OTC - April, 2021

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MARKET PLACE

The Gentleman’s Grooming Guide Just like women, men like to look their best. However, delving into self-care and grooming may not come as naturally for some as others. Maybe your male customers are unsure of what to purchase to soften their beard or moisturize their hair. Choosing the correct products can be challenging. That’s why it’s crucial to have quality products in stock, so your shoppers know that they’ll always get what they need from your store. Check out these 12 grooming staples that we’re sure your customers will love.

BEARD SOFTENER Customers with textured beards will tell you that manageability is a big deal. Tangled strands can make grooming a hassle. Enter the Uncle Jimmy Beard Softener. This conditioning balm absorbs quickly and eliminates rough, dry and brittle beards.

WAVE POMADE When a shopper wants perfect waves and a soothed scalp, recommend the Deep Wave Wave Forming Pomade. Not only does this lightweight, non-greasy pomade provide lasting hold for waves, but its collagen and active protein formulation penetrates and soothes the scalp, as well.

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OTC Beauty Magazine April 2021


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