EXPERT ADVICE BY ALLYSON LEAK
In the past few years there has been an increased awareness of the
Utilize Social Media: Make sure you leverage Instagram, Facebook,
unique hair needs of children with waves, kinks, coils and curls.
Tik Tok and Twitter to show your deals, sweepstakes, and to increase
The demand for specialized products has increased and creating a
brand awareness.
memorable shopping experience for parents and their children can increase sales and foster customer loyalty. Here are some marketing
Email Marketing & Blog Posts: Your blog is a great place to feature
tips to keep in mind this back-to-school season:
articles on the benefits of the products you offer as well as hair care and styling tips. You can send out a back-to-school themed newsletter
Easy Visibility: Make sure that it’s easy for parents to locate the
with new product announcements that also prompts your customers
natural and organic products, gentle and tear-free formulations, curl
to click on your blog posts and visit your website. Then, in each blog
definition and moisture retention products, and sustainable and eco-
post, make sure you have a link with a discount that is visible at the
friendly products.
top of the article. Remember, personalizing the newsletter as much as you can will make customers feel valued.
Promote Back-to-School Specials: Create vibrant signage in your display window advertising your discounts, special promotions or
Stay Updated on Trends: Stay up to date
bundles. Create a back-to-school section in the front of the store
by reading parenting blogs or looking
where parents can easily see what you have available.
at trends on Youtube to see the latest hair and beauty trends
Stock Up on Popular Items: Make sure you have a full stock available
for back-to-school.
of things that you know sell the most during this time. Things like
This will help you
headbands, scrunchies, hair brushes, detangling sprays, barrets, and
know what types
daily conditioning products are good to have near the front of the
of products and
store.
hair accessories to make the
Offer Hair Styling Demonstrations: Partner with a local hair stylist and barber and set up a series of workshops that offer easy to do hair styles and tips for back-to-school. Collaborate with Local Schools: Consider partnering with local high schools to offer discounted rates and flyers that you can leave with the guidance counselor or put on their bulletin with their permission.
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OTC Beauty Magazine August 2023
most visible.