INDUSTRY NEWS
phogee’s Essential Tips To Get The Best Summer Curls Summer may be the season of fun, but for those with curly hair, it can also be a nightmare. The heat and humidity can create curly chaos, leaving strands frizzy and unmanageable. But don’t let the humidity stand in the way of your customers hair goals. Whether your customer’s have tightly coiled locks, waves, or defined curls, ApHogee hair care is here to help navigate the summer months with confidence.
The summer season is the perfect
delivers long-lasting moisture all day
opportunity to master a hair-
long while taming frizz and maintaining
moisturizing routine! The combination
defined curls.
of humidity, sand, and water can take a toll on your customers curl health
Just as we protect our skin from harsh
and appearance. These factors can
summer rays, it is equally important
lead to dryness and overall damage,
to shield our hair from its potentially
making a deep conditioning mask essential for the perfect hair care routine. Beginning with a once-a-week application is a good start. However, for a more intense treatment, take it a step further. ApHogee Shea-Pro Leave44
OTC Beauty Magazine August 2023
damaging effects. Direct sun rays
in Moisturizer (12oz. / $9.99) is a
hair mask suitable for all hair textures. With lush shea butter, sunflower seed oil, and vegetable proteins, this product
strip our hair of needed moisture causing it to become brittle and prone to breakage. It can also cause hair color to fade more quickly and lose its