthink. They edit in real time.

Perfectionism has been trained into them.

Visionary leaders understand that innovation requires unlearning this habit. They create environments where teams can explore, test, even get a little weird. Without judgment they separate idea generation from evaluation. They know that play isn’t childish; it’s strategic.

In high-stakes environments, this may feel radical. But it’s precisely what’s needed. Because the absence of risk-taking is not safety; it’s stagnation.

Lesson 6: Feedback Beats Forecasting

When Sharon set up her table at the night market, she wasn’t just hoping for sales. She was running an innovation lab.

She watched what caught attention. She listened to what sparked conversation. She noted what got ignored. It was real-world feedback in real time; fast, human, unfiltered.

Leaders often over-rely on sanitized data. But some of the richest insights come from interaction. Like from putting a prototype in the world and seeing what happens.

This might look like piloting a new workflow in one department, testing a communication tool with a focus group, or introducing a new service model with opt-in participation.

The point is to test. Learn. Refine. Then scale.

Wreath-making may seem like a strange metaphor for business innovation. But that’s the point.

Innovation doesn’t come from more of the same. It comes from unexpected combinations. From letting the messy middle exist. From leaders who know that vision isn’t about having all the answers; it’s about clearing space for something new to emerge.

Possibility isn’t a process. It’s a posture. And it starts with leaders willing to get glitter on their hands.

Meet Susan Robertson

Susan Robertson empowers individuals, teams, and organizations to Live in Possibility™ so they can more nimbly navigate change. She is a creative thinking expert with over 20 years of experience speaking, consulting, and coaching in Fortune 500 companies. As an instructor on applied creativity at Harvard, Susan brings a scientific foundation to enhancing human creativity. To learn more, please go to: www.SusanRobertsonSpeaker.com.

BY KATE ZABRISKIE

From Avoidance to Action Twelve Drama-Free Ideas for Holding People Accountable

Preparation Is Your Best Friend

Before you jump into an accountability conversation, preparation is essential. Think of it as setting the stage for success.

Idea One: Get Clear on What’s Bothering You

Ask yourself: what exactly is the issue? Stick to the facts and avoid making assumptions. For instance, instead of thinking, “They clearly don’t care about their work,” focus on specifics: “The report was due Monday, and it’s now Thursday.” A factbased approach prevents the conversation from veering into personal attacks.

Idea Two: Check Yourself First

Accountability starts with you. Have you communicated your expectations clearly? Are you modeling the behavior you’re expecting? If you’ve dropped the ball somewhere, own it upfront. For example: “I should have addressed this sooner, and that’s on me.” Nothing derails an accountability conversation faster than hypocrisy.

Starting the Conversation

While accountability conversations are rarely fun, approaching them with clarity and respect can make the exchange easier.

Idea Three: Be Direct and Respectful

It might feel tempting to soften the conversation with small talk, but directness is more effective. Try saying, “We need to

talk about the missed Johnson project deadline.” It’s simple, clear, and respectful—no need for elaborate warm-ups or sugarcoating.

Idea Four: Make It a Dialogue, Not a Monologue

Many accountability conversations fail because they turn into lectures. Instead, aim for a dialogue by asking questions and inviting the other person’s perspective. You might learn about obstacles you weren’t aware of or uncover miscommunications about priorities. For example:

• “Can you share what happened with the missed deadline?”

• “What challenges were you facing that I might not have been aware of?”

By asking questions, you create an opportunity for collaboration rather than confrontation.

Focus on Solutions, Not Blame

Blaming someone for a mistake rarely leads to productive outcomes. Instead, shift the focus to problem-solving and shared goals.

Idea Five: Frame the Conversation Around Shared Objectives

Emphasize that you’re on the same team and working toward the same goals. For example: “We both want this project to succeed. How can we make sure we’re hitting our deadlines moving forward?” This approach fosters collaboration and encourages the other person to take ownership of the solution.

Idea Six: Be Specific About Expectations

Vague promises like “I’ll do better” don’t cut it. Instead, set measurable, actionable goals. For example: “So we agree— status reports will be submitted by 3 PM every Friday?”

Follow Through Is Everything

The conversation doesn’t end when you walk away. True accountability requires consistent follow-up to ensure progress.

Idea Seven: Reinforce Expectations

After the conversation, monitor the agreed-upon actions. Check in regularly to review progress and address any lingering challenges. For example: “Let’s touch base next week to see how the new timeline is working.”

Idea Eight: Acknowledge Improvements

When someone makes progress, recognize it. Positive reinforcement strengthens accountability and builds trust. For example: “I noticed the last few reports came in on time—thank you for making that a priority.”

Holding Yourself Accountable

Accountability isn’t just something you demand of others—it’s something you must embody. Admit your mistakes, be transparent about your expectations, and follow through on your commitments. Modeling accountability creates an environment where everyone feels responsible for their actions.

Idea Nine: Own Your Shortcomings

If you’ve let issues slide in the past, address it openly: “I realize I haven’t been consistent in addressing these kinds of issues, and I’m working to change that.” This level of honesty not only builds trust but also sets the tone for a culture of mutual accountability.

Building a Culture of Accountability

Accountability should be a team-wide practice, not a one-time event. Here’s how to create a workplace culture where accountability is the norm:

Idea Ten: Make Accountability Routine

Regularly check in with team members to discuss progress,

Meet Kate Zabriskie

challenges, and expectations.

Use these check-ins to normalize feedback and course correction.

Idea Eleven: Celebrate Success

When team members hold themselves accountable or improve their performance, acknowledge it. Positive recognition reinforces the value of accountability and encourages others to do the same.

Address Patterns, Not Just Incidents

One-off conversations are necessary, but patterns of behavior require a bigger-picture approach.

Idea Twelve: Get to the Root Cause

If you notice recurring issues, address the trend instead of treating each instance as an isolated problem. For example: “I’ve noticed a pattern of late reports over the last three months. Let’s discuss what’s going on and how we can address it.” This approach ensures the root cause is tackled, not just the symptoms.

The Payoff

Holding people accountable at work isn’t about being hard on others—it’s about fostering trust, improving performance, and supporting your team’s success. Avoiding these conversations might feel easier in the moment, but it ultimately leads to bigger problems down the line.

Start small. Address one unresolved issue this week. Be prepared, stay direct, and focus on solutions. By practicing accountability consistently and modeling it yourself, you can help build a workplace culture where trust and respect thrive.

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www.businesstrainingworks.com.

The Art of the Perfect Press:

At-Home Styling With Dream World’s J2 and Maxi Tools

For many consumers, achieving a sleek straight look at home requires tools that deliver both performance and protection. Dream World, the brand behind the J2 collection and the beloved Maxi Electric Pressing Comb, has mastered that balance by offering professional-grade tools designed with everyday users in mind.

The J2 Ceramic-Coated Flat Iron remains a hero in the lineup, delivering the kind of even, gentle heat distribution that ceramic technology is known for. Its plates glide effortlessly, creating a refined, high-shine finish that feels soft to the touch and looks sleek. For customers who want a dependable straightener that nurtures the hair while delivering a flawless press, this is the essential tool they need.

For those with shorter styles—or anyone who loves styling with precision—the J2 Slim Flat Iron offers a more detailed approach. Its slender design allows it to reach the roots, edges, and delicate sections around the hairline with ease, making it indispensable for pixie cuts, tapered styles, and sleek edge work. It’s the sort of tool that becomes a staple not because it’s showy, but because it simply performs exactly when and where it’s needed.

Dream World’s heritage of textured-hair innovation comes to life in its Maxi Electric Pressing Comb, a modern evolution of a classic.

Loved for its ability to smooth the hair from the root outward, the Maxi comb delivers that signature silk-press finish with consistency and control. For many shoppers, especially those with natural textures, it remains the gold standard for creating silky, featherlight results that feel timeless.

The resurgence of sculptural texture has also brought crimping back to the forefront, and Dream World’s J2 High-Temperature

Crimping Iron taps directly into that energy. It creates bold definition, lift, and volume—perfect for anyone looking to add dimension to their style. The ability to create such intricate texture at home makes it a standout among trend-driven tools.

And for the beauty lover who wants it all, the J2 High-Temperature 4-in-1 Styler offers versatility without compromise. Its interchangeable plates allow users to transition effortlessly from sleek strands to curls, waves, or crimps. For customers who value creativity—or simply want to minimize clutter—it’s the ideal all-inone styling companion.

What truly elevates the at-home straightening experience is the thoughtful ritual behind it. Great results begin with preparation: a protective product to shield the hair, clean sections that allow heat to distribute evenly, and the right temperature setting based on texture. A light serum at the end adds luminosity and softness, giving the final look its signature polish. When your share these tips alongside the Dream World tools, they transform a simple purchase into an empowering beauty moment.

Featuring the J2 and Maxi collections is more than expanding inventory—it’s aligning the store with trusted, performance-driven tools that allow customers to recreate their most confident selves. From silk presses to precision detailing, textured crimps to versatile all-in-one styling, Dream World’s offerings meet the modern beauty consumer exactly where they are: informed, creative, and unafraid to elevate their routine.

knowledge to KNOW

Creating a Personalized Holiday Experience: Build Loyalty with Wishlists and Exclusive Perks

The holiday season is a time when shoppers want to find meaningful gifts, treat themselves, and experience something special. For beauty supply stores, it’s the perfect opportunity to build deeper connections with your customers while driving sales. One of the best ways to do this is by offering personalized shopping experiences that make customers feel valued. Two fantastic ways to achieve this are by creating a Holiday Wishlist or Beauty Bucket List and by offering exclusive perks through a loyalty program. By combining these two approaches, you can enhance the shopping experience, encourage repeat visits, and increase both customer satisfaction and sales during the busy holiday season.

1. Build a Personalized Holiday Wishlist

One of the most memorable ways to engage with customers during the holidays is by creating a Holiday Wishlist or a Beauty Bucket List. It’s a fun, interactive way to

help customers find exactly what they’re looking for while adding a personal touch to their experience. Here’s how you can implement it in your store:

How to Set Up a Holiday Wishlist:

• In-Store or Online Wishlist: Invite customers to write down their beauty product wishlists at the store or on your website. You can provide them with a physical card to fill out with their favorite items or create a digital form for them to save and share. This could include hair care products, skincare essentials, makeup kits, or even luxurious gift sets.

• Share with Family and Friends: Allow customers to share their wishlists with loved ones so they can buy the perfect gift. You can also offer a gift registry feature where family

members can easily purchase items for the customer.

• Reminder Service: Offer to send friendly reminder emails to customers (and their family or friends) about the items on their wishlist as the holidays approach. This could be a great way to encourage last-minute shoppers who might need a gentle nudge to make that purchase.

The beauty of a wishlist is that it’s not only helpful to customers but also creates an opportunity for your store to capture sales that customers might otherwise forget. You can even offer discounts or special promotions for items left on their wishlist as the holidays near, creating a sense of urgency.

2. Encourage Holiday Shopping with a Loyalty Program

A loyalty program can be a game-changer during the holiday season, offering customers exclusive perks that keep them coming back long after the holidays are over. Combine your wishlist system with a rewards program to enhance customer satisfaction and increase repeat visits. Here’s how to make the most out of your loyalty program during the holidays:

How to Implement a Loyalty Program:

• Earn Extra Points for Holiday Purchases: Reward your customers for every purchase they make during the holiday season by offering extra loyalty points for certain products or categories (e.g., holiday gift sets, skincare bundles, etc.). This creates an incentive for shoppers to spend more and return to your store for future purchases.

• Exclusive Discounts for Loyal Customers: Offer exclusive VIP discounts or “early bird” access to sales for loyalty members. For example, give them early access to holiday sales or offer a special “Loyalty Member Discount” during the busiest shopping days.

• Special Holiday Gifts or Bonuses: Customers love a surprise! When they reach a certain point threshold, reward them with a gift with purchase like a travel-size product, a beauty accessory, or even a sample of a new product. This makes customers feel appreciated and valued, encouraging them to continue engaging with your store.

• Limited-Time Holiday Perks: Consider running timesensitive promotions only available to loyalty members—like “Buy One, Get One Free” or “Free Gift Wrapping” with a purchase. These perks make customers feel special and encourage them to take advantage of exclusive offers while adding extra cheer to their shopping experience.

3. Combine Wishlists and Loyalty for Maximum Impact

When you merge the concepts of Holiday Wishlists and a Loyalty Program, you’re creating a customer experience that is both thoughtful and rewarding. Here’s how these two elements work together to create a seamless, personalized holiday shopping experience:

• Wishlist + Loyalty Perks: After customers create their

holiday wishlists, invite them to sign up for your loyalty program to earn points on any purchases made from their wishlist. Offering them bonus points on wishlist items adds value to their shopping experience and entices them to buy from your store instead of competitors.

• Personalized Offers Based on Their Wishlist: Use your loyalty program to send customers personalized offers. For example, if a customer adds a certain makeup kit to their wishlist, offer them exclusive discounts or bonus points when they purchase it. This can encourage them to complete their shopping and bring in sales from customers who might otherwise have procrastinated or gone elsewhere.

• Gift Registry + Rewards: Customers can share their wishlist items with family and friends, who can then purchase those items for them. As a bonus, you can offer both the customer and the gift-giver extra loyalty points for any purchases made through the gift registry, creating a sense of excitement and rewarding everyone involved.

4. Customer Experience: The Gift of Personalization

Offering customers the ability to create wishlists and join a rewards program is more than just a way to increase sales—it’s about creating a personalized shopping experience. Customers want to feel special, especially during the holiday season, and providing them with an opportunity to curate their beauty desires and earn rewards will leave them feeling appreciated and valued.

Holiday Shopping Made Personal

By combining the Holiday Wishlist and a Loyalty Program, your beauty supply store can create a holiday shopping experience that is tailored, rewarding, and memorable. Whether it’s helping customers select the perfect gift, rewarding their loyalty with extra perks, or offering them a fun, interactive wishlist experience, you’ll foster a sense of community and excitement. Not only can this lead to increased sales, but it will also help you build long-term relationships with your customers, making your store their go-to destination for beauty all year round.

The holiday season is all about connection, gratitude, and celebration. Use these personalized strategies to make your customers feel like they’re part of something special—and watch your store thrive through the holidays and beyond.

beauty Insider:

An Interview with

CHEVALIER Mycah

Born and raised in Washington, D.C., singer-songwriter Mycah Chevalier is making waves with her soulful sound and magnetic presence. Blending R&B, neo-soul, and modern pop, Mycah brings raw emotion and authenticity to every performance. What began with open-mic nights and community stages has evolved into a rising career marked by expressive storytelling and a growing fanbase that connects deeply with her voice. Beyond music, Mycah is also admired for her effortless beauty and glowing confidence. From her skincare routine to her signature stage looks, she uses beauty as another form of artistic expression. In this exclusive interview, Mycah opens up about her journey, her inspirations, and her favorite beauty rituals.

Can you share a bit about your journey into music and what first inspired you to start singing?

My Aunt Judy(A LaVerne Reed Dancer), my dad, being a part of The LaVerne Reed Dancers and being coached vocally by Ricky Payton Sr. as a child, all played a major role in inspiring me to become the performer I am today.

How has growing up in Washington, D.C. influenced your sound, creativity, or identity as an artist?

Growing up in DC was amazing. I was able to work professionally in theatre as a child through the Kennedy Center Children’s Theatre program, and was involved in many productions there from childhood, into adulthood. I also had a job every summer as a teenager getting paid to dance through the DC Artworks Program. I loved getting paid to do what I love.

Where do you draw most of your inspiration from when writing your music?

Most of my song ideas come from the heart. I write about what moves me, mentally and spiritually, whether it’s happy or sad. I like to portray things that people can feel and relate to.

How did it feel the very first time you heard one of your songs play on WHUR 96.3?

It was amazing the first time I heard “Anticipation (The Remix)” on WHUR in April 2010. It felt surreal actually. It’s even more amazing that it still plays on the Quiet Storm today.

Can you share a memorable performance experience—maybe a moment when you found yourself onstage with someone you once looked up to?

The most pivotal moment for me was in 1998 when I was cast in the chorus for Debbie Allen’s “Soul Possessed “ at The Kennedy Center. I not only got to work with Debbie Allen, but Patti LaBelle and Arturo Sandoval. Ms. Patti gave me some private words of encouragement that prompted me to further my music experience and perform on the road, which led to my band performing with Luther Vandross for a private corporate event a few years later. It changed my life, and I will always be thankful for her kind words.

MUA: Carolyn Walker

What has been one of the proudest or most defining moments of your music career so far?

I have been blessed to have worked with many well known artists, but the proudest moment for me was my first time I performed a show of my own and people in the audience were singing my music with me. I actually cried a little on stage, but I kept singing.

How would you describe your personal beauty style, both on and off the stage?

I’m a mixture of things...I guess you could call my style “Sophisticated Bohemian”. I love baby doll shirts, dresses and long colorful kimonos. Fishnets and leg warmers–chic and comfy...that’s part of why they call me “The Creole Butterfly.”

Do you have a skincare or beauty routine that helps you look and feel your best before performing?

I try to get proper rest, drink lots of water to keep my skin clear and hydrated. I also love facial ice packs. They help keep inflammation down.

What’s your go-to hair care routine, and how do you keep your curls/texture looking stage-ready?

During the summer I use Marc Anthony Strictly Curls line to keep my natural curls soft and shiny. During the winter months I use Biosilk Silk Therapy Shampoo and Conditioner. I also use their Silk Therapy Lite year round to keep my hair frizz free.

What are three beauty products you absolutely can’t live without?

Black eyeliner, La Roche-Posay Triple Repair Moisturizing Cream, and my Buxom lip gloss (Dominique & Brandi).

When you walk into a beauty supply store, what are the must-have products you always grab—no matter what?

I’m always looking for silky scrunchies and hair accessories that prevent hair breakage. Having fine, curly hair, it’s important for me to use items that limit hair breakage.

How does beauty tie into your confidence or self-expression as a performer?

Being a performer, I love to play around with makeup colors, styles and accessories. It’s all part of my “Butterfly Effect.”

What’s one fun or surprising fact about you that your fans might not know?

I am a total book and movie fanatic. I love fantasies and period genres. I love The Chronicles of Narnia books and the movies made based on them, and everything Jim Henson. “The Dark Crystal “ is my absolute favorite.

What can your supporters expect next from you—new music, visuals, or upcoming performances?

I’m working on some new music for 2026, as well as an upcoming date at the historic Blues Alley. You can keep in touch with me on FB - Mycah Chevalier II, and The Creole Butterfly. IG - mycahc and TikTok- Mycah Chev

Photographer: Roy Cox

How Beauty Supply Store Owners Can Inspire Festive, Elegant Hairstyles This Season

The holidays always bring a craving for elevated beauty—sleek silhouettes, luminous makeup, and hairstyles that feel worthy of the season’s most sparkling moments. This year, the ultimate statement is the sculpted pin-up: bold, refined, and undeniably glamorous. It’s the kind of style that instantly transforms a simple outfit into a holiday showstopper.

As a beauty supply store owner, you can help your customers recreate this high-impact look by sharing expert tips and recommending the right styling tools. With just a little guidance—and a beautifully arranged product display—you can play a key role in their holiday transformations.

When you curate products with intention and present them alongside stunning visual ideas, you help shoppers imagine—and create—their most beautiful holiday looks yet.

Invite Customers to See the Look

Don’t hesitate to show your customers the inspiration. Encourage them to explore pinned-up styles visually:

• Display this look at your counter or styling consultation area

• Print it and add it to a “Holiday Hair Inspiration” board

• Keep a magazine or tablet open to this page so customers can browse while they shop

Customers love having a visual reference—it builds confidence and sparks ideas.

1. Build a Strong Styling Base

Great updos start with strong foundations. Suggest volumizing mousse or setting foam to create structure and lift before blow-drying. Products to Highlight:

• Volumizing mousse

• Thermal protectant sprays

• Round brushes

Create a small display labeled “Prep for Holiday Glam.”

2. Smooth, Shape, and Sculpt

Polish is everything when creating a sleek, elegant pin-up. Recommend smoothing serums and shine sprays that help eliminate frizz and enhance the look’s glossy finish. Perfect Pairings:

• Anti-frizz serums

• Shine sprays

• Fine-tooth styling combs

Offer a ready-made trio: serum + comb +

hairspray = holiday styling set.

3. The Hold Heroes: Pins, Clips, and Combs

Pinned-up holiday hair is all about secure placement with discreet support. This is where your accessory section becomes essential. Must-Have Items:

• Long bobby pins for creating structure

• Small pins for detail work

• Jeweled or metallic clips for festive accents

• Strong-hold hairpins for sculpting

Create an end-cap titled “Pin & Secure: Updo Essentials.”

4. Finish With Staying Power

Holiday events can run late—styles need endurance. Suggest firm-hold hairsprays that keep everything in place without stiffness.

Tip: Offer both high-shine and matte versions to match different customer aesthetics.

5. Add the Perfect Holiday Accent

Encourage customers to personalize their updo:

• Crystal pins for winter sparkle

• Velvet bows for softness

• Sleek metallic combs for a minimalist-chic finish

These add-ons pair beautifully with your pin and hairspray offerings.

beauty AMBASSADOR

BY SOPHIA WINSTON

Press-On Nails: The Holiday Hero Product

I love holiday nails. They’re fun, they’re vibrant, and honestly, they just make me happy. This time of year, when everyone is buzzing around getting ready for parties, family dinners, office events, and planning their sparkly New Year’s Eve outfits, I always feel this little jolt of excitement. It’s the season when everyone wants to feel pretty with minimal effort — and your beauty supply store can be their little wonderland.

It’s the season when everyone wants to feel pretty with minimal effort — and your beauty supply store can be their little wonderland. Your nail section has the potential to be the happiest corner of your shop this season. With a few thoughtful touches, some friendly notes, and a willingness to guide customers like you’re chatting with a friend, you can turn everyday products into confidence boosters.

Press-ons, quick-dry polishes, nourishing oils — all of it feels magical this time of year because people want beauty that’s fast and fits their personality this season.

And that’s exactly where your store gets to shine.

The Holiday Hero We Didn’t Know We Needed

Press-on nails have seriously leveled up. I mean, we’re not talking about the flimsy little pieces from years ago. These new sets? They’re sturdy, flexible, beautifully designed, and honestly look like salon work if applied right. You can create such a warm experience for them. A tiny endcap display labeled something like “Holiday Nails in 10 Minutes” can be all the inspiration someone needs. Show a few shapes — maybe an almond red shimmer, a neutral nude, and a bold Christmas plaid — and pair them with glue and a little prep kit. People love when you make things feel easy, almost like you held their hand through it. I’ve even seen customers buy two sets: one for the Christmas dinner and one for New Year’s. Press-ons really are the holiday hero product.

But Let’s Be Real — Nail Health Is the Secret Ingredient

The best part? You can guide your shoppers into caring for their nails without it feeling like a chore. There’s something comforting about reminding people that beauty can also be gentle.

I always say nail health stuff sells itself, because the second someone tries cuticle oil or a strengthening base coat, they’re hooked. And winter absolutely dries out nails — we all know it — so this is the perfect time to help your customers build little self-care moments.

Something as simple as an info card next to the oils saying, “Healthy nails hold press-ons longer,” feels friendly, not salesy. Or a tiny note by the strengthening polish that reads, “If your nails peel, this is your new best friend.” Customers love these personal touches. It feels like advice from someone they trust.

A Few Marketing Moments That Feel Like Fun, Not Work

I’m a big believer that marketing doesn’t have to feel like marketing — especially in the beauty world. It can feel like a conversation, a helpful idea, or a recommendation from a friend.

One of my favorite things for store owners to do is print little “tip cards.” Nothing huge, nothing overly designed — just small, sweet, helpful thoughts like how to prep nails for press-ons or a list of go-to holiday colors. Customers tuck these in their bags like secret notes. Another idea I love is a simple monthly email. Not a formal newsletter, but something more like, “Hey friend, look what just came in,” or “Here’s the press-on set I’m obsessed with this month.” Share a tiny nail tip, a photo, a discount. It doesn’t need to be polished — it needs to be personal.

And if you really want to charm your customers, set up a little demo corner. Lay out a press-on sample, a mini file, a prep pad, maybe a cute bottle of oil. When people can see themselves doing it, they buy it. When you make it feel fun, they come back.

Polish Still Has Its Moment

Even with press-ons stealing the spotlight, polish lovers remain loyal — and they deserve a little holiday magic too. A neatly organized polish section with a couple favorite color pairings can spark so much inspiration.

A little sign that says, “Grab your holiday polish before the parties!” is sometimes all someone needs to walk out with a new red and gold duo. And don’t underestimate the power of a good top coat — people appreciate anything that makes their lives easier.

Invite Your Customers Into the Story

This part is my favorite: let your customers show off. Ask them to tag your store in their holiday nail photos. Repost them. Celebrate them. Nothing grows a beauty community like genuine enthusiasm. You could even do a tiny giveaway for the “Best Holiday Press-On Look.” It makes people feel seen — and when customers feel appreciated, they always return.

manufacturer PROFILE

HAIR CARE, REIMAGINED: THE CREATIVE POWERHOUSE BEHIND HOLLYWOOD HAIR BAR

Tiffany Rose is no stranger to transformation. Before launching one of the internet’s most talked-about beauty brands, she was shaping the image of Hollywood’s biggest stars as a celebrity fashion stylist. Today, she channels that same creative pulse into Hollywood Hair Bar — a brand born from personal necessity and fueled by cultural impact. What started as a natural remedy for her daughter’s hair loss became a beauty empire, amassing over a million customers and redefining what a modern beauty brand can be. As Rose prepares to take her viral success into the world of retail, she stands at the intersection of style, science, and community — rewriting the rules of hair care with every new launch.

OTC Beauty: Can you share the story behind the founding of Hollywood Hair Bar? What inspired you to start the brand, and how has your vision evolved since then?

Tiffany HHB: The inspiration behind founding Hollywood Hair Bar came from deeply personal experiences and from watching so many Black women struggle with hair loss. When lace-front wigs first became a major trend, I saw countless women—beautiful women—left with damaged edges, thinning hair, and no idea how to restore it. They felt frustrated, defeated, and unsure of what to do next. I knew there had to be a better solution.

My true calling revealed itself when my daughter was just a baby. She had an eczema breakout that spread into her scalp, causing her to lose some of her hair at such a young age. As a mother, that broke my heart. I went on a mission to find something all-natural, safe enough

for a baby yet powerful enough for a grandmother. In that journey, I discovered how many toxic chemicals were hidden in everyday hair products—especially in products marketed to women of color. That became another major driving force for me: creating formulas that were pure, natural, and safe.

Over the past decade, my research and passion turned into a brand that now serves millions. Hollywood Hair Bar has helped more than 1 million women grow their hair back, rebuild their confidence, and feel beautiful again. We’ve sold over 2 million units and earned more than 100,000 five-star reviews, which still amazes me every day. My vision has evolved from simply creating a natural solution for my daughter to building a community and movement. Today, we’re expanding into the men’s market as well, because hair loss affects so many people in silence. Our mission remains the same: to help

people feel confident, supported, and empowered—naturally.

Hollywood Hair Bar started as a personal solution, but it has grown into a global impact. And we’re just getting started.

OTC Beauty: Hollywood Hair Bar has become a viral sensation on TikTok. How did social media play a role in building your brand, and what have been some of your favorite moments from your online journey?

Tiffany HHB: Social media didn’t just support the growth of Hollywood Hair Bar—it built the brand from the ground up. Since launching in 2018, we’ve been one of the original social media–powered viral beauty brands. In the early days, I focused heavily on engagement and shares on Instagram, and that momentum helped us launch our very first viral ad campaign. That campaign reached over 30 million views on Facebook, and from there, everything changed. We scaled quickly across every major platform—Snapchat, YouTube, Google, Instagram, and of course TikTok. Social media became the foundation of our marketing strategy. It allowed us to reach an online footprint of more than 3 billion, grow a community of about 1 million followers, and build a direct-to-consumer powerhouse. Without social media, we simply wouldn’t have been able to reach the millions of customers we serve today.

Some of my favorite moments from the journey include:

1. Our first viral video, which hit over 30 million views. That campaign truly changed my life and validated that our message and our product resonated.

2. Our partnership with Snapchat, where they reached out to us and offered a $1 million ad campaign solely based on Hollywood Hair Bar’s success. That was a huge milestone and proved the strength of our connection with customers online.

3. Going viral again on TikTok, more recently. It was a fullcircle moment—it showed me that Hollywood Hair Bar has been a viral brand for seven years straight and that we’ve consistently kept our finger on the pulse of the internet.

Social media gave us a voice, a community, and a direct connection to the people we created this brand for. And now, stepping into retail and hitting store shelves feels like the next exciting chapter of an already incredible digital journey.

OTC Beauty: You’ve had great success online but are now expanding into brick-and-mortar stores. What prompted this shift, and how are you approaching in-store sales differently than online?

Tiffany HHB: I’ve completely proven my proof of concept in the direct-to-consumer space. We’ve shipped over one million DTC orders, built a massive community, and showed that Hollywood

Hair Bar truly works. But as we grew, it became clear that my customer needs faster access. They want to walk into a store, grab the product off the shelf, and start their hair-growth journey that same day.

So now is the perfect time to take everything we’ve accomplished online and expand it into retail. Being in stores allows us to meet customers where they are, offer even more value, and reach millions of new consumers across the country. This next phase is all about accessibility, convenience, and scaling the impact our products already have every single day.

OTC Beauty: Your in-store bundles are now priced around $40, making them more accessible. How does offering a more affordable option influence the way you reach and connect with new customers?

Tiffany HHB: Pricing our in-store bundles around $40 was very intentional. I wanted to remove every barrier between the customer and their hair-growth journey. Online, the pricing reflects the cost of shipping, marketing, and running a large DTC operation — but in retail, we’re able to pass that savings directly to the consumer. By offering a more affordable option in stores, we’re opening the door for people who may have been curious about Hollywood Hair Bar but weren’t ready to invest at a higher price point online. Now they can walk into Dollar General, see us on the shelf, grab a bundle, and start their journey instantly.

It also builds trust. When people try our products at an accessible price and see real results, they become lifelong customers. So the $40 price point is more than a discount — it’s a relationship builder. It allows us to reach new communities, new budgets, and new households while still delivering the same powerful formulas that made us go viral.

OTC Beauty: Natural hair health is a central part of your brand, especially for individuals with dermatitis. Can you share more about how Hollywood Hair Bar is addressing scalp health and hair growth with your products?

Tiffany HHB: I’m really glad you asked that question, because we’re actually releasing a new collection very soon that focuses specifically on dermatitis and overall scalp health. Over the years, we’ve learned how important it is to truly understand the scalp — not just the hair. We’ve studied how certain herbs can calm irritation, soothe inflammation, support blood circulation, and create the kind of healthy foundation that allows hair to grow. Our goal is to get to the core root issues: dermatitis, dandruff, dryness, and all the things that block healthy growth. So this new collection is all about giving people real solutions that care for the scalp first, because when the scalp thrives, the hair thrives.

OTC Beauty: You’re introducing exciting new items in 2026, like the Moroccan Blue Nile Powder. What inspired this launch, and what makes it unique in the natural hair care space?

Tiffany HHB: I’m really excited about this launch because our new Lemongrass and Chebe Retention Collection is all about helping women *keep* the length they’ve grown. After introducing our hair growth collection, it was important for me to also bring a full retention system that protects that new growth and keeps it strong. This collection is built around lemongrass and chebe — two powerful ingredients known for deep hydration, strength, and moisture infusion directly into the hair follicle and along the hair shaft. It gives both internal nourishment and topical moisture, which is essential for keeping the hair soft, flexible, and less prone to breakage. What makes it truly unique is that it’s designed with protective-style wearers in mind. So many women rely on braids, sew-ins, and twists, but their hair gets dry and brittle underneath. This is the first chebebased retention collection created to genuinely blow up the market by giving protective-style girls the moisture and strength they need while their hair is tucked away. When they take their styles down, the hair is hydrated, healthy, and ready to flourish. That’s what inspired it — helping our customers not just grow hair, but *keep* their length.

OTC Beauty: How do partnerships fit into your brand’s vision and growth strategy?

Tiffany HHB: Partnerships play a massive role in our vision and overall growth strategy. As we expand deeper into retail, collaborating with the right partners becomes essential. Right now, we’re especially focused on building strong relationships with beauty supply partners who want to work with us on special promotions, exclusive deals, and unique in-store activations that benefit their customers. We’re open to creative, high-value partnerships that help us reach more communities and bring Hollywood Hair Bar to even more shelves. Anyone interested in partnering with us can connect with Jinny Distribution, who is handling all of our collaborative opportunities and promotions. We’re excited to create win-win relationships that support retailers while giving customers easier access to our products.

OTC Beauty: How would you describe Hollywood Hair Bar’s brand personality, and how do you bring your fashion stylist background into the brand?

Tiffany HHB: I like to say I’m the Betsey Johnson of beauty — and honestly, that says it all. My background as a celebrity fashion stylist for over 20 years plays a huge role in the personality of Hollywood Hair Bar. I spent my career creating looks and building images for some of the biggest stars in the world, and I poured all of that creativity straight into my brand.

Hollywood Hair Bar is fun, vibrant, girly, bold, and completely

different from the typical “all-natural” aesthetic you see in the market. It reflects Hollywood itself — glamorous, aspirational, and full of personality. From our colors and packaging to how we speak to our customers, our product shoots, and the art direction of every campaign, everything is intentionally styled with that high-fashion, high-energy feel.

I’ve always believed that beauty should be exciting and expressive, and that’s exactly what our brand represents. Bright. Brilliant. Fun. One-of-a-kind. The Betsey Johnson of beauty — that’s Hollywood Hair Bar.

OTC Beauty: Has feedback from a TikTok fan or customer ever inspired a new product?

Tiffany HHB: Absolutely! Our Body Whip Collection is a perfect example of a product inspired directly by TikTok and the amazing viral bath and body trends we saw there. Fans were loving indulgent, whipped bath and body products, and we wanted to bring something just as luxurious and fun to them.

Our collection features five rich, nourishing ingredients — shea butter, almond oil, jojoba oil, vitamin E, and mango butter — designed to leave the skin soft, hydrated, and glowing. The response on TikTok was phenomenal, and it really validated our approach. Now, we’re excited to bring this collection into beauty supply stores as well, making it accessible to even more customers who want that indulgent, viral bath and body experience in their everyday routine.

OTC Beauty: Looking ahead to 2026 and beyond, what excites you most about Hollywood Hair Bar’s growth, new product launches, and opportunities to connect with both online and in-store customers?

Tiffany HHB: What excites me most looking ahead to 2026 and beyond is continuing to bring women amazing, all-natural hair and skin care products that help them reach their beauty goals without worrying about toxic chemicals. We’re focused on creating solutions that actually work — from hair growth and retention to luxurious bath and body care — so our customers feel confident, nourished, and empowered.

At the same time, our expansion into retail is incredibly exciting. Being available in beauty supply stores means more women can access our products conveniently, while our online community continues to grow and thrive. The combination of digital engagement and in-store accessibility allows us to connect with customers everywhere, making Hollywood Hair Bar a brand that truly meets women wherever they are on their beauty journey.

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industry NEWS

The TuLIP Tool Earns Prestigious CertClean Award and National TV Recognition,

Positioning It as a Must-Have for Beauty Retailers

The TuLIP Tool, the simple yet gamechanging solution that prevents lip glosses and liquid beauty products from leaking in handbags and makeup bags, is stepping into the national spotlight with two major achievements: a Top 10 placement in the 2026 CertClean Awards and a feature segment on the CBS program LIVE IT UP! with Donna Drake. These milestones are already driving new attention from beauty enthusiasts and retailers looking for fresh, practical, clean-beauty innovations.

The TuLIP Tool is quickly becoming a standout product for beauty supply retailers. Its compact size, impulse-buy appeal, and clean-beauty credentials make it ideal for checkout displays, travel sections, and everyday beauty assortments.

Born from a real-life moment of frustration on a hot day in Gilbert, Arizona, The TuLIP Tool was inspired when co-inventor Karen Johnson reached into her designer purse and discovered a goopy lipgloss disaster coating everything inside. Determined to help others avoid this all-too-familiar mess, she and her team created a sleek, gloss-style applicator that forms a flexible, removable seal around the seam of lip gloss or liquid beauty tubes. With one quick swipe, consumers can finally toss their gloss with confidence—no leaks, no sticky residue, and no ruined bags.

This clean, clever solution caught the attention of the CertClean Awards, North America’s leading clean-beauty certification program. Out of hundreds of entries across multiple product categories, The TuLIP Tool ranked #10 among the Top 100 products for 2026, placing it in an elite group recognized for safety, innovation, and consumer impact.

The product’s momentum continued on November 29, when The TuLIP Tool was featured in an in-studio segment on LIVE IT UP! with Donna Drake, airing on CBS’s WLNY-TV 10/55 throughout New York, New Jersey, and Connecticut. The segment then expanded across major markets— including Boston, Detroit, Dallas/Fort Worth, Atlanta, Seattle, Sacramento, Tampa, and Pittsburgh—through NBC, ABC, and CBS affiliates. Viewers nationwide can now watch the feature any time through Dish, DIRECTV, Binge, Apple TV, and Roku, collectively reaching more than 30 million homes.

With strong visibility, an authentic origin story, and a universal consumer need, The TuLIP Tool is quickly becoming a standout product for beauty supply retailers. Its compact size, impulse-buy appeal, and clean-beauty credentials make it ideal for checkout displays, travel sections, and everyday beauty assortments. Retailers seeking products with high turnover and broad customer appeal are finding The TuLIP Tool to be a smart, timely addition to their shelves.

The growing enthusiasm from both consumers and the beauty industry signals a milestone moment for the brand—a practical invention that has now earned national recognition, industry credibility, and a loyal community of users who simply don’t want to go back to life before The TuLIP Tool.

For more information, visit our website: www.thetuliptool.com

Deepens Its Commitment to Industry Equity with Third Annual “Rooted in Growth” Program, Awarding $200,000 to Emerging Haircare Founders

mika, the Brooklyn-born, B Corp-certified haircare brand, announces the recipients of its third annual Rooted in Growth grant and mentorship program, an initiative designed to uplift and empower underrepresented entrepreneurs shaping the future of haircare.

For the third year in a row, amika has partnered with the Fifteen Percent Pledge to champion entrepreneurs whose voices and visions have been historically underrepresented in venture capital. Together, they’re creating more equitable pathways for founders from diverse backgrounds, spanning race, gender, identity, and economic experience, to access the funding, mentorship, and industry networks needed to grow and thrive.

This year, four visionary founders of the brands MoKnowsHair, SQUIGS, The Frontal Queen and Young King Hair Care, will each receive a $50,000 grant, along with a four-month mentorship program and exclusive networking opportunities with amika executives and leading voices across the professional hair and beauty community.

“We’re so proud to continue Rooted in Growth into its third year,” said Chelsea Riggs, CEO of amika. “As a brand founded on friendship and rooted in community, we believe access and mentorship are key to unlocking a more inclusive future in beauty. This program is our way of supporting the next generation of founders who are driving meaningful change, both behind the chair and beyond it.”

The 2025 winners of the Rooted in Growth grant shared the following quotes about being selected into the program:

Adey Olaoluwa, founder and CEO of The Frontal Queen said, “I’m beyond honored to be selected as one of the Rooted in Growth recipients. I’ve always believed in the power of creativity, culture, and community, and this grant is such a powerful affirmation of that. We can’t wait to grow with the support of amika and the Fifteen

Percent Pledge, and to show what’s possible when you bet on Black beauty.”

Cora & Stefan Miller, co-founders of Young King Hair Care said, “This grant from amika represents more than financial support, it’s an investment in representation, empowerment, and opportunity. It allows us to expand into a key channel for growth while continuing to create space for young Black boys, teens, and young adults to see themselves reflected and celebrated through products made just for them.”

Monica Stevens, founder of MoKnowsHair said, “I am humbled to be chosen for this opportunity to learn and grow my business. This grant is going to allow me to offer stylists resources for healthy, textured hair care that will elevate their salons and clientele.”

Nikita Charuza, founder and CEO of SQUIGS said, “I’m beyond honored that SQUIGS was chosen to be a part of amika’s Rooted in Growth recipient! As a proud, bootstrapped South Asian owned and inspired brand, our mission of Happy Headcare was created to make Ayurveda feel fun and approachable to all.”

With its salon-raised roots and decades of industry expertise, amika will guide these business owners as they scale, offering financial support as well as mentorship in product development, marketing, operations, and distribution.

About amika

amika means friend. We’re a fearless, Brooklyn-born haircare brand and a friend to all hair, hairstylists, the planet, and you. We are devoted to caring for your hair while cultivating community + selfexpression. amika is salon-raised, has a superfruit soul, and is rooted in results for all strands. We flip hair rules on their head and make prestige haircare joyful and accessible to everyone. At amika, all hair is welcome. For more information, visit loveamika.com.

with the nourishing formulas in HASK shampoos & treatments.

Babo Botanicals Wins CEW Excellence in Sustainability Award for Its Haircare in Paper Carton Packaging

CEW recognizes Babo Botanicals for pioneering low-plastic packaging and high-performance, plant-based formulas for all hair types

Babo Botanicals, the plant-based personal-care brand trusted by families for gentle, effective skincare and haircare, today announced that its Haircare in a Carton collection has won the CEW Award for Excellence in Sustainability. The award recognizes brands that are driving real environmental progress through innovation, responsible sourcing, and meaningful reductions in plastic waste.

Babo Botanicals’ award-winning collection is the first of its kind in the mass haircare aisle to bring shower-friendly, primarily FSCcertified paper carton packaging to adult haircare–a shift that reduces plastic use by approximately 80% compared to traditional bottles. The line delivers high-performance, plant-based formulas designed for every hair type, offering consumers a more sustainable routine without compromising results. “It is an honor to be recognized by CEW for our efforts in sustainability,” said Mathilde La Ferve, Vice President of Marketing for Babo Botanicals. “We’ve always believed that families shouldn’t have to choose between safe, plant-based products and sustainability.

The line is vegan, cruelty-free, and formulated with sustainably sourced ingredients, addressing a wide range of hair types and needs. Each product reflects the brand’s commitment to merging highperformance botanicals with innovative, planet-minded design.

The “Haircare in a Carton” Collection Includes:

• Nourishing Shampoo & Conditioner for Dry, Damaged Hair

• Purifying Shampoo & Conditioner for Flat, Oily Hair

• Defining Shampoo & Conditioner for Curly, Frizzy Hair

Our Haircare in a Carton collection reflects our commitment to rethinking what responsible beauty looks like, from ingredients to packaging.”

A First-to-Market Sustainable Packaging Innovation

The Haircare in a Carton collection is designed for the eco-conscious consumer, pairing Babo Botanicals’ signature plant-powered, colorsafe formulas with a light-impact packaging system. The cartons are made primarily with FSC-certified paper and fully shower-friendly, offering a new alternative for shoppers seeking lower-plastic options in beauty.

When developing the line, Babo Botanicals sought to find the most sustainable packaging option available and conducted a Lifecycle Analysis (LCA) on popular packaging materials. The Lifecycle Analysis evaluated full environmental impact, from raw material extraction to end of use, and determined paper cartons were the most environmentally friendly.

The Haircare in a Carton collection is available online at BaboBotanicals.com as well as on Amazon and in store at Whole Foods Market.

Learn more: BaboBotanicals.com Follow: @babobotanicals

About Babo Botanicals

Founded in 2010, Babo Botanicals creates safe, effective, plant-based personal care products for the whole family. Rooted in botanically powered formulations and sustainable values, the brand offers a full portfolio across sun care, skin & body care, and haircare. With an ongoing commitment to clean ingredients, transparency, and reduced environmental impact, Babo Botanicals continues to innovate in both formulation and packaging. Babo Botanicals is B Corp, Leaping Bunny, and Animal Test-Free by PeTA Certified. Babo Botanicals is also a proud partner to the Environmental Working Group (EWG).

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Banila Co’s Clean It Zero Original Cleansing Balm Launches in Limited Edition Snoopy Design

The #1 best-selling cleansing balm in the world* is now available in charming Peanuts themed packaging, featuring a bonus character mirror keychain fans will love

The #1 best-selling cleansing balm in the world* is now available in limited-edition Snoopy packaging that is almost too cute to open! Iconic k-beauty brand Banila Co, in collaboration with Peanuts®, is releasing a special Snoopy version of its Clean It Zero Original Cleansing Balm, complete with collectible artwork also featuring Charlie Brown. Sweet, nostalgic, and perfectly gift worthy for the holidays, this adorable launch comes on the heels of the Peanuts 75th anniversary celebration and is sure to be a cart worthy treat for Snoopy fans of every age.

Beyond its collectible packaging, the balm remains a global #1 bestseller for a reason. The Clean It Zero Original Cleansing Balm has earned worldwide love for its ability to melt away makeup, SPF, dirt, and impurities in one simple step while leaving skin feeling fresh and hydrated. This lightweight, sorbet-type cleansing balm transforms from a sherbetlike texture into a smooth oil upon application, making it the perfect first step in any double cleanse routine.

Powered by the brand’s Micro Capture Technology™, the formula provides a deep but gentle cleanse without stripping moisture or upsetting the skin barrier. This proprietary blend of actives help lift impurities from pores and wrinkles, while a nourishing mix of botanicals, Hot Springs Water, Vitamin E, and Vitamin C supports a healthy-looking complexion. The formula also includes Acerola+, a combination of Acerola extract and Vitamin C, to help brighten, replenish, and promote a radiant skin finish. The certified vegan cleansing balm is dermatologist tested, hypoallergenic, and suitable for all skin types including dry, oily, and combination.

delight both longtime fans and new customers alike, making it a must have addition for holiday gifting and everyday skincare routines.

The limited-edition Snoopy collection is available in two versions. On Amazon and TikTok Shop, customers will receive a Snoopy mirror keychain as a gift with purchase. On the Banila Co official website and Ulta Beauty, the limited-edition cleansing balm will be sold on its own without the gift with purchase.

About Peanuts: The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.

*Source: Euromonitor International; Based on 2023 RSP Value Sales terms, Cleansing Balm sold via all retail channels (Research period: November 2024 ~ February 2025)

With its charming Peanuts design and globally loved formula, the Clean It Zero Original Cleansing Balm Snoopy Edition is set to

industry NEWS

CELLUGY WELCOMES FORMER ESTÉE LAUDER EXECUTIVE STEVEN SCHNITTGER TO BOARD OF DIRECTORS

Cellugy, the biotechnology company developing highperformance, biofabricated ingredients for transformative personal care applications, today announced that Steven Schnittger, a seasoned veteran of the global cosmetics and personal care industry, has joined its Board of Directors.

Schnittger brings more than three decades of experience shaping innovation and strategy at The Estée Lauder Companies, where he most recently served as Vice President of Global Microbiology and Fermentation. During his tenure, he was instrumental in driving the adoption of biotechnology platforms and novel ingredient technologies across some of the world’s most recognized beauty brands.

“Steven’s appointment marks an important milestone for Cellugy as we scale our technology to meet the growing demand for sustainable solutions in personal care,” said Isabel Álvarez-Martos, CEO and Co-founder of Cellugy. “His deep expertise at the intersection of science, product innovation, and global consumer needs will be invaluable as we unlock the potential of biofabricated materials to deliver novel product claims, superior sensory experiences, and sustainable performance that were previously impossible with traditional petrochemicals.”

At Estée Lauder, Schnittger was known for fostering collaborations with leading biotech innovators, establishing standards in product safety and quality, and championing the integration of sustainable innovations into mainstream beauty portfolios. His insights into bridging cutting-edge science with consumer-facing applications will support Cellugy’s mission to develop biofabricated ingredients that not only meet sustainability goals, but also create entirely new formulation capabilities and elevate the consumer experience at scale.

“I am thrilled to join Cellugy’s Board at such an exciting inflection point,” said Schnittger. “The beauty and personal care industry is actively seeking solutions that align with consumer demand for performance, safety, and sustainability. Cellugy’s platform has the potential to revolutionize ingredient innovation by enabling new functionalities, enhancing product performance, and unlocking claims that redefine consumer expectations in beauty and personal care - and I look forward to contributing to this important journey.”

Cellugy’s proprietary technology uses fermentation to cultivate organisms that naturally produce cellulose and other biopolymers, pioneering a new class of high-performance, biofabricated materials designed to replace microplastics and petrochemical ingredients across consumer and industrial applications.

About Cellugy

Cellugy is pioneering a new class of high-performance biofabricated materials that unlock novel functionalities and elevate formulation possibilities, enabling brands to create next-generation consumer products with unmatched performance, safety, and sustainability. Based in Søborg, Denmark, Cellugy leverages a proprietary fermentation platform, EcoFLEXY™, to produce high-performing, biodegradable cellulose materials crafted by nature and refined by science. Engineered from bacteria and designed with the principles of Green Chemistry, our solutions offer a safe, sustainable alternative to fossil-based ingredients.

Founded in 2018, Cellugy spent seven years rigorously advancing its science to meet the performance demands of industry, beginning with cosmetics and personal care, where EcoFLEXY™ is poised to replace microplastics and redefine formulation standards. Along the way, the company has earned recognition as one of Europe’s top 10 plastic-alternative startups, secured funding from leading investors, and built a dynamic team from 10 nationalities. At Cellugy, we’re redefining what’s possible with biology. Learn more at www.cellugy. com.

industry NEWS

COSMOPROF NORTH AMERICA MIAMI

RETURNS FOR ITS THIRD EDITION, JANUARY 27–29, 2026:

STAYING AHEAD IN BEAUTY, INNOVATION, AND INDUSTRY INSIGHTS

More than 800 brands and suppliers unite in Miami to showcase the future of beauty across skin care, makeup, fragrance, hair, nails, and the entire supply chain.

Cosmoprof North America Miami will return for its third edition, taking place January 27–29, 2026, at the Miami Beach Convention Center. As a premier B2B beauty trade show in the Americas, the event remains a key platform for discovering innovation, emerging trends, and business opportunities across the global beauty landscape.

Taking place in Miami, a key hub connecting North America, Latin America, and the global beauty industry, the 2026 edition will unite over 800 brands and suppliers to showcase the future of beauty innovation. Exhibitors will showcase cutting-edge products, formulations, and technologies across major sectors, including skincare, makeup, fragrance, hair care, nails, and Cosmopack, representing the entire beauty supply chain.

Following its significant expansion in 2025, the upcoming edition promises an even more dynamic show floor, showcasing the industry’s ongoing momentum and creativity. The Beauty Vanities area returns to the spotlight with brands curated product assortments that embody simplicity, authenticity, and innovation. The fragrance category will also take center stage, doubling in presence from the previous year, a reflection of the category’s surging growth and consumer excitement.

Networking opportunities will be abundant both on and off the show floor at Cosmoprof North America Miami, ensuring buyers, brands, and industry leaders have multiple touchpoints to connect meaningfully. Powered by our AI matchmaking platform, MyMatch, attendees will have the ability to discover, pair, and schedule high-value meetings aligned with their goals throughout the event. In addition, our Welcome Party on Day One and dedicated Networking Happy Hour on Day Two will further expand connection opportunities, fostering new relationships and accelerating business growth in an elevated, social environment.

In partnership with BEAUTYSTREAMS, CosmoTrends will once again deliver its anticipated annual report, highlighting the key movements and innovations shaping the beauty industry for 2026. A curated display and presentation will guide attendees through evolving consumer demands and market directions, helping them stay one step ahead in an ever-changing landscape.

In addition to its expansive show floor, Cosmoprof North America Miami will feature a robust educational program designed to empower emerging brands and entrepreneurs. The Entrepreneur Academy offers tailored sessions with actionable strategies for growth, marketing, and operations, while CosmoTalks convenes leading voices in beauty research, brand strategy, and retail. Confirmed participants include The Estée Lauder Companies, K18, and Dossier, among other major players shaping the future of beauty.

As Cosmoprof North America Miami enters its third year, it continues to establish itself as a must-attend event for beauty professionals seeking to stay ahead of global trends, expand connections, and explore the innovations shaping the industry’s future. Registration is now open, with attendees invited to save up to 30% by registering by November 21, 2025.

To register, visit https://cosmoprofnorthamerica.com/miami/.

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services, and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Boating, Pharmaceuticals, Food, Fashion and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit: WWW.INFORMAMARKETS.COM.

BolognaFiere Group is the world’s leading trade show organizer in cosmetics, fashion, architecture, building, art, and culture. The Group has more than 80 international exhibitions within its portfolio, notably Cosmoprof Worldwide Bologna, the most important meeting point in the world for beauty professionals, established in 1967 and held in Bologna, Italy. For the 2024 edition, Cosmoprof registered more than 248,000 attendees from 150 countries in the world, and 3.012 exhibitors from 69 countries. Cosmoprof Worldwide Bologna 2054 is scheduled from March 20 to 23, 2025, in Bologna – Italy. Cosmoprof’s B2B format is constantly able to support companies and stakeholders in their business all over the world with specific tools and initiatives adapted to each market. The Cosmoprof platform extends throughout the entire world, with Cosmoprof North America, Cosmoprof Asia, Cosmoprof India, and Cosmoprof CBE ASEAN. For more information, please visit: WWW.COSMOPROF.COM.

The Professional Beauty Association (PBA) is dedicated to advocating and fighting for the rights and professionalism of the beauty industry, and is committed to the long-term success of beauty professionals and the businesses that employ and support them. As the largest and most inclusive trade organization representing the entire beauty industry, PBA advocates for legislation on behalf of the industry, including such things as fighting against deregulation. PBA also provides curated resources to empower members, including education, business tools and resources, curated healthcare and insurance options, exclusive events, charitable initiatives, scholarships, networking opportunities and proprietary reports and data. Members include manufacturers, distributors, salons, spas, schools, independent practitioners, students, and industry suppliers. For more information on membership, please visit: WWW. PROBEAUTY.ORG/JOIN.

in-cosmetics Asia 2025 attracts celebrities, CEOs and A-Listers for a star-studded edition

in-cosmetics Asia delivered its most influential edition to date. This year’s event attracted a star-studded mix of high-profile industry leaders, C-suite executives, celebrity guests, Asian A-listers, beauty entrepreneurs and heads of some of the world’s best-known cosmetics houses.

The 2025 edition saw record-breaking attendance, with 14,383 unique visitors, up 10% year-on-year, whilst 40% of the attendees travelled from overseas. More than 700 exhibitors from Southeast Asia, wider APAC markets including Japan, Korea and China, as well as Europe, the US and beyond participated, underscoring the show’s scale and influence across the global beauty ecosystem.

Participation from major beauty heavyweights included Mr Hou Juncheng, Founder and Chairman of Proya Cosmetics; Yoshiaki Okabe, Corporate Executive Officer, Executive Officer Chief Marketing & Innovation Officer, Shiseido; and celebrity entrepreneurs such as Raisa Andriana, singer, songwriter and Founder of Raine Beauty; Chayadhorn Kitiyadisai aka Ingu, Managing Director of Ing CK; and Kadek Maharani Kemala Dewi, Co-Founder of MS Glow.

They were joined by representatives from major global multinationals, including L’Oréal, Unilever, P&G, Pierre-Fabre and Estée Lauder; leading local powerhouses such as Srichand, Paragon, Meiyume and The Martha Tilaar Group; and trend-forward brands like Kangaroo Mommy, all coming together to connect, inspire and collaborate on shaping the future of the region’s beauty ingredients industry.

Speaking at the show, Chayadhorn Kitiyadisai, Managing Director of Ing CK, said: “in-cosmetics Asia is my favourite show, and I look forward to it every year. I love getting to dive deep into the science and trending ingredients, and having discussions with so many incredibly talented chemists, scientists, and formulators from the exhibitors. It’s the main driver of the cosmetics and personal care industry.”

Unrivalled beauty trend forecasting

As the flagship event for APAC personal care ingredients, trend forecasting and formulation insight, the 2025 show delivered a strong programme of market predictions, technical breakthroughs and ingredient-focussed learning from leading specialists.

Some of the most noteworthy sessions included L’Oréal’s keynote in the Well-Ageing Conference, ‘Skin Longevity –Harnessing Systems Biology for Lifelong Skin Health,’ Guangzhou Reachin Chemical Co. Ltd.’s, ‘The Science Behind Polymer Thickeners for Superior Formulations & Sensory Aesthetics,’ and BEAUTYSTREAMS’ ‘2026 Trends Across Skincare, Haircare, Colour & Wellness.’

Other sessions explored ethical and halal beauty, Southeast Asian consumer trends, K-Beauty suncare innovation and successful strategies for brand building. Technical and science-led seminars included topics such as the harmonisation of cosmetic preservation and sustainability, scalp-to-skin protection, leveraging AI for cosmetic R&D and post-procedure skincare for optimal skin healing. The programme also featured hands-on formulation lab sessions including: ‘Next-Gen Lightweight Formulation: Calm, Protect and Defend Against UV Rays and Exosomes’ by Gattefossé.

Biotech-driven beauty also dominated the agenda, headlining the Spotlight On Biotech Beauty area with nearly 40 products showcasing the latest breakthrough biotech-driven innovations. The prestigious Spotlight On Formulation Gold Award was presented to Solabia Group for Serenibiome, a double-patented active that repairs skin sensitivity and helps to break the itch-scratch cycle.

Honouring APAC’s success

The in-cosmetics Innovation Zone Best Ingredient Awards celebrated exceptional ingredient innovation against a backdrop of recordbreaking entries, featuring 120 brand new ingredients – the highest number to date.

Singapore-based start-up, ArrowBiome was awarded Gold in the Actives category for ArcherZyme, the world’s first clinically validated lysin for body odour control, marking a new frontier in malodour defence. Momentive Performance Materials claimed Gold in the Functionals category for Harmonie NatuVel Gel.

Now in its second year, the 9 Faces of the APAC Beauty Industry Award made an even deeper impact, drawing major attention from beauty giants Shiseido, Proya, The Martha Tilaar Group and Unilever. The award recognises remarkable individuals whose work is transforming the region’s beauty landscape in a meaningful way.

Building on this momentum, in-cosmetics Asia launched Ask the Experts, a free interactive session giving attendees personalised advice from leading personal care specialists on formulation, product development, green chemistry, sustainability, regulations and digital brand promotion.

in-cosmetics Asia 2026 will take place from 3-5 November at the BITEC, Bangkok.

For more information or to register interest, visit the website here.

About RX

Sarah Gibson, Event Director of in-cosmetics Asia, said: “This year’s in-cosmetics Asia has been truly momentous, both in its impact on the industry and as a clear marker of its position as the flagship event for the APAC beauty ecosystem. We never rest on our laurels and refresh the show every year to ensure it remains the region’s most dynamic and influential international personal care ingredient event.

“With over 21,000 visits across the three days and a 69% increase in full three-day attendance, the density and engagement at the show were remarkable. The show continues to bridge innovation, technology and marketing in a way that no other event can. We thoroughly enjoyed welcoming such a stellar attendance list and we already look ahead to next year – there’s even more new show initiatives to come.”

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of informationbased analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors

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OTC BOOK CLUB

BOOK of the MONTH

Life Switch: How to Experience the Power of Living On by Discovering Your Potential,

Passion, and Purpose

By Joel Steele

In Life Switch, Steele retraces his candid story of resilience and reinvention, from facing jail time, bankruptcy and a near-death experience, to ultimately finding professional success and even an NBA championship ring. Blending unflinching personal narrative with practical advice, he reveals strategies for unlocking potential, rediscovering passion and transforming adversity into purposeful opportunity.

Life Switch serves as a roadmap for readers seeking change, offering guidance on how to “flip the switch” and fully engage with life’s possibilities. Steele’s journey illustrates that fulfillment is not a matter of luck but of mindset and action.

To underscore his commitment to giving back, Steele has pledged to donate $1 million to charity if Life Switch reaches one million copies sold. For Steele, the pledge is more than a sales goal — it’s a statement about the ripple effect of positive change.

“When people flip their switch, they don’t just change their own lives,” Steele said. “They impact their families, their communities, and ultimately, the world. This pledge is my way of sparking more positive light in this world.”

Beauty

Bu

Sophia Winston

Advertising

Sales Representative

Q: How can beauty supply owners help customers find the best skincare products for uneven skin tone?

A: Sophia Winston: Customers struggling with uneven skin tone should look for products that target hyperpigmentation and promote cell turnover. Recommend serums or moisturizers with ingredients like vitamin C, niacinamide, and glycolic acid. Sunscreen is a must for preventing further dark spots, so make sure your store carries SPF products that cater to all skin types. Consistent use of these products can help brighten and even out the skin over time.

Q: What advice can beauty supply owners give to customers on maintaining healthy hair between salon visits?

A: Sophia Winston: Maintaining healthy hair between salon visits is all about keeping it nourished and protected. Suggest deep conditioning masks, oils, and leave-in conditioners to keep the hair hydrated. Recommend satin bonnets or pillowcases for sleeping to reduce breakage. Regular trims and avoiding excessive heat styling can also help.

Sophia Winston, a multifaceted beauty enthusiast, makeup artist, and advertising professional has over nine years of experience in the beauty industry.

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I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill

JINNY BEAUTY

I. Purchase the

4. You’ll

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BLOnDE SErIeS

reader FEEDBACK

Community Corner

Let your voice be heard!

매월 몇 가지 질문을 통해 의견을 수렴하여, 더욱 발전된 잡지를 만들어 가고자 합니다. 잠시 시간을 내시어 귀하의 생각을 공유해 주시기 바랍니다.

답변은 질문지 작성 후 저희 사무실로 보내주시거나, 이메일로 전달해 주시면 됩니다. (연락처는 본 페이지 하단을 참고해 주세요.)

What selling strategies worked the best overall for you this year?

Do you currently have an area where customers can provide feedback? If so, how is that working out and helping your business?

Is there any other topic that you would like to see covered in OTC Beauty Magazine?

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email. Mail this form to: ( 보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. Doraville, GA

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신

Date

December 4-6

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India

DECEMBER | JANUARY

www.events.beautyinc.com/bincawards2025

www.scconline.org/Education/AboutSCC-Education

December 20-22

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