OTC Beauty Magazine | August 2025

18 Mastering the Marathon: Four Strategies for Managing Long Sales Cycles

By Troy Harrison

Have you ever run a marathon? Most people haven’t. But many salespeople run them every day – the long sales cycle. Salespeople love the quick win – that satisfying moment when a prospect becomes a customer in a matter of days or weeks. Sometimes, it’s even the fabled “one call close.” But what about those industries, or even those times, where the sales cycle stretches into months or even years? How do you keep your sales teams motivated, strategic, on-task, and successful when the finish line seems so far away?

24 The New Irreplaceables Six Questions Only Generalists Know How to Answer in an AI World

By Joe Curcillo

Let's start with the argument every aspiring leader loves to have—even if they don't say it out loud: Specialist or generalist? Depth or breadth?

That's the fork in the road every ambitious leader eventually hits. And the further up the ladder you go, the more that question lingers.

You’ve been sold the idea that depth is everything—that if you dig deep enough into your domain, you'll strike oil. That expertise will keep you safe. That mastery will make you essential.

The Generalist’s Advantage: How to Harness the Raw Power of CrossDisciplinary Thinking

By Joe Curcillo

66 BEAUTY BUZZ Q&A with Sophia Winston

67 TOP FIVE Back-to-School Beauty Essentials

70 SHOW CALENDAR

75 COUPONS

78 READER FEEDBACK

80 AD INDEX

Based in Memphis, Tennessee, Ampro Industries, Inc. is a leading manufacturer of personal care products for the consumer and hair care professional. Since its founding in 1947, Ampro’s stability and consistent growth has been fueled by the Ampro Pro Styl family of gels, also known as –“America’s #1 Gel" and the award-winning Shine 'n Jam brand of products. Over the years, Ampro Industries, Inc., has continuously expanded its hair care line by adding such highly sought after products as; the beloved Shine 'n Jam Magic Fingers™ for Braiders, the wonderful Ampro Pro Styl Olive Oil Styling Gel, and our newest line specially formulated for kids, Ampro's Beautiful Child™. With everything from shampoos to sheens on the market, our consumers can trust that we have them covered from root to tip!

GODDESS STRENGTH

HAIR REGROWTH TREATMENT

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Sophia Winston

Columnists: Sophia Winston, Edward Murawski

Contributors: Troy Harrison, Joe Curcillo

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Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.

OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

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Staying the Course in Every Season

Have you ever seen someone caught walking through a storm—the kind that turns day into night, with thick fog, heavy rain, and no umbrella in sight? They will be soaked, anxious, and every step they take will feel stressful.

Now imagine someone else walking through that same storm with an umbrella, raincoat, and a flashlight. They might still get a little wet, but they’re mostly dry, and they can see clearly enough to move forward with confidence.

The difference? Preparation.

The first person didn’t check the weather. The second? They were tuned in. They noticed subtle signs and made the decision to prepare ahead of time. That calm awareness made all the difference.

Troy is a gifted author and respected sales expert, and he’s absolutely right: you can’t stop planting. Whether business is booming or slow, whether skies are clear or stormy, staying consistent is the key because success isn’t a sprint—it’s a marathon.

And while storms will come (in business and in life), the ones who weather them best are those who don’t panic. They pause, reassess, maybe reorganize, but they keep going. That’s where the real growth happens.

Check out “Mastering the Marathon: Four Strategies for Managing Long Sales Cycles” by Troy Harrison on page 18, and “The Ultimate Guide to Kid-Friendly Hair Care: What to Stock, Suggest, and Share With Parents” on page 32 for actionable marketing and merchandising tips.

Here’s to preparing well and pressing forward—no matter the weather.

This month, one of our featured writers, Troy Harrison, reminded me of the power of preparation and consistency. In his article, he says, “You know it takes months for your crops to grow, but you also know that if you don’t plant seeds regularly, you’ll eventually have nothing to harvest.” That line stuck with me.

ALLYSON LEAK EDITOR

How to Turn Your Beauty Store Into a Social Media Content Hub

In today’s digital-first world, social media is more than just a way to communicate with friends—it’s a vital tool for businesses, especially beauty stores. Leveraging your beauty store as a content hub can help you grow your online presence, engage your customers, and drive more foot traffic to your physical location. By creating shareable, valuable content that resonates with your audience, your store can become a go-to destination for beauty tips, tutorials, product launches, and more. The future of beauty retail is digital, and social media is a key part of that transformation.

Why Social Media Content Matters for Beauty Stores

Social media is where customers are already engaging with beauty trends, discovering new products, and looking for inspiration. When you position your store as a central content hub, you create an ecosystem of value around your brand. Whether it’s showcasing the latest beauty trends, offering skincare tutorials, or highlighting new product arrivals, social media gives you the platform to connect directly with your audience.

Consistent, authentic content builds trust and establishes your store as a thought

leader in the beauty space. It also provides the perfect opportunity to tap into the power of user-generated content (UGC), where your customers share their own experiences with your products. This not only fosters community but also acts as free, organic promotion for your store.

How to Build a Social Media Content Hub

1. Create Engaging, MultiPlatform Content: To keep your audience engaged, diversify your content across platforms like Instagram, TikTok, Facebook, and YouTube. Post tutorials, before-andafter transformations, customer

testimonials, and behind-thescenes looks at your store. The more dynamic and relatable your content, the better.

2. Create a Beauty Wall: Designate a small area in your store with a photoworthy backdrop—think framed beauty images, bold colors, or trendy decor. It encourages customers and influencers to snap pictures, giving your store free promo every time they post.

3. Host Live Streaming Events: Use live streaming to engage directly with your audience in real-time. Host product demonstrations, Q&A sessions, or virtual beauty consultations that allow your followers to ask questions and learn more about your offerings.

4. Collaborate with Influencers & Ambassadors: Partnering with beauty influencers, makeup artists, or local content creators can exponentially increase your store’s reach. Influencers can create content that showcases your products and provides social proof to their followers, driving more traffic to your store.

5. Promote User-Generated Content (UGC): Encourage your customers to share their beauty looks using your products on social media. Create a branded hashtag or run a contest where users can win prizes by tagging your store in their posts. UGC helps build community and provides free promotion.

6. Offer Exclusive Online-Only Content: Create special beauty tips, product demos, or exclusive discount offers that can only be found through your social media channels. This provides value to your audience and incentivizes them to stay engaged with your brand.

market PLACE

Back-to-School Beauty

As the school year kicks off, parents are looking for products that make daily routines easier and keep their kids feeling confident from head to toe. This month’s picks are all about gentle, effective care—perfect for family-friendly hair care. From nourishing curl creams and edge gels to pre-wash treatments and all-natural oils, these must-haves are ideal for stocking your shelves with solutions that parents trust and kids love.

Bellatique™ Grip N Glide Edge, Braid, Loc & Twist

Gel delivers salon-quality styling with effortless control and high-performance results:

Key Features:

• Smooth, non-sticky application—glides easily for precision grip and effortless parting during braiding and loc styles.

• Offers maximum hold with fast-drying, long-lasting control without flaking or buildup—ideal for edges, braids, twists, and locs.

• Leaves a high-shine, sleek finish with no whitening or residue, ensuring styles look polished and professional.

• Designed to be non-irritating—no itching, flaking, or residue.

Cantu Care For Kids Curling Cream

Cantu Care For Kids Curling Cream is specifically formulated for the needs of kids with textured hair. Made with no mineral oil, sulfate, parabens, silicones, phthalates, gluten, paraffin or propylene.

Key Features:

• Defines, softens & strengthens strands with the perfect blend of pure Shea butter, coconut oil and honey formulated without harsh ingredients.

• Defines and tames fussy frizz. Softens & strengthens strands. Infused with Shea butter, coconut oil & honey.

• Nurture and nourish fragile coils, curls and waves with Cantu’s gentle care for textured hair.

• Award Winning Formula: 2015 Naturally Curly Editors’ Choice Best Kids Collection

• This popular curling cream can be used on dry hair to activate curls, or with a small mist of water to refresh braids and twists

Carol’s Daughter Goddess Strength Curl Restoration

Concentrate

Help prevent future breakage and split ends with this pre-wash, blended with castor oil and biotin, to help repair weak bonds, restoring curl’s inner strength and definition.

Key Features:

• Restores softness and resilience to damaged hair

• Formulated with 15 percent Strengthening

• Complex which features Biotin, Citric Acid, and Glycerin

• Strengthens and revives natural curl pattern

• Smooths hair cuticles and balances PH on hair surface

• Improves split ends

Aztec Secret Jojoba Oil

100% Pure, Cold-Pressed, Jojoba Essential Oil

Derived from the seeds of the Jojoba plant, this premium oil is prized for its lightweight, non-greasy texture and exceptional moisturizing benefits.

Shelf-Worthy Selections: Premium Products for Every Hair Need

AMBI Even & Clear Advanced Fade Cream

NEW! AMBI® EVEN & CLEAR ADVANCED FADE CREAM is a gentle solution, clinically studied to safely and effectively fade stubborn dark spots and discolorations in as little as 2-3 weeks, while improving skin’s texture and skin tone.

Stay ahead of the trends by stocking these customer favorites in your beauty supply store. Each item is carefully selected to meet the growing demand for high-performance, high-quality products across haircare, skincare, and personal wellness. Whether your shoppers are looking for targeted treatments or everyday essentials, these picks deliver the results they expect and the value they trust.

Palmer’s® Coconut Oil Formula Moisture Boost

Palmer’s® Coconut Oil Formula Moisture Boost system restores hair experiencing dryness or damage with natural reparatives that instantly and deeply lock in moisture from root to tip, visibly improving your hair’s condition after each use.

The Moisture Rich Conditioner instantly surrounds strands in deep moisture, restores, softens, detangles, and improves manageability while leaving the hair silky, shiny, and healthier-looking. It is created for all curl patterns and textures and has no parabens, phthalates, mineral oil, gluten, or dyes.

Batana Oil Stimulating Growth Shampoo

It gently cleanses and nourishes the hair. Batana Oil is rich in antioxidants and essential omega fatty acids, promoting and nourishing healthy hair and deeply conditioning the dry scalp. Specially formulated for its unparalleled benefits, this elixir is infused with Coconut oil, Shea Butter, Ginger, Rosemary, Keratin, and Biotin that help to stimulate hair growth and a healthy scalp while also helping to moisturize, soften, add shine, repair damage, and prevent breakage. It is perfect for all hair types, adding intense and longlasting moisture while providing lightweight frizz control. Your customers can apply a dime-sized amount to their hands and massage onto wet hair for a rich lather. Then, rinse thoroughly, repeat, and follow with the product. It has no Sulfates, No Parabens, No Mineral Oil, No Petrolatum, No Animal Testing, and is vegan-friendly.

BY TROY HARRISON

Mastering Marathon: the Four Strategies for Managing Long Sales Cycles

Have you ever run a marathon? Most people haven’t. But many salespeople run them every day – the long sales cycle. Salespeople love the quick win – that satisfying moment when a prospect becomes a customer in a matter of days or weeks. Sometimes, it’s even the fabled “one call close.” But what about those industries, or even those times, where the sales cycle stretches into months or even years? How do you keep your sales teams motivated, strategic, on-task, and successful when the finish line seems so far away?

Long sales cycles present unique challenges. They test a salesperson’s patience, strategic thinking, and ability to maintain momentum over extended periods. They can also tempt even the most disciplined sales professionals to neglect prospecting, as the gratification of a closed deal feels perpetually out of reach. But here’s the truth: mastering the long sales cycle is not just a skill – it’s an art form. And like any art, it requires dedication, practice, and a specific set of techniques. Let’s explore four key strategies that can help you and your team excel in the marathon of long-cycle sales.

1. Never Stop Prospecting

Imagine you’re a farmer (no, not the old, outdated “hunter/farmer” sales term). You know it takes months for your crops to grow, but you also know that if you don’t plant seeds regularly, you’ll eventually have nothing to harvest. The same principle applies to long-cycle sales.

when I won’t close them for years?” But remember this: you can’t finish a sale unless you start one. Prospecting is the lifeblood of your sales pipeline, regardless of how long it takes to close a deal. A sales funnel that doesn’t consistently fill at the top will run dry at the bottom.

Make prospecting a non-negotiable part of your weekly routine. Set aside dedicated time each day to reach out to new potential clients. Use a mix of cold calls, emails, social media outreach, and networking events to keep your pipeline full. Remember, the seeds you plant today are the deals you’ll close tomorrow – or next year. The best prospecting cadence is to open with a phone call (yes, a genuine, pick up the phone, voice-to-voice call), attempt to reach your target.

If you don’t get an answer (80% to 90% of the time these days), then leave a powerful voice mail message, and switch to a LinkedIn connection. Once connected, slow play the connection using engagement techniques, then ask for the appointment 2-3 months after connecting.

2. Think Strategically, Act Consistently

It’s easy to fall into the trap of thinking, “Why start new conversations

Once you’ve initiated a conversation with a prospect, it’s time to shift into strategic mode. This is where the real art of long-cycle selling comes into play.

Start by estimating a realistic timeline for the deal. Is it six months? A year? Two years? This timeline becomes your roadmap, guiding your interactions and helping you set milestones along the way. With each contact, your goal should be to move the buyer’s journey forward, even if it’s just by inches. This is particularly crucial when you’re up against an incumbent vendor with an existing

contract. You’re playing the long game, so every interaction should add value and strengthen your position. Basically, you’re positioning yourself to be the vendor of choice at contract time.

Maybe it’s sharing a relevant industry report, offering a fresh perspective on a challenge they’re facing, or simply checking in to maintain the relationship – offering some new piece of knowledge or expertise every time. The key is consistency. Regular, value-added touchpoints keep you top of mind and position you as a trusted advisor, not just another vendor.

3. Keep Your Contacts Current

In the span of a long sales cycle, a lot can change. Decision-makers move on, new stakeholders emerge, and organizational priorities shift. Your job is to stay on top of these changes and adapt your strategy accordingly. Make it a habit to regularly verify and update your contact information. But don’t stop there – strive to expand your network within the organization. The more contacts you have, the more resilient your opportunity becomes to personnel changes. “High, wide, and deep” should be your watchword. Get as high on the

corporate food chain as you can. Get as many contacts (a wide base of influence) in the target company as you can. And make sure that they genuinely know you and the value you bring. This approach not only provides you with a more comprehensive understanding of the organization but also helps safeguard your opportunity if your main contact leaves.

4. Be Ready When the Stars Align

Here’s a fundamental truth about sales: a deal happens when need, solution, and timing intersect, and the buyer’s journey completes. In a long sales cycle, your job is to be ready when that moment arrives.

Managing long sales cycles is not about passive waiting – it’s about active preparation. It’s about building relationships, demonstrating value, and positioning yourself as the obvious choice when the time is right. There are no shortcuts to anyplace worth going.

“ a deal happens when need, solution, and timing intersect, and the buyer’s journey completes.

Maybe the incumbent vendor slips up, the budget suddenly becomes available, or a new initiative aligns perfectly with your offering. Your consistent presence and value-added interactions have positioned you to capitalize on these moments.

”

Stay alert to industry trends, organizational changes, and any shifts in your prospect’s business that might create an opening. When that window of opportunity opens, be ready to act swiftly and decisively.

Meet Troy Harrison

Winning in long-cycle sales requires a unique blend of patience, persistence, and strategic thinking. It demands that we resist getting demoralized due to the lack of quick wins and instead focus on building lasting relationships and delivering consistent value. By maintaining a steady prospecting rhythm, thinking strategically, keeping our contacts current, and staying ready for opportunity, we can master the marathon of long sales cycles.

Troy Harrison is the Sales Navigator, a speaker, and the author of “Sell Like You Mean It” and “The Pocket Sales Manager.” He has trained salespeople from 23 different countries who live on three continents and has spoken all over North America and Europe. He helps companies navigate the Elements of Sales on their journey to success. He offers a free 45-minute Sales Strategy Review. To schedule, please visit www.TroyHarrison.com/ssr.

BY JOE CURCILLO

Let’s start with the argument every aspiring leader loves to have—even if they don’t say it out loud: Specialist or generalist? Depth or breadth?

That’s the fork in the road every ambitious leader eventually hits. And the further up the ladder you go, the more that question lingers.

You’ve been sold the idea that depth is everything—that if you dig deep enough into your domain, you’ll strike oil. That expertise will keep you safe. That mastery will make you essential.

But here’s the quiet truth that emerges in the leadership trenches: the higher you rise, the less people hire you for what you know—and the more they trust you for how you see.

Specialists understand how the parts work. Generalists understand how the whole thing moves.

Six Questions Only Generalists Know How to Answer in an AI World THE NE W LPERRI A C EABLES

And in a world being reshaped daily by AI and automation, the hardest leader to replace isn’t the deepest expert—it’s the one who navigates ambiguity, connects dots across silos, and holds a steady course when the map runs out.

So, stop asking, “Will AI replace me?” Start asking yourself the six questions only generalists can honestly answer.

1. Can you connect the dots when the map is incomplete? AI can sort, simulate, and solve discrete problems faster than most humans can grab a notepad. But ask it why the same morale issue is erupting across three different departments, or why customer churn is spiking just as sales hit record highs, and it’ll deliver a best guess— based on someone else’s data, not yours.

That’s where generalists shine. They don’t just fix symptoms—they trace systems. They’ve lived in different lanes, or at least listened in other rooms, and they instinctively ask, “Where else is this breaking through?” That breadth gives them visibility across the gaps. They see threads that specialists often miss.

In a siloed world, the connector wins.

2. Do you know how to lead when the playbook fails? Leaders have been trained to treat clarity like oxygen—wait for the data, wait for the green light, wait until the picture sharpens. But

sometimes the fog doesn’t lift, and the green light never comes.

Can you lead anyway?

Generalists can. Not because they have more answers, but because they’ve practiced leading in partial clarity. They’ve held multiple roles, led in different contexts, or solved problems that didn’t fit the job description. They don’t freeze in uncertainty; they learn to work within it.

They ask: “What can’t we ignore right now?” and “What’s the next smart move—even if it’s only 70% clear?” That’s leadership. No algorithm can replicate it.

3. Are you defending your cognitive margin, or bleeding it dry?

This one’s brutal. Most leaders don’t burn out because they lack skill—they burn out because they lose space to think: too many tabs, too many meetings, too much input.

When your mental bandwidth gets maxed out just trying to keep up, you stop seeing systems and start reacting to tasks. Generalists know better. They defend their cognitive margin—the mental space required to think like a strategist.

They deliberately carve out time to zoom out, to spot patterns others

haven’t named yet, to notice what isn’t being said. That quiet space is where the edge lives—not in the inbox, not in the urgency, but in the white space where real connections form.

4. Can you frame what AI can’t feel?

AI can mimic tone, draft memos, and even summarize meetings. But it can’t feel the tension before a big decision. It can’t sense when “I’m fine” means “I’m barely holding it together.” It doesn’t hear the silence after the half-hearted yes.

That’s your job.

You don’t win because you’re the smartest in one category. You win because you’re the only one who sees how the categories fit together.

Generalists bring more than pattern recognition—they get emotional resonance. They read the room. They tune in to what’s not being said.

They feel the tension behind the nod. They sense the pause after the half-agreement.

And then they ask, “What’s missing here?” or “Who’s saying yes but doesn’t mean it?”

The generalist mindset shapes the moment, names what’s at stake, and pulls people into the why.

5. Are you switching hats or conducting your whole symphony?

Today’s leaders are expected to be strategic, operational, emotionally intelligent, and crisis-ready—sometimes all before lunch. Most try to compartmentalize: “Let me switch gears.” “Let me wear a different hat.”

But generalists don’t switch—they conduct.

They understand that their instincts and intellect aren’t competing— they’re instruments in the same orchestra. Their oddball skills and past experiences aren’t baggage; they’re the score.

Meet Joe Curcillo

By integrating all of it, generalist leaders appear resilient, credible, and adaptive in any room they enter.

6. Are you reacting to change, or shaping it?

Most people spend their energy trying to keep up with tech, trends, and whatever’s next. Generalists take a different path. They don’t just adapt—they shape.

They move between domains, question assumptions others take for granted, and hold space for competing ideas. They reframe what’s possible. Being a generalist isn’t a personality quirk. It’s a practiced way of seeing.

AI will handle the obvious. But ambiguity? That still belongs to human minds.

And the leaders who move across layers, navigate without scripts, and connect what others can’t? They aren’t just surviving the future. They’re steering it.

You Don’t Need a Niche. You Need a Telescope. This isn’t a debate about having a niche or not. It’s about knowing where your real value lives.

You don’t win because you’re the smartest in one category. You win because you’re the only one who sees how the categories fit together.

So, if you’ve been hiding your range to look more “focused,” stop. That range isn’t a liability—it’s your leadership advantage.

If you’re mentoring emerging leaders, building cross-functional teams, or preparing for an AI-integrated future, it’s time to stop rewarding narrowness and start cultivating range. That shift isn’t theoretical—it’s strategic. And it begins with the questions only generalists know how to ask.

Joe Curcillo is a strategist, trial attorney, civil engineer, magician, and fine artist—an expert in leading across disciplines and decoding complexity. He’s the author of The Generalist’s Advantage and a sought-after keynote speaker on leadership in the AI era. He lives in Hershey, Pennsylvania with his wife and an endless supply of caffeine. Learn more at www.joecurcillo.com.

ICONIC MOISTURE + REPAIR STARTS WITH COCONUT OIL

MOISTURE BOOST

The Ultimate Guide to Kid-Friendly Hair Care: What to Stock, Suggest, and Share With Parents

When it comes to kids’ hair care, the goal is simple: healthy hair that’s easy to manage, fun to style, and protected from damage. As a beauty supply store owner, you play an important role in helping parents navigate the best products and styles for their little ones. From toddlers to tweens, kids’ hair comes in all textures and types, each needing special care.

As families prepare for school and the cooler months ahead, many will look to protective styles to keep their kids’ hair healthy and easy to manage. Let’s explore a variety of fun, practical, and protective styles you can recommend to parents, as well as the best products to keep their children’s hair healthy.

Must-Have Products for Kids’ Hair Care

Before diving into the styles, let’s talk about the essential products that every parent should have in their kid’s hair care arsenal. These products help with detangling, moisturizing, and protecting delicate strands.

Gentle Shampoos and Conditioners

Choose sulfate-free, tear-free shampoos that are mild enough for children’s sensitive scalps. Conditioners that provide moisture and help detangle hair are also a must.

Recommendation: You can suggest that they look for products with natural ingredients like shea butter or coconut oil.

Leave-In Conditioners

Leave-in conditioners are perfect for maintaining moisture throughout the day and easing detangling. They also help to define curls without weighing hair down.

Recommendation: You can suggest that they opt for lightweight leave-ins that hydrate without leaving a greasy residue.

Healthy, Soft, Defined, Naturally Beautiful Curls

Hair Oils and Creams

Oils like jojoba, coconut, or argan oil can be applied sparingly to nourish and hydrate the hair and scalp. Creams and butters are great for thicker textures or dry, brittle hair.

Recommendation: You can suggest that they use oils in moderation to prevent buildup on young scalps.

Detangling Combs and Brushes

Avoid tugging and pulling on delicate hair by using widetooth combs or brushes designed for kids.

Recommendation: You can suggest that they use a Tangle Teezer or wide-tooth comb can help ease out knots with minimal breakage.

Protective Hair Accessories

Scrunchies and hair ties made of soft, non-damaging materials are essential for kids’ hairstyles.

Recommendation: You can suggest that they avoid tight elastics that can cause tension and breakage.

Fun Protective Styles for Kids

1. Braids: Simple, Stylish, and Protective

Braids are one of the most versatile and protective styles for kids. From box braids to micro braids or even cornrows, braids protect the hair from the elements, reduce tangling, and minimize breakage.

Talking Points:

Encourage parents to opt for loose, not tight braids to avoid tension on the scalp.

Recommend using moisturizing leave-in conditioners and hair oils to keep hair soft and hydrated while in braids.

Suggested Products:

• Moisturizing Sprays for regular hydration

• Edge Control to keep edges neat and smooth

• Satin/Silk Scarves or Bonnets to protect the style overnight

2. Twists: Easy to Manage and Fun

Twists, including two-strand twists and flat twists, are a great option for kids. They are low-maintenance, quick to install, and can be worn for several weeks with the proper care. For younger kids, chunky twists work well, as they’re easy to install and comfortable to wear.

Talking Points:

• Recommend hydrating creams to keep twists soft and defined.

• Leave-in conditioners are essential to maintain moisture and prevent frizz.

Suggested Products:

• Twist Creams or Curl Creams to create smooth, defined twists

• Satin/Silk Pillowcases to protect hair while sleeping

3. Puff Styles: Simple and Cute

For shorter hair or when in between styles, puffs are a fun, natural look. This style works well for kids with curly or coily hair and is easy to create with just a bit of moisturizer and gentle detangling.

Talking Points:

• Use a soft-bristled brush to gently gather the hair into a puff.

• Avoid tight elastics; use scrunchies or fabric ties to prevent breakage.

Suggested Products:

• Curl Creams to define the hair without weighing it down

• Gentle Moisturizing Gels to help keep the puff in place

4. Top Knots and Buns: Quick and Functional

Top knots and buns are quick and easy styles that keep hair out of the way while still looking adorable. These styles are great for active kids who need their hair off their face during playtime or school.

Talking Points:

Make sure the bun or top knot isn’t too tight to avoid tension.

For longer hair, a low bun or top knot can be a cute, stress-free style.

Suggested Products:

Hydrating Leave-In Conditioners to keep hair moisturized

Silk or Satin Scrunchies to prevent hair breakage

5. Boys’ Styles: Easy to Maintain

Popular styles include short fades, sponge curls, waves, and small twists. For boys with longer curls, keeping hair moisturized and well-defined is key.

Talking Points:

• Suggest curl sponges or twist brushes for easy texture styling.

• Recommend lightweight products that won’t leave residue or buildup.

• Short waves and fades still need hydration and soft brushes to maintain a healthy look.

Suggested Products:

Curl Sponges or Twist Brushes for defined texture

Lightweight Leave-In Conditioners for hydration

Moisturizing Pomades or Wave Creams for short styles

Recap: Tips for Maintaining Healthy Hair for Kids

• Moisturize Regularly: Kids’ hair can be sensitive, so regular

moisturizing is key to preventing dryness and breakage. Offer moisturizing sprays or hydrating oils for regular care.

• Gentle Detangling: Use wide-tooth combs or detangling brushes to prevent breakage when working through knots. Always detangle when hair is damp and conditioned.

• Protect at Night: At bedtime, encourage parents to wrap hair in silk or satin scarves or use silk pillowcases to reduce frizz and breakage.

• Avoid Heat Styling: Encourage heat-free styles, especially for younger children. If heat styling is necessary, suggest heat protectants to minimize damage.

Merchandising Tips for Kids’ Hair Care Products

• Create a Kids’ Hair Care Section: Have a dedicated section in your store for kid-friendly products, making it easy for parents to find what they need.

• Offer Bundles: Curate product bundles for specific styles like “Twist Kit,” “Braid Care Kit,” or “Puff Care Kit.” This makes it easier for parents to shop for everything they need in one go.

• Provide Educational Materials: Place styling tips or QR codes linking to tutorials on your store displays. Educating parents will build trust and loyalty.

Discover Dr. Natural: Clean, Trusted, and Affordable Personal Care for Every Shelf

Founded on Simplicity and Transparency

Dr. Natural’s mission is simple: to make naturally inspired body care products using trusted ingredients people can feel good about. The line features customer-favorite bar soaps, liquid soaps, and lotions, made with recognizable oils, botanical extracts, and gentle cleansing agents—without the unnecessary additives customers increasingly avoid.

With a growing number of consumers reading ingredient lists, Dr. Natural is a brand you can trust on your shelf. Their products are free from sulfates, parabens, and harsh detergents, offering gentle cleansing that doesn’t sacrifice performance.

Formulas Shoppers Love, Margins Retailers Appreciate

Popular Dr. Natural products include Coconut Oil and Shea Butter

Bar Soaps, Tea Tree Liquid Soaps, and nourishing lotions—all thoughtfully formulated to deliver an elevated experience without the premium price tag. They’re designed to offer:

• Clean, straightforward ingredient decks that sell themselves.

• On-trend natural scents like Lavender, Tea Tree, and Almond.

• Packaging that clearly communicates benefits and looks inviting on any shelf.

When today’s beauty shoppers walk into a store, they’re looking for more than just soap or lotion—they’re looking for clean ingredients, authenticity, and great value. Dr. Natural answers that demand with a line of personal care products designed to deliver real, recognizable quality at an accessible price.

• Excellent value for cost-conscious consumers—making them an easy upsell.

Suggested Selling Points for Your Staff

Retailers can feel confident recommending Dr. Natural by leaning on these easy talking points:

• “If you’re looking for something clean and gentle, check out Dr. Natural—no sulfates or parabens.”

• “They use real oils and plant-based ingredients for an effective but gentle cleanse.”

• “It’s a great option if you want natural-inspired products without paying a luxury price.”

• “These bars last a long time and have scents customers love— excellent repeat-buy potential.”

About Dr. Natural

Dr. Natural is committed to creating simple, effective, and affordable personal care products rooted in transparency and trust. From heritage bar soaps to contemporary liquid washes and lotions, Dr. Natural offers clean, accessible formulations for every home.

CAMILLE ROSE

Invites Beauty Supply Stores to Celebrate Self-Care

All Year Long with Luxe Natural Haircare

Camille Rose, the beloved natural haircare brand known for its gourmet blends and ingredient-rich formulas, is inviting beauty supply store owners to stock the perfect gift for every season. With premium products and a built-in self-care message, Camille Rose makes it easy to inspire your customers and boost sales—365 days a year.

Whether it’s a thoughtful gift, a personal indulgence, or a seasonal reset, Camille Rose turns wash day into a wellness ritual. Its clean, effective formulas, stunning packaging, and trusted performance make it a natural fit for shoppers who crave both results and experience.

Seasonal Selling Moments Made Easy:

• Spring Renewal: Spotlight Camille Rose’s Sweet Ginger Cleansing Rinse and Algae Renew Deep Conditioner as part of a fresh seasonal reset.

• Back-to-School Prep: Promote healthy hair habits with Curl Maker and the Honey Collection—perfect for students of all ages.

• Holiday Gifting: Bundle customer favorites into gift sets labeled “For the Natural Beauty in Your Life.”

Why Camille Rose Stands Out:

• Top Seller with Loyal Fans: A favorite in the natural hair community with strong word-of-mouth and repeat purchases.

• Clean, Conscious Ingredients: Made without sulfates, parabens, or mineral oils—just nourishing blends your customers trust.

• Boutique Appeal, Accessible Price: Elevate your store displays with a luxury look that doesn’t break the bank.

• Built-In Buzz: With a highly engaged social media following and viral appeal, Camille Rose brings online energy straight to your shelves.

Retail Display Tips for Store Owners:

• Set Up a “Self-Care Station”: Use signage like “A Spa Day for Your Hair” or “Indulge in Clean Beauty.”

• Add QR Codes or Shelf Talkers: Link to quick “how-to” videos or styling tutorials using Camille Rose products.

• Curate Gift Sets: Pre-bundle customer favorites for easy graband-go options during peak seasons.

Camille Rose isn’t just haircare—it’s self-care. And it’s always in season.

A Gloss-Saving Idea with Heart: The Women Behind The TuLIP Tool

Some of the best beauty ideas don’t come from a boardroom—they come from real life. On a hot summer afternoon in Arizona, one such moment of frustration turned into a spark of innovation when a simple swipe of gloss led to a purse full of regret. What followed was more than a cleanup— it was a calling.

In this exclusive Q&A, Karen Johnson—one-third of the founding trio behind The TuLIP Tool—shares how a sticky beauty mishap turned into a heartfelt invention. Designed to solve the all-too-common problem of leaking lip gloss, The TuLIP Tool is more than a clever fix—it’s a story of friendship, faith, and the kind of determination that blossoms when women come together to build something meaningful. From a chance meeting over pastries in a church café to patent-pending designs and Amazon shelves, Karen Johnson, Janet Gilliland, and T Murray transformed a relatable frustration into a product that’s already changing makeup bags—and mindsets.

OTC Beauty: Let’s start at the beginning—how did the idea for The TuLIP Tool come about?

Karen: On a sizzling summer afternoon, while driving through Gilbert, Arizona, I reached into my designer purse to quickly grab my favorite pink lip gloss—and was once again met with a goopy gloss disaster. Not only would I have to grab a tissue—if I had one— to wipe off the excess mess, I’d also have to face the smears lurking in my purse. And then would come the tears down my cheek over the thought of spending more money to replace a hardly-used lip gloss and an expensive bag.

I thought to myself, “Oh, this insanity has to end; this beauty problem needs a lasting solution,” and that’s when my ‘genius moment’ sparked. I figured that rather than reacting to this makeup mayhem, how about doing something to prevent the scenario from ever happening again?

So, the idea went from my head of naturally blonde hair to a modern

From left: T Murray, Janet Gilliland, Karen Johnson

version of an invention scribbled on a napkin, to purchasing a 3-D machine, and taking a crash course in operating it and installing the correct filament for the right elasticity (needed a little more water— ha, ha!). Then came developing the right mathematical formula, which is now in the utility-patent pending phase. The TuLIP Tool 1.0 bloomed into the three most popular shapes and sizes.

OTC Beauty: Were the three of you friends before becoming business partners? How did you all meet and decide to build something together?

Karen: So, what happens when an award-winning realtor, a Fortune 500 marketing specialist, and a major-markets radio anchor bump into each other eating pastries in the church café? Janet Gilliland, T Murray, and Karen Johnson attached like velcro, realizing we had personality chemistry. We also shared the familiarity of personal pain. Rather than carry a tear-stained pillow as a badge, we chose to carry on with an invention for women to feel stronger and more beautiful.

OTC Beauty: Can you describe The TuLIP Tool in your own words for those hearing about it for the first time?

Karen: Girls and ladies, The TuLIP Tool is the game-changer solving the frustration of leaking lip gloss that ‘mysteriously’ seems to happen after you first open your gloss tube, taking out the wand, or even unscrewing the cap on a squeeze-tube. You apply your gloss, tuck away the product, and then often return to find out gravity has outwitted you, again, and you have a mess. Simply choose the perfectly fitted TuLIP, slide from the bottom of your gloss tube to the seam, and your gloss worries vanish. You’ll sleep better at night, too.

on ‘lip’ Tool, became the name of this revolutionary product. Plus, in the flower world, tulips are a symbol of love and beauty. What could be a better thought for glossy girls.

OTC Beauty: Who is The TuLIP Tool designed for?

Karen: The beauty science behind The TuLIP Tool is being the premier product to remove ‘another thing to clean’ from your list, while saving money to spend on other necessary items like your Amazon purchase list. Maybe you clean a baby’s bottom, or wipe down the dust from the top of your refrigerator, or clean your oven - even in the world of self-cleaning ovens, you still have the chore of pushing the right buttons. So, who has time to fiddle with finicky gloss? The TuLIP Tool is your new beauty friend you’ll never ‘unlike.’

OTC Beauty: How do you want people to feel when they see or use The TuLIP Tool on their favorite lip gloss?

Karen: Elated and empowered.

OTC Beauty: What was the biggest challenge you faced during the development process, and how did you overcome it?

Karen: Long nights were a challenge as I worked to perfect the mathematical equations that would create the perfect TuLIPs—all while learning the language of engineering for manufacturing and packaging. Let’s just say I now know why a durometer matters—beauty pros, that’s your hint for the day. Purchase The TuLIP Tool and I’ll give you the answer when you play the next trivia game.

Also, fun fact: The TuLIP Tool team went through a lot of chocolate during those first two years of development.

OTC Beauty: Do each of you play different roles in the business, or do you all wear multiple hats?

OTC Beauty: What inspired the name, and how does it reflect your brand’s personality?

Karen: Easy question. The gripping action of the product resembles a blossoming TuLIP. Looking closer at the word TuLIP - with our creative senses on high alert after a girl’s lunch - The TuLIP, emphasis

Karen: Janet is our meticulous go-to girl–for example, when the task is hand-printing an architectural font for a thank-you note or selecting the perfect ribbon for The TuLIP Tool. T is in charge of contagious laughter, which we all need when I’m asked about the business finances. We all laugh because the answer is usually “How

Karen Johnson

much more red ink can there be in the world?”

OTC Beauty: What has the early feedback been like from people who’ve seen or tested The TuLIP Tool so far?

Karen: Comments from our social media platforms and influencer campaigns are all ‘rosy’ for The TuLIP Tool. Responses include: ‘genius’, ‘someone finally figured it out’, and ‘I’ll never ruin another purse.’ More than 100K in thumbs-up and happy emojis.

OTC Beauty: Can you share a behind-the-scenes moment that brought the team closer or made you laugh?

Karen: While on a fun trip to New York City, we were sailing across the Hudson River, enjoying the view and eating lunch, when an invisible rush of wind with fingers grabbed T’s beautiful, blue scarf and tossed it into the water. We need to sell more of The TuLIP Tool to replace it.

OTC Beauty: Are you currently in stores yet, and how are you creating buzz and getting people excited about the launch?

Karen: The TuLIP Tool is available at your fingertips at thetuliptool.com, Amazon, and SHEIN. We’ve also begun sending bouquets of The TuLIP Tool to retailers.

OTC Beauty: Are there future products or variations of The TuLIP Tool in the works?

Karen: Bulbs are already planted to fit more gloss tubes while tilling more rows in the garden for nail polishes, foundation, concealers, and more. Right now, the product fits approximately 20 different gloss brands, including the popular Fenty Gloss Bombs that seem to be gravity’s best friend.

OTC Beauty: What’s the best piece of advice you’ve ever received that continues to guide you today?

OTC Beauty: What helps keep you balanced while building a brand from the ground up?

“Comments from our social media platforms and influencer campaigns are all ‘rosy’ for The TuLIP Tool. Responses include: ‘genius’, ‘someone finally figured it out’ and ‘I’ll never ruin another purse.’ More than 100K in thumbs-up and happy emojis.

Karen: The true mark of success is having an unvarnished business reputation, not a swollen bank account.

Karen: “The measure of a life, after all, is not its duration, but its donation,” from the heart of Corrie Ten Boom, a Christian survivor of the holocaust.

OTC Beauty: What’s one piece of advice you’d give to other beauty entrepreneurs just getting started?

Karen: Elisabeth Elliott once said, “God never denies us our heart’s desire except to give us something better.” So beauty lovers enjoy the process, and never forget to say thank you to everyone you meet during the adventure.

product SPOTLIGHT

The Answer to What Your Aisle Needs

tgin, Thank God It’s Natural, is your trusted partner in textured haircare. They have been in the game since 2009, creating intentionally formulated, high-quality products that deliver consistent results for all curl types. While beauty trends come and go, tgin stays focused on what truly matters: keeping your hair healthy, moisturized, and beautifully defined.

Their products are the answer to all of your haircare needs, whether you’re a busy professional, a college student, or anywhere in between. Understanding that your hair is your crown, and they’re here to help you wear it proudly. With this brand, you’re not just buying a product; you’re investing in a legacy of health and wellness. tgin’s brand story and philanthropic efforts create meaningful connections that drive repeat purchases through their partnership with the tgin Foundation. Through the foundation, they’re addressing critical health disparities and supporting Black women battling breast cancer. By choosing tgin, you’re joining a community who trusts them to keep your customers’ curls popping and wellness prioritized, all while staying purpose-driven.

They have a proven track record of developing effective products that meet emerging consumer needs, ensuring steady demand and customer loyalty.

Some of their best-selling products include:

• Butter Cream Daily Moisturizer

• Moisture Rich Sulfate-Free Shampoo and Triple Moisture Replenishing Conditioner

• Honey Miracle Hair Mask

• Miracle RepaiRx Protective Leave In Conditioner

• Miracle Styling Smooth & Sleek Wax Stick

• Miracle Styling Water Activated Curl Elongating Gel

Suggested Selling Points for Store Staff

Help your team connect with customers by using these approachable talking points:

• “tgin is the answer”

• “tgin is the answer to all of your haircare needs”

• “tgin’s Moist Collection is their core collection. It is specifically formulated with a focus on deep moisture and enhanced definition.”

• “tgin’s Moist Collection is The Answer to Rich Moisture & Balance”

• “tgin’s Miracle RepaiRx Collection is uniquely formulated with Black Castor Oil and Biotin, delivering strength and moisture to damaged, overprocessed, or heavily manipulated strands. This collection provides a full range of treatments and styling products designed to nourish and restore hair to its healthiest, most vibrant state.”

• “tgin’s Miracle RepaiRx line is the Answer to Stronger, Healthier Hair”

• “tgin’s Rose Water Collection gives curly and wavy hair light, breathable hydration, and moisture. Formulated with rose water, acai berries, and aloe vera; this blend delivers smooth, frizz-free volume and bouncy curl definition.”

• “tgin’s Rose Water collection is The Answer to Lightweight Moisture and Definition”

• “tgin’s Miracle Styling Collection is The Answer to Healthy Styling”

• “tgin’s Miracle Styling Collection was inspired by their late founder Chris-Tia’s self-discovery journey to Bali. This collection is more than just haircare–it’s a hair escape. Whether you are embracing braids, twist outs, natural curls, or experimenting with wigs and weaves, our wellness inspired formulations effortlessly protect and transition hair from one style to another, empowering you to explore and redefine your look with health and confidence.”

Supporting Independent Retailers

The brand understands the vital role beauty supply stores play in the community. Their consistent distribution, competitive pricing, and shelf-ready packaging makes it easy for independent retailers to confidently stock and sell.

They also offer marketing support and brand materials that highlight tgin’s mission and quality—helping you educate your customers and drive sales.

It’s More Than Just Haircare

No hype, just healthy hair. Their intentionally formulated products deliver real results. Stocking tgin means offering your customers more than just another product.

tgin knows that true beauty starts with caring for yourself and others. When they’re not formulating nourishing products for curls, they’re empowering women’s wellness through education, support, and advocacy. The brand believes beauty and wellness go hand in hand.

Miracle Styling Water Activated Curl Elongating Gel

Miracle Styling 3-N-1 Heat Protectant Spray

Honey Miracle Hair Mask

Miracle Styling Smooth & Sleek Wax Stick

Butter Cream Daily Moisturizer

Leading with Purpose: Trenell Harris on Building Relationships, Driving Retail Growth, and Staying True to the Mission at Bevel

This month’s Day in the Life feature takes you behind the scenes with Trenell Harris, Senior Director of Sales and Business Development at Bevel. Whether he’s mapping retail strategies or championing Bevel’s presence in independent beauty supply stores, Trenell leads with intention, connection, and a clear sense of purpose. In this conversation, he shares how he helps bring Bevel’s mission to life—by making sure Black consumers feel seen and supported, and that retail partners have the tools they need to grow alongside the brand.

OTC Beauty: What’s your title and role at the company?

As Senior Director of Sales and Business Development at Bevel, I oversee all aspects of our retail sales strategy and execution across national and regional partners. My focus is on driving growth by expanding Bevel’s presence in key retail channels and building strong, long-term relationships with our partners. I ensure that our retail approach reflects the needs of the Black grooming consumer, offering high-quality, solution-driven products that truly resonate. I also collaborate closely with marketing, operations, and product development to make sure our retail plans align with both brand goals and what consumers are asking for at shelf. Ultimately, my role is about making sure Bevel supports your business success while continuing to lead in the Black men’s grooming space.

OTC Beauty: What is the company’s mission, and how does it drive what you do?

Bevel was founded to address real, everyday grooming challenges faced by Black men, starting with shaving and expanding into a comprehensive portfolio of hair, beard, body, and skin care solutions. Our mission is clear: to celebrate and serve the unique grooming needs of Black men with premium, purposeful products that inspire confidence and self-expression.

That mission is at the heart of everything I do. For me, it’s not just about placing products on shelves—it’s about creating access, representation, and cultural relevance in a category that has historically underserved our community. Whether I’m leading a retail strategy session or sitting down with a buyer, I stay focused on ensuring that Black consumers feel seen, respected, and well-served by our brand—and that beauty supply owners can trust Bevel to deliver high-quality products that drive both loyalty and business growth.

OTC Beauty: What inspired you to pursue a career in the beauty and hair care industry?

What drew me to this industry wasn’t just the products—it was the purpose behind them. Beauty and grooming are deeply connected to identity, confidence, and culture, especially within the Black community. While I’ve spent much of my career building and scaling consumer brands, joining Bevel felt different. It felt personal.

I’ve always taken pride in how I present myself—from grooming to style—and I understand firsthand the impact of having products explicitly created with us in mind. The beauty and grooming industry allows me to connect not only through commerce, but through culture. I recognized a clear gap in the market and wanted to be part

of the solution—to shift the narrative, build equity, and ensure our community is both seen on the shelf and represented in the boardroom.

OTC Beauty: Can you walk us through a typical day at work? What’s the first thing you do when you get to the office?

Working in a hybrid environment requires discipline, flexibility, and intentionality— especially in a fast-paced role like sales and business development. Although I don’t report to a traditional office every day, I’ve developed a structured approach that enables me to stay focused and agile.

I typically start my mornings by reviewing my calendar, prioritizing key deliverables, and aligning on my top three goals for the day. That early clarity is critical when you’re balancing strategic planning with hands-on execution. On any given day, I might be working from home on longrange forecasts or building out retail presentations, or heading to a co-working space or coffee shop to spark fresh thinking.

Importantly, I make time for store walks— visiting retail locations to see how Bevel is displayed on the shelf, checking inventory and merchandising, and staying attuned to what competitors are doing. These visits ground me in the realities of the consumer

experience and help shape more effective strategies.

Throughout the day, I’m shifting between partner calls, internal team check-ins, and execution across sales, marketing, and operations. At Bevel, we operate with a lean, high-performance mindset, which means I stay close to every layer of the business, from strategic planning to solving day-to-day challenges.

By the end of the day, I take time to reflect, close open loops, and set up the next day with intention. For me, success stems from a blend of structure, adaptability, and a curiosity about the evolving needs of both our partners and our consumers.

OTC Beauty: How do you prioritize your tasks and responsibilities during the day?

I start every day with intention and focus. My mornings begin with a review of my top three priorities—initiatives that will drive business growth, deepen retail partnerships, or clear the path for my team to execute. In a fast-moving industry like beauty and grooming, it’s easy to become reactive. That’s why I stay anchored in what’s most impactful, not just what’s most urgent.

I operate with strong calendar discipline, forward-thinking planning, and consistent cross-functional alignment. Whether I’m preparing for a key buyer meeting, reviewing sales performance, or collaborating with marketing on an

upcoming campaign, my focus is always on driving meaningful outcomes, not just checking boxes.

Equally important, I make space for connection. Whether mentoring a team member or simply checking in with a retail partner, those authentic moments strengthen relationships and often spark our biggest ideas. At the end of the day, this business is about people, and I never lose sight of that.

OTC Beauty: What’s your favorite part of the day at work, and why?

The most rewarding part of my day is when I get to connect with people— whether it’s a one-on-one with a team member, a call with a retail partner, or a strategy session with cross-functional teams. That’s where the real momentum happens. I thrive on collaboration, and I’m energized by environments where ideas are flowing and challenges are being solved in real time.

Those moments remind me why I do this work. It’s never just about moving product—it’s about building trust, driving cultural relevance, and creating space for those who have historically been overlooked in this industry. Every conversation is an opportunity to learn, grow, and make smarter, more impactful decisions that move the business—and our community—forward.

OTC Beauty: Can you share an exciting project or initiative you’re currently working on?

One of the most exciting initiatives I’m currently leading is expanding Bevel’s footprint in the beauty supply channel. While our brand has historically focused on national retail chains, we’re now executing a more intentional strategy to show up in independent beauty supply stores—the very places where our core consumer shops, connects, and builds community.

This isn’t just a strategic business decision—it’s a cultural one. Independent beauty supply stores are more than points of purchase; they’re trusted neighborhood institutions. Bringing Bevel into these spaces allows us to meet our consumers where they are, with the quality and authenticity they’ve come to expect. We’re also exploring strategic partnerships with

During a customer leadership conference, Trenell had the opportunity to network with other brand owners and executives.

While visiting Chicago, Trenell and one of Bevel’s barbers educated local barbers on the functionality of the Electric Shaver and how it fits into our shave regimen.

key distributors like Jinny Beauty to scale this expansion efficiently and sustainably.

OTC Beauty: What’s your favorite product, and how do you incorporate it into your daily routine?

My go-to product is without a doubt the Bevel Skin Essentials Kit. It includes our face and beard wash, exfoliating toner pads, and lightweight gel moisturizer—all of which have become essential to my daily grooming routine.

I start each morning with the face and beard wash to cleanse and refresh my skin, followed by the toner pads to exfoliate and maintain a smooth and even complexion gently. I finish with the gel moisturizer—it’s lightweight, non-greasy, and keeps my skin hydrated and fresh throughout the day. It delivers the perfect balance of performance and simplicity.

Trenell is always willing to engage with customers and consumers, especially during the annual Jinny’s Beauty tradeshow.

As someone who’s always on the move—leading meetings, traveling, and representing the brand—I need a grooming solution that keeps pace with my busy schedule. This kit does exactly that. It keeps me cameraready, boardroom-ready, and confident without complicating my day. For me, grooming isn’t just about how you look—it’s about how you show up. And Bevel helps me show up as my best self, every single day.

The foundation of life is a strong work-life balance, and Trenell holds to that, especially when it comes to spending time with his children.

OTC Beauty: How do you stay inspired and keep the creative energy flowing throughout your workday?

For me, inspiration begins with purpose. I stay grounded in the “why” behind the work, knowing that I’m not just selling grooming products, but helping to redefine the experience for Black men. That mission keeps me focused and fuels my creativity. It challenges me to find new ways to connect with our consumers, elevate our story, and expand our impact.

I also find inspiration in movement—stepping away for a walk, listening to music, or connecting with a colleague or mentee. Those moments of reflection and connection provide me with the clarity and energy I need to think more broadly and lead more intentionally.

But more than anything, my son is my most significant source of inspiration. Watching him grow, pursue his passion for basketball, and become his own person reminds me of the legacy I want to build—not just for him, but for the next generation. Every decision I make, every challenge I embrace, is with him in mind. He’s my daily motivation to lead with purpose, presence, and passion.

Legacy isn’t just what you leave behind—it’s what you build every day through purpose, presence, and impact.

OTC Beauty: How would you describe the company culture, and how does it influence your approach to your work?

Bevel operates with the mindset of a small but mighty team. We’re lean, agile, and intensely hands-on—where wearing multiple hats isn’t the exception, it’s the expectation. That “roll up your sleeves” culture creates a sense of ownership, urgency, and pride in the work. There’s no red tape, no ego—just a shared commitment to execution and excellence.

This environment has deeply influenced my approach to leadership. I’m not just steering strategy from a distance—I’m in the trenches, building retail programs, meeting with partners, and collaborating across functions to solve challenges in real time. It keeps me sharp, solutions-oriented, and fully immersed in every aspect of the business.

What makes it even more fulfilling is that we’re united by a clear mission: to serve our community with intention, authenticity, and quality. That alignment fuels a culture of accountability, hustle, and impact, where every action has meaning and every win is shared.

Not always behind the scenes, it is essential that we deliver our message and strategy to a broader audience, and Trenell represented Bevel during the Black Men Xcel Summit.

OTC Beauty: How does collaboration and teamwork factor into your daily routine?

Collaboration is at the core of how I lead and operate. In a fastpaced, high-stakes environment like ours, success doesn’t come from working in silos—it comes from alignment, agility, and shared accountability. Whether I’m partnering with marketing on campaign strategy, working with operations to ensure inventory flow, or collaborating directly with our retail customers to drive results, it’s teamwork that keeps the business moving forward.

Each day involves cross-functional engagement—whether it’s checkins, strategic planning, or real-time problem-solving. I value open communication, mutual respect, and making space for diverse perspectives. Some of our most impactful ideas have come from spontaneous conversations or collaborative sessions where everyone had a seat at the table and a voice in the process.

In a lean, mission-driven team like Bevel, collaboration isn’t just encouraged—it’s essential. We rely on one another to bring the vision to life, and that culture of trust and partnership fuels both innovation and execution.

OTC Beauty: Can you share any habits that help you stay balanced, motivated, and productive?

One of the most essential habits that keeps me grounded is starting each day with intention. I carve out time each morning to review my priorities, reflect, and focus on what truly matters. Over the years, I’ve learned that productivity isn’t about doing more—it’s about consistently doing the right things with purpose and clarity.

I also prioritize movement—whether it’s a walk, a light workout, or simply stepping outside to reset. Physical activity provides me with the energy and mental clarity I need to stay focused throughout the day. Just as important, I make space for my children and my faith, both of which center me and serve as daily reminders of the bigger picture beyond the hustle.

What keeps me motivated is knowing that the work I do makes a difference to my team, to our consumers, and to the legacy I’m building. That perspective fuels my resilience and keeps me focused on leading with purpose, integrity, and impact.

OTC Beauty: Looking ahead, what are you most excited about for the future in the coming year?

What excites me most right now is expanding our footprint within the OTC and beauty supply channel—not just for Bevel, but for the male grooming category as a whole. There’s an incredible opportunity to redefine how men—particularly Black men—engage with grooming products in these retail environments. For far too long, male consumers have been underrepresented in OTC, and we’re committed to changing that.

We’re forging strong partnerships with key distributors, such as Jinny Beauty, and collaborating directly with independent store owners to ensure Bevel arrives with intention, quality, and cultural relevance. This isn’t just about shelf placement—it’s about elevating the entire shopping experience, educating the consumer, and offering premium solutions in the spaces our community already trusts.

“One of the most essential habits that keeps me grounded is starting each day with intention. I carve out time each morning to review my priorities, reflect, and focus on what truly matters.

”This next chapter is about expanding access, deepening representation, and driving sustainable growth. I’m honored to help lead that movement—and to work alongside the retailers and partners who are shaping the future of grooming, one store at a time.

OTC Beauty: After a busy day, how do you unwind and recharge?

After a long day, I make it a priority to slow down and recalibrate. Most evenings, I unwind by cooking—it’s a therapeutic ritual that allows me to shift my energy and create something meaningful with my hands. Other times, it’s catching up with close friends and having real, grounded conversations outside of the business world.

I also appreciate a good cigar and a glass of bourbon as part of my wind-down routine. Whether I’ve got music playing in the background or I’m simply enjoying a quiet moment alone, those personal rituals help me reset. In a high-pressure, fast-moving environment, balance isn’t a luxury—it’s a necessity.

Taking time to recharge is what allows me to show up the next day with clarity, intention, and the energy to lead with focus and purpose.

OTC Beauty: What’s the most rewarding part of your job?

The most rewarding part of my role is knowing that the work I do creates a meaningful impact, not just for the business but for the culture. Seeing Bevel on shelves at major retailers—and now expanding into beauty supply stores—is a powerful reminder that we’re shifting narratives and creating space where there hasn’t always been room for us.

As the leader of business development, I find the greatest fulfillment in building authentic relationships with retail buyers, distributors, and industry partners. This is a people-first industry, and real success is built on trust, collaboration, and a shared commitment to serving the consumer. When we bring the right solutions to market together, that’s when the magic happens.

Those partnerships drive long-term growth and open new doors for the brand. And when they succeed, I take pride in knowing I played a role in aligning vision with execution. Leading with purpose, mentoring the next generation, and building bridges across the industry—that’s what makes every challenge worth it.

manufacturer PROFILE

Rooted in Results: How BosleyMD Blends Science, Style, and Scalp Health

When it comes to hair thinning, consumers are looking for more than just cosmetic quick fixes—they want real results grounded in science. That’s where BosleyMD stands out. With over 45 years of clinical hair restoration expertise, the brand is bridging the gap between medical-grade treatments and stylist-approved care.

We caught up with Kellie Spicer, Brand Manager at BosleyMD, to talk about what sets the line apart, how retailers can confidently recommend the products, and why scalp health is at the center of today’s hair care conversation. From innovative formulas to smart merchandising strategies, Kellie shares how BosleyMD empowers both store owners and customers to tackle thinning hair with clarity, confidence, and care.

OTC Beauty: What’s your role at BosleyMD, and what made you want to work there?

Kellie: I’m the Brand Manager at BosleyMD, where I oversee marketing strategy, product development, and retail execution. I was drawn to BosleyMD because of its legacy in medical hair restoration and its unique position at the intersection of beauty and science. It’s incredibly fulfilling to work for a brand that empowers people with solutions to regain confidence through healthier hair.

OTC Beauty: For retailers who might be new to BosleyMD, how would you describe what makes your hair solutions stand out on the shelf?

Kellie: BosleyMD combines decades of clinical hair restoration expertise with stylist-approved, easy-to-use solutions. We offer both FDA-approved treatments and drug-free options, making us one of the only brands with a complete, trusted approach to hair thinning. Our sleek, professional packaging also signals efficacy and trust— qualities today’s consumers are seeking.

OTC Beauty: What gaps in the hair care market did your team want to fill when developing the BosleyMD product line?

Kellie: We wanted to bridge the gap between medical-grade treatments and accessible, salon-quality care. Most thinning hair products were either too clinical or too cosmetic—we built BosleyMD to be both. We offer a full regimen—from shampoo to scalp treatments—to help people of all hair types address thinning holistically.

OTC Beauty: Education is so important for beauty supply owners. What key talking points would you share to help them confidently recommend BosleyMD to their customers?

Kellie: The three most important talking points are: We’re the Thinning Hair Authority™, backed by over 45 years of hair restoration expertise.

We offer both FDA-approved and drug-free solutions—so there’s a

regimen for everyone.

We’re results-driven and clinically tested, yet still accessible, stylistrecommended, and easy to incorporate into daily routines.

OTC Beauty: How do you support retailers in training their staff to match the right BosleyMD product with the right customer need?

Kellie: We provide tailored training resources, including visual aids, education decks, videos, and digital guides. Our sales and education teams also offer live and virtual sessions to help staff feel confident identifying customer concerns and recommending the right regimen—whether it’s early signs of thinning, postpartum hair loss, or more advanced needs.

OTC Beauty: Many store owners serve diverse hair types and textures. How do your products address those different needs?

Kellie: Our formulas are developed to work across all hair types and textures. From coily to straight, fine to thick, we use proven ingredients like biotin, caffeine, and rosemary extract that support scalp health and hair density without heavy buildup. We’ve also tested our products on a wide range of hair types to ensure performance and inclusivity.

OTC Beauty: Consumers are more ingredient-savvy than ever. What’s your approach to formulation and transparency?

Kellie: We combine the best of science and nature, prioritizing clinically proven ingredients with clear, transparent labeling. We formulate without sulfates, parabens, or phthalates, and we’re cruelty-free. Our goal is to make formulas that are effective, safe, and trustworthy—because informed customers are loyal customers.

OTC Beauty: Packaging and shelf appeal are so important. How do you design your products to stand out in a crowded beauty aisle?

Kellie: Our packaging reflects our professional and clinical roots while remaining modern and approachable. We use a clear color system to differentiate regimens (e.g., blue for men, lavender for women) and keep the design clean and elevated to signal credibility. It’s about blending clinical authority with visual simplicity that draws the eye.

OTC Beauty: What’s one common myth about hair thinning products you wish retailers would help debunk for their customers?

Kellie: That hair thinning only happens to older adults or that it can’t be treated effectively. The truth is, thinning can start as early as your 20s and there are proven solutions when caught early. We encourage retailers to empower customers with facts—early intervention makes a major difference.

OTC Beauty: Do you have any best practices or merchandising tips for stores carrying BosleyMD?

Kellie: Yes! Merchandise BosleyMD in a way that tells the full regimen story—Care, Treat, and Style. Grouping products together encourages multiple purchases. Also, using shelf talkers or small educational signage can really help customers self-select and feel confident they’re choosing the right product. Our packaging features real Before & After images right on pack, so shoppers can immediately see the results and benefits—no extra signage required.

OTC Beauty: How do you gather feedback from retailers or customers to improve your products?

Kellie: We stay closely connected with our sales teams, in-store educators, and retail partners to understand what’s resonating and what’s missing. We also engage directly with consumers through reviews, surveys, and social media. That feedback is regularly used to guide product updates and new innovations.

OTC Beauty: In your own words, what’s BosleyMD’s philosophy on hair health—and how does that come through in the retail line?

Kellie: Healthy hair starts at the root. Our philosophy is to treat hair thinning at the scalp level, combining proven science with nourishing care. That’s why our line includes a full regimen—from DHTblocking shampoos to FDA-approved treatments to styling products that support hair strength and density.

OTC Beauty: Can you share any upcoming innovations, product launches, or trends you’re especially excited about at BosleyMD?

Kellie: We’re excited about two things in particular: First, we’re expanding our offerings for men to include easier-to-use treatment formats and a simplified shopping experience. Second, we’re leaning into the wellness-meets-beauty trend with scalp-first innovations that address both the physical and emotional impact of hair loss.

AUNT JACKIE’S LAUNCHES BATANA ELIXIR OIL

Award-Winning Haircare Brand Launches Batana, Jojoba & Rice Oil Infused Scalp Elixir to Revitalize, Strengthen and Promote Shinier Hair from Root to Tip

reducing breakage and improving scalp health. Additionally, the oil is infused with Jojoba oil, which hydrates and protects hair from breakage, and is rich in antioxidants from Rice bran oil, which helps revitalize hair and promotes hair growth.

The lightweight, premium elixir oil is designed to cater to a diverse range of curl patterns and hair textures, with the goal of empowering women and men to grow and embrace their natural hair and express themselves authentically. The Batana Elixir oil revitalizes hair from root to tip, enabling strength, growth and shinier hair for the affordable price of $8.99.

Aunt Jackie’s Curls & Coils, the award-winning textured haircare brand renowned for its innovative, ingredientsfocused products, announces its newest scalp oil; the Aunt Jackie’s Batana Elixir Hair & Scalp Oil ($8.99; 2fl oz).

As thinning hair and hair growth are top concerns for curly and coily hair consumers, Aunt Jackie’s has specifically created a luxurious, nutrient-rich Batana oil that repairs damaged hair strands, promotes growth and deeply moisturizes for softer, shinier curls. Exclusively sourced from American Palm Trees of Honduras, Central America, the ancient Batana oil is renowned for promoting hair growth, strengthening hair strands,

Engineer Meets Stylist: The Founders Rethinking Beauty Tools from the Inside Out

For years, engineer Kelly Wong and hairstylist Van Hong worked in completely different worlds: One designing high-performance products, the other perfecting client cuts behind the salon chair. But they shared one thing in common: pain.

Van had been dealing with wrist strain and fatigue for most of her 15-year styling career. He’d tried wrist braces, taken breaks, even explored physical therapy. Nothing truly solved the problem. Meanwhile, Kelly, immersed in mechanical engineering, was no stranger to the toll poor ergonomics could take on the body, especially in physically repetitive jobs like hairstyling. A casual conversation between the two turned into a shared lightbulb moment: What if hairstyling tools didn’t have to hurt?

That question sparked the beginning of Mint Tools, a brand focused on building smarter, more ergonomic tools for professional stylists. What started as a side project quickly evolved into a serious business as the cofounders realized how widespread the issue really was.

Ergonomics in Beauty: A Problem Hidden in Plain Sight

It’s not a niche problem. According to NIOSH, 1 in 2 hairstylists experiences musculoskeletal strain during their careers (wrists, shoulders, backs). These injuries aren’t always visible, but they build up over time, shortening careers and forcing stylists into chronic pain management. For Van, that pain was personal. “The hours were long, and the tools just weren’t designed for the job,” he says.

Despite the $80+ billion beauty device market expected by 2030, tool innovation has largely focused on temperature control, speed, or new finishes, not human-centered design. That’s what Mint Tools set out to change.

Kelly brought in a systems engineering lens, analyzing force, grip, balance, even wrist angle — to break down how traditional tools were falling short. Van offered real-world insight from the salon floor, grounding Mint’s product ideas in the day-to-day needs of stylists.

Mira Flat Iron - Premium rubberized soft touch body, and thumb rest for better grip; Lightweight ergonomic design for effortless daily styling.

Their first product, an ergonomically optimized flat iron, stripped away design choices that made no sense when viewed through the lens of real usage. Instead of adding more buttons or cosmetic upgrades, they rethought weight distribution, grip position, and joint strain. And stylists noticed not just the improved results, but how their hands and wrists felt after hours of use.

A Slow and Steady Disruption

Mint Tools doesn’t market itself as a loud disruptor, but that’s exactly what it is. The company operates on the belief that better tools lead to better work, and healthier professionals. It’s a subtle but important shift in a category that’s long been dominated by brands chasing flash over function.

Rather than relying on celebrity endorsements or flashy campaigns, Kelly and Van have focused on building trust within the pro stylist community. They test products directly with working stylists, collecting feedback, refining the details, and slowly scaling.

This approach may not make headlines (yet) but it’s working. Mint has built a loyal following among salon professionals who’ve quietly switched over, telling their peers not just about the results they get, but the pain they don’t feel anymore.

Building a Brand as Asian Founders in Beauty

As Asian founders in a space that still lacks diverse representation — especially behind the products, Kelly and Van understand what it’s like to feel outside the mainstream beauty narrative. They’ve chosen not to lead with identity, but they also don’t shy away from it.

For them, representation isn’t just about visibility, it’s about how products are made, who they’re made for, and who gets to be part of the conversation. In many ways, Mint’s engineeringmeets-beauty approach is a reflection of their combined backgrounds: the precision of tech, paired with the creativity and pressure of professional styling. That intersection is where their best ideas come from, and where they’re just getting started.

What’s Next for Mint Tools

The team is already developing their next round of products and also revamped, better versions of their stylists favorites, all aimed at addressing the hidden injuries and inefficiencies stylists deal with every day. While they’re not sharing details just yet, the focus remains on design that works with the human body, not against it. Kelly and Van aren’t trying to reinvent beauty. They’re just asking: Why shouldn’t the tools be better? Why shouldn’t the people doing the actual work have tools that care for them?

It’s a quiet revolution. But one that’s picking up speed, one wrist at a time.

Model using the Mint S-Waver.

The Hair Diagram®: The Professional’s Choice for Confident Wig Application

When customers step into a beauty supply store looking for wig adhesive, they’re not just buying glue—they’re buying confidence. No one understands that better than The Hair Diagram®.

Founded by licensed master cosmetologist and educator Tamika Gibson, The Hair Diagram didn’t just enter the lace adhesive space; it transformed it. Tamika’s background behind the chair gave her first-hand insight into the frustrations many stylists and wig wearers faced: adhesives that didn’t hold, formulas that irritated sensitive skin, or products that simply overpromised and underdelivered.

She set out to change that with Bold Hold®, The Hair Diagram’s flagship line of lace adhesives and prep products. The result? A professional-grade system that’s become a staple in salons, on film sets, and in everyday routines for customers who won’t settle for less than flawless.

For retailers, The Hair Diagram represents more than a trending product—it’s a proven driver of repeat business and customer trust. Customers ask for it by name because they know it performs. Social media buzz, YouTube tutorials, and stylist recommendations have turned Bold Hold into the gold standard for lace adhesive.

What truly sets The Hair Diagram apart is its commitment to education. Tamika Gibson didn’t just create formulas—she created a movement. Through in-person classes, online training, and free resources, she’s taught thousands how to apply wigs securely,

comfortably, and naturally. For store owners, that means your customers aren’t just buying a bottle—they’re buying into a system that helps them succeed.

Retailers stocking The Hair Diagram often see the difference on their shelves: faster sell-through, loyal repeat buyers, and word-of-mouth recommendations that bring in new shoppers. The brand’s packaging is clear, modern, and professional—easy for customers to understand and trust. And with options like Bold Hold Extreme Creme for allpurpose secure hold, Bold Hold Active for sweat-resistant extended wear, and Bold Hold Skin Protect for sensitive clients, there’s a tailored solution for every customer.

If you’re looking to grow your adhesive and wig care section, The Hair Diagram isn’t just another SKU—it’s a brand that elevates your entire store’s reputation. It says you care about quality, professional performance, and the real needs of your customers.

For beauty supply stores ready to partner with a brand that truly understands the artistry and precision of wig application, The Hair Diagram is ready to deliver.

To learn more or inquire about wholesale opportunities, visit www.thehairdiagram.com.

Style & Wrap Mousse

Great for All Textures and Styles — from Straight to Curly — from Wraps to Braids!

Superior long lasting hold, body and shine

Quick drying, heat protecting, non-sticky For wrapping, setting or thermal styling

ApHogee Style & Wrap Mousse provides protection against heat and hair breakage. Our alcohol free formula adds incredible shine and body creating definition without leaving hair crunchy — making it the perfect choice for wraps, sets, twists and defining curls.

For more information, visit us at ApHogee.com ApHogee ApHogeeHair

DAX Hair Care: Proven Styling Solutions

In the crowded world of hair styling products, few brands have staying power like DAX Hair Care. With over 70+ years of expertise, DAX is more than just a product line— it’s a generational brand that has been widely recognized and trusted for reliable, high-performance hair care throughout the decades.

Today, DAX offers beauty retailers a powerful opportunity to meet consumer demand for authentic, proven styling solutions with a brand that practically sells itself.

A Heritage of Innovation

Founded in 1954, DAX built its reputation on making effective formulas that delivered results. Barbershops, beauty salons, and stylists have relied on DAX pomades, waxes, and conditioners to create styles that last—especially for textured and curly hair that needs definition and added moisture.

DAX’s commitment to quality ingredients and consistent performance made its signature red Wave & Groom tin an icon of American grooming culture. But it’s not just about nostalgia— today’s formulations reflect decades of refinement, meeting the needs of modern consumers who want hold, shine, and conditioning without compromise.

A Versatile Range for Every Style

Retailers carrying DAX have access to a robust and flexible lineup:

• Iconic Wax Pomade Tins – 9 tin choices for a multitude of uses, including varied shine and hold options that are perfect for waves, slick-backs, pompadours, setting eyebrows and more.

• Water-Based Gels – Lay and slay edges, set and nourish braids or get hi-definition sculpting and shape control with their water-based Gels collection.

• Style & Condition – Choose from classic pomade formulations like DAX’s “Green Pomade,” their #1 seller worldwide, to more intense scalp and hair treatments like Kocatah – both of which

(along with many of DAX’s other classic jar products) support healthy styling from root to tips.

• Multi-Use – DAX’s Coconut Oil and their pure White Petrolatum U.S.P. Petroleum Jelly are musthave staples for every household. They have numerous uses and benefits for consumers, even for our furry friends’ paws!

• Products formulated for all skin and hair types –Anyone can style their hair to the MAX with DAX, especially those with textured and curly hair that may need extra care.

Trusted by Professionals, Loved by Consumers

DAX isn’t just a brand on the shelf—it’s a staple in the professional world. Barbers and stylists regularly recommend DAX for its reliability and performance. And, unbeknownst to many, it’s an onset and backstage staple as well for hair and makeup artists around the world. (Yes, many of your favorite shows actually have characters with DAX in their hair)! For store owners, that reputation means customers recognize the brand, trust it, and come back for it.

Suggested Selling Points for Your Staff

Here are some easy, effective talking points store associates can use with shoppers:

• “This is a classic brand that’s been trusted for generations—it really works.”

• “Great for waves, braids, locs, pompadours or any style that needs lasting hold.”

• “Formulated to condition while styling, so it won’t dry hair out.”

• “Especially good for textured and curly hair that needs definition without flaking.”

About DAX

For over 70 years, DAX has been committed to creating superior hair care and styling products that deliver consistent results for professionals and everyday users alike. With a legacy built on quality, performance, and trust, DAX remains an essential brand for any well-stocked beauty supply store.

OTC BOOK CLUB

BOOK of the MONTH

The Generalist’s

Advantage: How to Harness the

Raw Power of CrossDisciplinary Thinking

By Joe Curcillo

In a world defined by specialization, those who possess the Generalist Advantage hold the keys to innovation, adaptability, and success. This deep dive into the workings of a generalist’s mind takes you on a journey through the intellects of remarkable individuals who altered the course of humanity. From Leonardo da Vinci’s genius spanning art and science to the modern-day polymaths who shape our digital age, this book illuminates the profound impact of generalists and explorers, discovers what makes them tick, and explores why they succeed.

• The Generalist’s Advantage is more than an academic overview. It’s your practical roadmap to becoming a versatile, adaptable, and agile thinker.

• Expand your horizons and embrace the role of a versatile Jackof-all-trades.

• Master the art of integration across various fields.

• Acquire skills for making informed decisions and devising effective strategies.

• Plan for the future with newfound confidence.

• Unlock a transformative learning mindset for improved efficiency.

• Equip yourself to tackle diverse challenges effectively. This book is your ultimate guide to thriving in a world that rewards those who can bridge disciplines, solve complex problems, and envision a brighter future. Whether you’re an aspiring generalist or simply curious about the immense possibilities of cross-disciplinary thinking, The Generalist’s Advantage is your essential companion on the path to excellence.

Beauty

Bu

Sophia Winston Advertising Sales Representative

Q: What products should beauty supply owners recommend for customers dealing with heat damage?

A: Sophia: Heat damage is common, but repair is possible with the right products. Recommend protein treatments to help strengthen damaged hair and repair the cuticle. Customers should also use deep conditioners regularly to restore moisture. Heat protectants are a must for preventing further damage, so make sure your store is stocked with a variety of options.

Q: How can beauty supply owners guide customers on finding the right brow products for different brow shapes?

A: Sophia: For fuller brows, recommend brow gels or waxes that hold hairs in place. For more defined brows, brow pencils and pomades can create precise lines. Customers with sparse brows can benefit from powders or brow pens that mimic natural hair strokes.

Sophia Winston, a multifaceted beauty enthusiast, makeup artist, and advertising professional has over nine years of experience in the beauty industry.

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

1

Shine ‘n Jam Conditioning Gel Extra Hold

This moisturizing, non-flaking gel has a firm, non-greasy hold. It’s enhanced with Honey Extract to help strengthen the hair and it’s great for soft waves, braids, locs, twists or any style your customers heart desires. It’s the gel your customers have been waiting for: free of alcohol, parabens, wax, petrolatum and silicones.

2

Mielle Rosemary Mint

Scalp and Hair Oil

This nutrient-rich, intensive formula is meant to help your customers address their hair concerns. From nourishing hair follicles, smoothing split ends and helping with dry scalp, this hair oil uses essential oils to provide the care your customers’ hair deserves. They can use it on protective styles, including braids and weaves, and enjoy its fresh, invigorating scent during their next hot oil treatment. It is infused with Biotin and can be used for daily hair care or specialized scalp treatments. It features more than 30 essential oils and extracts while improving length retention. It conditions dry scalp and smooths split ends.

4

Lottabody Coconut Oil and Shea Wrap Me

Foaming Curl Mousse

This is an anti frizz foaming mousse for curly hair that deeply moisturizes, leaving curly hair soft, nourished, and brilliantly shiny. The formula ensures quick and hassle-free styling, making this curling mousse perfect for on-the-go moments and spontaneous looks. Ideal for wash and wear styles, this curl mousse is your customers all-in-one solution for defining curls, controlling frizz, and adding body and shine.

Back-to-School Beauty Essentials

As families gear up for back-to-school season, shoppers are searching for hair care staples they can trust—whether it’s for picture day styles, protective looks for busy mornings, or simply keeping strands soft, smooth, and manageable all year long. Make sure your shelves are ready with these Top 5 best-selling products.

3

Vigorol Olive Oil

Mega Moisture Mousse

This is specifically formulated for hair that needs extra moisture, including chemically treated, overprocessed, and hair styled with wigs, weaves and extensions. This alcoholfree, creamy foam is enriched with Olive Oil, antioxidants and multivitamins for incredible moisture and shine. It provides full style control without making the hair stiff or sticky. It’s ideal for foam-wrapping, wig sets, roller sets, and straw sets.

5

Fantasia IC Hair

Polisher Heat Protector

Straightening Spray

This hair polisher and heat protectant leaves hair silky soft with vibrant shine and eliminates frizz. It prevents static and reduces drying time improving body and manageability. The easy application works well on finer hair and when flat ironing.

words

YOUR LIFE DOES NOT GET BETTER BY CHANCE, IT GETS BETTER BY CHANGE.

JIM ROHN ENTREPRENEUR AND MOTIVATIONAL SPEAKER

show CALENDAR

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Extends the life of your favorite braids and styles giving you the con dence to create. Perfectly blended Avocado, Jojoba, Wheat Germ and Castor Oils moisturize tresses and control y-aways. The strengthening properties of Honey Extract may help prevent breakage during the rigors of thermal styling.

This extra rm hold mousse extends the life of your favorite braids and styles giving you the con dence to create. Perfectly blended Avocado, Jojoba, Wheat Germ, Rosemary, and Peppermint extracts moisturize tresses and control y-aways. The humectant properties of Peppermint Extract may help protect your hair against breakage.

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Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로

보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What are some of the most popular children’s products in your store?

• Do you currently have an area offering hair care tips/advice for children’s hair care? If so, has it been successful?

• Is there any other topic that you would like to see covered in OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication.

보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록

Mail this form to: ( 보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. Doraville, GA 30340 Email: editor@otcbeautymagazine.com

BRAID • EDGE • LOC

Dream Edge Gel is specially formulated with the perfect balance of hold and flexibility, It’s like having a personal stylist right at your fingertips!

Transform your hairstyle with our EdgeMax gel. Begin by dispensing a small, pea-sized amount onto your fingertips. Gently apply the gel onto your edges, working it in from the roots to the tips. For a flawless finish, consider using an edge brush to smooth and shape your edges, achieving a sleek and polished look. Take your styling to the next level by securing your edges in place with a stylish scarf or headband, which will prevent any frizz or flyaways.

N 3 NO . 2 NO . 1 NO .

5 NO .