Ever had that moment when a project seemed crystal clear during a meeting, only to find out weeks later that everyone had completely different interpretations? It’s like playing a grown-up version of the game “telephone,” where what starts as “We need this done by the end of the week” ends up as “We’ll get to it when we can.”
24 The Secrets of Visionary Leaders: Create Change Before It’s Urgent
By Susan Robertson
Most leaders don’t ignore change because they don’t care. They ignore it because, in the moment, it doesn’t feel urgent. When the metrics look good and the operations hum along, making time for possibility feels indulgent. But that’s precisely what separates the visionary leaders from the merely competent: they make space to reimagine before a crisis demands it.
by Michael Breus PhD
ECO STYLE has become a trusted name for both professionals and everyday beauty enthusiasts. From iconic gels to groundbreaking new collections, the brand continues to deliver styling solutions that work—for everyone.
More than a styling brand, ECO STYLE is a destination for self-expression. Every product is crafted to shape, protect, nurture, and amplify the natural beauty of every texture. The brand embraces the diverse beauty of every consumer—celebrating curls, coils, waves, and everything in between.
Each formula is created for intuitive use, making styling effortless without sacrificing performance. Driven by real consumer needs, ECO STYLE products emphasize timeless, effective results that last.
CEO: Ann Jhin
Editor: Allyson Leak
Art Director: Sam Choi
Advertising Manager: Sophia Winston
Columnists: Sophia Winston
Contributors: Susan Robertson, Kate Zabriskie
To subscribe, call us at 678-805-3291 or visit www. otcbeautymagazine.com .
Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.
For all other subscribers, yearly subscriptions (12 issues) are $48.00.
Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.
OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.
OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.
Post Master: Please send address changes to: OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Road, Doraville, GA 30340 Tel: 770-734-9222 Fax: 678-805-3292
Together STRONGER
Amosaic is made of many small pieces, each unique, yet when placed together, they create something beautiful and whole. This reflects the spirit of community. When people come together and support one another, the result is not only beautiful, but in countless small ways, it enhances our shared human experience.
In that spirit, we are proud to celebrate our advertisers this month for their commitment to community giving. Their generosity and desire to strengthen their communities serve as an inspiration to us all.
ALLYSON LEAK EDITOR
Alongside these features, our esteemed writers also offer articles that inspire, educate, and guide. Susan Robertson shares “The Secrets of Visionary Leaders: Create Change Before It’s Urgent,” a timely piece on proactive leadership. Kate Zabriskie wrote “Lost in Translation: Avoiding the Pitfalls of the Assumption Trap,” an insightful look at communication in business. On page 44, Sophia Winston offers fresh talking points and product suggestions to use when your customers are seeking bold eyes paired with a neutral makeup look.
Together, through both big and small acts of kindness, we can all grow and thrive.
expert ADVICE
HOW TO HOST A BEAUTY CHARITY EVENT TO GIVE BACK & GROW YOUR BRAND
In today’s socially conscious world, customers are increasingly drawn to brands that not only provide great products but also have a positive impact on their communities. One powerful way to elevate your beauty store while contributing to a worthy cause is by hosting a beauty charity event. A charity event allows you to align your business with a cause that resonates with your customers, create a sense of purpose around your brand, and build stronger connections with your community.
Why Host a Beauty Charity Event?
Hosting a beauty charity event offers a unique opportunity to support a cause while simultaneously boosting your store’s visibility. Here are just a few of the benefits:
• Build Positive Brand Image: Customers are more likely to support businesses that are committed to social responsibility. Hosting a charity event shows your audience that your beauty store cares about more than just profits.
• Create Emotional Connections: When customers feel that they’re part of a greater cause, they’re more likely to return to your store and become loyal advocates for your brand.
• Engage Your Local Community: Partnering with local nonprofits or community organizations will help deepen your store’s roots in the community, building relationships and making your business a valued contributor to local initiatives.
How to Plan and Execute a Successful Beauty Charity Event
1. Choose the Right Cause
First, select a cause that aligns with your brand and resonates with your audience. This could be a charity focused on health, wellness, mental health, or even
environmental sustainability. For example, if your store specializes in skincare, you might partner with a nonprofit that provides skincare products or services to underserved communities. Choosing a cause that reflects your store’s values will help create an authentic connection with your customers.
2. Set Clear Goals and Objectives
Determine what you hope to achieve with your charity event. Are you raising money for a nonprofit? Collecting product donations for those in need? Or simply raising awareness about an important cause? Setting clear goals will help you measure the event’s success and guide your planning process. Also, make sure you decide whether your event will be in-store, virtual, or a hybrid of both to maximize participation.
3. Partner with Local Organizations and Influencers
Collaborate with local charities, influencers, and community figures who are passionate about your chosen cause. Not only can this help you tap into their network of supporters, but it also provides credibility to the event and gives it a more widespread appeal.
4.
Plan an Engaging Event Format
The key to a successful charity event is an
engaging experience for your customers. You could host a beauty product auction, where customers bid on popular products, with proceeds going to the charity. You could also try a “pay what you can” beauty workshop where participants learn tips and tricks for skincare, makeup, or hair care, with a portion of the fees donated to your cause.
Here are some other event ideas:
• Beauty Bar Stations: Set up product stations where attendees can try out products and receive mini services (like facials or makeup touch-ups) with a portion of the service fees going to charity.
• Raffle Drawings: Sell raffle tickets for beauty-themed prizes, and donate the proceeds.
• Live Demonstrations: Host live product demos, with a portion of each sale during the event going to the charity.
5. Promote the Event in Advance
Effective promotion is crucial to driving attendance and participation. Start promoting the event at least two weeks in advance through your social media channels, email newsletters, and in-store flyers.
6. Give Back Beyond the Event
After the event, consider continuing the charitable spirit by donating a percentage of your monthly or quarterly sales or offering ongoing support to the cause you partnered with. This can help keep the momentum going and demonstrate that your commitment to the cause is not just a one-time initiative.
market PLACE
THE BEAUTY SHELF EDIT:
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BY KATE ZABRISKIE
in Lost
Avoiding the Pitfalls of the Assumption Trap
Ever had that moment when a project seemed crystal clear during a meeting, only to find out weeks later that everyone had completely different interpretations? It’s like playing a grown-up version of the game “telephone,” where what starts as “We need this done by the end of the week” ends up as “We’ll get to it when we can.”
Assuming everyone is on the same page is a mistake that can lead to misaligned expectations, missed deadlines, and frustration. The good news? There’s a simple fix: take deliberate steps to ensure understanding. Here’s a practical guide to avoid ambiguity and foster clarity.
Step One: Acknowledge the Risk of Assumptions
The first step is recognizing that assuming understanding is a common trap. People interpret words and instructions through their own experiences, which often creates gaps in understanding.
Key Practices
• Before ending conversations, ask, “What questions do you have?” This small shift from “Do you have any questions?” creates a more open space for clarification.
• Remember, as the communicator, the responsibility for clarity falls on you. If your message didn’t land, it’s a cue to adjust your approach.
Step Two: Define Terms and Expectations Clearly
Ambiguity thrives when instructions are vague. Words like “soon,” “better,” or “ASAP” leave room for multiple interpretations, which can lead to confusion or inaction.
How to Define Clearly
• Use specific language: Instead of saying, “Let’s catch up later,” try, “Let’s meet Thursday at 3 p.m.”
• Quantify goals: Replace “improve sales” with “increase sales by 15% this quarter.”
• Provide concrete examples: If requesting a report, clarify, “I’m looking for something like the analysis we used in last month’s presentation.”
Step Three: Encourage
Two-Way Communication
Communication is a two-way street. Without feedback or discussion, it’s impossible to know if your message was received as intended.
Try This
• After sharing instructions, ask, “To make sure we’re aligned, what’s your understanding of the next steps?”
• Create a safe space for questions by saying, “This is a tricky process—what can I clarify for you?”
• Actively listen to responses and adjust if necessary. Conversations should feel collaborative, not one-sided.
Step Four: Document Agreements and Next Steps
Relying on memory is risky, especially when juggling multiple projects or working in teams. Documentation ensures there’s a shared reference point that eliminates ambiguity.
Best Practices
• Send follow-up emails after meetings to summarize key points, responsibilities, and deadlines.
• Use project management tools like Asana or Trello to track progress and keep everyone on the same page.
• Replace vague timelines like “soon” with specific deadlines such as “by Wednesday at 5 p.m.”
Step Five: Clarify Roles and Responsibilities
Unclear roles can lead to tasks falling through the cracks—or worse, duplication of effort. Defining who does what avoids unnecessary confusion.
How to Address Roles
• Use tools like the RACI framework (Responsible, Accountable, Consulted, Informed) to outline who handles each part of a project.
• Explain why specific responsibilities are assigned. For example, “You’re leading this because of your expertise in X.”
• Revisit roles as needed, especially when priorities or team dynamics change.
Step Six: Avoid Overloading Communication Channels
Too many channels create chaos. When important updates are scattered across email, Slack, and meetings, key details are bound to get lost.
Streamlining Communication
• Choose one primary channel for essential updates and stick to it.
• Use descriptive subject lines like “Project Deadline Update: May 15” instead of generic ones like “Quick Question.”
• Establish rules for when to use each tool. For instance, use email for formal updates and instant messaging for quick questions.
Step Seven: Conduct Regular Check-Ins
Regular check-ins ensure alignment and catch potential
misunderstandings before they escalate. Think of these as opportunities to course-correct in real time.
Check-In Tips
• Ask specific questions like, “What challenges are you encountering?” rather than generic ones like, “How’s it going?”
• Compare current progress to initial plans to identify gaps.
• Reaffirm the overarching goal to remind everyone of the purpose behind the work.
Step Eight: Foster a Culture of Clarity
Encouraging clarity as a team value prevents misunderstandings from becoming a recurring issue. When people feel comfortable seeking clarification, mistakes and miscommunications decrease significantly.
Ways to Foster Clarity
• Model clear communication as a leader. Your example sets the tone for your team.
• Celebrate good questions as a sign of engagement and attention to detail.
• Provide ongoing training or resources on effective communication techniques.
Invest Minutes Now and Avoid Hours Later
Assuming everyone understands a conversation or directive in the same way is a shortcut to frustration. But with a few intentional adjustments—asking questions, defining expectations, documenting steps, and fostering clarity—you can drastically reduce ambiguity.
The extra minutes spent clarifying now will save hours of headaches later. Clear communication doesn’t just streamline projects; it builds trust, improves relationships, and ensures everyone can move forward with confidence. Why settle for guessing when you can guarantee understanding?
Meet Kate Zabriskie
Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www.businesstrainingworks.com.
BY SUSAN ROBERTSON
The Secrets of Visionary Leaders: Create Change Before It’s Urgent
Most leaders don’t ignore change because they don’t care. They ignore it because, in the moment, it doesn’t feel urgent. When the metrics look good and the operations hum along, making time for possibility feels indulgent. But that’s precisely what separates the visionary leaders from the merely competent: they make space to reimagine before a crisis demands it.
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Visionary leaders don’t wait for pain to trigger change. They act when things still look fine on the surface—when most people are coasting. They understand that comfort breeds complacency, and complacency is where innovation dies. So why is it so rare to see organizations making meaningful change when everything’s “working”?
Because change feels riskier than routine. Leaders are rewarded for short-term outcomes, not long-term possibilities. Teams are trained to fix problems, not to explore potential. And entire cultures are built to preserve stability—not to challenge it.
But possibility doesn’t live in the stable. It lives in the slightly unhinged questions that start with “What if we…” or “Why don’t we…” or “Wouldn’t it be wild if…” It lives in the willingness to step off the well-paved path and consider what might lie just beyond the familiar.
Visionary leaders don’t just tolerate this kind of thinking— they create the conditions where it can thrive. They reshape the cultural assumptions that say, “Don’t rock the boat,”
and replace them with, “Let’s see what else is possible.” They interrupt the patterns that reward efficiency over imagination. They normalize exploration without the guarantee of immediate ROI. Here’s what that looks like in practice:
1. They carve out space for thinking, not just doing. They understand that innovation isn’t a task to check off—it requires mental white space, uninterrupted time, and freedom from constant urgency. Visionary leaders protect this space intentionally, creating boundaries that allow their teams to go beyond surface-level thinking. They don’t just suggest it—they schedule it. They say no to unnecessary meetings, protect thinking time on calendars, and give teams permission to pause, reflect, and reframe. They make deep thought as non-negotiable as budget reviews.
2. They ask their teams to challenge assumptions even when there’s no problem to solve. Because waiting for problems means you’re always reacting—never inventing. This isn’t about chaos for chaos’ sake—it’s about building a muscle for questioning the status quo, even when it feels comfortable. Visionary leaders
embed assumption-checking into regular conversations. They model the question, “What are we treating as true that might not be?” and invite alternative perspectives to surface before consensus locks in. They understand that asking good questions is a creative act in itself.
3. They shift language from certainty to curiosity. Questions like “What if…” and “Why not…” become signals of forward momentum, not distractions from the agenda. Over time, that language shift rewires team dynamics: fear of being wrong is replaced with enthusiasm for exploration. Visionary leaders celebrate when a team member floats an odd idea or pushes back on accepted norms. They replace “prove it” with “explore it,” and open the door for discovery instead of defensiveness. This linguistic shift creates an environment where new thinking is expected, not exceptional
4. They reward experimentation before outcomes. Even small tests of new thinking are celebrated—not for being right, but for being brave. Leaders build in mechanisms that value curiosity over perfection, reinforcing that learning is part of progress— even when the result isn’t tidy. Visionary leaders don’t just permit failure—they frame experimentation as a responsibility. They track learning as a metric and ask after-action questions like “What surprised us?” and “What will we try differently next time?” They view progress as cumulative, not instant.
5. And most importantly, they model all of this themselves. When leaders practice what they preach, they grant everyone else permission to step into possibility. They show—not just tell— their teams that questioning, exploring, and stretching are part of the job, not threats to it. They let people see them wrestling with ambiguity, changing their minds, and exploring ideas without immediate resolution. They walk the talk of creative leadership, not by declaring vision, but by visibly engaging with uncertainty. This kind of leadership makes possibility feel safe, supported, and worth pursuing.
Great leaders of the future won’t win by knowing the most in one lane—they’ll win by seeing how all the lanes connect.
In environments like healthcare, pharma, or financial services— where the stakes are high and the margin for error is low— it’s tempting to think that possibility has to take a backseat to predictability. But in reality, those are the environments most in need of leaders who can see around the corner. Creating change before it’s urgent isn’t reckless. It’s responsible. It’s what allows organizations to adapt instead of react. To lead instead of follow. To shape the future instead of surviving it.
If your team is only innovating when a fire breaks out, you’re not leading—you’re firefighting. Visionary leaders don’t wait for permission. They look beyond what’s working to see what’s possible.
Meet Susan Robertson
Susan Robertson empowers individuals, teams, and organizations to Live in Possibility™ so they can more nimbly navigate change. She is a creative thinking expert with over 20 years of experience speaking, consulting, and coaching in Fortune 500 companies. As an instructor on applied creativity at Harvard, Susan brings a scientific foundation to enhancing human creativity. To learn more, please go to: www.SusanRobertsonSpeaker.com.
Ultimate Guide to Selling, Merchandising, and Caring for Wigs:
the A Beauty Supply Store Owner’s Toolkit
Understanding Different Types of Wigs
Wigs are a key offering in any beauty supply store. Whether your customers are looking for a quick change, a protective style, or simply want to boost their confidence, wigs are the go-to solution. As a beauty supply store owner, it’s important to not only stock a variety of wigs but also provide education on how to care for them. Proper care ensures that customers get the most out of their purchase and remain loyal to your store for future needs.
Here’s your complete guide to selling, merchandising, and caring for wigs—helping your customers maintain their styles while boosting your sales and store reputation.
Before you can educate your customers on how to care for wigs, it’s essential to understand the different types. This knowledge will also help you make the right sales recommendations.
Types of Wigs:
• Human Hair Wigs: These are made from real human hair and can be styled, cut, and treated just like natural hair. Customers can apply heat, color, and wash these wigs, which makes them a popular choice for those looking for a long-term, versatile option.
• Synthetic Wigs: Made from synthetic fibers, these wigs are more affordable but require specific care. They cannot withstand heat styling or dyeing, but they hold their shape well, making them an excellent choice for a low-maintenance style.
• Blended Wigs: A combination of human and synthetic fibers, these wigs offer the best of both worlds—natural styling options with the durability of synthetic materials.
Common Wig Features to Know:
• Cap Construction: Wigs come in different cap constructions, such as lace front, full lace, and wefted caps. Lace front wigs allow for a natural hairline, while full lace wigs offer more styling versatility.
• Length and Texture: Offer a variety of lengths (short, medium, long) and textures (straight, curly, wavy) to cater to different tastes and preferences.
Selling Wigs: Key Tips
Selling wigs involves more than just placing them on a shelf. To ensure your customers are happy with their purchases, consider the following selling strategies:
Offer a Range of Choices:
• Variety Is Key: Stock different wig styles, lengths, colors, and cap types to meet the needs of a diverse customer base.
• Customization Services: Offer to trim, cut, or style wigs instore for customers. This gives a personal touch and ensures they leave with a product they love.
Customer Consultation:
• Understand Their Needs: Take the time to understand why the customer is purchasing a wig. Are they looking for a temporary look, or is this a long-term purchase? Are they concerned about comfort or needing to wear the wig daily?
• Fit is Important: Ensure the wig fits properly and comfortably. Many wigs come with adjustable straps or lace fronts, but a good consultation on sizing is crucial for satisfaction.
Recommend Complementary Products:
scrubbing; instead, gently work the shampoo into the fibers and rinse with cool water.
• For synthetic wigs, advise customers to use dry shampoo to keep them fresh. Washing synthetic wigs too often can damage the fibers.
• Conditioning:
• For human hair wigs, use a conditioner designed specifically for wigs to keep the hair soft and manageable.
• Synthetic wigs don’t require conditioning, but a special detangling spray can help keep them smooth.
• Drying: Always recommend air drying wigs on a wig stand. Never wring out a wig or dry it with a blow dryer as this can damage both human and synthetic hair.
• Wig Caps: Suggest breathable, comfortable wig caps that can protect natural hair and keep wigs in place.
• Wig Stands & Mannequin Heads: Recommend wig stands to customers for proper wig storage. A good stand prevents wigs from becoming misshapen and tangling.
• Wig Care Products: Include wig shampoos, conditioners, detanglers, and sprays in your product line. Make sure they’re clearly displayed and easy to recommend.
Educating Your Customers on Wig Care
Once customers leave your store with their new wig, it’s important they know how to care for it properly to ensure its longevity. As a beauty supply store owner, you can provide valuable tips to keep wigs looking their best for longer.
General Wig Care Tips:
• Washing Wigs:
• For human hair wigs, suggest washing them every 1014 days with a gentle, sulfate-free shampoo. Avoid
Storage:
• Store Properly: Encourage customers to store wigs on wig stands or mannequin heads to maintain their shape. For longterm storage, a wig cap can help protect the wig from dust and tangling.
Styling and Maintenance:
Human Hair Wigs: Remind customers they can treat human hair wigs like their natural hair, meaning they can use heat tools to curl or straighten them (but always use a heat protectant).
Synthetic Wigs: Warn customers not to apply heat to synthetic wigs, as they can melt or lose their shape. Instead, recommend using wig-safe styling products to keep them in place.
Upselling Opportunities for Wig Care
By offering additional products that complement wig care, you can increase sales while providing value to your customers. Here are some upselling ideas:
• Wig Detangling Brushes: Offer brushes designed specifically for wigs, which help keep fibers from becoming frizzy or tangled.
• Wig Shampoo & Conditioners: Stock wig-specific shampoos, conditioners, and sprays that will help maintain the wig’s texture and longevity.
• Storage Solutions: Wig bags, stands, and cases help customers protect their investments and keep their wigs looking new for longer.
• Hair Accessories: Offer wig caps, combs, pins, and other accessories that can enhance the styling and comfort of wigs.
POWER OF PURPOSE the
At the heart of every thriving business is a commitment not only to customers, but also to the community it serves. At OTC Beauty Magazine, we are proud to highlight the amazing impact our valued advertisers are making through their charitable efforts. This year, we asked them to share how they choose the causes they support, the ways their teams personally get involved, and the stories that have left a lasting impression.
Giving back is more than just a business decision—it’s a reflection of the values that guide these companies every day.
What shines through is a collective spirit of generosity and purpose—proof that giving back is more than just a business decision, it’s a reflection of the values that guide these companies every day. From thoughtful partnerships to hands-on volunteerism, their efforts are making a real difference, and we are honored to showcase their commitment to building stronger communities.
Andis Company
Years in Business: 103 years
How does your company decide which causes or organizations to partner with, and which charities have you been involved with this year?
Through the Andis Foundation, we support organizations that align with our mission to build strong families, develop thriving kids, and foster vibrant communities.
We annually support our local United Way through a match to our generous associates’ giving, reinforcing our commitment to collective impact.
Recently, we partnered with the multiple local police departments and Cops ‘N Cuts—a community event that provides free haircuts to children ages 5 to 17, fostering trust between law enforcement and local families while easing financial burdens.
Beyond donations, in what ways does your team personally get involved in the charitable work you support?
How do you measure the success or effectiveness of your charitable efforts?
We partner with organizations that demonstrate measurable outcomes and long-term impact. The mission of Andis Foundation has always been to change lives and always will be.
Success means seeing lives transformed and communities strengthened - something we evaluate with care and purpose.
Our associates are deeply engaged in giving back—many support their favorite charities, and the Foundation amplifies their impact through matching gifts.
We also encourage volunteerism and community involvement, empowering our team to be hands-on in the causes they care about. From mentoring youth to participating in local initiatives, our team brings heart and action to every effort.
How do you share your charitable work with customers so they can feel connected to the impact their purchases help create?
We showcase our impact through the Andis Foundation website, where customers can explore real stories and results from our charitable partnerships.
By highlighting these efforts online and in our communications, we invite customers to be part of the journey.
Is there a particular moment or story from your charitable work
this year that has stayed with you or inspired your team?
One standout moment was our partnership with Sharp Futures Foundation in Louisville, KY.
Their school-based barbershop mentoring program empowers youth to succeed in education and life—an inspiring blend of craft and care.
Seeing students thrive through this initiative has deeply moved our team and reaffirmed the power of purpose-driven work.
The Doux
Years in Business: 10+ years (founded in 2012, inspired by salon culture and natural hair expertise).
How does your company decide which causes or organizations to partner with, and which charities have you been involved with this year?
At The Doux, we believe our brand is more than just products — it’s a platform for culture, creativity, and community. We choose to partner with organizations that reflect our values of empowerment, innovation, and representation. This year, we partnered with Black Girls Code to launch the Black Beauty AI Challenge, to support their mission of introducing young Black girls to technology. We believe that beauty and technology are not separate conversations — the future of Black beauty will be shaped by how we innovate and create in the digital space to continue to drive the culture.
Beyond donations, in what ways does your team personally get involved in the charitable work you support?
We go beyond writing a check. Our team collaborates directly with Black Girls Code to mentor participants, guide them through creative and technical storytelling, and amplify their voices on our social channels. We bring our expertise in culture and beauty, pairing it with their expertise in technology, so that together we can spark a new generation of creators who see themselves reflected in both industries.
How do you measure the success or effectiveness of your charitable efforts?
For us, success looks like impact on people — specifically, how many young women and girls we reach, inspire, and empower. With the Black Beauty AI Challenge, we measure success not only by participation numbers and prize distribution, but by the stories
these young creators share. When a girl creates her first AI video envisioning the future of Black beauty, that’s a success we can build on for years to come.
How do you share your charitable work with customers so they can feel connected to the impact their purchases help create?
We integrate our community work into our brand storytelling across social platforms, our website, email and in press. Customers see that when they buy The Doux, they are supporting more than just a product — they’re investing in a brand that is truly rooted in the community & supporting the next generation of innovators. By highlighting the young women of color leading in the AI Challenge, we connect our customers directly to the outcomes of their support.
Is there a particular moment or story from your charitable work this year that has stayed with you or inspired your team?
One of the most inspiring moments has been seeing how participants in the Black Beauty AI Challenge merge cultural pride with technological innovation. Watching a young girl use AI to create a vision of the future where Black hair, beauty, and technology stand at the center of creativity is powerful. It reminds our entire team why The Doux exists — to celebrate culture, to push boundaries, and to make sure that the next generation has the tools to do it even bigger.
M&M PRODUCTS
Years in Business: 35 YEARS
How does your company decide which causes or organizations to partner with, and which charities have you been involved with this year?
At M&M Products Company, based in Marietta, Georgia, we choose to partner with causes that reflect our company values—empowerment, community support, and access to essential needs. We look for organizations that make a direct impact in underserved communities, especially those supporting women, children, and education. This year, we’ve supported local initiatives in Georgia, including school supply drives and women’s shelters, as well as outreach programs in the Caribbean and Indian Ocean regions through our international operations.
How do you measure the success or effectiveness of your charitable efforts?
We measure success through a mix of direct feedback, outcome tracking, and long-term relationships with the organizations we support. Whether it’s the number of families helped, students supported, or supplies distributed, we look at both the quantitative and emotional impact of our contributions.
How do you share your charitable work with customers so they can feel connected to the impact their purchases help create?
We share stories and updates through our website, email newsletters, and social media. We believe our customers are partners in this work—every purchase helps us support these causes. By highlighting the real-life impact of our giving, we invite our customers to be part of the journey.
Is there a particular moment or story from your charitable work this year that has stayed with you or inspired your team?
Beyond donations, in what ways does your team personally get involved in the charitable work you support?
Our team volunteers their time in various ways— from packing care kits and participating in local drives to mentoring young entrepreneurs and students. We believe personal involvement strengthens our connection to the community and reinforces our mission beyond just writing checks.
Yes—one moment that really inspired us was a drive that we participated in that was focused on providing cleanliness and health/beauty supplies for a half way home located in NY. It was a small gesture on our end, but for the institution, it made a huge difference in helping people regain their confidence and become contributing members to society as they began their journey. That reminder of how small actions can create big change continues to fuel our efforts.
The Hair Diagram
Years In Business: 11 Years
How does your company decide which causes or organizations to partner with, and which charities have you been involved with this year?
We join forces with nonprofit organizations that put people first, ensuring resources reach their communities without being slowed down by red tape.
Over the years, we have donated to and/or volunteered with the following organizations:
• Brenda Brown Bosom Buddies
• Internationally Pretty
• Homes For Troops
• Girls Incorporated of Huntsville
• American Red Cross
• Feeding America
• American Cancer Society
• The Cancer Research Institute
• Boys & Girls Club of America
Beyond donations, in what ways does your team personally get involved in the charitable work you support?
I serve on the Board of Internationally Pretty, where I help guide initiatives that empower and uplift women and girls.
I also provide free makeover services for women diagnosed with alopecia and cancer, offering them not only a renewed appearance but also a boost of confidence and hope during challenging times.
How do you measure the success or effectiveness of your charitable efforts?
While we don’t track our work with formal metrics, our efforts are guided by compassion—serving where the need is greatest and where we feel called to help.
How do you share your charitable work with customers so they can feel connected to the impact their purchases help create?
Through social media and our website, we share powerful beforeand-after makeover stories—shining a light on the beauty, resilience, and confidence of those who need it most.
Is there a particular moment or story from your charitable work this year that has stayed with you or inspired your team?
There isn’t one story that stands above the rest—we simply continue to emphasize the importance of supporting those in need. That support isn’t always financial; in fact, we often see the most meaningful results come from the services and personal care we provide.
beauty AMBASSADOR
BY SOPHIA WINSTON
Bold Eyes, Neutral Face: How Beauty Supply Owners Can Guide Customers to Their Statement Look
I have loved makeup ever since I was a little girl. There’s something so magical about playing with color palettes and seeing how a simple swipe of eyeliner or a new shade of shadow can completely transform a look. Over the years, even as I’ve balanced being a busy mom, wife, makeup artist, and advertising manager, I’ve never let go of that love. In fact, one of my favorite things is sharing beauty tips with others — because makeup isn’t just about products, it’s about confidence and creativity.
One of my go-to looks, both for myself and for clients, is a bold eye. A bold eye look never fails to turn heads. Whether it’s for a night out, a special occasion, or simply for someone who loves to make a statement, bold eyes paired with a neutral face create sophistication. As beauty supply owners, you have such a unique opportunity. You’re not just
selling eyeliner or mascara — you’re teaching your customers how to achieve a look that makes them feel powerful and stylish. And when they feel good about how they look, and know they can count on your store for the right products and guidance, they’ll keep coming back again and again.
That’s why I’ve put together this guide. These are my simple, repeatable steps to achieve bold eyes, with product recommendations you can share with your customers. I hope you’ll use this as a tool to inspire, teach, and ultimately grow your customer loyalty.
Why Focus on Bold Eyes?
Neutral makeup with bold eyes is timeless because it’s versatile and universally flattering. Many customers may shy away from it, thinking it’s too
complicated, but when you show them it’s a series of simple steps with the right tools, they’ll feel empowered — and that builds loyalty to your store.
Step-by-Step: Teaching Customers to Achieve Bold Eyes
Step
1:
Prep the Eyes
• Advice to Share: Remind customers that brows frame the face and should be shaped before starting. Clean eyelids are essential for a smooth application.
• Products to Recommend:
• Cleansing wipes or micellar waters (gentle and effective).
• Brow pencils or gels for a polished frame.
Step 2: Prime for Intensity
• Advice to Share: Encourage customers to use an eyeshadow primer in a lighter shade to make dark colors pop. This also prevents creasing, which is a common frustration.
• Products to Recommend:
• Lightweight eye primers.
• Neutral-toned cream shadows that double as a base.
Step 3: Outline with Eyeshadow
• Advice to Share: Suggest outlining the desired shape with black or dark gray eyeshadow before committing to liquid liner. It’s forgiving and easy to adjust. Leave negative space in the center for a modern graphic look.
• Products to Recommend:
• Matte black or charcoal eyeshadow singles.
• Flat angled brushes for precision.
Step 4: Define with Liquid Liner
• Advice to Share: Recommend waterproof black liquid liner for sharp, long-lasting lines. Show them the Q-tip trick with cleansing water for a crisp wing.
• Products to Recommend:
• Precision-tip waterproof liquid liners.
• Cotton swabs + travel-size micellar waters for touch-ups.
Step 5: Finish with Mascara
• Advice to Share: Suggest layering mascara on both top and bottom lashes for maximum impact. Encourage customers to try a volumizing and lengthening formula for drama.
• Products to Recommend:
• Volumizing mascaras with smudge-proof formulas.
• Lash curlers for added lift.
Pairing Bold Eyes with a Neutral Face
Customers often wonder what pairs best with bold eyes. Teach them to keep the rest of the face subtle for balance:
1. Create Eye-Catching Displays: Group primers, liners, shadows, and mascaras together with signage like “Get the Bold Eye Look in 5 Steps!”
2. Offer Mini Tutorials: A short demo in-store or a social media video can drive sales by showing just how easy it is.
3. Bundle Products: Sell starter kits that include everything needed (primer, shadow, liner, mascara) at a value price.
Farewell Message to Mr. Charles Seo
On Friday, August 22, 2025, we bid farewell to Mr. Charles Seo, Vice President of Jinny United, as he enters early retirement.
Mr. Seo has been with Jinny since August 20, 2001, and for more than two decades, he has been a loyal and dedicated member of the Jinny family. His commitment, hard work, and spirit have left an enduring mark on our organization. To many of us, he has been more than just a colleague — he has truly embodied what it means to be a “Jinny Man.” From the many memories we’ve shared to the countless ways he has strengthened our organization, he will always be remembered with gratitude and respect.
While it saddens us that he will no longer be part of our daily lives at Jinny, we are equally joyful that he can now enjoy the freedom to pursue the things that bring him happiness and fulfillment.
From the bottom of our hearts, we thank Mr. Seo for his dedication, leadership, and friendship. We will always cherish the good memories shared together, and we wish him the very best in this new chapter of life.
With gratitude,
Eddie Jhin
Mr. Charles Seo, Vice President of Jinny United
Ampro: Honoring Legacy, Inspiring the Future
Ampro has earned its place as a heritage brand, trusted across generations for its performance and value. From the iconic Pro Styl Gel to today’s Shine ’n Jam and Magic Fingers lines, Ampro continues to balance tradition with new ideas and evolving beauty needs. Alejo Cerrato, Vice President of Marketing, shared how Ampro honors its legacy while embracing the future. It’s a story of a brand that has never lost sight of where it came from, while always listening to the needs of the customers it serves today.
OTC Beauty: Ampro is a heritage brand with decades in the market. How do you balance honoring your legacy with staying fresh and relevant to today’s consumers?
Alejo: We’ve built trust over generations, and that legacy is central to who we are. At the same time, beauty is always evolving. We balance both by keeping our formulas, quality, and values consistent, while introducing new products that meet the changing needs of our consumers—enhanced by attractive, environmentally conscious packaging and messaging that reflects today’s trends and lifestyles.
OTC Beauty: Many customers discover a brand through a single “hero product.” Which Ampro product often serves as that introduction, and how do you turn first-time buyers into loyal fans?
Alejo: Our hero products include the Shine ‘n Jam Conditioning Gels, the Magic Fingers line for Braiders, and the Ampro Pro Styl Protein Styling Gel. The Pro Styl Gel is a household staple, trusted across generations. Once consumers experience the performance and value of these products, we guide them further by introducing complementary solutions—such as edge control, braiding gels, and moisturizing products—that meet their evolving styling needs.
OTC Beauty: How does Ampro approach education for beauty supply store staff so they can recommend your products with confidence?
Alejo: We invest heavily in education. That includes product sampling and training sessions where store associates can experience the products firsthand.
All technical information—such as LOIs and MSDS—is available on our website, along with quick reference guides and video tutorials. This gives staff the confidence to explain product benefits to their
customers.
Our distributors also have a direct line to us, so store staff can get quick answers to their questions.
OTC Beauty: Packaging can be a silent salesperson. What role does design and labeling play in attracting customers to Ampro products on the shelf?
Alejo: Our packaging is designed to stand out and clearly communicate product benefits. Clean labeling, bold colors, and transparent ingredient lists ensure customers know exactly what they’re buying.
We see packaging as the first point of contact between Ampro and the consumer. It must be honest, inviting, and true to our brand heritage.
OTC Beauty: Beyond hair care, Ampro is part of the broader beauty lifestyle. How does the brand connect with trends in fashion, pop culture, or social media?
Alejo: We engage directly with our consumers by partnering with stylists, influencers, and entertainers who reflect our community. From social media events to fashion collaborations, we keep Ampro in the conversation— not just in beauty aisles, but in music, style, and everyday self-expression.
OTC Beauty: Some beauty supply stores thrive by creating themed promotions. What are some ideas and creative ways retailers can successfully feature Ampro products in their marketing?
Alejo: Seasonal styling kits—like “back-to-school edges” bundles or “festival braids” promotions—are just a few examples of how we connect with consumers. We also highlight Ampro products during cultural celebrations such as Juneteenth, HBCU homecomings, and Black History Month. Sharing these moments on social media strengthens our connection with the community.
OTC Beauty: Ingredient transparency is becoming a bigger priority for customers. How does Ampro communicate the story and benefits of its ingredients?
Alejo: We focus on clear, simple communication. Our product labels highlight key ingredients and explain their benefits for hair
health. On our website and social media, we provide deeper insights into ingredient benefits and safety, helping consumers make informed choices they can trust.
OTC Beauty: With so many styling needs from braiding to edge control, how does Ampro develop products that work seamlessly across different styling categories?
Alejo: We work hand in hand with a team of stylists—The Ampro Testers—and with consumers, listening closely to their needs and feedback. Whether it’s a strong hold for protective styles or nourishing formulas for natural hair, our R&D process is designed to deliver performance and versatility without compromising hair health.
OTC Beauty: How does Ampro use consumer feedback to inspire new products or improvements?
Alejo: Consumer feedback is essential to us. We carefully consider input from social media, surveys, and stylist partnerships. For example, when customers asked for products without certain ingredients, we responded with cleaner formulations that deliver the same trusted performance.
OTC Beauty: Many beauty supply stores cater to multi-generational customers. How does Ampro create products that appeal to both longtime loyalists and younger shoppers?
Alejo: For loyalists, we continue to offer the products they’ve trusted for decades. For younger shoppers, we introduce innovation—new textures, scents, and packaging that match their lifestyles. Our goal is to build a family of products where grandmother, mother, and daughter can all find something they love.
OTC Beauty: Looking ahead, what’s one surprising or exciting development from Ampro that beauty supply owners can look forward to?
Alejo: We’re constantly developing new products. This year, retailers can expect launches that deliver strong results while meeting the growing demand for healthier, more transparent beauty solutions. We’re especially excited about a Bold release coming soon.
HHollywood Beauty Unveils Batana Oil:
A Legendary Ingredient Supporting Hair Growth and Repair
The #1 multi-use oil brand adds the Ancient Miracle Oil to its trusted range – supporting restoration, strength, and scalp-to-strand transformation
ollywood Beauty, the top selling value brand of multi-use oils in the U.S. announces the anticipated launch of their Hollywood Beauty Batana Oil ($8.99; 2 Fl oz). Rooted in Honduran tradition and loved by beauty enthusiasts, Hollywood Beauty makes this rare ingredient accessible to the masses, offering a 100% natural blend for hair, scalp, and skin.
Enriched with Oleic Acid and Vitamin E, Hollywood Beauty Batana Oil replenishes and revitalizes, drenching hair and skin in longlasting moisture while combating dryness. With a commitment to clean beauty at a value price, Hollywood Beauty continues to deliver quality oils that meet today’s beauty needs.
“The Batana ingredient is known for its restorative properties, helping to strengthen hair, promote length retention, and help with moisturization to support healthy hair,” says Mika Smith, BoardCertified Master Cosmetologist, Licensed Cosmetology Educator, Trichologist, and Senior Educator & Product Evaluator Manager at Hollywood Beauty. “It also works as a nourishing oil to help maintain skin hydration for a soft feel and nice subtle glow.”
For over 30 years, Hollywood Beauty has been a leader in the beauty and personal care industry, empowering consumers to achieve their best beauty routine with premium, multi-purpose oils that meet every beauty need. Committed to providing innovative, quality solutions for healthier hair, scalp and skin, Hollywood Beauty has earned a reputation as a trusted and loved beauty brand. Offering products free from sulfates, parabens, mineral oils and animal testing, Hollywood Beauty ensures its products are both effective and ethical.
Hollywood Beauty’s range of Multi-Use Oil Premium Blend Oils includes:
• NEW! Biotin Oil (2 oz & 8 oz)
• NEW! Chebe Oil (2 oz)
• NEW! Batana Oil (2 oz & 8 oz)
• Tea Tree Oil (2 oz, 8oz, & 16oz)
• Rosemary Oil (2 oz & 8 oz)
• Vitamin E Oil (2 oz & 8oz)
• Jojoba Oil (2 oz & 8 oz)
• Jamaican Black Castor Oil (2 oz & 8 oz)
• Coconut Oil (2oz & 8 oz)
• Olive Oil (2 oz & 8 oz)
DAX Hair Care Launches
Imperial DAX Co., Inc. makers of classic DAX hair and skin products, proudly made in the USA since 1954, announces the immediate launch of new packaging for their DAX Classic jar products, as well as a revamped daxhaircare. com website. The visual changes to the DAX Classics labels, packaging and website are the first made by the company in roughly eight years.
DAX’s iconic pomade tins, their Naturals line and SuperGro will not change in appearance. However, the DAX classic jars, once renowned for having a straightforward, basic appearance; now feature black lids and black labels with color blocking, decorative swirls and detailed application instructions. All newly packaged jars will feature the distinctive DAX logo and will include an adhesive sticker on the lid top which reads, “Same Great DAX, Brand New Look,” in red, white, and blue for customers to quickly and easily recognize them as being authentic DAX products and to thwart any counterfeit concerns.
The DAX site has also been refreshed with home page video embedding, a robust Digital Assets area, an Instagram feed, and categories such as Wax Pomades, Water-Based Gels, Natural Hair, Multi-Use and more.
“Customers have used our products for generations and the quality of our ingredients will never change, but that doesn’t mean our packaging and website can’t evolve,” says DAX General Manager, Scott Stein. “Exterior changes will never affect our internal excellence because manufacturing quality goods is ALL we know how to do at DAX and our consumers, and our global Distributors recognize that. They appreciate that the Same Great DAX, Brand New Look is a trend growing with momentum and we will keep that momentum going with increased sales and product visibility.”
About Imperial DAX Co., Inc.
DAX Hair Care is an international hair and skin care brand that manufactures, markets, and distributes a wide variety of products including pomades, waxes, gels, oils, styling treatments and skin and scalp conditioners. To date, DAX is still proudly made in the USA and operates out of its 45,000 sq ft. headquarters in Fairfield, NJ. DAX products are marketed and distributed online at www. daxhaircare.com and across 6 Continents.
HANHOO DELIVERS
CLEAN, AFFORDABLE K-BEAUTY THAT WORKS IRL:
Smarter Blemish Patches, Barrier Care, And Pore Resets Your Customers Can Stash In A Backpack.
Build a “blemish wardrobe” for every moment— from 7 a.m. homeroom to late-night study hall:
Spot-on and classroom-friendly patches:
• Original Blemish Patch: Classic hydrocolloid that quietly degunks overnight
• Glow Blemish Patch: Sheer, makeup-friendly cover for daytime confidence
• Extra Strength Blemish Patch: Thicker support for stubborn, surface-ready moments
• On The Go Blemish Patch: Touch-free singles in a hygienic, pocketable dispenser (backpack/gym bag/game day)
Targeted pore care
• T-Zone Pore Patch: Nose/forehead de-gunking before picture day
• Dark Spot Brightening Patch: Helps fade the look of postblemish marks
• EraZit Magnesium Microneedle Patch: Dissolving microneedles for early-stage bumps
Beyond the patch (to keep skin calm)
• Post-Blemish Corrector with Ceramide: Soothes and visibly reduces post-zit redness/marks
• Barrier Support Moisturizer with Ceramides: Cushiony daily hydrate-and-protect that won’t feel heavy between classes
• Pore Cleanser: Quick reset for oil/sweat days (practice → pep rally → repeat)
• Pore Serum: Keeps pores clear so makeup sits smoother and selfies hit harder
Available at hanhoousa.com, Amazon, and Walmart.
expert ADVICE
BY LEXIE DY
Stand Out Without Shouting: Clear Messaging for Beauty Pros in Busy Markets
Standing out in a crowded local beauty market isn’t just about being better — it’s about being clear. Customers overwhelmed with choices will default to what they already know unless you make your offer impossible to overlook. You don’t need louder ads or flashier signs; you need a message that meets them where they’re already looking. In this kind of market, clarity wins over volume every time. When
a client is deciding between you and other beauty shops, what matters most is how directly you show them why your service fits their needs best. Let’s walk through how to make your value unmistakable — and make them choose you.
Clarify Your Core Offer
Your first step is defining what you actually deliver, in terms your client understands. A lot of beauty businesses get stuck trying to
sound impressive rather than relatable. Strip away the jargon and focus on what problem you solve for them every day. When you can confidently define how you solve real problems for real people, your messaging becomes magnetic. It’s not just about the products you offer — it’s about showing how you improve their daily lives in ways they care about. If you can say it in one sentence, you’re already ahead of most of your competitors.
Make Your Message Memorable
Even with a strong offer, it’s useless if no one remembers it. People will remember your store not only for your products, but for an unforgettable statement that sticks in their mind. This could be a short tagline, a signature name, or even a quick elevator pitch you train your staff to use. The key is repetition across your website, socials, and even in casual conversations. Consistency helps people recall you first when they’re ready to shop. And when your message is easy to repeat, it spreads beyond you.
Use Advanced Tools to Connect
Finally, modern tools can help you overcome one of the biggest challenges: language and cultural barriers in diverse local markets. To serve clients in their own language and make them feel seen, you should consider Adobe Firefly, an advanced audio translation feature. It lets you record and translate your promotional videos, tutorials, or even voicemail greetings into multiple languages seamlessly. That way, more people can understand your value without confusion or exclusion. When you show that level of care for everyone in your community, you win loyalty far beyond the service itself. Technology, when used with empathy, can make your value clear to everyone.
Stand Out with Positioning
Plenty of beauty businesses make the same mistake: trying to be everything to everyone. In reality, the market rewards those who consistently communicate what makes you distinct — even if it means alienating those who aren’t your target. Maybe you’re the only place specializing in natural curly hair products or you’re known for speciality wigs. Whatever it is, own it fully and let your audience know why it matters. This isn’t about exclusivity; it’s about clarity of purpose. The clearer you are about who you’re for, the more they’ll recognize themselves in your brand.
Reach Locals Where They Are
If your clients can’t find you where they already spend time, you’ve already lost them. You need to show up on Google Maps, Instagram, local event boards, and even in casual DMs. That’s what a smart local and online marketing mix looks like — it meets people exactly where they’re looking instead of asking them to come find you. This means balancing online reviews with in-person referrals and making your presence feel natural across platforms. In a busy market, this omnipresence keeps you top of mind. And that kind of visibility often closes the sale before they even sit in your chair.
Meet Lexie Dy
Adapt to Economic Trends
Even in a downturn, beauty customers keep spending — but they choose more carefully. That’s why your messaging needs to emphasize practical value amid caution instead of luxuryfor-luxury’s-sake. Highlight long-term results, durability, and cost-conscious premium experiences that feel worth it. If you can position your services as an affordable indulgence, you’ll hold your ground when others cut prices. Being transparent about pricing while underscoring the value behind it also builds trust. And trust, even in a recession, is your greatest competitive advantage.
Clarity beats noise, every time. In a market crowded with beauty professionals all vying for attention, your ability to communicate why you matter (and who you matter to) becomes the deciding factor. Every word, every post, every interaction should point back to what makes you worth choosing, without making people work to figure it out. When you define your offer, own your position, and meet people where they are — in their language, on their platforms, at their level — you stop competing on price and start competing on connection.
Lexie Dy has an important mission: to help young people prepare for successful careers in today’s tough job market. At Ready Job, Lexie helps develop lesson plans and other educational resources, all geared toward helping the site’s visitors build the skills needed to excel in any workplace.
OTC BOOK CLUB
Sleep Drink Breathe: Simple Daily Habits for Profound Long-Term Health BOOK of the MONTH
By Michael Breus PhD
The Sleep Doctor shows you how to transform your health by balancing your basics—sleep, hydration, and breathing are the keys to renewed energy, weight loss, lower stress, and improved cognition.
Good health doesn’t have to be complicated. Sleeping, hydrating, and breathing are fundamental to life, and making simple adjustments to the way we perform these basic functions can have an extraordinary impact on our health and wellbeing.
In Sleep Drink Breathe, bestselling author Dr. Michael Breus shares the most recent science on these biobehaviors and inspiring patient stories that are the basis for his innovative strategy for optimizing your sleep, hydration, and breathing habits.
Dr. Breus’s revolutionary three-week Sleep-Drink-Breathe regimen is so straightforward, you won’t be intimidated by it and you will stick with it. After just a few days, you’ll feel better physically, mentally, and emotionally, and will be on the road to whole-body balance that lasts.
Beauty
Bu
Sophia Winston
Advertising Sales Representative
Q: What tips should beauty supply owners provide to customers who want to switch to clean beauty products?
A: Sophia Winston: Clean beauty is becoming more popular, and customers may look for products free from harmful chemicals like parabens, sulfates, and phthalates. Educating your staff on the benefits of clean beauty can also help guide customers who are new to this trend.
Q: How can beauty supply owners assist customers who want to create a flawless makeup look for photography?
A: Sophia Winston: Makeup for photography requires products that offer longevity and a flawless finish. Suggest primers and setting sprays to ensure the makeup lasts all day without shine. Recommend high-definition (HD) foundations, which provide a smooth, poreless finish on camera. Matte bronzers and blushes work well because they don’t reflect light as much as shimmery products, which can cause flashback. Lastly, translucent powders can help set the makeup without altering the foundation color.
Sophia Winston, a multifaceted beauty enthusiast, makeup artist, and advertising professional has over nine years of experience in the beauty industry.
JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.
1
Bigen Permanent Powder Hair Color
Bigen Permanent Powder is a gentle, deposit-only hair color that lasts. Bigen Permanent Powder does not require lifting (lightening) action to darken hair. While some ordinary permanent hair colors unnecessarily utilize both actions, Bigen’s simple coloring system means less damage to your hair. Bigen Permanent Powder Hair Color leaves your hair looking smooth, natural-looking and shiny. Bigen Permanent Hair Color is ideal for those looking for long lasting, excellent gray hair coverage or to enhance their natural hair color. A proven formula for over 60 years that guarantees effective results, the unique powder formula is activated by water and deposits rich, natural-looking color into even the most stubborn gray hair. With no ammonia required, this deposit-only color is the gentle choice for rich color and optimum shine regardless of your customers natural hair color, consistency, condition, length or style.
Proven Products Your Customers Trust
As beauty supply professionals, you know your customers rely on trusted products that deliver results, value, and repeat sales. In this feature, we’re highlighting some of today’s top-performing essentials—from long-lasting color solutions to versatile styling products— that keep customers coming back. These proven best-sellers not only enhance hair health and beauty but also strengthen your inventory with reliable favorites.
BB Foam Wrap Lotion
3
This versatile styling foam provides structure while also moisturizing and adding shine. This multipurpose product ensures your customers’ hair stays healthy and vibrant without leaving any residue. Your customers can experience the versatility and benefits of BB Foam Wrap Lotion for healthy, shiny, and well-structured hair.
Eco Style Gel Olive Oil
This hair polisher and heat protectant leaves hair silky soft with vibrant shine and eliminates frizz. It prevents static and reduces drying time improving body and manageability. The easy application works well on finer hair and when flat ironing.
5
2
High Beams Intense Temporary Spray-On Hair
Color – Black
It provides vibrant, temporary color with organic ingredients for subtle highlights, bold statements, and added hair protection. Your customers should shake well and spray onto dry hair from 6-8 inches away for a quick, even application. It easily washes out with shampoo.
4
Fantasia IC Hair Polisher Heat Protector Straightening
Spray
This hair polisher and heat protectant leaves hair silky soft with vibrant shine and eliminates frizz. It prevents static and reduces drying time improving body and manageability. The easy application works well on finer hair and when flat ironing.
I.
3.
4.
I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.
2.
Visionaries don’t just predict the future; they create it with their actions.
LOREAL HICOLOR
LOA50009 H01 [COOLEST BROWN]
LOA50010 H02 [COOL LT BROWN]
LOA50011 H03 [SOFT BROWN]
LOA50007 H05 [SOFT AUBURN]
LOA50006 H06 [LIGHT AUBURN]
LOA50003 H07 [SIZZLING COPPER]
LOA50001 H08 [RED FIRE]
LOA50012 H09 [RED HOT]
LOA50004 H10 [COPPER RED]
LOA50002 H11 [INTENSE RED]
LOA50005 H12 [DEEP AUBURN RED]
LOA50013 H13 [NATURAL BLONDE]
LOA50014 H14 [VANILLA CHAMPGNE]
LOA50015 H15 [GOLDEN GINGER]
LOA50016 H16 [HONEY BLONDE]
LOA50017 H17 [SANDSTONE BLONDE]
LOA50300 H18 [DEEP VIOLET]
LOA50400 H19 [TRUE VIOLET]
LOA50500 H20 [RED VIOLET]
LOA50600 H21 [BLACK ONYX]
LOA50700 H22 [BLACK SAPPHIRE]
LOA50800 H23 [BLACK PLUM]
LOA500245 HILIGHTS BLONDE [GOLDEN BLONDE]
LOA500244 HILIGHTS BLONDE [ASH BLONDE]
LOA50043 HILIGHTS RED COPPER
LOA50024 HILIGHTS RED MAGENTA
LOA50041 HILIGHTS RED RED
show CALENDAR
SEPTEMBER | OCTOBER
Date Description Place Website
September 4-8
September 15–16
September 7-10
September 17–18
September 23–24
September 14-15
Maison & Objet Paris France www.maison-objet.com/en/paris
Premiere San Antonio
San Antonio, TX www.premieresanantonioshow.com
Spatec North America Phoenix, AZ www.spatecna.com
Makeup in New York
New York, NY www.makeup-in.com/newyork/
in–cosmetics Latin America São Paulo, Brazil www.in-cosmetics.com/
Cosmobeauté Malaysia Kuala Lumpur, Malaysia www.cosmobeauteasia.com/
London Packaging Week London Uk www.londonpackagingweek.com/
K–Beauty Expo Goyang–si, S. Korea www.kbeautyexpo.com/
October 20-22 Beautyworld Japan Osaka Osaka, Japan www.beautyworld-japan-osaka. jp.messefrankfurt.com/
October 23
October 27-29
BeautyMatter NEXT Summit + Awards Los Angeles, CA www.beautymatterevents.com
Beautyworld Middle East Dubai, UAE https://beautyworld-middle-east. ae.messefrankfurt.com/
Community Corner
Let your voice be heard!
In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.
여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로
보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)
• What does giving back mean to you?
• Do you support any local charities or organizations in your community?
• Do you think getting involved in the community or supporting local charities can impact the morale for you and your team?
When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.
보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록
Mail this form to: ( 보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. Doraville, GA 30340 Email: editor@otcbeautymagazine.com
